Muro Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Balearic Islands, Spain
Is Airbnb profitable in Muro in 2025? Explore comprehensive Airbnb analytics for Muro, Balearic Islands, Spain to uncover income potential. This 2025 STR market report for Muro, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 273 active listings.
Whether you're considering an Airbnb investment in Muro, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Muro Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Muro Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Muro (2025)
Understanding the monthly revenue variations for Airbnb listings in Muro is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Muro is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Muro across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,692+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,491 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,906 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,183, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Muro
Muro Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Muro STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Muro:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Muro
Average Daily Rate (ADR) Airbnb Trends in Muro (2025)
Effective short term rental pricing strategy in Muro involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Muro typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $667+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $427 or more.
- Typical properties (Median) charge around $270 per night.
- Entry-level properties (Bottom 25%) earn around $184 per night.
Average Daily Rate (ADR) Trend by Month in Muro
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Airbnb Seasonality Analysis & Trends in Muro (2025)
Peak Season (August, July, June)
- Revenue averages $10,123 per month
- Occupancy rates average 65.3%
- Daily rates average $449
Shoulder Season
- Revenue averages $5,356 per month
- Occupancy maintains around 44.2%
- Daily rates hold near $386
Low Season (January, February, March)
- Revenue drops to average $1,717 per month
- Occupancy decreases to average 21.7%
- Daily rates adjust to average $341
Seasonality Insights for Muro
- The Airbnb seasonality in Muro shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Muro's highest earning potential, with monthly revenues capable of climbing to $11,137, occupancy reaching a high of 70.2%, and ADRs peaking at $459.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,656, occupancy could drop to 19.3%, and ADRs may adjust down to $336.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Muro.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Muro seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Muro (2025)
Exploring the top neighborhoods for short-term rentals in Muro? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Platja de Muro | Beautiful sandy beach that attracts tourists for its crystal clear waters and family-friendly atmosphere. Ideal for those looking to enjoy sunbathing and water sports. | Ses Casetes des Capellans, Parc Natural de s'Albufera, Muro Beach, Water sport activities, Beachfront restaurants |
| Albufera Natural Park | An ecological haven known for its wildlife and scenic views, popular with nature lovers and outdoor enthusiasts who wish to explore the park's diverse ecosystems. | Bird watching, Hiking trails, Scenic viewpoints, Boat tours, Picnic areas |
| Muro Village | A charming Spanish village that provides a traditional Balearic experience, appealing to tourists interested in local culture, architecture, and cuisine. | Iglesia de sant Joan Baptista, Local markets, Traditional cuisine, Historic village charm, Cultural festivals |
| S'Albufera Beach | A tranquil beach area that's less crowded but equally beautiful, appealing to visitors seeking a peaceful retreat close to nature. | Natural beauty, Calm waters, Ideal for kayaking, Wildlife spots, Beach walks |
| Cala de Sant Vicenç | Stunning cove known for its picturesque setting and clear waters, frequented by travelers looking for a scenic and relaxing day at the beach. | Cinematic views, Beaches, Local dining, Hiking trails, Swimming spots |
| Son Bauló Beach | Family-friendly beach location with excellent amenities, suitable for families with children looking for a safe and accessible beach. | Children's play areas, Water sports, Families-friendly cafes, Sunbeds to rent, Lifeguard services |
| Can Picafort | Nearby town with vibrant nightlife and dining options, making it attractive for tourists looking to enjoy a lively atmosphere. | Shopping streets, Bars and clubs, Beaches, Promenades, Local seafood restaurants |
| Port d'Alcúdia | Popular destination with a bustling marina, nighttime activities, and opportunities for water sports, excellent for diverse tourist needs. | Marina activities, Water sports rentals, Beach clubs, Family attractions, Restaurants with sea views |
Understanding Airbnb License Requirements & STR Laws in Muro (2025)
Yes, Muro, Balearic Islands, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Muro to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 57% licensed listings)
Top Performing Airbnb Properties in Muro (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Murobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Marjals 16
Entire Place • 8 bedrooms
Son Sastre (figuerola)
Entire Place • 3 bedrooms
Vela farm
Entire Place • 4 bedrooms
Son Auba
Entire Place • 4 bedrooms
Son Morei De Ses Penyes
Entire Place • 3 bedrooms
Es Moy À Des Pins
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Muro (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Muro based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Homerti | 24 | $3,528,109 | 275 | 3.65/5.0 |
| Mallorca Charme Home Rentals | 24 | $839,490 | 389 | 4.15/5.0 |
| Ideal Property Mallorca | 15 | $605,120 | 125 | 3.44/5.0 |
| Sealand Villas | 8 | $570,205 | 155 | 4.04/5.0 |
| Holidu | 3 | $453,639 | 22 | 3.31/5.0 |
| Foravila | 12 | $449,430 | 165 | 3.77/5.0 |
| Mallorca Charme | 9 | $348,350 | 89 | 4.00/5.0 |
| Sa Talaia Blanca Rentals | 8 | $306,585 | 328 | 4.85/5.0 |
| Team FiveStarsHome | 7 | $301,784 | 32 | 2.86/5.0 |
| Mallorca Villa Selection | 8 | $231,987 | 121 | 4.47/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Muro.
Dive Deeper: Advanced Muro STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Muro. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMuro Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Muro
- The Muro Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.5% of the 273 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Muro, House properties are the most common (90.8%), reflecting the local real estate landscape.
- Houses represent a significant 90.8% portion, catering likely to families or larger groups.
- Smaller segments like others, outdoor/unique (combined 1.1%) offer potential for unique stay experiences.
Muro Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Muro
- The dominant room capacity in Muro is 3 bedrooms listings, making up 39.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 71.0% of the active Airbnb listings in Muro, indicating a high concentration in these sizes.
- A significant 81.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Muro.
Muro Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Muro
- The most common guest capacity trend in Muro vacation rentals is listings accommodating 8+ guests (37%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Muro STR market, accounting for 72.5% of listings.
- 76.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Muro.
- On average, properties in Muro are equipped to host 6.2 guests.
Muro Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Muro
- The most common availability pattern in Muro falls within the 271-366 days range, representing 42.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Muro (40.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Muro Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
63 listings
26.8% of total
2 Nights
7 listings
3% of total
3 Nights
12 listings
5.1% of total
4-6 Nights
74 listings
31.5% of total
7-29 Nights
35 listings
14.9% of total
30+ Nights
44 listings
18.7% of total
Key Insights
- The most prevalent minimum stay requirement in Muro is 4-6 Nights, adopted by 31.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (18.7%) caters to monthly stays (30+ nights) in Muro, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 31.5% of Muro hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 18.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Muro.
Muro Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
13 listings
5.9% of total
Super Strict 60 Days
18 listings
8.1% of total
Flexible
7 listings
3.2% of total
Moderate
24 listings
10.8% of total
Firm
60 listings
27% of total
Strict
100 listings
45% of total
Cancellation Policy Insights for Muro
- The prevailing Airbnb cancellation policy trend in Muro is Strict, used by 45% of listings.
- A majority (72.0%) of hosts in Muro utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 45% market standard in Muro.
- With 45% using Strict terms, this is a viable option in Muro, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Muro.
Muro STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Muro
- The overall average booking lead time for vacation rentals in Muro is 115 days.
- Guests book furthest in advance for stays during July (average 170 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (157 days avg.) sees the longest lead times, while Winter (59 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (115 days) as a baseline for your pricing and availability strategy in Muro.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 170 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 157 days) to capture early planners.
- Monitor your own booking lead times against these Muro averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Muro (2025)
Amenity Prevalence
Amenity Insights for Muro
- Essential amenities in Muro that guests expect include: Washer, Kitchen, TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Dishes and silverware, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Muro: Washer, Kitchen, TV, Wifi.
- Prioritize adding missing essentials: Washer, Kitchen, TV, Wifi.
- Consider adding popular differentiators like Hot water or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Muro to stay competitive.
Muro Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Muro
- The typical guest profile for Airbnb in Muro consists of predominantly international visitors (90%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 9.6% of guests.
- Key international markets include Germany (34.2%) and United Kingdom (13.4%).
- Top languages spoken are English (40.4%) followed by German (21.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Muro Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Algaida | 79 | $6,918 | $709.08 | 48% |
| Mancor de la Vall | 35 | $6,389 | $620.29 | 54% |
| Deià | 60 | $5,880 | $663.85 | 53% |
| ses Illetes | 23 | $5,772 | $630.49 | 52% |
| Andratx | 167 | $5,668 | $610.37 | 50% |
| Marratxí | 76 | $5,454 | $623.67 | 47% |
| Fornalutx | 87 | $5,202 | $439.26 | 55% |
| Montuïri | 41 | $5,186 | $572.75 | 52% |
| Bunyola | 60 | $5,129 | $486.16 | 50% |
| Badia Blava | 35 | $4,973 | $801.83 | 46% |