Ojén Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Andalusia, Spain
Is Airbnb profitable in Ojén in 2025? Explore comprehensive Airbnb analytics for Ojén, Andalusia, Spain to uncover income potential. This 2025 STR market report for Ojén, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 134 active listings.
Whether you're considering an Airbnb investment in Ojén, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ojén Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ojén Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ojén (2025)
Understanding the monthly revenue variations for Airbnb listings in Ojén is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ojén is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ojén across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,886+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,872 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,122 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,084, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ojén
Ojén Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ojén STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ojén:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ojén
Average Daily Rate (ADR) Airbnb Trends in Ojén (2025)
Effective short term rental pricing strategy in Ojén involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ojén typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $403+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $251 or more.
- Typical properties (Median) charge around $164 per night.
- Entry-level properties (Bottom 25%) earn around $117 per night.
Average Daily Rate (ADR) Trend by Month in Ojén
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Airbnb Seasonality Analysis & Trends in Ojén (2025)
Peak Season (August, July, May)
- Revenue averages $4,600 per month
- Occupancy rates average 56.9%
- Daily rates average $238
Shoulder Season
- Revenue averages $2,905 per month
- Occupancy maintains around 40.9%
- Daily rates hold near $213
Low Season (March, November, December)
- Revenue drops to average $1,640 per month
- Occupancy decreases to average 29.7%
- Daily rates adjust to average $190
Seasonality Insights for Ojén
- The Airbnb seasonality in Ojén shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ojén's highest earning potential, with monthly revenues capable of climbing to $5,326, occupancy reaching a high of 68.5%, and ADRs peaking at $246.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,395, occupancy could drop to 27.1%, and ADRs may adjust down to $187.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ojén.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ojén seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ojén (2025)
Exploring the top neighborhoods for short-term rentals in Ojén? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Balcón de Ojén | A stunning viewpoint area offering breathtaking views of the surrounding mountains and coastline. It's popular with visitors for its scenic beauty and tranquility, making it an attractive option for those seeking a peaceful retreat. | Mirador del Balcón de Ojén, hiking trails, local artisan shops |
| Ojén Village | The charming traditional Andalusian village is known for its whitewashed houses and narrow streets. This area attracts tourists looking for an authentic cultural experience and proximity to larger cities like Marbella. | Ojén Church, local tapas bars, art galleries, Mijas Costa |
| La Mairena | Located in the hills above Marbella, La Mairena offers a combination of natural beauty and luxury living. It's popular with both tourists and expats seeking tranquility while being close to the coast. | El Soto Golf Club, nature parks, scenic views of the Mediterranean |
| Marbella Center | Just a short drive from Ojén, Marbella's city center is known for its vibrant nightlife, upscale shopping, and dining. This area attracts a high number of tourists year-round, making it an ideal spot for hosting Airbnb guests. | Puerto Banús, Marbella Old Town, Marbella Marina, Beaches, Shopping districts |
| Sierra de las Nieves | A natural park area offering stunning landscapes and outdoor activities. This region appeals to nature lovers and adventure seekers, providing opportunities for hiking, biking, and exploring the Andalusian countryside. | Hiking trails, natural springs, wildlife watching, outdoor sports |
| Elviria | A coastal area near Marbella famous for its lovely beaches and family-friendly atmosphere. Elviria has numerous attractions, including beach clubs and restaurants, ideal for hosting vacationers. | Nikki Beach, Elviria Beach, beachside restaurants, water sports |
| Benahavís | A picturesque village known for its gastronomy, Benahavís is a short drive from Ojén and offers a culinary experience that attracts food enthusiasts. The landscape and proximity to golf courses further enhance its appeal. | gourmet restaurants, golf courses, scenic views, River Guadalmina |
| San Pedro de Alcántara | A growing area with a mix of traditional charm and modern amenities. San Pedro offers a lively atmosphere and is popular with families and tourists looking for a beachside getaway close to Marbella. | beaches, commercial center, local markets, parks |
Understanding Airbnb License Requirements & STR Laws in Ojén (2025)
Yes, Ojén, Andalusia, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ojén to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 75% licensed listings)
Top Performing Airbnb Properties in Ojén (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ojénbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Exclusive 5* Villa
Entire Place • 5 bedrooms
Spectacular villa, with sea views, in Ojen
Entire Place • 4 bedrooms
Amazing Luxury Apt 402 in Palo Alto
Entire Place • 4 bedrooms
Palo Alto 15 | Penthouse Rooftop Pool Panoramic Vi
Entire Place • 3 bedrooms
Palo Alto 2 | Modern Marbella Retreat Stunning Vis
Entire Place • 2 bedrooms
Palo Alto 10 | Penthouse Ocean Views Pool
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ojén (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ojén based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Second Nest Managers | 8 | $407,400 | 57 | 3.01/5.0 |
| RNTLS Marbella | 5 | $371,664 | 127 | 4.73/5.0 |
| Homewatch | 4 | $200,377 | 35 | 3.52/5.0 |
| Stayhost | 4 | $135,932 | 29 | 3.67/5.0 |
| Christian | 1 | $120,361 | 124 | 4.95/5.0 |
| Danielle | 4 | $96,098 | 79 | 5.00/5.0 |
| Maribel | 5 | $94,293 | 358 | 4.84/5.0 |
| Orsolya | 1 | $79,116 | 11 | 5.00/5.0 |
| Anna | 1 | $76,063 | 15 | 4.80/5.0 |
| Gert | 2 | $70,556 | 60 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ojén.
Dive Deeper: Advanced Ojén STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ojén. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOjén Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ojén
- The Ojén Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97% of the 134 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ojén, Apartment/Condo properties are the most common (77.6%), reflecting the local real estate landscape.
- Houses represent a significant 19.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 2.9%) offer potential for unique stay experiences.
Ojén Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ojén
- The dominant room capacity in Ojén is 2 bedrooms listings, making up 59% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 82.9% of the active Airbnb listings in Ojén, indicating a high concentration in these sizes.
- A significant 30.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ojén.
Ojén Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ojén
- The most common guest capacity trend in Ojén vacation rentals is listings accommodating 4 guests (50%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Ojén STR market, accounting for 73.9% of listings.
- 32.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ojén.
- On average, properties in Ojén are equipped to host 4.6 guests.
Ojén Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ojén
- The most common availability pattern in Ojén falls within the 271-366 days range, representing 49.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ojén (31.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ojén Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
5.5% of total
2 Nights
16 listings
12.6% of total
3 Nights
30 listings
23.6% of total
4-6 Nights
48 listings
37.8% of total
7-29 Nights
14 listings
11% of total
30+ Nights
12 listings
9.4% of total
Key Insights
- The most prevalent minimum stay requirement in Ojén is 4-6 Nights, adopted by 37.8% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (18.1%), suggesting hosts prefer slightly longer bookings to optimize turnover.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 37.8% of Ojén hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ojén.
Ojén Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
2.9% of total
Super Strict 30 Days
8 listings
7.7% of total
Flexible
12 listings
11.5% of total
Moderate
25 listings
24% of total
Firm
24 listings
23.1% of total
Strict
32 listings
30.8% of total
Cancellation Policy Insights for Ojén
- The prevailing Airbnb cancellation policy trend in Ojén is Strict, used by 30.8% of listings.
- A majority (53.9%) of hosts in Ojén utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30.8% market standard in Ojén.
- With 30.8% using Strict terms, this is a viable option in Ojén, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ojén.
Ojén STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ojén
- The overall average booking lead time for vacation rentals in Ojén is 63 days.
- Guests book furthest in advance for stays during July (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 61 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (83 days avg.) sees the longest lead times, while Fall (69 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Ojén.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 83 days) to capture early planners.
- Monitor your own booking lead times against these Ojén averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ojén (2025)
Amenity Prevalence
Amenity Insights for Ojén
- Essential amenities in Ojén that guests expect include: Kitchen, Washer, TV, Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Essentials, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ojén: Kitchen, Washer, TV, Wifi, Air conditioning.
- Prioritize adding missing essentials: Washer, TV, Wifi, Air conditioning.
- Consider adding popular differentiators like Heating or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ojén to stay competitive.
Ojén Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ojén
- The typical guest profile for Airbnb in Ojén consists of predominantly international visitors (92%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 8.5% of guests.
- Key international markets include Germany (19.4%) and United Kingdom (18.5%).
- Top languages spoken are English (41.4%) followed by German (13.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ojén Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Alhaurín de la Torre | 203 | $3,368 | $287.14 | 47% |
| Benahavís | 492 | $3,047 | $494.00 | 40% |
| Alhaurín el Grande | 281 | $3,026 | $290.27 | 45% |
| Cártama | 56 | $2,829 | $300.39 | 43% |
| Marbella | 4,981 | $2,613 | $321.31 | 43% |
| Málaga | 7,038 | $2,217 | $162.86 | 54% |
| Coín | 113 | $2,208 | $261.43 | 43% |
| San Roque | 334 | $2,207 | $325.49 | 40% |
| Seville | 6,518 | $2,195 | $155.35 | 51% |
| Moclinejo | 10 | $2,155 | $231.35 | 51% |