Ciutadella Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Balearic Islands, Spain
Is Airbnb profitable in Ciutadella in 2025? Explore comprehensive Airbnb analytics for Ciutadella, Balearic Islands, Spain to uncover income potential. This 2025 STR market report for Ciutadella, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,141 active listings.
Whether you're considering an Airbnb investment in Ciutadella, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ciutadella Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ciutadella Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ciutadella (2025)
Understanding the monthly revenue variations for Airbnb listings in Ciutadella is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ciutadella is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ciutadella across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,920+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,667 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,111 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,225, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ciutadella
Ciutadella Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ciutadella STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ciutadella:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ciutadella
Average Daily Rate (ADR) Airbnb Trends in Ciutadella (2025)
Effective short term rental pricing strategy in Ciutadella involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ciutadella typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $482+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $271 or more.
- Typical properties (Median) charge around $164 per night.
- Entry-level properties (Bottom 25%) earn around $109 per night.
Average Daily Rate (ADR) Trend by Month in Ciutadella
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Airbnb Seasonality Analysis & Trends in Ciutadella (2025)
Peak Season (August, July, June)
- Revenue averages $5,568 per month
- Occupancy rates average 64.7%
- Daily rates average $305
Shoulder Season
- Revenue averages $2,477 per month
- Occupancy maintains around 39.5%
- Daily rates hold near $236
Low Season (January, February, March)
- Revenue drops to average $1,024 per month
- Occupancy decreases to average 20.9%
- Daily rates adjust to average $212
Seasonality Insights for Ciutadella
- The Airbnb seasonality in Ciutadella shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ciutadella's highest earning potential, with monthly revenues capable of climbing to $6,570, occupancy reaching a high of 74.0%, and ADRs peaking at $317.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,002, occupancy could drop to 18.3%, and ADRs may adjust down to $204.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ciutadella.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ciutadella seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ciutadella (2025)
Exploring the top neighborhoods for short-term rentals in Ciutadella? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ciutadella Old Town | Historical heart of Ciutadella with charming streets, local shops, and restaurants. Attracts tourists looking for cultural experiences and a taste of local life. | Ciutadella Cathedral, Plaza de La Catedral, Castillo de San Nicolás, Museo Municipal, Ses Voltes |
| Cala en Brut | Beautiful coastal area known for its stunning cliffs and turquoise waters. Perfect for visitors looking to enjoy beach activities and relaxation. | Cala en Brut Beach, Cala en Blanes, Cala en Forcat, Snorkeling spots, Scenic viewpoints |
| Cala Santandria | A picturesque bay with a great beach and family-friendly atmosphere. Popular among families and those looking to unwind by the sea. | Cala Santandria Beach, Water sports activities, Restaurants and cafes, Sunset views |
| Port de Ciutadella | The marina area with a lively vibe, restaurants, and bars. Attracts tourists for boating activities and nightlife. | Ciutadella Port, Boat excursions, Marine restaurants, Nightlife spots |
| Cala Morell | Known for its beautiful coves and archaeological sites, this area appeals to nature lovers and history enthusiasts. | Cala Morell Beach, Prehistoric caves, Hiking trails, Scenic landscapes |
| Es Mercadal | A charming village with local markets and traditional architecture, providing a more local experience away from the beach crowds. | Local markets, Traditional Menorcan architecture, Cafes and bakeries, Surrounding countryside |
| La Vall | A serene area known for its rural landscapes and authentic Menorcan features, perfect for those seeking tranquility and nature. | Rural landscapes, Walking trails, Local fauna and flora, Traditional farms |
| Cap de Cavalleria | A stunning natural reserve offering some of the best views in Ciutadella, great for hiking and outdoor activities. | Cap de Cavalleria Lighthouse, Scenic hiking paths, Wildlife watching, Beaches nearby |
Understanding Airbnb License Requirements & STR Laws in Ciutadella (2025)
Yes, Ciutadella, Balearic Islands, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ciutadella to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 55% licensed listings)
Top Performing Airbnb Properties in Ciutadella (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ciutadellabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
La Orilla
Entire Place • 6 bedrooms
Villa Rocamar superbly positioned on the cliffside
Entire Place • 4 bedrooms
Lujosa casa con vistas al mar
Entire Place • 5 bedrooms
Talaia D'artrutx
Entire Place • 3 bedrooms
Spacious villa with stunning sea views
Entire Place • 7 bedrooms
Privacy, immense Villa, tennis, pool..
Entire Place • 4 bedrooms
Villa on the beach of Cala Morell, Menorca
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ciutadella (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ciutadella based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Holidays | 33 | $1,220,438 | 660 | 4.32/5.0 |
| Islandersmenorca | 36 | $1,154,470 | 468 | 4.27/5.0 |
| Matias | 25 | $1,027,727 | 557 | 4.67/5.0 |
| MauterVillas | 24 | $841,002 | 270 | 4.36/5.0 |
| Escape Home | 17 | $786,978 | 393 | 3.70/5.0 |
| 3Villas | 17 | $627,577 | 805 | 4.36/5.0 |
| Arcos De Mares | 12 | $545,864 | 287 | 4.88/5.0 |
| Sonne Villas | 14 | $518,558 | 338 | 4.70/5.0 |
| Joaquin | 37 | $500,208 | 1038 | 4.67/5.0 |
| Miguel | 10 | $424,343 | 303 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ciutadella.
Dive Deeper: Advanced Ciutadella STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ciutadella. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCiutadella Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ciutadella
- The Ciutadella Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.9% of the 1,141 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ciutadella, House properties are the most common (49.5%), reflecting the local real estate landscape.
- Houses represent a significant 49.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 3.4%) offer potential for unique stay experiences.
Ciutadella Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ciutadella
- The dominant room capacity in Ciutadella is 2 bedrooms listings, making up 34.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 61.6% of the active Airbnb listings in Ciutadella, indicating a high concentration in these sizes.
- A significant 36.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ciutadella.
Ciutadella Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ciutadella
- The most common guest capacity trend in Ciutadella vacation rentals is listings accommodating 4 guests (36.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Ciutadella STR market, accounting for 57.4% of listings.
- 35.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ciutadella.
- On average, properties in Ciutadella are equipped to host 4.7 guests.
Ciutadella Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ciutadella
- The most common availability pattern in Ciutadella falls within the 181-270 days range, representing 47.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ciutadella (48.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ciutadella Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
240 listings
23.5% of total
2 Nights
95 listings
9.3% of total
3 Nights
138 listings
13.5% of total
4-6 Nights
367 listings
35.9% of total
7-29 Nights
108 listings
10.6% of total
30+ Nights
74 listings
7.2% of total
Key Insights
- The most prevalent minimum stay requirement in Ciutadella is 4-6 Nights, adopted by 35.9% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 35.9% of Ciutadella hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ciutadella.
Ciutadella Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
19 listings
1.9% of total
Super Strict 30 Days
47 listings
4.8% of total
Flexible
108 listings
11% of total
Moderate
140 listings
14.2% of total
Firm
234 listings
23.8% of total
Strict
437 listings
44.4% of total
Cancellation Policy Insights for Ciutadella
- The prevailing Airbnb cancellation policy trend in Ciutadella is Strict, used by 44.4% of listings.
- A majority (68.2%) of hosts in Ciutadella utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 44.4% market standard in Ciutadella.
- With 44.4% using Strict terms, this is a viable option in Ciutadella, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ciutadella.
Ciutadella STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ciutadella
- The overall average booking lead time for vacation rentals in Ciutadella is 84 days.
- Guests book furthest in advance for stays during July (average 122 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (118 days avg.) sees the longest lead times, while Winter (61 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (84 days) as a baseline for your pricing and availability strategy in Ciutadella.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 122 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 118 days) to capture early planners.
- Monitor your own booking lead times against these Ciutadella averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ciutadella (2025)
Amenity Prevalence
Amenity Insights for Ciutadella
- Essential amenities in Ciutadella that guests expect include: Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Essentials, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ciutadella: Kitchen, TV.
- Prioritize adding missing essentials: Kitchen, TV.
- Consider adding popular differentiators like Washer or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ciutadella to stay competitive.
Ciutadella Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ciutadella
- The typical guest profile for Airbnb in Ciutadella consists of predominantly international visitors (72%), with top international origins including Spain, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 27.7% of guests.
- Key international markets include France (37.1%) and Spain (27.7%).
- Top languages spoken are English (35.4%) followed by Spanish (23.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Spain.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ciutadella Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Algaida | 79 | $6,918 | $709.08 | 48% |
| Mancor de la Vall | 35 | $6,389 | $620.29 | 54% |
| Deià | 60 | $5,880 | $663.85 | 53% |
| ses Illetes | 23 | $5,772 | $630.49 | 52% |
| Andratx | 167 | $5,668 | $610.37 | 50% |
| Marratxí | 76 | $5,454 | $623.67 | 47% |
| Fornalutx | 87 | $5,202 | $439.26 | 55% |
| Montuïri | 41 | $5,186 | $572.75 | 52% |
| Bunyola | 60 | $5,129 | $486.16 | 50% |
| Badia Blava | 35 | $4,973 | $801.83 | 46% |