Mojácar Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Andalusia, Spain
Is Airbnb profitable in Mojácar in 2025? Explore comprehensive Airbnb analytics for Mojácar, Andalusia, Spain to uncover income potential. This 2025 STR market report for Mojácar, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 617 active listings.
Whether you're considering an Airbnb investment in Mojácar, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mojácar Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mojácar Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mojácar (2025)
Understanding the monthly revenue variations for Airbnb listings in Mojácar is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mojácar is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mojácar across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,415+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,289 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,339 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $671, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mojácar
Mojácar Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mojácar STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mojácar:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mojácar
Average Daily Rate (ADR) Airbnb Trends in Mojácar (2025)
Effective short term rental pricing strategy in Mojácar involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mojácar typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $249+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $176 or more.
- Typical properties (Median) charge around $126 per night.
- Entry-level properties (Bottom 25%) earn around $95 per night.
Average Daily Rate (ADR) Trend by Month in Mojácar
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Airbnb Seasonality Analysis & Trends in Mojácar (2025)
Peak Season (August, July, June)
- Revenue averages $2,773 per month
- Occupancy rates average 51.2%
- Daily rates average $171
Shoulder Season
- Revenue averages $1,544 per month
- Occupancy maintains around 34.6%
- Daily rates hold near $154
Low Season (January, February, March)
- Revenue drops to average $1,005 per month
- Occupancy decreases to average 27.9%
- Daily rates adjust to average $140
Seasonality Insights for Mojácar
- The Airbnb seasonality in Mojácar shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mojácar's highest earning potential, with monthly revenues capable of climbing to $3,488, occupancy reaching a high of 65.9%, and ADRs peaking at $176.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $943, occupancy could drop to 25.4%, and ADRs may adjust down to $138.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mojácar.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mojácar seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mojácar (2025)
Exploring the top neighborhoods for short-term rentals in Mojácar? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Playa de Mojácar | A stunning beach area known for its golden sands and crystal-clear waters. It's a popular destination for sun-seekers and families, making it a prime location for vacation rentals. | Mojácar Beach, Mojácar Playa promenade, water sports activities, beach bars and restaurants |
| Mojácar Pueblo | A charming white-washed village perched on a hill, known for its picturesque views and traditional Andalusian architecture. It attracts visitors interested in culture and history. | Old Town Mojácar, Church of Santa Maria, Plaza Nueva, art galleries, local artisan shops |
| Vistas de Mojácar | A residential area with beautiful views of the coastline, appealing to those seeking a quieter stay with access to local amenities and beautiful landscapes. | natural vistas, hiking trails, local restaurants, close to both beach and village |
| Las Ventanicas | A quieter beach area perfect for families and couples looking for a more relaxing environment, yet still close to vibrant areas. | Las Ventanicas Beach, local seafood restaurants, boutique shops, family-friendly activities |
| El Cantal | A scenic area known for its diverse accommodations and stunning sea views. It attracts tourists looking for a serene getaway with plenty of amenities. | El Cantal Beach, water sports, nearby golf courses, nightlife options in Mojácar |
| Marina de la Torre | A luxurious coastal area with resorts and access to golf courses. Ideal for affluent travelers looking for upscale experiences and leisure activities. | Marina de la Torre Golf, beachfront resorts, fine dining, water sports |
| Palmura Playa | A compact and family-friendly area of the beach, known for its amenities and accessibility, making it ideal for families on vacation. | family-friendly beaches, swimming pools, restaurants, children’s play areas |
| Las Almenas | A good balance between beach proximity and local culture with traditional Andalusian charm, appealing to visitors looking for an authentic experience. | local markets, traditional tapas bars, cultural festivals, art workshops |
Understanding Airbnb License Requirements & STR Laws in Mojácar (2025)
Yes, Mojácar, Andalusia, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mojácar to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 66% licensed listings)
Top Performing Airbnb Properties in Mojácar (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mojácarbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
House Luxe | Macenas Resort | Piscina | ChillOut
Entire Place • 3 bedrooms
Beautiful villa with private pool
Entire Place • 6 bedrooms
Large modern beach villa
Entire Place • 5 bedrooms
Villa Private Pool Amazing Mountain & Sea Views
Entire Place • 4 bedrooms
STUNNING SEA VIEWS, CLOSE TO BEACH, HEATED POOL
Entire Place • 4 bedrooms
AlmeriaSuite Villa Los Carrillones Mojacar
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mojácar (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mojácar based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rentmojacar | 39 | $376,624 | 89 | 2.11/5.0 |
| Mojacar Estates | 35 | $254,809 | 24 | 0.97/5.0 |
| Coastal Properties Mojacar SL | 33 | $240,256 | 135 | 2.49/5.0 |
| Wendy | 39 | $185,318 | 38 | 0.64/5.0 |
| Juanfra De MojacarProperty | 6 | $164,095 | 133 | 4.02/5.0 |
| Almeriense | 1 | $150,254 | 33 | 4.79/5.0 |
| Chus. Icon Tourist Homes | 7 | $143,699 | 34 | 3.47/5.0 |
| Malagasuite Showroom | 5 | $143,023 | 24 | 2.48/5.0 |
| Carmen Price Brown | 14 | $121,372 | 47 | 1.70/5.0 |
| Celia | 1 | $99,353 | 47 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mojácar.
Dive Deeper: Advanced Mojácar STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mojácar. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMojácar Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mojácar
- The Mojácar Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.1% of the 617 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mojácar, Apartment/Condo properties are the most common (69.7%), reflecting the local real estate landscape.
- Houses represent a significant 27.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 3.3%) offer potential for unique stay experiences.
Mojácar Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mojácar
- The dominant room capacity in Mojácar is 2 bedrooms listings, making up 50.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 70.8% of the active Airbnb listings in Mojácar, indicating a high concentration in these sizes.
- A significant 30.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mojácar.
Mojácar Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mojácar
- The most common guest capacity trend in Mojácar vacation rentals is listings accommodating 4 guests (45.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Mojácar STR market, accounting for 65.6% of listings.
- 31.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mojácar.
- On average, properties in Mojácar are equipped to host 4.6 guests.
Mojácar Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mojácar
- The most common availability pattern in Mojácar falls within the 271-366 days range, representing 63% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mojácar (37.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mojácar Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
30 listings
5.3% of total
2 Nights
67 listings
11.8% of total
3 Nights
60 listings
10.5% of total
4-6 Nights
202 listings
35.5% of total
7-29 Nights
167 listings
29.3% of total
30+ Nights
43 listings
7.6% of total
Key Insights
- The most prevalent minimum stay requirement in Mojácar is 4-6 Nights, adopted by 35.5% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (17.1%), suggesting hosts prefer slightly longer bookings to optimize turnover.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 35.5% of Mojácar hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mojácar.
Mojácar Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
22 listings
5.1% of total
Super Strict 30 Days
3 listings
0.7% of total
Flexible
43 listings
10% of total
Moderate
76 listings
17.7% of total
Firm
153 listings
35.6% of total
Strict
133 listings
30.9% of total
Cancellation Policy Insights for Mojácar
- The prevailing Airbnb cancellation policy trend in Mojácar is Firm, used by 35.6% of listings.
- A majority (66.5%) of hosts in Mojácar utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35.6% market standard in Mojácar.
- With 30.9% using Strict terms, this is a viable option in Mojácar, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Mojácar.
Mojácar STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mojácar
- The overall average booking lead time for vacation rentals in Mojácar is 60 days.
- Guests book furthest in advance for stays during July (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 54 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (84 days avg.) sees the longest lead times, while Winter (60 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Mojácar.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Mojácar averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mojácar (2025)
Amenity Prevalence
Amenity Insights for Mojácar
- Essential amenities in Mojácar that guests expect include: Kitchen, Washer, TV, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Wifi, Heating are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Mojácar.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mojácar: Kitchen, Washer, TV, Air conditioning.
- Prioritize adding missing essentials: Kitchen, Washer, TV, Air conditioning.
- Consider adding popular differentiators like Hot water or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mojácar to stay competitive.
Mojácar Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mojácar
- The typical guest profile for Airbnb in Mojácar consists of a mix of domestic (55%) and international guests, often arriving from nearby Madrid, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 55.3% of guests.
- Key international markets include Spain (55.3%) and United Kingdom (22.7%).
- Top languages spoken are English (38.2%) followed by Spanish (34.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mojácar Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sella | 13 | $2,052 | $191.28 | 43% |
| Mutxamel | 91 | $1,899 | $190.33 | 43% |
| Agost | 11 | $1,887 | $169.85 | 34% |
| el Campello | 911 | $1,719 | $168.00 | 49% |
| Polop | 55 | $1,713 | $238.59 | 40% |
| Callosa d'en Sarrià | 30 | $1,692 | $225.31 | 38% |
| Altea | 894 | $1,657 | $185.18 | 44% |
| Benijófar | 24 | $1,647 | $165.65 | 50% |
| Monforte del Cid | 12 | $1,614 | $204.73 | 38% |
| l'Atzúbia | 17 | $1,591 | $234.43 | 47% |