Salobreña Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Andalusia, Spain

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Salobreña in 2025? Explore comprehensive Airbnb analytics for Salobreña, Andalusia, Spain to uncover income potential. This 2025 STR market report for Salobreña, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 239 active listings.

Whether you're considering an Airbnb investment in Salobreña, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Salobreña Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Salobreña Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$209
The average rental revenue earned for an occupied room per day in Salobreña.
Occupancy Rate(?)
41.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$21,729
Typical annual income for an Airbnb listing in Salobreña. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-1.3%
Slight decrease (-1.3%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Salobreña.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Salobreña.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
239
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Salobreña (2025)

Understanding the monthly revenue variations for Airbnb listings in Salobreña is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Salobreña is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Salobreña across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,421+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,333 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,718 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $848, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Salobreña

Salobreña Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Salobreña STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Salobreña:

  • Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 35%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Salobreña

Average Daily Rate (ADR) Airbnb Trends in Salobreña (2025)

Effective short term rental pricing strategy in Salobreña involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Salobreña typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $395+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $281 or more.
  • Typical properties (Median) charge around $140 per night.
  • Entry-level properties (Bottom 25%) earn around $98 per night.

Average Daily Rate (ADR) Trend by Month in Salobreña

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Airbnb Seasonality Analysis & Trends in Salobreña (2025)

Peak Season (August, July, May)
  • Revenue averages $4,215 per month
  • Occupancy rates average 53.1%
  • Daily rates average $252
Shoulder Season
  • Revenue averages $2,569 per month
  • Occupancy maintains around 36.8%
  • Daily rates hold near $216
Low Season (January, February, March)
  • Revenue drops to average $1,427 per month
  • Occupancy decreases to average 30.3%
  • Daily rates adjust to average $183

Seasonality Insights for Salobreña

  • The Airbnb seasonality in Salobreña shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Salobreña's highest earning potential, with monthly revenues capable of climbing to $4,944, occupancy reaching a high of 66.5%, and ADRs peaking at $269.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,209, occupancy could drop to 25.6%, and ADRs may adjust down to $181.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Salobreña.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Salobreña seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Salobreña (2025)

Exploring the top neighborhoods for short-term rentals in Salobreña? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
La Caleta
Known for its beautiful beaches and tranquil atmosphere, La Caleta attracts families and couples looking for relaxation and sun. Its proximity to the beach makes it ideal for summer vacationers.
La Caleta Beach, Centro Cultural de Salobreña, Mirador del Castillo, Paseo Marítimo, Parque el Majuelo
Salobreña Old Town
The historic old town offers charming streets, breathtaking views, and a glimpse into Andalusian culture. Tourists love exploring its narrow alleys and enjoying local cuisine.
Salobreña Castle, Church of Our Lady of Sorrows, Plaza de las Huertas, Pueblo de Salobreña, Scenic views of the coast
La Playa
This area is ideal for those looking to enjoy beach activities and water sports. The vibrant beach clubs and restaurants attract a younger crowd and tourists seeking entertainment.
Playa de Salobreña, Beach Bars, Water Sports Activities, Amarilla Beach, Strolling promenade along the beach
Castillo de Salobreña
The castle area offers stunning panoramic views and historical significance. It's a great place for tourists who appreciate history and photography.
Castillo de Salobreña, Historical exhibits, Photography spots, Walkways around the castle, Sunset views
Salobreña Golf
This area is perfect for golf enthusiasts and those seeking luxury villas. It appeals to travelers looking for a more upscale stay with leisure activities.
Salobreña Golf Club, Luxury Villas, Laguna Beach, Tranquil surroundings, Nature walks
Almuñécar
Just a short drive away, this neighboring town offers more beaches and attractions. It's ideal for Airbnbs that want to cater to guests wanting to explore both towns.
Aquarium of Almuñécar, Beaches of Almuñécar, Peñón del Santo, Almuñécar Castle, Tropical Garden
Cueva del Agua
Nature lovers are drawn to this area because of its beautiful caves and hiking opportunities. It's perfect for adventure seekers and those wanting to explore the natural beauty of the region.
Cueva del Agua, Hiking Trails, Natural Parks, Bird Watching, Gastronomy experiences
Los Peñones
Known for its stunning cliffs and natural beauty, this area attracts those looking for a scenic escape and offers a tranquil environment for a relaxing getaway.
Cliffs of Los Peñones, Scenic Trails, Beach Access, Nature Parks, Local Restaurants

Understanding Airbnb License Requirements & STR Laws in Salobreña (2025)

Yes, Salobreña, Andalusia, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Salobreña to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 75% licensed listings)

Top Performing Airbnb Properties in Salobreña (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Salobreñabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Cliff House with Heated Pool

Cliff House with Heated Pool

Entire Place • 3 bedrooms

$208,352
Revenue
82.9%
Occupancy
$635.38
Daily Rate
Villa Paraíso Azul

Villa Paraíso Azul

Entire Place • 3 bedrooms

$132,212
Revenue
28.7%
Occupancy
$1151.78
Daily Rate
Magnificent 4 bedroom villa with stunning views

Magnificent 4 bedroom villa with stunning views

Entire Place • 4 bedrooms

$116,030
Revenue
54.0%
Occupancy
$440.96
Daily Rate
Casa Romantica

Casa Romantica

Entire Place • 3 bedrooms

$112,534
Revenue
45.6%
Occupancy
$939.01
Daily Rate
Luxurious villa with heated pool

Luxurious villa with heated pool

Entire Place • 6 bedrooms

$99,071
Revenue
77.1%
Occupancy
$402.42
Daily Rate
Luxury villa with large private pool

Luxury villa with large private pool

Entire Place • 5 bedrooms

$92,668
Revenue
44.5%
Occupancy
$496.72
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Salobreña (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Salobreña based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Carlos23$1,150,3832843.76/5.0
Mathilde19$426,612502.58/5.0
Gabriel6$276,5841144.04/5.0
Holidu2$148,249162.44/5.0
Host #4319771021$112,53400.00/5.0
Silvina Daniela6$104,405713.15/5.0
Alvaro4$94,095574.89/5.0
Comeback Imm1$91,036274.96/5.0
Alex1$81,928525.00/5.0
Punta Del Santo Homelike Exper2$81,326284.57/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Salobreña.

Dive Deeper: Advanced Salobreña STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Salobreña. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Salobreña Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Salobreña

  • The Salobreña Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.2% of the 239 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Salobreña, House properties are the most common (57.7%), reflecting the local real estate landscape.
  • Houses represent a significant 57.7% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others, outdoor/unique (combined 4.6%) offer potential for unique stay experiences.

Salobreña Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Salobreña

  • The dominant room capacity in Salobreña is 2 bedrooms listings, making up 36% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 63.2% of the active Airbnb listings in Salobreña, indicating a high concentration in these sizes.
  • A significant 49.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Salobreña.

Salobreña Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Salobreña

  • The most common guest capacity trend in Salobreña vacation rentals is listings accommodating 4 guests (25.1%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Salobreña STR market, accounting for 49.4% of listings.
  • 50.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Salobreña.
  • On average, properties in Salobreña are equipped to host 5.4 guests.

Salobreña Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Salobreña

  • The most common availability pattern in Salobreña falls within the 271-366 days range, representing 51% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 81.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Salobreña (31.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 20.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Salobreña Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (10.8%)

1 Night

24 listings

10.8% of total

2 Nights (18%)

2 Nights

40 listings

18% of total

3 Nights (12.2%)

3 Nights

27 listings

12.2% of total

4-6 Nights (25.2%)

4-6 Nights

56 listings

25.2% of total

7-29 Nights (22.5%)

7-29 Nights

50 listings

22.5% of total

30+ Nights (11.3%)

30+ Nights

25 listings

11.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Salobreña is 4-6 Nights, adopted by 25.2% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (11.3%) caters to monthly stays (30+ nights) in Salobreña, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 25.2% of Salobreña hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.8% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 11.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Salobreña.

Salobreña Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (10.4%)

Super Strict 60 Days

19 listings

10.4% of total

Flexible (8.2%)

Flexible

15 listings

8.2% of total

Moderate (21.3%)

Moderate

39 listings

21.3% of total

Firm (29%)

Firm

53 listings

29% of total

Strict (31.1%)

Strict

57 listings

31.1% of total

Cancellation Policy Insights for Salobreña

  • The prevailing Airbnb cancellation policy trend in Salobreña is Strict, used by 31.1% of listings.
  • A majority (60.1%) of hosts in Salobreña utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 31.1% market standard in Salobreña.
  • With 31.1% using Strict terms, this is a viable option in Salobreña, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Salobreña.

Salobreña STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Salobreña

  • The overall average booking lead time for vacation rentals in Salobreña is 65 days.
  • Guests book furthest in advance for stays during July (average 105 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 57 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (95 days avg.) sees the longest lead times, while Winter (64 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Salobreña.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 95 days) to capture early planners.
  • Monitor your own booking lead times against these Salobreña averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Salobreña (2025)

Amenity Prevalence

Amenity Insights for Salobreña

  • Essential amenities in Salobreña that guests expect include: Kitchen, Washer, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Wifi, Essentials, Refrigerator are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Salobreña: Kitchen, Washer, TV.
  • Prioritize adding missing essentials: Kitchen, Washer, TV.
  • Consider adding popular differentiators like Wifi or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Salobreña to stay competitive.

Salobreña Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Salobreña

  • The typical guest profile for Airbnb in Salobreña consists of a mix of domestic (38%) and international guests, with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 38.4% of guests.
  • Key international markets include Spain (38.4%) and United Kingdom (13%).
  • Top languages spoken are English (36.4%) followed by Spanish (25.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United Kingdom.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Salobreña Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Alhaurín de la Torre203$3,368$287.1447%
Alhaurín el Grande281$3,026$290.2745%
Cártama56$2,829$300.3943%
Marbella4,981$2,613$321.3143%
Málaga7,038$2,217$162.8654%
Coín113$2,208$261.4343%
Moclinejo10$2,155$231.3551%
Villa de Otura18$2,141$299.9234%
Carcabuey30$2,139$215.3032%
Almogía47$2,115$261.1238%

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