Nerja Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Andalusia, Spain
Is Airbnb profitable in Nerja in 2025? Explore comprehensive Airbnb analytics for Nerja, Andalusia, Spain to uncover income potential. This 2025 STR market report for Nerja, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,884 active listings.
Whether you're considering an Airbnb investment in Nerja, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nerja Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nerja Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nerja (2025)
Understanding the monthly revenue variations for Airbnb listings in Nerja is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nerja is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nerja across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,834+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,103 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,895 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $959, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nerja
Nerja Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nerja STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nerja:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nerja
Average Daily Rate (ADR) Airbnb Trends in Nerja (2025)
Effective short term rental pricing strategy in Nerja involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nerja typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $286+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $182 or more.
- Typical properties (Median) charge around $126 per night.
- Entry-level properties (Bottom 25%) earn around $94 per night.
Average Daily Rate (ADR) Trend by Month in Nerja
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Airbnb Seasonality Analysis & Trends in Nerja (2025)
Peak Season (August, July, September)
- Revenue averages $3,765 per month
- Occupancy rates average 63.1%
- Daily rates average $206
Shoulder Season
- Revenue averages $2,305 per month
- Occupancy maintains around 44.1%
- Daily rates hold near $173
Low Season (January, March, December)
- Revenue drops to average $1,320 per month
- Occupancy decreases to average 31.9%
- Daily rates adjust to average $152
Seasonality Insights for Nerja
- The Airbnb seasonality in Nerja shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nerja's highest earning potential, with monthly revenues capable of climbing to $4,317, occupancy reaching a high of 69.0%, and ADRs peaking at $213.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,231, occupancy could drop to 30.1%, and ADRs may adjust down to $151.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nerja.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nerja seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nerja (2025)
Exploring the top neighborhoods for short-term rentals in Nerja? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Burriana Beach | Popular beach area known for its beautiful sandy shores and beachfront restaurants. Ideal for tourists looking for sun and sea activities, making it a prime location for Airbnb hosts. | Burriana Beach, Nerja Balcón de Europa, Nerja Caves, El Chorro, Aqueduct of El Aguila |
| Nerja Town Center | Charming town center with traditional Andalusian architecture, shops, and local eateries. Attracts tourists looking for cultural experiences and convenience to explore the rest of Nerja. | Balcón de Europa, Church of El Salvador, Nerja Market, Local tapas bars, Plaza de las Maravillas |
| Marinas de Nerja | A picturesque seaside area with a mix of luxury accommodations and relaxing beachside ambiance, perfect for families and couples seeking a tranquil getaway. | Marinas de Nerja Beach, Diving and Water Sports, Scenic promenades, Beach bars, Local seafood restaurants |
| San Juan de Capistrano | A beautiful residential area with stunning sea views and charming villas, sought after by those wanting a quieter stay away from the hustle of the town center. | Swimming Pools, Botanical Gardens, Restaurants, Local Shops, Scenic paths and views |
| La Caleta | A less crowded beach area known for its cozy ambiance and natural beauty. Appeals to tourists looking for relaxation and a more laid-back experience. | La Caleta Beach, Natural Parks, Hiking Trails, Cozy beach bars, Local artisan shops |
| Capistrano Playa | A family-friendly area featuring apartment complexes and easy access to the beach. Ideal for families and groups looking for convenience and comfort. | Capistrano Playa Beach, Restaurants and Cafés, Family-friendly activities, Water sports, Scenic views |
| Playa de Maro | Beautiful, unspoiled beach known for its crystal-clear waters and natural surroundings. Attracts nature lovers and adventure seekers for snorkeling and hiking. | Playa de Maro Beach, Cabo de Gata-Níjar Natural Park, Snorkeling and diving spots, Hiking paths, Natural scenery |
| Verano Azul | A residential area popular with both locals and visitors, featuring a community feel and close proximity to attractions, making it suitable for year-round rentals. | Parque Verano Azul, Cultural events, Local shops, Restaurants, Proximity to beaches |
Understanding Airbnb License Requirements & STR Laws in Nerja (2025)
Yes, Nerja, Andalusia, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nerja to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 79% licensed listings)
Top Performing Airbnb Properties in Nerja (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nerjabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cortijo Paco Romo boutique living in central Nerja
Entire Place • 10 bedrooms
Villa Felix Dos
Entire Place • 4 bedrooms
Nerja 015
Entire Place • 3 bedrooms
Beachfront panoramic view with infinity pool in Nerja
Entire Place • 3 bedrooms
Solaga Horizonte Club - Picasso
Entire Place • 3 bedrooms
villa caroline in capistrano village
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nerja (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nerja based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| José | 155 | $2,408,355 | 1003 | 3.68/5.0 |
| Sam | 30 | $1,492,292 | 554 | 4.19/5.0 |
| Sally | 50 | $1,111,989 | 630 | 3.79/5.0 |
| Maria Luisa | 33 | $931,143 | 316 | 4.33/5.0 |
| Ralph | 13 | $906,873 | 92 | 4.42/5.0 |
| Cecilia - Interhome Group | 27 | $694,872 | 99 | 2.73/5.0 |
| Sm Servicios | 39 | $642,987 | 257 | 2.82/5.0 |
| Frank | 13 | $606,297 | 329 | 4.50/5.0 |
| Solmar Villas | 11 | $583,916 | 30 | 3.03/5.0 |
| Apartamentos | 48 | $575,433 | 530 | 4.03/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nerja.
Dive Deeper: Advanced Nerja STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nerja. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNerja Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nerja
- The Nerja Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.3% of the 1,884 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nerja, Apartment/Condo properties are the most common (66.9%), reflecting the local real estate landscape.
- Houses represent a significant 29.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 3.9%) offer potential for unique stay experiences.
Nerja Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nerja
- The dominant room capacity in Nerja is 2 bedrooms listings, making up 41% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 71.3% of the active Airbnb listings in Nerja, indicating a high concentration in these sizes.
- A significant 25.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Nerja.
Nerja Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nerja
- The most common guest capacity trend in Nerja vacation rentals is listings accommodating 4 guests (41.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Nerja STR market, accounting for 61.5% of listings.
- 26.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nerja.
- On average, properties in Nerja are equipped to host 4.2 guests.
Nerja Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nerja
- The most common availability pattern in Nerja falls within the 271-366 days range, representing 45% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Nerja (32.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nerja Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
209 listings
12% of total
2 Nights
116 listings
6.7% of total
3 Nights
223 listings
12.8% of total
4-6 Nights
740 listings
42.5% of total
7-29 Nights
216 listings
12.4% of total
30+ Nights
239 listings
13.7% of total
Key Insights
- The most prevalent minimum stay requirement in Nerja is 4-6 Nights, adopted by 42.5% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (18.7%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (13.7%) caters to monthly stays (30+ nights) in Nerja, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 42.5% of Nerja hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 13.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nerja.
Nerja Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
180 listings
11.5% of total
Super Strict 60 Days
107 listings
6.8% of total
Non-refundable
1 listings
0.1% of total
Flexible
112 listings
7.2% of total
Moderate
225 listings
14.4% of total
Firm
299 listings
19.1% of total
Strict
642 listings
41% of total
Cancellation Policy Insights for Nerja
- The prevailing Airbnb cancellation policy trend in Nerja is Strict, used by 41% of listings.
- A majority (60.1%) of hosts in Nerja utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 41% market standard in Nerja.
- With 41% using Strict terms, this is a viable option in Nerja, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Nerja.
Nerja STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nerja
- The overall average booking lead time for vacation rentals in Nerja is 91 days.
- Guests book furthest in advance for stays during July (average 118 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 81 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (111 days avg.) sees the longest lead times, while Winter (89 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (91 days) as a baseline for your pricing and availability strategy in Nerja.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 118 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 111 days) to capture early planners.
- Monitor your own booking lead times against these Nerja averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nerja (2025)
Amenity Prevalence
Amenity Insights for Nerja
- Essential amenities in Nerja that guests expect include: Wifi, TV, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Washer, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nerja: Wifi, TV, Air conditioning.
- Prioritize adding missing essentials: Wifi, TV, Air conditioning.
- Consider adding popular differentiators like Kitchen or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nerja to stay competitive.
Nerja Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nerja
- The typical guest profile for Airbnb in Nerja consists of predominantly international visitors (84%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 15.6% of guests.
- Key international markets include Spain (15.6%) and Germany (7.5%).
- Top languages spoken are English (42.6%) followed by Spanish (18.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nerja Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Alhaurín de la Torre | 203 | $3,368 | $287.14 | 47% |
| Alhaurín el Grande | 281 | $3,026 | $290.27 | 45% |
| Cártama | 56 | $2,829 | $300.39 | 43% |
| Marbella | 4,981 | $2,613 | $321.31 | 43% |
| Málaga | 7,038 | $2,217 | $162.86 | 54% |
| Coín | 113 | $2,208 | $261.43 | 43% |
| Moclinejo | 10 | $2,155 | $231.35 | 51% |
| Villa de Otura | 18 | $2,141 | $299.92 | 34% |
| Carcabuey | 30 | $2,139 | $215.30 | 32% |
| Almogía | 47 | $2,115 | $261.12 | 38% |