Soest Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utrecht, Netherlands
Is Airbnb profitable in Soest in 2025? Explore comprehensive Airbnb analytics for Soest, Utrecht, Netherlands to uncover income potential. This 2025 STR market report for Soest, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 49 active listings.
Whether you're considering an Airbnb investment in Soest, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Soest Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Soest Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Soest (2025)
Understanding the monthly revenue variations for Airbnb listings in Soest is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Soest is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Soest across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,619+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,623 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,696 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,604, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Soest
Soest Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Soest STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Soest:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Soest
Average Daily Rate (ADR) Airbnb Trends in Soest (2025)
Effective short term rental pricing strategy in Soest involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Soest typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $433+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $271 or more.
- Typical properties (Median) charge around $180 per night.
- Entry-level properties (Bottom 25%) earn around $108 per night.
Average Daily Rate (ADR) Trend by Month in Soest
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Airbnb Seasonality Analysis & Trends in Soest (2025)
Peak Season (July, August, October)
- Revenue averages $4,202 per month
- Occupancy rates average 60.2%
- Daily rates average $208
Shoulder Season
- Revenue averages $3,541 per month
- Occupancy maintains around 48.8%
- Daily rates hold near $210
Low Season (February, March, November)
- Revenue drops to average $2,332 per month
- Occupancy decreases to average 36.9%
- Daily rates adjust to average $213
Seasonality Insights for Soest
- The Airbnb seasonality in Soest shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Soest's highest earning potential, with monthly revenues capable of climbing to $4,632, occupancy reaching a high of 65.7%, and ADRs peaking at $224.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,869, occupancy could drop to 32.5%, and ADRs may adjust down to $205.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Soest.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Soest seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Soest (2025)
Exploring the top neighborhoods for short-term rentals in Soest? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centrum Soest | The heart of Soest, close to local shops, restaurants, and cultural attractions. Ideal for travelers wanting a local experience and easy access to amenities. | Soestdijk Palace, Museum Soest, Church of St. Thomas, Jakhalsweg Nature Reserve, Soesterduinen |
| Soesterberg | A charming area with rich history and beautiful landscapes. Popular for those looking to explore the natural beauty of the Utrecht province. | National Military Museum, De Hoge Veluwe National Park, Soesterberg Air Base, Cycle paths through nature, Historical sites |
| Amersfoort | Located nearby and known for its medieval architecture and vibrant city life. Attracts tourists interested in culture and history. | The Mondriaan House, Amersfoort Zoo, Koppelpoort, Dorrestein Windmill, Nijkerkseweg |
| Baarn | A picturesque town that offers a mix of nature and culture with several nearby parks and estates, attracting family visitors. | Palace Soestdijk, Baarnse Bos, Museum Baarn, De Ronde Venen, Buitensociëteit |
| Bunschoten-Spakenburg | Known for its fishing village charm and beautiful scenery, this area offers unique stays near the water. | Fishing Museum, Spakenburg Harbor, Bunschoten Windmill, Vinkeveense Plassen, Local seafood restaurants |
| Het Gooi | An affluent area known for its beautiful countryside and quaint villages, popular with travelers seeking tranquility and nature. | Naarden Fortress, Blaricum village, Theatre Gooise Vrouwen, Nature reserves, Charming cafes |
| Huis ter Heide | A rural area with scenic landscapes and nature reserves, attractive for those looking for a serene getaway. | Huis ter Heide Nature Area, Historical sites, Walking trails, Cycling paths, Nature reserves |
| Utrecht Downtown | A vibrant city with a strong local community, rich history, and beautiful canals, perfect for urban explorers and tourists. | Dom Tower, Utrecht University, Canal tours, Museums and art galleries, Local markets |
Understanding Airbnb License Requirements & STR Laws in Soest (2025)
While Soest, Utrecht, Netherlands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Soest to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Soest (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Soestbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
“De Cottage” on the Paltzerhoeve in Soestduinen.
Entire Place • 5 bedrooms
Spacious luxury home by forest and dunes
Entire Place • 5 bedrooms
Cozy and complete group home in the woods
Entire Place • 5 bedrooms
Luxury B&B with private pool and sauna Wellness Soest
Entire Place • 1 bedroom
Luxury dune villa with wellness on the edge of the forest
Entire Place • 3 bedrooms
Child-friendly detached house
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Soest (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Soest based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Daniel | 17 | $554,828 | 151 | 4.35/5.0 |
| Denise | 2 | $158,301 | 550 | 4.88/5.0 |
| Kelly En Edwin | 1 | $104,767 | 26 | 4.96/5.0 |
| B&B Wellness Soest | 1 | $73,603 | 16 | 4.88/5.0 |
| Petina | 1 | $65,278 | 10 | 5.00/5.0 |
| Claartje | 2 | $56,853 | 167 | 4.70/5.0 |
| Chris | 1 | $50,556 | 18 | 4.89/5.0 |
| Esmarel | 1 | $48,106 | 26 | 4.62/5.0 |
| Sybrand | 1 | $43,753 | 7 | 4.71/5.0 |
| Danique | 1 | $43,367 | 17 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Soest.
Dive Deeper: Advanced Soest STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Soest. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSoest Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Soest
- The Soest Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98% of the 49 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Soest, House properties are the most common (53.1%), reflecting the local real estate landscape.
- Houses represent a significant 53.1% portion, catering likely to families or larger groups.
- The presence of 10.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.1%) offer potential for unique stay experiences.
Soest Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Soest
- The dominant room capacity in Soest is 2 bedrooms listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 49.0% of the active Airbnb listings in Soest, indicating a high concentration in these sizes.
- A significant 44.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Soest.
Soest Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Soest
- The most common guest capacity trend in Soest vacation rentals is listings accommodating 2 guests (20.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Soest STR market, accounting for 38.8% of listings.
- 34.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Soest.
- On average, properties in Soest are equipped to host 4.6 guests.
Soest Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Soest
- The most common availability pattern in Soest falls within the 181-270 days range, representing 36.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 55.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Soest (36.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 44.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Soest Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
8.3% of total
2 Nights
24 listings
50% of total
3 Nights
7 listings
14.6% of total
4-6 Nights
5 listings
10.4% of total
7-29 Nights
2 listings
4.2% of total
30+ Nights
6 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Soest is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Soest, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of Soest hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.3% currently do.
- A 2-night minimum appears standard (50%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Soest.
Soest Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2.1% of total
Flexible
5 listings
10.6% of total
Moderate
15 listings
31.9% of total
Firm
5 listings
10.6% of total
Strict
21 listings
44.7% of total
Cancellation Policy Insights for Soest
- The prevailing Airbnb cancellation policy trend in Soest is Strict, used by 44.7% of listings.
- A majority (55.3%) of hosts in Soest utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 44.7% market standard in Soest.
- With 44.7% using Strict terms, this is a viable option in Soest, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Soest.
Soest STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Soest
- The overall average booking lead time for vacation rentals in Soest is 62 days.
- Guests book furthest in advance for stays during May (average 103 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 45 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (81 days avg.) sees the longest lead times, while Winter (53 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Soest.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Soest averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Soest (2025)
Amenity Prevalence
Amenity Insights for Soest
- Essential amenities in Soest that guests expect include: Wifi, Kitchen, Dishes and silverware, Smoke alarm, Free parking on premises, Heating, Bed linens. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Soest: Wifi, Kitchen, Dishes and silverware, Smoke alarm, Free parking on premises, Heating, Bed linens.
- Prioritize adding missing essentials: Kitchen, Dishes and silverware, Smoke alarm, Free parking on premises, Heating, Bed linens.
- Consider adding popular differentiators like Hangers or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Soest to stay competitive.
Soest Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Soest
- The typical guest profile for Airbnb in Soest consists of a mix of domestic (46%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Dutch.
- Domestic travelers account for 46.0% of guests.
- Key international markets include Netherlands (46%) and France (11.1%).
- Top languages spoken are English (39.7%) followed by Dutch (20.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Soest Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kockengen | 12 | $7,560 | $396.31 | 61% |
| Baarlo | 18 | $5,602 | $313.73 | 60% |
| Bentveld | 13 | $4,798 | $443.61 | 54% |
| Halfweg | 17 | $4,307 | $231.13 | 55% |
| Aerdenhout | 17 | $4,288 | $694.02 | 53% |
| Merksplas | 10 | $3,885 | $256.59 | 44% |
| Oud Ade | 17 | $3,779 | $277.47 | 51% |
| Rijs | 27 | $3,772 | $356.97 | 45% |
| Zwanenburg | 24 | $3,720 | $240.77 | 66% |
| Kerkdriel | 25 | $3,607 | $323.16 | 40% |