Vélez-Málaga Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Andalusia, Spain
Is Airbnb profitable in Vélez-Málaga in 2025? Explore comprehensive Airbnb analytics for Vélez-Málaga, Andalusia, Spain to uncover income potential. This 2025 STR market report for Vélez-Málaga, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 737 active listings.
Whether you're considering an Airbnb investment in Vélez-Málaga, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vélez-Málaga Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Vélez-Málaga Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Vélez-Málaga (2025)
Understanding the monthly revenue variations for Airbnb listings in Vélez-Málaga is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vélez-Málaga is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vélez-Málaga across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,860+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,592 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,448 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $689, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Vélez-Málaga
Vélez-Málaga Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Vélez-Málaga STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vélez-Málaga:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Vélez-Málaga
Average Daily Rate (ADR) Airbnb Trends in Vélez-Málaga (2025)
Effective short term rental pricing strategy in Vélez-Málaga involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vélez-Málaga typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $266+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $161 or more.
- Typical properties (Median) charge around $113 per night.
- Entry-level properties (Bottom 25%) earn around $84 per night.
Average Daily Rate (ADR) Trend by Month in Vélez-Málaga
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Airbnb Seasonality Analysis & Trends in Vélez-Málaga (2025)
Peak Season (August, July, June)
- Revenue averages $2,917 per month
- Occupancy rates average 53.0%
- Daily rates average $170
Shoulder Season
- Revenue averages $1,821 per month
- Occupancy maintains around 40.0%
- Daily rates hold near $144
Low Season (January, February, March)
- Revenue drops to average $1,127 per month
- Occupancy decreases to average 32.6%
- Daily rates adjust to average $129
Seasonality Insights for Vélez-Málaga
- The Airbnb seasonality in Vélez-Málaga shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Vélez-Málaga's highest earning potential, with monthly revenues capable of climbing to $3,543, occupancy reaching a high of 65.1%, and ADRs peaking at $176.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,013, occupancy could drop to 29.1%, and ADRs may adjust down to $127.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vélez-Málaga.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Vélez-Málaga seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Vélez-Málaga (2025)
Exploring the top neighborhoods for short-term rentals in Vélez-Málaga? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | Vélez-Málaga's city center offers a rich cultural experience with historical sites, shops, and local cuisine. It's a popular spot for tourists seeking to explore the town's heritage and community. | Iglesia de Santa María, The Alcazaba, Museo de Vélez-Málaga, Plaza de las Carmelitas, Mercado de Abastos |
| Torre del Mar | A popular seaside area known for its beautiful beaches and promenade. It attracts tourists looking for a beach vacation but also offers local amenities and restaurants. | Playa de Torre del Mar, Paseo Marítimo, Aquavelis Water Park, Castillo de Benajarafe, Café del Mar |
| Caleta de Vélez | A charming coastal area with a marina, attracting those who enjoy water sports and seaside dining. It is suitable for families and those seeking tranquility by the sea. | Marina del Este, Beaches of Caleta, Restaurantes de Marisco, Cabo Tiñoso, Paddle Surfing |
| La Axarquía Region | Known for its stunning landscapes, agriculture, and traditional Andalusian villages. It's a great option for tourists wanting to explore rural Spain and experience local culture. | El Acebuchal, Nerja Caves, Frigiliana, Caminito del Rey, Local wineries |
| Algarrobo Costa | A quieter beach resort area with a relaxed atmosphere, ideal for vacationers looking to escape the crowds and enjoy a peaceful stay by the Mediterranean. | Algarrobo Beach, Nikki Beach, Local Chiringuitos, Coastal Walks, Fishing Port |
| Competa | A picturesque white village located inland, known for its wine production and stunning views. Attracts those seeking a unique, authentic Andalusian experience. | Mirador de Competa, Wine-tasting tours, Hiking trails, Church of Nuestra Señora de la Asunción, Local artisans |
| Benajarafe | A small coastal village with beautiful beaches and a laid-back vibe. It attracts travelers looking for relaxation and local seafood. | Benajarafe Beach, Chiringuitos, Coastal pathways, Local markets, Water sports |
| Maro | An idyllic coastal village near the famous Nerja Caves, known for its natural beauty and tranquil atmosphere. Popular among tourists seeking nature and exploration. | Nerja Caves, Cerro Gordo Cliffs, Local beaches, Hiking routes, Maro-Cerro Gordo Cliffs Natural Area |
Understanding Airbnb License Requirements & STR Laws in Vélez-Málaga (2025)
Yes, Vélez-Málaga, Andalusia, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vélez-Málaga to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 69% licensed listings)
Top Performing Airbnb Properties in Vélez-Málaga (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Vélez-Málagabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cubo's Villa Marieli Chilches
Entire Place • 4 bedrooms
Dream Beach House! Luxury !
Entire Place • 3 bedrooms
Villa Jacaranda
Entire Place • 3 bedrooms
Villa Borja, 5 stars (16 adults) with Sea views
Entire Place • 7 bedrooms
3 bedroom nice apartment in Benajarafe
Entire Place • 3 bedrooms
Large Couple Villa with Private Pool and Sea View
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Vélez-Málaga (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Vélez-Málaga based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aviles & Norling | 81 | $1,024,006 | 501 | 3.47/5.0 |
| Daniel | 25 | $470,974 | 187 | 4.20/5.0 |
| Kristina | 12 | $246,250 | 169 | 4.86/5.0 |
| Cubo'S Holiday Homes. | 2 | $170,968 | 45 | 4.51/5.0 |
| Solymar Holiday | 20 | $152,559 | 31 | 1.62/5.0 |
| SolSet | 7 | $137,757 | 130 | 3.88/5.0 |
| Apartamentosterrasolaxarquia S | 35 | $137,051 | 14 | 0.23/5.0 |
| José Luis | 13 | $132,919 | 370 | 3.90/5.0 |
| Host #469211146 | 2 | $117,560 | 3 | 2.33/5.0 |
| Ruralidays | 12 | $114,984 | 18 | 0.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vélez-Málaga.
Dive Deeper: Advanced Vélez-Málaga STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vélez-Málaga. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVélez-Málaga Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Vélez-Málaga
- The Vélez-Málaga Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.8% of the 737 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Vélez-Málaga, Apartment/Condo properties are the most common (63.4%), reflecting the local real estate landscape.
- Houses represent a significant 31.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 4.7%) offer potential for unique stay experiences.
Vélez-Málaga Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Vélez-Málaga
- The dominant room capacity in Vélez-Málaga is 2 bedrooms listings, making up 35.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 60.7% of the active Airbnb listings in Vélez-Málaga, indicating a high concentration in these sizes.
- A significant 33.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Vélez-Málaga.
Vélez-Málaga Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Vélez-Málaga
- The most common guest capacity trend in Vélez-Málaga vacation rentals is listings accommodating 4 guests (35.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Vélez-Málaga STR market, accounting for 58.5% of listings.
- 36.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vélez-Málaga.
- On average, properties in Vélez-Málaga are equipped to host 4.7 guests.
Vélez-Málaga Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Vélez-Málaga
- The most common availability pattern in Vélez-Málaga falls within the 271-366 days range, representing 52.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Vélez-Málaga (30.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Vélez-Málaga Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
109 listings
16.4% of total
2 Nights
103 listings
15.5% of total
3 Nights
82 listings
12.3% of total
4-6 Nights
177 listings
26.6% of total
7-29 Nights
86 listings
12.9% of total
30+ Nights
109 listings
16.4% of total
Key Insights
- The most prevalent minimum stay requirement in Vélez-Málaga is 4-6 Nights, adopted by 26.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (16.4%) caters to monthly stays (30+ nights) in Vélez-Málaga, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 26.6% of Vélez-Málaga hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vélez-Málaga.
Vélez-Málaga Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
0.6% of total
Super Strict 60 Days
15 listings
2.8% of total
Flexible
69 listings
12.7% of total
Moderate
201 listings
37% of total
Firm
132 listings
24.3% of total
Strict
123 listings
22.7% of total
Cancellation Policy Insights for Vélez-Málaga
- The prevailing Airbnb cancellation policy trend in Vélez-Málaga is Moderate, used by 37% of listings.
- There's a relatively balanced mix between guest-friendly (49.7%) and stricter (47.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37% market standard in Vélez-Málaga.
- Regularly review your cancellation policy against competitors and market demand shifts in Vélez-Málaga.
Vélez-Málaga STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Vélez-Málaga
- The overall average booking lead time for vacation rentals in Vélez-Málaga is 67 days.
- Guests book furthest in advance for stays during July (average 106 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 61 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (93 days avg.) sees the longest lead times, while Winter (68 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Vélez-Málaga.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 106 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 93 days) to capture early planners.
- Monitor your own booking lead times against these Vélez-Málaga averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Vélez-Málaga (2025)
Amenity Prevalence
Amenity Insights for Vélez-Málaga
- Essential amenities in Vélez-Málaga that guests expect include: Kitchen, TV, Washer, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Vélez-Málaga: Kitchen, TV, Washer, Wifi.
- Prioritize adding missing essentials: Kitchen, TV, Washer, Wifi.
- Consider adding popular differentiators like Air conditioning or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Vélez-Málaga to stay competitive.
Vélez-Málaga Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Vélez-Málaga
- The typical guest profile for Airbnb in Vélez-Málaga consists of predominantly international visitors (69%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 31.2% of guests.
- Key international markets include Spain (31.2%) and United Kingdom (13.1%).
- Top languages spoken are English (36.7%) followed by Spanish (21.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Vélez-Málaga Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Alhaurín de la Torre | 203 | $3,368 | $287.14 | 47% |
| Benahavís | 492 | $3,047 | $494.00 | 40% |
| Alhaurín el Grande | 281 | $3,026 | $290.27 | 45% |
| Cártama | 56 | $2,829 | $300.39 | 43% |
| Marbella | 4,981 | $2,613 | $321.31 | 43% |
| Málaga | 7,038 | $2,217 | $162.86 | 54% |
| Coín | 113 | $2,208 | $261.43 | 43% |
| San Roque | 334 | $2,207 | $325.49 | 40% |
| Seville | 6,518 | $2,195 | $155.35 | 51% |
| Moclinejo | 10 | $2,155 | $231.35 | 51% |