Maó Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Balearic Islands, Spain
Is Airbnb profitable in Maó in 2025? Explore comprehensive Airbnb analytics for Maó, Balearic Islands, Spain to uncover income potential. This 2025 STR market report for Maó, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 139 active listings.
Whether you're considering an Airbnb investment in Maó, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Maó Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Maó Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Maó (2025)
Understanding the monthly revenue variations for Airbnb listings in Maó is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maó is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maó across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,567+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,958 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,417 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,084, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maó
Maó Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Maó STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maó:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maó
Average Daily Rate (ADR) Airbnb Trends in Maó (2025)
Effective short term rental pricing strategy in Maó involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maó typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $678+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $422 or more.
- Typical properties (Median) charge around $214 per night.
- Entry-level properties (Bottom 25%) earn around $129 per night.
Average Daily Rate (ADR) Trend by Month in Maó
Get Live Maó Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Maó (2025)
Peak Season (August, July, June)
- Revenue averages $6,796 per month
- Occupancy rates average 56.5%
- Daily rates average $409
Shoulder Season
- Revenue averages $3,593 per month
- Occupancy maintains around 34.0%
- Daily rates hold near $357
Low Season (February, March, December)
- Revenue drops to average $1,061 per month
- Occupancy decreases to average 16.6%
- Daily rates adjust to average $345
Seasonality Insights for Maó
- The Airbnb seasonality in Maó shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Maó's highest earning potential, with monthly revenues capable of climbing to $7,867, occupancy reaching a high of 67.4%, and ADRs peaking at $416.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $780, occupancy could drop to 14.5%, and ADRs may adjust down to $340.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maó.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Maó seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Maó (2025)
Exploring the top neighborhoods for short-term rentals in Maó? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Es Castell | Charming coastal town known for its beautiful views of the harbor and rich British historical influence. It’s popular for those looking for a more traditional Spanish experience with local dining and shops. | Museum of Menorca, Cales Fonts, Fort Marlborough, Punta Prima Beach, Cala Corb |
| Maó City Center | Maó is the capital of Menorca and offers a mix of history, culture, and modern amenities. Ideal for guests interested in exploring the vibrant city life. | Maó Harbour, Mercat de Maó, Teatre Principal, Iglesia del Carmen, Museu de Menorca |
| Binibeca | A picturesque fishing village with whitewashed houses and beautiful beaches. It’s attractive for families and those looking for relaxation. | Binibeca Vell, Playa de Binibeca, Cala Torret, Carrer de les Illes, Local restaurants with fresh seafood |
| Sant Lluis | This traditional town is known for its beautiful architecture and proximity to some of Menorca's best beaches. Perfect for visitors who enjoy local culture. | Calas de s'Aguait, Pont d'en Gil, Cova d'en Xoroi, Local artisan shops, Sant Lluis Church |
| Cala Galdana | One of the most popular beaches on the island, Cala Galdana is ideal for beach lovers seeking a range of outdoor activities. | Cala Galdana Beach, Cami de Cavalls, Cala Mitjana, Kayaking excursions, Beachfront restaurants |
| Fornells | This small fishing village is famous for its stunning bay and local cuisine, particularly seafood. Great for guests looking for a unique dining experience. | Fornells Bay, Es Mercadal, Cala Tirant, Mirador de Fornells, Local seafood restaurants |
| Ciutadella | The second-largest city on the island, known for its historical sites and vibrant nightlife. Attracts a mix of tourists interested in history and entertainment. | Ciutadella Cathedral, Naveta d'Es Tudons, Fornells Tortell, Ciutadella Port, Historic old town |
| Son Bou | Known for its long sandy beach, this area is perfect for families and those looking to enjoy water sports and beach activities. | Son Bou Beach, Cova d’en Xoroi, Sunset Beach Club, Local bars and restaurants, Walking trails |
Understanding Airbnb License Requirements & STR Laws in Maó (2025)
Yes, Maó, Balearic Islands, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Maó to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 47% licensed listings)
Top Performing Airbnb Properties in Maó (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maóbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Es Macar, Heated pool, Mediterranean taste
Entire Place • 3 bedrooms
Binirubi
Entire Place • 4 bedrooms
Stunning Home with Panoramic View
Entire Place • 5 bedrooms
Vista Turquesa, with heated pool
Entire Place • 4 bedrooms
Villa with sea view, private pool & beach close by
Entire Place • 4 bedrooms
Modern Villa, Port Views, Jacuzzi & Pool, Full AC
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Maó (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Maó based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 3Villas | 11 | $632,601 | 234 | 4.74/5.0 |
| Marta | 8 | $340,311 | 80 | 4.70/5.0 |
| Solmar Villas | 1 | $138,904 | 5 | 4.40/5.0 |
| Frances | 1 | $125,838 | 21 | 5.00/5.0 |
| Escape Home | 2 | $118,335 | 14 | 4.48/5.0 |
| Julien | 1 | $99,759 | 33 | 4.97/5.0 |
| Menorca Habitat | 2 | $87,750 | 6 | 2.25/5.0 |
| Holidu | 2 | $85,143 | 15 | 4.55/5.0 |
| Mongofre | 4 | $84,080 | 40 | 4.87/5.0 |
| Johannes | 1 | $73,381 | 113 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maó.
Dive Deeper: Advanced Maó STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maó. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaó Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maó
- The Maó Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.9% of the 139 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maó, House properties are the most common (63.3%), reflecting the local real estate landscape.
- Houses represent a significant 63.3% portion, catering likely to families or larger groups.
- The presence of 5.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others (combined 2.8%) offer potential for unique stay experiences.
Maó Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maó
- The dominant room capacity in Maó is 1 bedroom listings, making up 25.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 50.4% of the active Airbnb listings in Maó, indicating a high concentration in these sizes.
- A significant 57.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Maó.
Maó Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maó
- The most common guest capacity trend in Maó vacation rentals is listings accommodating 8+ guests (25.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Maó STR market, accounting for 46.8% of listings.
- 54.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maó.
- On average, properties in Maó are equipped to host 5.1 guests.
Maó Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maó
- The most common availability pattern in Maó falls within the 271-366 days range, representing 56.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Maó (38.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Maó Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
15.8% of total
2 Nights
6 listings
5% of total
3 Nights
15 listings
12.5% of total
4-6 Nights
40 listings
33.3% of total
7-29 Nights
34 listings
28.3% of total
30+ Nights
6 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Maó is 4-6 Nights, adopted by 33.3% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 33.3% of Maó hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.8% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maó.
Maó Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
10 listings
8.5% of total
Super Strict 30 Days
4 listings
3.4% of total
Flexible
15 listings
12.8% of total
Moderate
16 listings
13.7% of total
Firm
26 listings
22.2% of total
Strict
46 listings
39.3% of total
Cancellation Policy Insights for Maó
- The prevailing Airbnb cancellation policy trend in Maó is Strict, used by 39.3% of listings.
- A majority (61.5%) of hosts in Maó utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 39.3% market standard in Maó.
- With 39.3% using Strict terms, this is a viable option in Maó, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Maó.
Maó STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Maó
- The overall average booking lead time for vacation rentals in Maó is 80 days.
- Guests book furthest in advance for stays during July (average 122 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (111 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (80 days) as a baseline for your pricing and availability strategy in Maó.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 122 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 111 days) to capture early planners.
- Monitor your own booking lead times against these Maó averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Maó (2025)
Amenity Prevalence
Amenity Insights for Maó
- Popular amenities like Kitchen, Essentials, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maó to stay competitive.
Maó Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Maó
- The typical guest profile for Airbnb in Maó consists of predominantly international visitors (82%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 17.9% of guests.
- Key international markets include France (38.8%) and United Kingdom (17.9%).
- Top languages spoken are English (37.1%) followed by French (22.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Maó Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sant Joan | 27 | $4,768 | $612.88 | 54% |
| Vilafranca de Bonany | 31 | $4,516 | $577.34 | 47% |
| Ariany | 65 | $4,418 | $555.49 | 43% |
| Felanitx | 474 | $4,158 | $511.27 | 48% |
| Santanyí | 775 | $4,051 | $460.87 | 52% |
| Son Servera | 196 | $4,033 | $533.19 | 47% |
| Porreres | 60 | $3,859 | $413.77 | 50% |
| Llubí | 76 | $3,763 | $405.22 | 48% |
| Muro | 273 | $3,759 | $412.01 | 49% |
| Alcúdia | 1,220 | $3,720 | $369.74 | 51% |