Segura de la Sierra Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Andalusia, Spain

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Segura de la Sierra in 2025? Explore comprehensive Airbnb analytics for Segura de la Sierra, Andalusia, Spain to uncover income potential. This 2025 STR market report for Segura de la Sierra, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 38 active listings.

Whether you're considering an Airbnb investment in Segura de la Sierra, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Segura de la Sierra Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Segura de la Sierra Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$118
The average rental revenue earned for an occupied room per day in Segura de la Sierra.
Occupancy Rate(?)
25.2%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$6,731
Typical annual income for an Airbnb listing in Segura de la Sierra. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-7.5%
Slight decrease (-7.5%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Segura de la Sierra.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Segura de la Sierra.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
38
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Segura de la Sierra (2025)

Understanding the monthly revenue variations for Airbnb listings in Segura de la Sierra is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Segura de la Sierra is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Segura de la Sierra across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,651+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,109 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $720 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $390, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Segura de la Sierra

Segura de la Sierra Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Segura de la Sierra STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Segura de la Sierra:

  • Best-in-class properties (Top 10%) achieve 51%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 22%.
  • Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Segura de la Sierra

Average Daily Rate (ADR) Airbnb Trends in Segura de la Sierra (2025)

Effective short term rental pricing strategy in Segura de la Sierra involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Segura de la Sierra typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $194+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $160 or more.
  • Typical properties (Median) charge around $104 per night.
  • Entry-level properties (Bottom 25%) earn around $73 per night.

Average Daily Rate (ADR) Trend by Month in Segura de la Sierra

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Airbnb Seasonality Analysis & Trends in Segura de la Sierra (2025)

Peak Season (August, December, May)
  • Revenue averages $1,227 per month
  • Occupancy rates average 35.5%
  • Daily rates average $129
Shoulder Season
  • Revenue averages $810 per month
  • Occupancy maintains around 24.6%
  • Daily rates hold near $128
Low Season (January, February, March)
  • Revenue drops to average $705 per month
  • Occupancy decreases to average 20.0%
  • Daily rates adjust to average $124

Seasonality Insights for Segura de la Sierra

  • The Airbnb seasonality in Segura de la Sierra shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Segura de la Sierra's highest earning potential, with monthly revenues capable of climbing to $1,476, occupancy reaching a high of 45.1%, and ADRs peaking at $131.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $687, occupancy could drop to 19.3%, and ADRs may adjust down to $116.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Segura de la Sierra.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Segura de la Sierra seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Segura de la Sierra (2025)

Exploring the top neighborhoods for short-term rentals in Segura de la Sierra? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Historic Center
The historic center of Segura de la Sierra is rich in medieval architecture and cultural heritage, making it an attractive location for tourists exploring Andalusia's history and charm.
Castle of Segura de la Sierra, Parish Church of Our Lady of the Assumption, Museum of Segura de la Sierra, Plaza de la Constitución, The old town walls
Natural Parks
The surrounding natural parks, such as the Sierras de Cazorla, Segura y Las Villas Natural Park, offer breathtaking landscapes, hiking opportunities, and outdoor activities, appealing to nature lovers and adventure seekers.
Cazorla Natural Park, Hiking trails, Wildlife observation, Kayaking in local rivers, Scenic viewpoints
Local Cuisine Hotspots
Segura de la Sierra's local food scene, featuring traditional Andalusian dishes, attracts food enthusiasts and travelers looking for authentic culinary experiences.
Local tapas bars, Restaurants serving traditional dishes, Food festivals, Farmers' markets, Cooking classes
Cultural Festivals
The town hosts various cultural festivals throughout the year, drawing visitors interested in local traditions and festivities, enhancing the area's appeal for Airbnb hosts.
Fiesta de San Isidro, Semana Santa (Holy Week), Feria de Segura, Traditional music events, Local artisan markets
Scenic Viewpoints
The area is known for its stunning viewpoints that offer panoramic views of the surrounding mountains and valleys, catering to those looking for scenic retreats and relaxation.
Mirador del Castillo, Vista del Río Segura, Lookout points along hiking trails, Sunset viewing spots, Photography opportunities
Adventure Sports
The location is ideal for adventure sports enthusiasts, offering opportunities such as rock climbing, mountain biking, and canyoning, appealing to a more active tourist demographic.
Rock climbing sites, Mountain biking trails, Canyoning excursions, Guided adventure tours, Adventure sports companies
Peaceful Retreats
The tranquil environment of Segura de la Sierra makes it a perfect destination for those looking for a peaceful getaway from urban life, attracting wellness tourism.
Wellness retreats, Yoga classes in nature, Hiking for stress relief, Spa services, Quiet landscapes
Art and Craftsmanship
The region is known for its local artists and craftsmen, offering unique handmade goods that appeal to visitors interested in art and local culture.
Artisan workshops, Local craft shops, Art exhibitions, Cultural exchange programs, Lantern-making workshops

Understanding Airbnb License Requirements & STR Laws in Segura de la Sierra (2025)

Yes, Segura de la Sierra, Andalusia, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Segura de la Sierra to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 63% licensed listings)

Top Performing Airbnb Properties in Segura de la Sierra (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Segura de la Sierrabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Charming house 7 pax BBQ, stove, mountain views

Charming house 7 pax BBQ, stove, mountain views

Entire Place • 3 bedrooms

$20,368
Revenue
34.5%
Occupancy
$152.17
Daily Rate
Casa Tatisita Family

Casa Tatisita Family

Entire Place • 4 bedrooms

$20,025
Revenue
19.8%
Occupancy
$277.67
Daily Rate
Double Deluxe Room with Terrace

Double Deluxe Room with Terrace

Private Room • 1 bedroom

$15,696
Revenue
34.5%
Occupancy
$185.69
Daily Rate
Spectacular Cottage with Private Pool 7px

Spectacular Cottage with Private Pool 7px

Entire Place • 6 bedrooms

$11,986
Revenue
33.1%
Occupancy
$242.97
Daily Rate
Casa Rural El Ojuelo (VTAR)

Casa Rural El Ojuelo (VTAR)

Entire Place • 6 bedrooms

$11,762
Revenue
21.6%
Occupancy
$214.91
Daily Rate
Studio with sunset balcony

Studio with sunset balcony

Entire Place • 1 bedroom

$11,422
Revenue
47.6%
Occupancy
$65.37
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Segura de la Sierra (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Segura de la Sierra based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Daniel7$57,8552444.77/5.0
Ramón6$51,592101.67/5.0
Beatriz2$23,890145.00/5.0
José Alarcón1$20,36855.00/5.0
Antonio3$15,374684.76/5.0
Host #968614733$14,39200.00/5.0
Elena1$11,98684.25/5.0
María1$11,76254.80/5.0
Maria2$9,863784.84/5.0
Host #4508747663$7,93800.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Segura de la Sierra.

Dive Deeper: Advanced Segura de la Sierra STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Segura de la Sierra. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Segura de la Sierra Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Segura de la Sierra

  • The Segura de la Sierra Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.3% of the 38 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Segura de la Sierra, House properties are the most common (44.7%), reflecting the local real estate landscape.
  • Houses represent a significant 44.7% portion, catering likely to families or larger groups.
  • The presence of 18.4% Hotel/Boutique listings indicates integration with traditional hospitality.

Segura de la Sierra Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Segura de la Sierra

  • The dominant room capacity in Segura de la Sierra is 1 bedroom listings, making up 47.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 63.2% of the active Airbnb listings in Segura de la Sierra, indicating a high concentration in these sizes.
  • A significant 34.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Segura de la Sierra.

Segura de la Sierra Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Segura de la Sierra

  • The most common guest capacity trend in Segura de la Sierra vacation rentals is listings accommodating 2 guests (34.2%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Segura de la Sierra STR market, accounting for 57.9% of listings.
  • 31.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Segura de la Sierra.
  • On average, properties in Segura de la Sierra are equipped to host 4.2 guests.

Segura de la Sierra Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Segura de la Sierra

  • The most common availability pattern in Segura de la Sierra falls within the 271-366 days range, representing 76.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 97.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Segura de la Sierra (50%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 2.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Segura de la Sierra Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (27.8%)

1 Night

10 listings

27.8% of total

2 Nights (47.2%)

2 Nights

17 listings

47.2% of total

3 Nights (2.8%)

3 Nights

1 listings

2.8% of total

30+ Nights (22.2%)

30+ Nights

8 listings

22.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Segura de la Sierra is 2 Nights, adopted by 47.2% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (75.0%) of the Segura de la Sierra Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (22.2%) caters to monthly stays (30+ nights) in Segura de la Sierra, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 47.2% of Segura de la Sierra hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.8% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 22.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Segura de la Sierra.

Segura de la Sierra Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (26.9%)

Flexible

7 listings

26.9% of total

Moderate (61.5%)

Moderate

16 listings

61.5% of total

Firm

1 listings

3.8% of total

Strict (7.7%)

Strict

2 listings

7.7% of total

Cancellation Policy Insights for Segura de la Sierra

  • The prevailing Airbnb cancellation policy trend in Segura de la Sierra is Moderate, used by 61.5% of listings.
  • The market strongly favors guest-friendly terms, with 88.4% of listings offering Flexible or Moderate policies. This suggests guests in Segura de la Sierra may expect booking flexibility.
  • Strict cancellation policies are quite rare (7.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 61.5% market standard in Segura de la Sierra.
  • Using a Strict policy might deter some guests, as only 7.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Segura de la Sierra.

Segura de la Sierra STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Segura de la Sierra

  • The overall average booking lead time for vacation rentals in Segura de la Sierra is 41 days.
  • Guests book furthest in advance for stays during May (average 118 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 21 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (73 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Segura de la Sierra.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 118 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 73 days) to capture early planners.
  • Monitor your own booking lead times against these Segura de la Sierra averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Segura de la Sierra (2025)

Amenity Prevalence

Amenity Insights for Segura de la Sierra

  • Essential amenities in Segura de la Sierra that guests expect include: TV. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Heating, Essentials, Wifi are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Segura de la Sierra: TV.
  • Prioritize adding missing essentials: TV.
  • Consider adding popular differentiators like Heating or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Segura de la Sierra to stay competitive.

Segura de la Sierra Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Segura de la Sierra

  • The typical guest profile for Airbnb in Segura de la Sierra consists of primarily domestic travelers (81%), often arriving from nearby Madrid, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 81.3% of guests.
  • Key international markets include Spain (81.3%) and France (6.3%).
  • Top languages spoken are Spanish (44%) followed by English (25.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Madrid and Alicante.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Segura de la Sierra Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Burguillos de Toledo13$2,595$185.5043%
Villa de Otura18$2,141$299.9234%
Gójar12$1,797$196.2735%
La Zubia54$1,621$191.3334%
Argamasilla de Alba11$1,611$223.1028%
Padul42$1,590$255.3035%
Cúllar Vega14$1,532$174.0136%
Granada2,783$1,510$125.4346%
Alcalá la Real29$1,457$185.5934%
Blanca14$1,422$179.2833%

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