Woerden Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utrecht, Netherlands
Is Airbnb profitable in Woerden in 2025? Explore comprehensive Airbnb analytics for Woerden, Utrecht, Netherlands to uncover income potential. This 2025 STR market report for Woerden, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 33 active listings.
Whether you're considering an Airbnb investment in Woerden, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Woerden Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Woerden Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Woerden (2025)
Understanding the monthly revenue variations for Airbnb listings in Woerden is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Woerden is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Woerden across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,017+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,008 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,851 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,167, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Woerden
Woerden Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Woerden STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Woerden:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 77% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Woerden
Average Daily Rate (ADR) Airbnb Trends in Woerden (2025)
Effective short term rental pricing strategy in Woerden involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Woerden typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $366+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $158 or more.
- Typical properties (Median) charge around $105 per night.
- Entry-level properties (Bottom 25%) earn around $86 per night.
Average Daily Rate (ADR) Trend by Month in Woerden
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Airbnb Seasonality Analysis & Trends in Woerden (2025)
Peak Season (April, July, August)
- Revenue averages $3,109 per month
- Occupancy rates average 64.7%
- Daily rates average $157
Shoulder Season
- Revenue averages $2,478 per month
- Occupancy maintains around 51.3%
- Daily rates hold near $163
Low Season (January, February, March)
- Revenue drops to average $1,583 per month
- Occupancy decreases to average 41.2%
- Daily rates adjust to average $174
Seasonality Insights for Woerden
- The Airbnb seasonality in Woerden shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Woerden's highest earning potential, with monthly revenues capable of climbing to $3,231, occupancy reaching a high of 65.2%, and ADRs peaking at $181.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,166, occupancy could drop to 33.9%, and ADRs may adjust down to $155.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Woerden.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Woerden seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Woerden (2025)
Exploring the top neighborhoods for short-term rentals in Woerden? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic City Center | The charming heart of Woerden filled with historic architecture, cozy cafes, and local shops. It's a great spot for tourists looking to explore the Dutch culture and history. | Woerden Castle, Historical Museum Woerden, St. Bonifaciuskerk, Woerden Market, Canal Cruises |
| Park Bloch | A picturesque residential area with green parks and family-friendly amenities, perfect for travelers seeking a tranquil stay close to nature. | Park Bloch, Children's Farm Woerden, Various playgrounds, Nearby cycling routes |
| Woerden Center | The bustling commercial hub of Woerden, offering a variety of dining, shopping, and entertainment options, making it ideal for visitors seeking convenience. | Shopping streets, Restaurants and cafes, Events at Woerden's Town Hall, Local theaters |
| Schoonhoven | Close to Woerden, this nearby town known for its silverware offers beautiful canals and a quaint, historic atmosphere for guests to enjoy. | Silver Museum, Historic Town Center, Canal walks, Local artisans |
| Zegveld | A peaceful village atmosphere ideal for those looking to escape the city's hustle and bustle, great for nature lovers. | Nature reserves, Cycling paths, Rural landscapes |
| Linschoten | A small village with traditional Dutch charm, offering a quiet retreat as well as proximity to Woerden's amenities and attractions. | Old church, Scenic countryside, Local farms |
| Bovenkerk | A neighborhood surrounded by green spaces and family-friendly facilities, attracting visitors looking for a comfortable and safe accommodation. | Bovenkerk church, Walking paths, Nearby parks |
| Harmelen | A rural area that offers a mix of country living with easy access to Woerden, popular for guests seeking peace and quiet with good transportation links. | Local farms, Countryside, Cycling paths |
Understanding Airbnb License Requirements & STR Laws in Woerden (2025)
While Woerden, Utrecht, Netherlands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Woerden to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Woerden (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Woerdenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Oasis in the Groene Hart, Central Location
Entire Place • 3 bedrooms
Dutch Family House on the Canal! (Equiped|Central)
Entire Place • 3 bedrooms
Vacation home in the Groene Hart | 8-person
Entire Place • 4 bedrooms
KoetsHuys in the polders of the green heart
Entire Place • 3 bedrooms
By Tons, cottage incl. bicycles
Entire Place • 1 bedroom
Guesthouse Het Woerdense Veerhuis
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Woerden (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Woerden based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ruud & Annemieke | 1 | $93,838 | 11 | 4.82/5.0 |
| Peter | 1 | $59,383 | 159 | 4.99/5.0 |
| Dirk Jan | 1 | $57,463 | 83 | 4.92/5.0 |
| Lisette | 2 | $49,511 | 49 | 4.86/5.0 |
| Saskia Van | 1 | $44,599 | 4 | 4.25/5.0 |
| Marga | 3 | $38,764 | 169 | 3.17/5.0 |
| Angeline | 1 | $38,178 | 34 | 4.91/5.0 |
| Jacqueline | 1 | $30,783 | 72 | 4.83/5.0 |
| Jan | 2 | $30,239 | 151 | 4.76/5.0 |
| Fons | 1 | $28,232 | 66 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Woerden.
Dive Deeper: Advanced Woerden STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Woerden. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWoerden Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Woerden
- The Woerden Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.9% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Woerden, Apartment/Condo properties are the most common (39.4%), reflecting the local real estate landscape.
- Houses represent a significant 36.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.0%) offer potential for unique stay experiences.
Woerden Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Woerden
- The dominant room capacity in Woerden is 1 bedroom listings, making up 48.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.7% of the active Airbnb listings in Woerden, indicating a high concentration in these sizes.
Woerden Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Woerden
- The most common guest capacity trend in Woerden vacation rentals is listings accommodating 2 guests (33.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Woerden STR market, accounting for 66.6% of listings.
- 15.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Woerden.
- On average, properties in Woerden are equipped to host 3.4 guests.
Woerden Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Woerden
- The most common availability pattern in Woerden falls within the 181-270 days range, representing 33.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Woerden (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Woerden Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
19.4% of total
2 Nights
7 listings
22.6% of total
3 Nights
5 listings
16.1% of total
4-6 Nights
6 listings
19.4% of total
7-29 Nights
3 listings
9.7% of total
30+ Nights
4 listings
12.9% of total
Key Insights
- The most prevalent minimum stay requirement in Woerden is 2 Nights, adopted by 22.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (12.9%) caters to monthly stays (30+ nights) in Woerden, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 22.6% of Woerden hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 12.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Woerden.
Woerden Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
33.3% of total
Moderate
7 listings
23.3% of total
Firm
10 listings
33.3% of total
Strict
3 listings
10% of total
Cancellation Policy Insights for Woerden
- The prevailing Airbnb cancellation policy trend in Woerden is Flexible, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (56.6%) and stricter (43.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Woerden.
- Using a Strict policy might deter some guests, as only 10% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Woerden.
Woerden STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Woerden
- The overall average booking lead time for vacation rentals in Woerden is 54 days.
- Guests book furthest in advance for stays during May (average 113 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (89 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Woerden.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 113 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 89 days) to capture early planners.
- Monitor your own booking lead times against these Woerden averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Woerden (2025)
Amenity Prevalence
Amenity Insights for Woerden
- Essential amenities in Woerden that guests expect include: Kitchen, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Smoke alarm, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Woerden: Kitchen, Wifi, Heating.
- Consider adding popular differentiators like Hot water or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Woerden to stay competitive.
Woerden Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Woerden
- The typical guest profile for Airbnb in Woerden consists of predominantly international visitors (83%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 17.3% of guests.
- Key international markets include Germany (20.4%) and France (17.6%).
- Top languages spoken are English (40.9%) followed by German (13.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Woerden Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kockengen | 12 | $7,560 | $396.31 | 61% |
| Bentveld | 13 | $4,798 | $443.61 | 54% |
| Halfweg | 17 | $4,307 | $231.13 | 55% |
| Aerdenhout | 17 | $4,288 | $694.02 | 53% |
| Merksplas | 10 | $3,885 | $256.59 | 44% |
| Oud Ade | 17 | $3,779 | $277.47 | 51% |
| Rijs | 27 | $3,772 | $356.97 | 45% |
| Zwanenburg | 24 | $3,720 | $240.77 | 66% |
| Kerkdriel | 25 | $3,607 | $323.16 | 40% |
| Brecht | 10 | $3,531 | $251.70 | 54% |