Jerez Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Andalusia, Spain

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Jerez in 2025? Explore comprehensive Airbnb analytics for Jerez, Andalusia, Spain to uncover income potential. This 2025 STR market report for Jerez, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 748 active listings.

Whether you're considering an Airbnb investment in Jerez, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jerez Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Jerez Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$122
The average rental revenue earned for an occupied room per day in Jerez.
Occupancy Rate(?)
36.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$13,598
Typical annual income for an Airbnb listing in Jerez. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-1.5%
Slight decrease (-1.5%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Jerez.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Jerez.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
748
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Jerez (2025)

Understanding the monthly revenue variations for Airbnb listings in Jerez is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jerez is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jerez across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,716+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,817 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,060 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $559, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Jerez

Jerez Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Jerez STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jerez:

  • Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 33%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Jerez

Average Daily Rate (ADR) Airbnb Trends in Jerez (2025)

Effective short term rental pricing strategy in Jerez involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jerez typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $204+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $130 or more.
  • Typical properties (Median) charge around $94 per night.
  • Entry-level properties (Bottom 25%) earn around $71 per night.

Average Daily Rate (ADR) Trend by Month in Jerez

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Airbnb Seasonality Analysis & Trends in Jerez (2025)

Peak Season (May, August, June)
  • Revenue averages $2,095 per month
  • Occupancy rates average 44.1%
  • Daily rates average $137
Shoulder Season
  • Revenue averages $1,411 per month
  • Occupancy maintains around 36.6%
  • Daily rates hold near $131
Low Season (January, February, March)
  • Revenue drops to average $961 per month
  • Occupancy decreases to average 28.7%
  • Daily rates adjust to average $129

Seasonality Insights for Jerez

  • The Airbnb seasonality in Jerez shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Jerez's highest earning potential, with monthly revenues capable of climbing to $2,239, occupancy reaching a high of 57.0%, and ADRs peaking at $144.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $924, occupancy could drop to 27.1%, and ADRs may adjust down to $121.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jerez.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Jerez seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Jerez (2025)

Exploring the top neighborhoods for short-term rentals in Jerez? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Histórico
The historic center of Jerez is a UNESCO World Heritage site known for its beautiful architecture and rich history. It attracts tourists interested in culture, wine, and the arts.
The Cathedral of Jerez, Alcazar of Jerez, González Byass Winery, Flamenco shows, Jerez's Royal Andalusian School of Equestrian Art
La Feria
A lively neighborhood known for its annual fair and vibrant atmosphere, La Feria is popular among visitors looking to experience local culture and festivities.
La Feria de Jerez festival, Local tapas bars, Street markets, Vibrant nightlife, Public parks
Bodega Tio Pepe
Located around the famous Tio Pepe winery, this area is ideal for wine enthusiasts and tourists keen on tasting the region's sherry and exploring vineyards.
Bodega Tio Pepe, Wine tours, Sherry tasting experiences, Historical buildings, Restaurants with local cuisine
Polígono industrial
This industrial area hosts many businesses and is popular for short-term rentals catering to business travelers and workers in the area.
Local businesses, Business parks, Accessibility to major roads
Las Flores
A charming residential neighborhood that offers a more authentic experience of Jerez. It is quiet and family-friendly, appealing to tourists seeking a local vibe.
Local parks, Community markets, Traditional Andalusian architecture, Cafes and bakeries
Plaza del Arenal
A central square surrounded by shops, restaurants, and cafes, making it a bustling area where visitors can enjoy local food and culture.
Plaza del Arenal, Local shops and boutiques, Cafes and restaurants, Cultural events
El Puerto de Santa María
While technically a different location, it's very close to Jerez and well-connected. It offers beach access and a variety of leisure activities, attracting both tourists and locals.
Beaches, Boat trips, Wineries, Restaurants, Historical sites
San Mateo
A picturesque neighborhood characterized by its narrow streets and traditional houses. It's ideal for visitors looking for a peaceful and cultural vibe.
Church of San Mateo, Local art galleries, Cafes and small shops, Cultural heritage sites

Understanding Airbnb License Requirements & STR Laws in Jerez (2025)

Yes, Jerez, Andalusia, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jerez to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 80% licensed listings)

Top Performing Airbnb Properties in Jerez (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Jerezbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

PALACIO JEREZ DE LA BORDER BORDER WITH PRIVATE POOL

PALACIO JEREZ DE LA BORDER BORDER WITH PRIVATE POOL

Entire Place • 7 bedrooms

$193,971
Revenue
64.0%
Occupancy
$766.63
Daily Rate
Pool | Hot Tub | BBQ | PS5 | Aircon | Center 5min

Pool | Hot Tub | BBQ | PS5 | Aircon | Center 5min

Entire Place • 8 bedrooms

$183,776
Revenue
37.6%
Occupancy
$900.24
Daily Rate
Luxury Villa Spain - pools - Andalusia

Luxury Villa Spain - pools - Andalusia

Entire Place • 11 bedrooms

$169,091
Revenue
44.7%
Occupancy
$1004.41
Daily Rate
La Bodega Flamenca - Fabulous holidayhome in Jerez

La Bodega Flamenca - Fabulous holidayhome in Jerez

Entire Place • 4 bedrooms

$135,970
Revenue
30.7%
Occupancy
$1351.39
Daily Rate
House of the Governor of Cuba -XVIII century palace

House of the Governor of Cuba -XVIII century palace

Entire Place • 6 bedrooms

$117,871
Revenue
56.5%
Occupancy
$559.42
Daily Rate
AWESOME LUXURY COTTAGE

AWESOME LUXURY COTTAGE

Entire Place • 5 bedrooms

$110,260
Revenue
28.2%
Occupancy
$683.81
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Jerez (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Jerez based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Alberto38$580,8907344.23/5.0
SmartRent36$444,4211882.89/5.0
Ole Solutions21$345,7081584.11/5.0
Sherryflat32$304,6704424.21/5.0
Carlos2$240,782224.87/5.0
Carmen22$199,4721393.01/5.0
Alberto1$193,971685.00/5.0
Hacienda Las Mesas1$169,091424.90/5.0
Joaquin9$156,7821474.43/5.0
Benbo9$142,7777564.90/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jerez.

Dive Deeper: Advanced Jerez STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jerez. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Jerez Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Jerez

  • The Jerez Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.2% of the 748 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Jerez, Apartment/Condo properties are the most common (81%), reflecting the local real estate landscape.
  • Smaller segments like hotel/boutique, others (combined 6.1%) offer potential for unique stay experiences.

Jerez Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Jerez

  • The dominant room capacity in Jerez is 1 bedroom listings, making up 42.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 71.2% of the active Airbnb listings in Jerez, indicating a high concentration in these sizes.
  • A significant 20.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jerez.

Jerez Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Jerez

  • The most common guest capacity trend in Jerez vacation rentals is listings accommodating 4 guests (36.8%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Jerez STR market, accounting for 56.2% of listings.
  • 22.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jerez.
  • On average, properties in Jerez are equipped to host 4.0 guests.

Jerez Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Jerez

  • The most common availability pattern in Jerez falls within the 271-366 days range, representing 45.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 82.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Jerez (36.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 19.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Jerez Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (24.4%)

1 Night

171 listings

24.4% of total

2 Nights (42.7%)

2 Nights

300 listings

42.7% of total

3 Nights (10%)

3 Nights

70 listings

10% of total

4-6 Nights (2.3%)

4-6 Nights

16 listings

2.3% of total

7-29 Nights (0.4%)

7-29 Nights

3 listings

0.4% of total

30+ Nights (20.2%)

30+ Nights

142 listings

20.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Jerez is 2 Nights, adopted by 42.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (67.1%) of the Jerez Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (20.2%) caters to monthly stays (30+ nights) in Jerez, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 42.7% of Jerez hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.4% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 20.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jerez.

Jerez Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

4 listings

0.6% of total

Super Strict 60 Days

8 listings

1.3% of total

Flexible (16.9%)

Flexible

107 listings

16.9% of total

Moderate (28.2%)

Moderate

178 listings

28.2% of total

Firm (25.5%)

Firm

161 listings

25.5% of total

Strict (27.5%)

Strict

174 listings

27.5% of total

Cancellation Policy Insights for Jerez

  • The prevailing Airbnb cancellation policy trend in Jerez is Moderate, used by 28.2% of listings.
  • A majority (53.0%) of hosts in Jerez utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 28.2% market standard in Jerez.
  • Regularly review your cancellation policy against competitors and market demand shifts in Jerez.

Jerez STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Jerez

  • The overall average booking lead time for vacation rentals in Jerez is 55 days.
  • Guests book furthest in advance for stays during May (average 110 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 44 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (85 days avg.) sees the longest lead times, while Winter (51 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Jerez.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 85 days) to capture early planners.
  • Monitor your own booking lead times against these Jerez averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Jerez (2025)

Amenity Prevalence

Amenity Insights for Jerez

  • Essential amenities in Jerez that guests expect include: TV, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Wifi, Air conditioning, Heating are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Jerez: TV, Kitchen.
  • Prioritize adding missing essentials: TV, Kitchen.
  • Consider adding popular differentiators like Wifi or Air conditioning to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Jerez to stay competitive.

Jerez Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Jerez

  • The typical guest profile for Airbnb in Jerez consists of a mix of domestic (48%) and international guests, with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 47.7% of guests.
  • Key international markets include Spain (47.7%) and United Kingdom (11.2%).
  • Top languages spoken are English (35.4%) followed by Spanish (30.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Jerez Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Gelves22$3,120$185.8453%
Benahavís492$3,047$494.0040%
El Castillo de las Guardas13$2,500$247.2038%
Guillena34$2,397$273.5536%
São Brás de Alportel109$2,302$257.0446%
Valencina de la Concepción33$2,230$200.8149%
San Roque334$2,207$325.4940%
Seville6,518$2,195$155.3551%
Benadalid14$2,084$307.7041%
Gibraltar258$2,067$171.2948%

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