Estepona Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Andalusia, Spain
Is Airbnb profitable in Estepona in 2025? Explore comprehensive Airbnb analytics for Estepona, Andalusia, Spain to uncover income potential. This 2025 STR market report for Estepona, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 2,183 active listings.
Whether you're considering an Airbnb investment in Estepona, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Estepona Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Estepona Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Estepona (2025)
Understanding the monthly revenue variations for Airbnb listings in Estepona is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Estepona is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Estepona across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,772+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,707 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,180 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,120, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Estepona
Estepona Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Estepona STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Estepona:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Estepona
Average Daily Rate (ADR) Airbnb Trends in Estepona (2025)
Effective short term rental pricing strategy in Estepona involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Estepona typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $386+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $241 or more.
- Typical properties (Median) charge around $161 per night.
- Entry-level properties (Bottom 25%) earn around $115 per night.
Average Daily Rate (ADR) Trend by Month in Estepona
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Airbnb Seasonality Analysis & Trends in Estepona (2025)
Peak Season (August, July, June)
- Revenue averages $4,419 per month
- Occupancy rates average 54.7%
- Daily rates average $260
Shoulder Season
- Revenue averages $2,751 per month
- Occupancy maintains around 41.8%
- Daily rates hold near $226
Low Season (January, February, March)
- Revenue drops to average $1,724 per month
- Occupancy decreases to average 35.7%
- Daily rates adjust to average $198
Seasonality Insights for Estepona
- The Airbnb seasonality in Estepona shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Estepona's highest earning potential, with monthly revenues capable of climbing to $5,059, occupancy reaching a high of 64.9%, and ADRs peaking at $267.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,608, occupancy could drop to 31.5%, and ADRs may adjust down to $196.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Estepona.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Estepona seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Estepona (2025)
Exploring the top neighborhoods for short-term rentals in Estepona? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Estepona Old Town | Charming historic district with narrow streets, colorful flowers, and traditional Andalusian architecture. Ideal for tourists seeking an authentic Spanish experience with local shops and tapas bars. | Plaza de las Flores, Estepona Orchid House, Parque de Los Relojes, Casa de Las Tejerinas, Calle Sevilla |
| Marina de Estepona | Vibrant marina area with a wide selection of restaurants, shops, and nightlife. Popular among tourists for its scenic views and proximity to beaches. | Estepona Marina, Promenade of Estepona, Beaches, Boat trips, Water sports |
| Selwo Aventura | Nature and animal adventure park suitable for families, making it an attractive location for family-oriented visitors. | Selwo Aventura Park, Safari tours, Adventure activities, Restaurants nearby |
| La Rada Beach | Main beach of Estepona with many amenities, chiringuitos (beach bars), and watersports. Great for beach lovers looking for sun and sea activities. | La Rada Beach, Beach clubs, Watersports, Beach promenade |
| Los Reales de Sierra Bermeja | Mountain area providing stunning natural beauty and hiking trails. Appeals to outdoor enthusiasts and nature lovers. | Hiking trails, Natural park, Stunning views, Wildlife observation |
| Estepona Golf | Golfing area with beautiful courses. Appeals to golf enthusiasts and those seeking a relaxing stay in a serene setting. | Estepona Golf course, Clubhouse, Golf lessons, Pro shop |
| Playa del Cristo | Popular beach with calm waters suitable for families. Known for its great atmosphere and beachside amenities. | Playa del Cristo Beach, Chiringuitos, Water sports, Family-friendly environment |
| New Golden Mile | Upscale residential area with luxury villas and proximity to the beach. Attractive for tourists seeking a high-end experience. | Luxury resorts, Beach clubs, Restaurants, Shopping areas |
Understanding Airbnb License Requirements & STR Laws in Estepona (2025)
Yes, Estepona, Andalusia, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Estepona to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 69% licensed listings)
Top Performing Airbnb Properties in Estepona (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Esteponabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cataleya 9 Duplex
Entire Place • 4 bedrooms
La Gaviota - Heatable Swimming Pool
Entire Place • 7 bedrooms
Vacation Marbella Villa I TOP1, Hidden Gem, Luxury
Entire Place • 5 bedrooms
Villa Endless Summer
Entire Place • 3 bedrooms
Villa Perla | Gym | Hot Tub | Pool | Garden
Entire Place • 4 bedrooms
Vacation Marbella Villa, Golf, Pool & Views
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Estepona (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Estepona based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Time In Spain | 99 | $1,579,910 | 1255 | 3.66/5.0 |
| Anda Homes | 20 | $1,081,665 | 362 | 4.83/5.0 |
| Roomservices Holiday Homes | 53 | $1,047,063 | 295 | 2.99/5.0 |
| Turnkey Del Sol | 28 | $879,883 | 154 | 3.84/5.0 |
| Oliver - Interhome | 47 | $808,703 | 265 | 2.34/5.0 |
| Hanami Group | 35 | $764,701 | 159 | 3.13/5.0 |
| Holidu | 4 | $744,115 | 10 | 2.08/5.0 |
| Stayhost | 24 | $735,306 | 116 | 2.66/5.0 |
| Vacation Marbella | 5 | $686,338 | 44 | 3.79/5.0 |
| Casitas | 37 | $617,165 | 303 | 4.18/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Estepona.
Dive Deeper: Advanced Estepona STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Estepona. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEstepona Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Estepona
- The Estepona Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.5% of the 2,183 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Estepona, Apartment/Condo properties are the most common (77.4%), reflecting the local real estate landscape.
- Houses represent a significant 21.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 1.1%) offer potential for unique stay experiences.
Estepona Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Estepona
- The dominant room capacity in Estepona is 2 bedrooms listings, making up 46% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 72.2% of the active Airbnb listings in Estepona, indicating a high concentration in these sizes.
- A significant 35.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Estepona.
Estepona Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Estepona
- The most common guest capacity trend in Estepona vacation rentals is listings accommodating 4 guests (39%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Estepona STR market, accounting for 65.0% of listings.
- 37.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Estepona.
- On average, properties in Estepona are equipped to host 4.8 guests.
Estepona Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Estepona
- The most common availability pattern in Estepona falls within the 271-366 days range, representing 50.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Estepona (31.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Estepona Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
181 listings
9.3% of total
2 Nights
213 listings
10.9% of total
3 Nights
338 listings
17.3% of total
4-6 Nights
690 listings
35.3% of total
7-29 Nights
218 listings
11.2% of total
30+ Nights
315 listings
16.1% of total
Key Insights
- The most prevalent minimum stay requirement in Estepona is 4-6 Nights, adopted by 35.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (16.1%) caters to monthly stays (30+ nights) in Estepona, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 35.3% of Estepona hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Estepona.
Estepona Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
1 listings
0.1% of total
Super Strict 60 Days
21 listings
1.3% of total
Refundable
1 listings
0.1% of total
Super Strict 30 Days
47 listings
2.9% of total
Flexible
162 listings
10.2% of total
Moderate
369 listings
23.1% of total
Firm
447 listings
28% of total
Strict
547 listings
34.3% of total
Cancellation Policy Insights for Estepona
- The prevailing Airbnb cancellation policy trend in Estepona is Strict, used by 34.3% of listings.
- A majority (62.3%) of hosts in Estepona utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 34.3% market standard in Estepona.
- With 34.3% using Strict terms, this is a viable option in Estepona, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Estepona.
Estepona STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Estepona
- The overall average booking lead time for vacation rentals in Estepona is 65 days.
- Guests book furthest in advance for stays during July (average 102 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 61 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (92 days avg.) sees the longest lead times, while Winter (65 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Estepona.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 102 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 92 days) to capture early planners.
- Monitor your own booking lead times against these Estepona averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Estepona (2025)
Amenity Prevalence
Amenity Insights for Estepona
- Essential amenities in Estepona that guests expect include: Kitchen, Wifi, TV, Washer, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Estepona: Kitchen, Wifi, TV, Washer, Air conditioning.
- Prioritize adding missing essentials: Kitchen, Wifi, TV, Washer, Air conditioning.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Estepona to stay competitive.
Estepona Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Estepona
- The typical guest profile for Airbnb in Estepona consists of predominantly international visitors (85%), with top international origins including Spain, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 15.0% of guests.
- Key international markets include United Kingdom (25.6%) and Spain (15%).
- Top languages spoken are English (41.4%) followed by Spanish (15%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Spain.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Estepona Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Alhaurín de la Torre | 203 | $3,368 | $287.14 | 47% |
| Gelves | 22 | $3,120 | $185.84 | 53% |
| Benahavís | 492 | $3,047 | $494.00 | 40% |
| Alhaurín el Grande | 281 | $3,026 | $290.27 | 45% |
| Cártama | 56 | $2,829 | $300.39 | 43% |
| Marbella | 4,981 | $2,613 | $321.31 | 43% |
| El Castillo de las Guardas | 13 | $2,500 | $247.20 | 38% |
| Guillena | 34 | $2,397 | $273.55 | 36% |
| Valencina de la Concepción | 33 | $2,230 | $200.81 | 49% |
| Málaga | 7,038 | $2,217 | $162.86 | 54% |