Marchena Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Andalusia, Spain
Is Airbnb profitable in Marchena in 2025? Explore comprehensive Airbnb analytics for Marchena, Andalusia, Spain to uncover income potential. This 2025 STR market report for Marchena, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Marchena, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marchena Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marchena Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marchena (2025)
Understanding the monthly revenue variations for Airbnb listings in Marchena is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marchena is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marchena across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,667+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,569 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,253 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,021, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marchena
Marchena Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marchena STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marchena:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marchena
Average Daily Rate (ADR) Airbnb Trends in Marchena (2025)
Effective short term rental pricing strategy in Marchena involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marchena typically peaks in September and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $540+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $375 or more.
- Typical properties (Median) charge around $268 per night.
- Entry-level properties (Bottom 25%) earn around $202 per night.
Average Daily Rate (ADR) Trend by Month in Marchena
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Airbnb Seasonality Analysis & Trends in Marchena (2025)
Peak Season (August, May, July)
- Revenue averages $5,951 per month
- Occupancy rates average 46.6%
- Daily rates average $347
Shoulder Season
- Revenue averages $3,016 per month
- Occupancy maintains around 25.2%
- Daily rates hold near $351
Low Season (January, February, March)
- Revenue drops to average $1,507 per month
- Occupancy decreases to average 24.1%
- Daily rates adjust to average $314
Seasonality Insights for Marchena
- The Airbnb seasonality in Marchena shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marchena's highest earning potential, with monthly revenues capable of climbing to $6,763, occupancy reaching a high of 55.0%, and ADRs peaking at $422.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,457, occupancy could drop to 15.0%, and ADRs may adjust down to $304.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marchena.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marchena seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marchena (2025)
Exploring the top neighborhoods for short-term rentals in Marchena? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marchena Centro | The historic center of Marchena offers charming streets with traditional Andalusian architecture and attractions that draw visitors interested in history and culture. | Iglesia de San Juan Bautista, Castillo de Marchena, Plaza de San Andrés, Parroquia del Divino Salvador, Museo de Marchena |
| Parque de la Constitución | A tranquil area with a beautiful park that is popular among locals and visitors for outdoor activities. It provides a peaceful retreat and is close to the town's amenities. | Parque de la Constitución, Mercado de Abastos, Centro Cultural de Marchena, Cafés and tapas bars nearby |
| Calle San Pedro | A lively street known for its shops, restaurants, and lively atmosphere, making it ideal for tourists wanting to explore local cuisine and culture. | Restaurants and tapas bars, Local artisan shops, Calle Real, Church of San Pedro |
| Marchena Hills | The suburban areas around Marchena offer beautiful landscape views and are perfect for tourists looking to escape the bustle of city life while remaining close to attractions and amenities. | Natural parks nearby, Hiking trails, Rural Andalusian countryside |
| Calle Nueva | A vibrant area for young people and visitors looking for nightlife, with various bars and entertainment venues. Perfect for those looking to enjoy the local nightlife scene. | Bars and nightclubs, Live music venues, Local cultural events |
| Festival de la Verdad | Known for its annual festivals and cultural events, this area attracts visitors who are interested in experiencing authentic Andalusian traditions and celebrations. | Cultural festivals, Traditional parades, Local crafts and foods |
| Iglesia de Santa María | This area features one of the most beautiful churches in Marchena, attracting visitors interested in architecture, art, and rich history. | Iglesia de Santa María, Historic buildings, Cultural sites |
| Marchena Market | Local markets are a great way to experience the culture and community of Marchena. This area is ideal for short-term rentals centered around culinary experiences. | Local food market, Traditional Andalusian cuisine, Culinary events |
Understanding Airbnb License Requirements & STR Laws in Marchena (2025)
Yes, Marchena, Andalusia, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marchena to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 64% licensed listings)
Top Performing Airbnb Properties in Marchena (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marchenabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hacienda San Antonio Holiday Home
Entire Place • 3 bedrooms
Dehesa de las Yeguas cottage
Entire Place • 4 bedrooms
La Teja Holiday Home
Entire Place • 5 bedrooms
Holiday Home Adalid, Seville Countryside
Entire Place • 3 bedrooms
Holiday Home Azahares de Marchena
Entire Place • 3 bedrooms
The Hope Holiday Home
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marchena (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marchena based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Antonio | 13 | $464,679 | 92 | 3.35/5.0 |
| Host #431977102 | 2 | $27,479 | 0 | 0.00/5.0 |
| Steve | 1 | $23,774 | 6 | 5.00/5.0 |
| Encarnacion | 1 | $10,808 | 6 | 4.83/5.0 |
| Rosario | 1 | $10,176 | 26 | 4.54/5.0 |
| Stuart | 1 | $9,696 | 15 | 4.40/5.0 |
| Host #11388219 | 1 | $7,482 | 1 | 0.00/5.0 |
| Host #195981536 | 2 | $7,296 | 0 | 0.00/5.0 |
| Host #257521766 | 1 | $7,237 | 13 | 4.08/5.0 |
| Rafael | 1 | $3,551 | 26 | 4.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marchena.
Dive Deeper: Advanced Marchena STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marchena. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarchena Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marchena
- The Marchena Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marchena, House properties are the most common (84%), reflecting the local real estate landscape.
- Houses represent a significant 84% portion, catering likely to families or larger groups.
Marchena Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marchena
- The dominant room capacity in Marchena is 3 bedrooms listings, making up 48% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 5+ bedrooms properties represent 68.0% of the active Airbnb listings in Marchena, indicating a high concentration in these sizes.
- A significant 84.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marchena.
Marchena Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marchena
- The most common guest capacity trend in Marchena vacation rentals is listings accommodating 8+ guests (52%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Marchena STR market, accounting for 80.0% of listings.
- 84.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marchena.
- On average, properties in Marchena are equipped to host 6.8 guests.
Marchena Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marchena
- The most common availability pattern in Marchena falls within the 271-366 days range, representing 68% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Marchena (32%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marchena Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
19% of total
2 Nights
1 listings
4.8% of total
3 Nights
1 listings
4.8% of total
4-6 Nights
3 listings
14.3% of total
7-29 Nights
2 listings
9.5% of total
30+ Nights
10 listings
47.6% of total
Key Insights
- The most prevalent minimum stay requirement in Marchena is 30+ Nights, adopted by 47.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (47.6%) caters to monthly stays (30+ nights) in Marchena, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 47.6% of Marchena hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 47.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marchena.
Marchena Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
10 listings
58.8% of total
Flexible
2 listings
11.8% of total
Firm
2 listings
11.8% of total
Strict
3 listings
17.6% of total
Cancellation Policy Insights for Marchena
- The prevailing Airbnb cancellation policy trend in Marchena is Super Strict 30 Days, used by 58.8% of listings.
- There's a relatively balanced mix between guest-friendly (11.8%) and stricter (29.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 30 Days policy to align with the 58.8% market standard in Marchena.
- Regularly review your cancellation policy against competitors and market demand shifts in Marchena.
Marchena STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marchena
- The overall average booking lead time for vacation rentals in Marchena is 46 days.
- Guests book furthest in advance for stays during February (average 164 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (87 days avg.) sees the longest lead times, while Fall (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Marchena.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 164 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these Marchena averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marchena (2025)
Amenity Prevalence
Amenity Insights for Marchena
- Essential amenities in Marchena that guests expect include: Washer, Kitchen, Air conditioning, TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Free parking on premises, Pool are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Marchena.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marchena: Washer, Kitchen, Air conditioning, TV, Wifi.
- Prioritize adding missing essentials: Air conditioning, TV, Wifi.
- Consider adding popular differentiators like Dishes and silverware or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marchena to stay competitive.
Marchena Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marchena
- The typical guest profile for Airbnb in Marchena consists of predominantly international visitors (77%), with top international origins including Spain, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 22.6% of guests.
- Key international markets include France (34%) and Spain (22.6%).
- Top languages spoken are English (34.3%) followed by French (23.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Spain.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marchena Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Alhaurín de la Torre | 203 | $3,368 | $287.14 | 47% |
| Gelves | 22 | $3,120 | $185.84 | 53% |
| Benahavís | 492 | $3,047 | $494.00 | 40% |
| Alhaurín el Grande | 281 | $3,026 | $290.27 | 45% |
| Cártama | 56 | $2,829 | $300.39 | 43% |
| Monesterio | 18 | $2,729 | $248.38 | 35% |
| Marbella | 4,981 | $2,613 | $321.31 | 43% |
| El Castillo de las Guardas | 13 | $2,500 | $247.20 | 38% |
| Guillena | 34 | $2,397 | $273.55 | 36% |
| Valencina de la Concepción | 33 | $2,230 | $200.81 | 49% |