Middelburg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Zeeland, Netherlands
Is Airbnb profitable in Middelburg in 2025? Explore comprehensive Airbnb analytics for Middelburg, Zeeland, Netherlands to uncover income potential. This 2025 STR market report for Middelburg, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 150 active listings.
Whether you're considering an Airbnb investment in Middelburg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Middelburg Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Middelburg Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Middelburg (2025)
Understanding the monthly revenue variations for Airbnb listings in Middelburg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Middelburg is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Middelburg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,484+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,555 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,683 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $950, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Middelburg
Middelburg Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Middelburg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Middelburg:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Middelburg
Average Daily Rate (ADR) Airbnb Trends in Middelburg (2025)
Effective short term rental pricing strategy in Middelburg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Middelburg typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $218+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $165 or more.
- Typical properties (Median) charge around $128 per night.
- Entry-level properties (Bottom 25%) earn around $98 per night.
Average Daily Rate (ADR) Trend by Month in Middelburg
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Airbnb Seasonality Analysis & Trends in Middelburg (2025)
Peak Season (August, July, May)
- Revenue averages $2,731 per month
- Occupancy rates average 58.4%
- Daily rates average $139
Shoulder Season
- Revenue averages $1,947 per month
- Occupancy maintains around 43.1%
- Daily rates hold near $141
Low Season (January, February, March)
- Revenue drops to average $1,195 per month
- Occupancy decreases to average 29.4%
- Daily rates adjust to average $145
Seasonality Insights for Middelburg
- The Airbnb seasonality in Middelburg shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Middelburg's highest earning potential, with monthly revenues capable of climbing to $3,040, occupancy reaching a high of 65.0%, and ADRs peaking at $148.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,088, occupancy could drop to 27.0%, and ADRs may adjust down to $137.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Middelburg.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Middelburg seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Middelburg (2025)
Exploring the top neighborhoods for short-term rentals in Middelburg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The heart of Middelburg, with historic buildings and a vibrant atmosphere. Ideal for tourists wanting to explore the local culture, shops, and restaurants. | Historic Town Hall, Abdijplein, Zeeuws Museum, Nieuwe Kerk, Oostkerk |
| Lange Delft | A picturesque street known for its charming architecture and cafes. Popular among tourists who enjoy a more local and intimate experience. | Lange Delft street, Local boutiques, Theater De Spiegel, Cafes and restaurants |
| Zeeuws Museum District | A cultural hub focused on the history and art of Zeeland. Excellent for guests interested in the region's heritage and exhibitions. | Zeeuws Museum, Local art galleries, Cultural events, Historical exhibitions |
| Kloosterpoort | A quiet neighborhood close to nature, perfect for families and those looking for a peaceful stay while still being near the city. | Kloosterpoort park, Nature walks, Various recreational facilities |
| Molenbeek Area | A family-friendly area with spacious accommodations and close proximity to recreational areas, ideal for larger groups or family trips. | Recreational parks, Family-friendly cafes, Outdoor activities |
| Pier to the Sea | A scenic part of Middelburg with waterfront access, appealing for guests looking to enjoy waterways and outdoor activities. | Waterfront promenades, Cycling routes, Parks and green spaces |
| Havenstraat | Located by the harbor, this area offers stunning views and a lively atmosphere with access to waterside activities and dining. | Harbor views, Waterfront dining, Boat tours |
| West Souburg | A tranquil residential area that provides a good balance between city access and rural charm, great for a peaceful getaway. | Quiet neighborhoods, Local parks, Community events |
Understanding Airbnb License Requirements & STR Laws in Middelburg (2025)
Yes, Middelburg, Zeeland, Netherlands enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Middelburg to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 81% licensed listings)
Top Performing Airbnb Properties in Middelburg (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Middelburgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Get away from it all!
Private Room • 6 bedrooms
Elysian Yellow suite
Entire Place • 2 bedrooms
Basement in the Center of Middelburg.
Entire Place • 2 bedrooms
La Casa De Fiori | XL apartment
Entire Place • 2 bedrooms
Luxury holiday apartment in Middelburg
Entire Place • 1 bedroom
New loft in the heart of Middelburg
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Middelburg (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Middelburg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Irma | 7 | $216,053 | 485 | 4.72/5.0 |
| Suus | 11 | $209,388 | 318 | 4.38/5.0 |
| Jochem En Emilie | 4 | $155,413 | 404 | 4.92/5.0 |
| Martin | 7 | $114,379 | 31 | 3.39/5.0 |
| Joël | 2 | $82,988 | 520 | 4.78/5.0 |
| Daniella | 6 | $77,188 | 24 | 0.82/5.0 |
| Rens | 4 | $65,429 | 98 | 4.61/5.0 |
| Mira&Jeroen | 2 | $55,623 | 197 | 4.77/5.0 |
| Natasja | 3 | $48,535 | 303 | 4.83/5.0 |
| Suus | 1 | $43,138 | 15 | 4.47/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Middelburg.
Dive Deeper: Advanced Middelburg STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Middelburg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMiddelburg Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Middelburg
- The Middelburg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68% of the 150 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 32% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Middelburg, Apartment/Condo properties are the most common (42.7%), reflecting the local real estate landscape.
- Houses represent a significant 34% portion, catering likely to families or larger groups.
- The presence of 16.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 0.7%) offer potential for unique stay experiences.
Middelburg Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Middelburg
- The dominant room capacity in Middelburg is 1 bedroom listings, making up 52.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.7% of the active Airbnb listings in Middelburg, indicating a high concentration in these sizes.
- With over half the market (52.7%) consisting of studios or 1-bedroom units, Middelburg is particularly well-suited for individuals or couples.
Middelburg Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Middelburg
- The most common guest capacity trend in Middelburg vacation rentals is listings accommodating 2 guests (49.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Middelburg STR market, accounting for 68.0% of listings.
- A significant 49.3% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Middelburg.
- Listings for large groups (6+ guests) are relatively rare (4.6%), potentially indicating an opportunity for hosts targeting this segment in Middelburg.
- On average, properties in Middelburg are equipped to host 2.5 guests.
Middelburg Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Middelburg
- The most common availability pattern in Middelburg falls within the 271-366 days range, representing 38.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Middelburg (32.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Middelburg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
42 listings
28.8% of total
2 Nights
66 listings
45.2% of total
3 Nights
10 listings
6.8% of total
4-6 Nights
11 listings
7.5% of total
7-29 Nights
3 listings
2.1% of total
30+ Nights
14 listings
9.6% of total
Key Insights
- The most prevalent minimum stay requirement in Middelburg is 2 Nights, adopted by 45.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.0%) of the Middelburg Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 45.2% of Middelburg hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Middelburg.
Middelburg Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
32 listings
24.1% of total
Moderate
57 listings
42.9% of total
Firm
15 listings
11.3% of total
Strict
29 listings
21.8% of total
Cancellation Policy Insights for Middelburg
- The prevailing Airbnb cancellation policy trend in Middelburg is Moderate, used by 42.9% of listings.
- There's a relatively balanced mix between guest-friendly (67.0%) and stricter (33.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.9% market standard in Middelburg.
- Regularly review your cancellation policy against competitors and market demand shifts in Middelburg.
Middelburg STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Middelburg
- The overall average booking lead time for vacation rentals in Middelburg is 53 days.
- Guests book furthest in advance for stays during May (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (78 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Middelburg.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Middelburg averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Middelburg (2025)
Amenity Prevalence
Amenity Insights for Middelburg
- Essential amenities in Middelburg that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Middelburg: Wifi.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Middelburg to stay competitive.
Middelburg Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Middelburg
- The typical guest profile for Airbnb in Middelburg consists of a mix of domestic (37%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 36.8% of guests.
- Key international markets include Netherlands (36.8%) and Germany (25.7%).
- Top languages spoken are English (37.5%) followed by German (19.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Middelburg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kockengen | 12 | $7,560 | $396.31 | 61% |
| Lo-Reninge | 12 | $6,193 | $432.10 | 49% |
| Mont-de-l'Enclus | 10 | $5,508 | $360.62 | 39% |
| Bentveld | 13 | $4,798 | $443.61 | 54% |
| Dion | 13 | $4,589 | $265.41 | 58% |
| Halfweg | 17 | $4,307 | $231.13 | 55% |
| Aerdenhout | 17 | $4,288 | $694.02 | 53% |
| Incourt | 11 | $4,281 | $293.31 | 43% |
| Merksplas | 10 | $3,885 | $256.59 | 44% |
| Oud Ade | 17 | $3,779 | $277.47 | 51% |