Deià Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Balearic Islands, Spain
Is Airbnb profitable in Deià in 2025? Explore comprehensive Airbnb analytics for Deià, Balearic Islands, Spain to uncover income potential. This 2025 STR market report for Deià, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 60 active listings.
Whether you're considering an Airbnb investment in Deià, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Deià Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Deià Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Deià (2025)
Understanding the monthly revenue variations for Airbnb listings in Deià is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Deià is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Deià across different performance tiers:
- Best-in-class properties (Top 10%) achieve $16,654+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $10,502 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $5,699 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $3,368, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Deià
Deià Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Deià STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Deià:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Deià
Average Daily Rate (ADR) Airbnb Trends in Deià (2025)
Effective short term rental pricing strategy in Deià involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Deià typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,702+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $799 or more.
- Typical properties (Median) charge around $479 per night.
- Entry-level properties (Bottom 25%) earn around $246 per night.
Average Daily Rate (ADR) Trend by Month in Deià
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Airbnb Seasonality Analysis & Trends in Deià (2025)
Peak Season (July, August, September)
- Revenue averages $13,014 per month
- Occupancy rates average 67.5%
- Daily rates average $790
Shoulder Season
- Revenue averages $7,713 per month
- Occupancy maintains around 50.0%
- Daily rates hold near $698
Low Season (February, March, December)
- Revenue drops to average $4,462 per month
- Occupancy decreases to average 33.3%
- Daily rates adjust to average $604
Seasonality Insights for Deià
- The Airbnb seasonality in Deià shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Deià's highest earning potential, with monthly revenues capable of climbing to $15,317, occupancy reaching a high of 72.0%, and ADRs peaking at $802.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $4,369, occupancy could drop to 28.4%, and ADRs may adjust down to $596.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Deià.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Deià seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Deià (2025)
Exploring the top neighborhoods for short-term rentals in Deià? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cala Deia | A picturesque cove offering stunning views and crystal-clear waters, ideal for tourists seeking a tranquil getaway. This location is perfect for those looking to enjoy the natural beauty of the Balearic Islands and the charm of Deià. | Cala Deia beach, Deià's scenic hiking trails, An empty beach for sunbathing and swimming, Traditional Mediterranean restaurant nearby, Art galleries showcasing local artists |
| Deià Village | The charming village of Deià is known for its beautiful stone buildings and artistic vibe. It attracts visitors looking for a cultural experience, art, and literature. | Robert Graves House, Deià's art galleries, Local markets, Hiking trails to the coast, St. Mary’s Church |
| Son Marroig | A former estate and cultural heritage site with breathtaking views of the coastline, perfect for those who want a quiet retreat with beautiful landscapes. | Son Marroig viewpoint, Walking trails around the estate, Historic architecture, Natural beauty |
| La Casa de Robert Graves | A historical landmark dedicated to the famous poet Robert Graves, this area attracts literature enthusiasts and visitors interested in local history. | Robert Graves' house, Literary events, Beautiful gardens |
| Sa Foradada | A stunning viewpoint and natural rock formation that is popular among hikers and photographers, making it a great spot for nature lovers. | Sa Foradada viewpoint, Hiking opportunities, Stunning sunset views |
| Soller | Nearby Soller offers a more urban setting with a charming town, great for visitors who enjoy vibrant markets and an accessible location to explore nearby attractions. | Soller Train, Local market, Botanical garden, Miro Museum |
| Pool and Spa Retreats | Luxury accommodations with pools and spas attract affluent tourists looking for relaxation and pampering in a beautiful setting. | Luxury accommodations, Spa treatments, Private swimming pools, Close to attractions |
| Wildlife and Natural Parks | The nearby natural parks and wildlife reserves offer a unique experience for those interested in nature and outdoor activities. | Natural parks, Wildlife viewing, Nature trails, Outdoor activities |
Understanding Airbnb License Requirements & STR Laws in Deià (2025)
Yes, Deià, Balearic Islands, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Deià to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 58% licensed listings)
Top Performing Airbnb Properties in Deià (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Deiàbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming Deià Manor Next to Hotel Belmond
Entire Place • 4 bedrooms
Cala Deia. Best views in Mallorca
Entire Place • 4 bedrooms
Oasis with Best Views in Deià
Entire Place • 4 bedrooms
Ca'n Quinn
Entire Place • 4 bedrooms
Casa Oliveras sea views and beach access
Entire Place • 4 bedrooms
RL3
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Deià (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Deià based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Susana | 2 | $612,002 | 125 | 4.96/5.0 |
| Jaime | 5 | $399,042 | 32 | 3.88/5.0 |
| Lenka | 4 | $300,413 | 224 | 4.91/5.0 |
| Patrick | 3 | $294,684 | 193 | 3.19/5.0 |
| Daniel | 5 | $276,801 | 270 | 4.68/5.0 |
| Jordi | 1 | $205,631 | 232 | 4.87/5.0 |
| Host #457557532 | 3 | $152,748 | 0 | 0.00/5.0 |
| Mya | 4 | $151,563 | 111 | 4.86/5.0 |
| Elsa | 1 | $139,950 | 54 | 4.91/5.0 |
| Isabel | 2 | $129,175 | 195 | 4.77/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Deià.
Dive Deeper: Advanced Deià STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Deià. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDeià Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Deià
- The Deià Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.7% of the 60 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Deià, House properties are the most common (96.7%), reflecting the local real estate landscape.
- Houses represent a significant 96.7% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo (combined 3.3%) offer potential for unique stay experiences.
Deià Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Deià
- The dominant room capacity in Deià is 4 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 60.0% of the active Airbnb listings in Deià, indicating a high concentration in these sizes.
- A significant 65.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Deià.
Deià Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Deià
- The most common guest capacity trend in Deià vacation rentals is listings accommodating 8+ guests (30%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Deià STR market, accounting for 60.0% of listings.
- 61.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Deià.
- On average, properties in Deià are equipped to host 5.7 guests.
Deià Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Deià
- The most common availability pattern in Deià falls within the 181-270 days range, representing 38.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Deià (38.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Deià Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
7.5% of total
2 Nights
1 listings
1.9% of total
3 Nights
2 listings
3.8% of total
4-6 Nights
28 listings
52.8% of total
7-29 Nights
11 listings
20.8% of total
30+ Nights
7 listings
13.2% of total
Key Insights
- The most prevalent minimum stay requirement in Deià is 4-6 Nights, adopted by 52.8% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (9.4%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (13.2%) caters to monthly stays (30+ nights) in Deià, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 52.8% of Deià hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 13.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Deià.
Deià Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
7.7% of total
Super Strict 60 Days
2 listings
3.8% of total
Super Strict 95 Days
1 listings
1.9% of total
Flexible
1 listings
1.9% of total
Moderate
5 listings
9.6% of total
Firm
14 listings
26.9% of total
Strict
25 listings
48.1% of total
Cancellation Policy Insights for Deià
- The prevailing Airbnb cancellation policy trend in Deià is Strict, used by 48.1% of listings.
- A majority (75.0%) of hosts in Deià utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 48.1% market standard in Deià.
- With 48.1% using Strict terms, this is a viable option in Deià, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Deià.
Deià STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Deià
- The overall average booking lead time for vacation rentals in Deià is 96 days.
- Guests book furthest in advance for stays during July (average 142 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (135 days avg.) sees the longest lead times, while Winter (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (96 days) as a baseline for your pricing and availability strategy in Deià.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 142 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 135 days) to capture early planners.
- Monitor your own booking lead times against these Deià averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Deià (2025)
Amenity Prevalence
Amenity Insights for Deià
- Essential amenities in Deià that guests expect include: Wifi, Kitchen, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Deià: Wifi, Kitchen, Washer.
- Prioritize adding missing essentials: Washer.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Deià to stay competitive.
Deià Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Deià
- The typical guest profile for Airbnb in Deià consists of predominantly international visitors (99%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 1.5% of guests.
- Key international markets include United States (41.8%) and United Kingdom (23.3%).
- Top languages spoken are English (49%) followed by Spanish (13.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Deià Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| sa Carroca | 98 | $10,551 | $862.81 | 52% |
| Can Germà | 25 | $9,819 | $927.22 | 47% |
| Can Tomàs | 26 | $9,321 | $878.17 | 47% |
| Es Cubells | 31 | $8,883 | $1002.54 | 54% |
| Sant Rafel de sa Creu | 46 | $7,518 | $730.00 | 45% |
| Vista Mar | 64 | $7,047 | $750.94 | 46% |
| Algaida | 79 | $6,918 | $709.08 | 48% |
| Vista Alegre | 18 | $6,413 | $1214.28 | 42% |
| Mancor de la Vall | 35 | $6,389 | $620.29 | 54% |
| Sant Josep de sa Talaia | 256 | $6,308 | $699.24 | 48% |