Loja Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Andalusia, Spain
Is Airbnb profitable in Loja in 2025? Explore comprehensive Airbnb analytics for Loja, Andalusia, Spain to uncover income potential. This 2025 STR market report for Loja, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Loja, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Loja Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Loja Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Loja (2025)
Understanding the monthly revenue variations for Airbnb listings in Loja is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Loja is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Loja across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,438+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,976 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,323 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $699, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Loja
Loja Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Loja STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Loja:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Loja
Average Daily Rate (ADR) Airbnb Trends in Loja (2025)
Effective short term rental pricing strategy in Loja involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Loja typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $352+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $270 or more.
- Typical properties (Median) charge around $134 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Loja
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Airbnb Seasonality Analysis & Trends in Loja (2025)
Peak Season (August, July, June)
- Revenue averages $3,146 per month
- Occupancy rates average 35.1%
- Daily rates average $222
Shoulder Season
- Revenue averages $2,309 per month
- Occupancy maintains around 33.9%
- Daily rates hold near $205
Low Season (January, February, March)
- Revenue drops to average $955 per month
- Occupancy decreases to average 29.2%
- Daily rates adjust to average $184
Seasonality Insights for Loja
- The Airbnb seasonality in Loja shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Loja's highest earning potential, with monthly revenues capable of climbing to $3,468, occupancy reaching a high of 52.1%, and ADRs peaking at $224.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $855, occupancy could drop to 17.0%, and ADRs may adjust down to $181.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Loja.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Loja seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Loja (2025)
Exploring the top neighborhoods for short-term rentals in Loja? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | The historic area of Loja is rich in culture and history, making it attractive for tourists exploring its beautiful architecture and local traditions. | Iglesia de Santo Domingo, Plaza de la Independencia, Museo de la Ciudad, Convent of San Francisco, Loja Cathedral |
| Cerro de la Cruz | This viewpoint offers stunning vistas of the city and is a great location for Airbnb hosts who want to appeal to those seeking adventure and natural beauty. | Cerro de la Cruz viewpoint, Hiking trails, Natural parks, Wildlife observation |
| La Laguna | A tranquil area known for its beautiful lake and park, ideal for families and those looking to relax away from the city center. | La Laguna Park, Boating activities, Picnic areas, Walking paths |
| Vilcabamba | Famous for its wellness retreats and a laid-back lifestyle, appealing to tourists looking for relaxation and natural treatments. | Nature trails, Spa resorts, Local artisan shops, Andean culture |
| Malacatos | A charming village known for its scenic landscapes and traditional culture, attracting rural tourism and those looking for an authentic experience. | Malacatos Church, Rural tourism activities, Local markets, Hiking areas |
| San Lucas | A small town nearby renowned for its stunning scenery and hiking opportunities, catering to adventure seekers and nature lovers. | Hiking routes, Traditional houses, Natural views, Local festivals |
| El Sagrario | This area combines the urban lifestyle with access to green spaces, suitable for those who want to be close to amenities yet enjoy nature. | El Sagrario parks, Restaurants, Cafes, Cultural events |
| Catedral Nueva | Surrounding the New Cathedral, this area is bustling and centrally located, perfect for tourists who want to immerse themselves in local life and festivities. | Catedral Nueva, Plaza de la Independencia, Local shops, Food markets |
Understanding Airbnb License Requirements & STR Laws in Loja (2025)
Yes, Loja, Andalusia, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Loja to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 75% licensed listings)
Top Performing Airbnb Properties in Loja (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lojabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Finca las Hoyas
Entire Place • 10 bedrooms
Stunning mountain view Villa with big private pool
Entire Place • 4 bedrooms
Spectacular Andalusian home away from home!
Entire Place • 5 bedrooms
Casa Lea
Entire Place • 1 bedroom
Wonderful World, Country Retreat
Entire Place • 3 bedrooms
Villa Rural El Cerro del Almendral
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Loja (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Loja based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #546677480 | 1 | $54,759 | 0 | 0.00/5.0 |
| Tessa | 1 | $45,880 | 9 | 5.00/5.0 |
| Mané | 1 | $42,159 | 30 | 4.77/5.0 |
| Claire | 1 | $31,982 | 55 | 4.78/5.0 |
| Nikki | 1 | $29,568 | 10 | 5.00/5.0 |
| Michael | 1 | $28,839 | 14 | 4.86/5.0 |
| Rita | 1 | $19,093 | 87 | 4.98/5.0 |
| Ruralidays | 1 | $14,477 | 3 | 5.00/5.0 |
| The Sunlight Villas | 2 | $13,173 | 26 | 4.68/5.0 |
| Sonia | 1 | $11,685 | 4 | 4.25/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Loja.
Dive Deeper: Advanced Loja STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Loja. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLoja Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Loja
- The Loja Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Loja, House properties are the most common (70%), reflecting the local real estate landscape.
- Houses represent a significant 70% portion, catering likely to families or larger groups.
Loja Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Loja
- The dominant room capacity in Loja is 3 bedrooms listings, making up 30% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 5+ bedrooms properties represent 50.0% of the active Airbnb listings in Loja, indicating a high concentration in these sizes.
- A significant 60.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Loja.
Loja Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Loja
- The most common guest capacity trend in Loja vacation rentals is listings accommodating 8+ guests (50%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Loja STR market, accounting for 65.0% of listings.
- 60.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Loja.
- On average, properties in Loja are equipped to host 5.4 guests.
Loja Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Loja
- The most common availability pattern in Loja falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Loja (30%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Loja Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
11.1% of total
2 Nights
6 listings
33.3% of total
3 Nights
2 listings
11.1% of total
4-6 Nights
4 listings
22.2% of total
7-29 Nights
1 listings
5.6% of total
30+ Nights
3 listings
16.7% of total
Key Insights
- The most prevalent minimum stay requirement in Loja is 2 Nights, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (16.7%) caters to monthly stays (30+ nights) in Loja, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.3% of Loja hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.1% currently do.
- A 2-night minimum appears standard (33.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Loja.
Loja Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
12.5% of total
Moderate
5 listings
31.3% of total
Firm
2 listings
12.5% of total
Strict
7 listings
43.8% of total
Cancellation Policy Insights for Loja
- The prevailing Airbnb cancellation policy trend in Loja is Strict, used by 43.8% of listings.
- A majority (56.3%) of hosts in Loja utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 43.8% market standard in Loja.
- With 43.8% using Strict terms, this is a viable option in Loja, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Loja.
Loja STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Loja
- The overall average booking lead time for vacation rentals in Loja is 65 days.
- Guests book furthest in advance for stays during May (average 123 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (100 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Loja.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 123 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 100 days) to capture early planners.
- Monitor your own booking lead times against these Loja averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Loja (2025)
Amenity Prevalence
Amenity Insights for Loja
- Essential amenities in Loja that guests expect include: Kitchen, Wifi, Hot water, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Hair dryer, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Loja: Kitchen, Wifi, Hot water, Essentials.
- Prioritize adding missing essentials: Wifi, Hot water, Essentials.
- Consider adding popular differentiators like Dishes and silverware or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Loja to stay competitive.
Loja Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Loja
- The typical guest profile for Airbnb in Loja consists of predominantly international visitors (83%), with top international origins including Spain, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 17.3% of guests.
- Key international markets include United Kingdom (25.9%) and Spain (17.3%).
- Top languages spoken are English (39.5%) followed by Spanish (18.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Spain.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Loja Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Alhaurín de la Torre | 203 | $3,368 | $287.14 | 47% |
| Benahavís | 492 | $3,047 | $494.00 | 40% |
| Alhaurín el Grande | 281 | $3,026 | $290.27 | 45% |
| Cártama | 56 | $2,829 | $300.39 | 43% |
| Marbella | 4,981 | $2,613 | $321.31 | 43% |
| Málaga | 7,038 | $2,217 | $162.86 | 54% |
| Coín | 113 | $2,208 | $261.43 | 43% |
| San Roque | 334 | $2,207 | $325.49 | 40% |
| Seville | 6,518 | $2,195 | $155.35 | 51% |
| Moclinejo | 10 | $2,155 | $231.35 | 51% |