Periana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Andalusia, Spain

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Periana in 2025? Explore comprehensive Airbnb analytics for Periana, Andalusia, Spain to uncover income potential. This 2025 STR market report for Periana, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 57 active listings.

Whether you're considering an Airbnb investment in Periana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Periana Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Periana Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$223
The average rental revenue earned for an occupied room per day in Periana.
Occupancy Rate(?)
36.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$17,346
Typical annual income for an Airbnb listing in Periana. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-2.5%
Slight decrease (-2.5%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Periana.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Periana.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
57
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Periana (2025)

Understanding the monthly revenue variations for Airbnb listings in Periana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Periana is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Periana across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $7,176+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,732 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,756 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $766, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Periana

Periana Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Periana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Periana:

  • Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 30%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Periana

Average Daily Rate (ADR) Airbnb Trends in Periana (2025)

Effective short term rental pricing strategy in Periana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Periana typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $465+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $293 or more.
  • Typical properties (Median) charge around $168 per night.
  • Entry-level properties (Bottom 25%) earn around $121 per night.

Average Daily Rate (ADR) Trend by Month in Periana

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Airbnb Seasonality Analysis & Trends in Periana (2025)

Peak Season (August, July, June)
  • Revenue averages $3,954 per month
  • Occupancy rates average 49.5%
  • Daily rates average $243
Shoulder Season
  • Revenue averages $2,885 per month
  • Occupancy maintains around 30.6%
  • Daily rates hold near $230
Low Season (January, March, December)
  • Revenue drops to average $1,552 per month
  • Occupancy decreases to average 24.3%
  • Daily rates adjust to average $218

Seasonality Insights for Periana

  • The Airbnb seasonality in Periana shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Periana's highest earning potential, with monthly revenues capable of climbing to $4,803, occupancy reaching a high of 65.3%, and ADRs peaking at $247.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,421, occupancy could drop to 21.8%, and ADRs may adjust down to $214.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Periana.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Periana seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Periana (2025)

Exploring the top neighborhoods for short-term rentals in Periana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro de Periana
The charming center of Periana offers a glimpse into traditional Andalusian lifestyle. Visitors enjoy authentic local cuisine and vibrant street life. Perfect for those looking for a quaint village experience.
Plaza de las Tres Culturas, Iglesia de San Isidro, local tapas bars, traditional markets
Cerro de la Pava
Offering stunning views of the region, this area is popular with tourists looking for tranquility and nature. It's an ideal location for rural tourism and hiking enthusiasts.
Natural parks, hiking trails, scenic viewpoints, wildlife observation
Embalse de La Viñuela
The lake and its surroundings attract visitors for water sports and leisure activities. Ideal for families and groups, it's perfect for hosting vacation rentals with stunning views.
La Viñuela Reservoir, water sports, beach areas, picnic spots, surrounding nature trails
Las Chorreras
Famous for its beautiful waterfalls and natural beauty, Las Chorreras is a hidden gem that draws nature enthusiasts, photographers, and adventurous guests.
Cascadas de Las Chorreras, hiking routes, natural swimming pools, botanical diversity
Alcaucín
Nearby village known for its beautiful landscapes and proximity to Sierra de Almijara, providing a rustic escape for tourists seeking a peaceful retreat.
Sierra de Almijara, hiking and walking paths, local village markets
Málaga coast
Just a short drive away, the coast offers sandy beaches and vibrant tourist life. Ideal for tourists looking to combine village charm with beachside relaxation.
Beaches of Torre del Mar, Chiringuitos, beach clubs, water activities
A-detached houses near Periana
Stay in secluded houses surrounded by nature. These accommodations are perfect for families or groups wanting privacy in a rural setting.
Private gardens, nature trails, secluded atmosphere
Cultural Tours to nearby towns
Offering experiences to nearby cultural hotspots, this area attracts those interested in the rich history of Andalusia, providing opportunities for guided tours and cultural immersion.
Caminito del Rey, Historic towns of Nerja and Frigiliana, Caves of Nerja

Understanding Airbnb License Requirements & STR Laws in Periana (2025)

Yes, Periana, Andalusia, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Periana to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 61% licensed listings)

Top Performing Airbnb Properties in Periana (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Perianabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Lovely home in Periana with WiFi

Lovely home in Periana with WiFi

Entire Place • 8 bedrooms

$95,084
Revenue
48.4%
Occupancy
$496.23
Daily Rate
Probably the most beautiful villa in Andalucia

Probably the most beautiful villa in Andalucia

Entire Place • 7 bedrooms

$92,261
Revenue
62.2%
Occupancy
$423.10
Daily Rate
Beautiful Villa ideal for families & small groups.

Beautiful Villa ideal for families & small groups.

Entire Place • 9 bedrooms

$86,130
Revenue
47.2%
Occupancy
$471.77
Daily Rate
Cottage with swimming pool and sports courts

Cottage with swimming pool and sports courts

Entire Place • 9 bedrooms

$81,860
Revenue
41.9%
Occupancy
$491.05
Daily Rate
Casa Rural Antonio y Esperanza

Casa Rural Antonio y Esperanza

Entire Place • 4 bedrooms

$53,065
Revenue
27.6%
Occupancy
$312.33
Daily Rate
Beautiful Historical Mill, Private Pool and A/C

Beautiful Historical Mill, Private Pool and A/C

Entire Place • 3 bedrooms

$41,258
Revenue
54.9%
Occupancy
$160.73
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Periana (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Periana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Novasol1$95,084134.92/5.0
Stephen2$94,772165.00/5.0
Hilary1$92,261234.96/5.0
Rafael1$81,86045.00/5.0
Georgina7$58,084363.70/5.0
Casa Rural1$53,06555.00/5.0
Louisa1$41,258194.89/5.0
Bart-Evert3$41,223155.00/5.0
Lisa2$26,56832.33/5.0
Host #3922272525$26,37310.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Periana.

Dive Deeper: Advanced Periana STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Periana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Periana Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Periana

  • The Periana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 57 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Periana, House properties are the most common (86%), reflecting the local real estate landscape.
  • Houses represent a significant 86% portion, catering likely to families or larger groups.
  • Smaller segments like others, apartment/condo, unique stays (combined 7.1%) offer potential for unique stay experiences.

Periana Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Periana

  • The dominant room capacity in Periana is 2 bedrooms listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 54.4% of the active Airbnb listings in Periana, indicating a high concentration in these sizes.
  • A significant 54.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Periana.

Periana Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Periana

  • The most common guest capacity trend in Periana vacation rentals is listings accommodating 8+ guests (33.3%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Periana STR market, accounting for 61.4% of listings.
  • 59.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Periana.
  • On average, properties in Periana are equipped to host 5.6 guests.

Periana Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Periana

  • The most common availability pattern in Periana falls within the 271-366 days range, representing 71.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 89.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Periana (43.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 10.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Periana Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (23.1%)

1 Night

12 listings

23.1% of total

2 Nights (21.2%)

2 Nights

11 listings

21.2% of total

3 Nights (13.5%)

3 Nights

7 listings

13.5% of total

4-6 Nights (3.8%)

4-6 Nights

2 listings

3.8% of total

7-29 Nights (19.2%)

7-29 Nights

10 listings

19.2% of total

30+ Nights (19.2%)

30+ Nights

10 listings

19.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Periana is 1 Night, adopted by 23.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (19.2%) caters to monthly stays (30+ nights) in Periana, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 23.1% of Periana hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.1% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 19.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Periana.

Periana Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (13.5%)

Super Strict 60 Days

5 listings

13.5% of total

Flexible (5.4%)

Flexible

2 listings

5.4% of total

Moderate (27%)

Moderate

10 listings

27% of total

Firm (16.2%)

Firm

6 listings

16.2% of total

Strict (37.8%)

Strict

14 listings

37.8% of total

Cancellation Policy Insights for Periana

  • The prevailing Airbnb cancellation policy trend in Periana is Strict, used by 37.8% of listings.
  • A majority (54.0%) of hosts in Periana utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 37.8% market standard in Periana.
  • With 37.8% using Strict terms, this is a viable option in Periana, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Periana.

Periana STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Periana

  • The overall average booking lead time for vacation rentals in Periana is 71 days.
  • Guests book furthest in advance for stays during May (average 158 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 33 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (124 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Periana.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 158 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 124 days) to capture early planners.
  • Monitor your own booking lead times against these Periana averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Periana (2025)

Amenity Prevalence

Amenity Insights for Periana

  • Essential amenities in Periana that guests expect include: TV. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Kitchen, Hot water, Refrigerator are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Periana: TV.
  • Prioritize adding missing essentials: TV.
  • Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Periana to stay competitive.

Periana Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Periana

  • The typical guest profile for Airbnb in Periana consists of predominantly international visitors (72%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 27.8% of guests.
  • Key international markets include Spain (27.8%) and United Kingdom (16.7%).
  • Top languages spoken are English (37%) followed by Spanish (19.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United Kingdom.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Periana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Alhaurín de la Torre203$3,368$287.1447%
Benahavís492$3,047$494.0040%
Alhaurín el Grande281$3,026$290.2745%
Cártama56$2,829$300.3943%
Marbella4,981$2,613$321.3143%
Málaga7,038$2,217$162.8654%
Coín113$2,208$261.4343%
San Roque334$2,207$325.4940%
Seville6,518$2,195$155.3551%
Moclinejo10$2,155$231.3551%

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