Maarssen Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utrecht, Netherlands
Is Airbnb profitable in Maarssen in 2025? Explore comprehensive Airbnb analytics for Maarssen, Utrecht, Netherlands to uncover income potential. This 2025 STR market report for Maarssen, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 31 active listings.
Whether you're considering an Airbnb investment in Maarssen, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Maarssen Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Maarssen Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Maarssen (2025)
Understanding the monthly revenue variations for Airbnb listings in Maarssen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maarssen is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maarssen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,947+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,763 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,403 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,360, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maarssen
Maarssen Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Maarssen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maarssen:
- Best-in-class properties (Top 10%) achieve 90%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 80% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 64%.
- Entry-level properties (Bottom 25%) average 44% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maarssen
Average Daily Rate (ADR) Airbnb Trends in Maarssen (2025)
Effective short term rental pricing strategy in Maarssen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maarssen typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $288+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $174 or more.
- Typical properties (Median) charge around $129 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Maarssen
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Airbnb Seasonality Analysis & Trends in Maarssen (2025)
Peak Season (July, August, May)
- Revenue averages $3,189 per month
- Occupancy rates average 68.6%
- Daily rates average $139
Shoulder Season
- Revenue averages $2,762 per month
- Occupancy maintains around 62.8%
- Daily rates hold near $146
Low Season (January, February, March)
- Revenue drops to average $2,170 per month
- Occupancy decreases to average 48.9%
- Daily rates adjust to average $159
Seasonality Insights for Maarssen
- The Airbnb seasonality in Maarssen shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Maarssen's highest earning potential, with monthly revenues capable of climbing to $3,270, occupancy reaching a high of 77.3%, and ADRs peaking at $163.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,008, occupancy could drop to 45.0%, and ADRs may adjust down to $139.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maarssen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Maarssen seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Maarssen (2025)
Exploring the top neighborhoods for short-term rentals in Maarssen? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centrum Maarssen | The heart of Maarssen, bustling with shops, restaurants, and cafés. Ideal for guests wanting to experience local life and enjoy easy access to Amsterdam and Utrecht. | St. John's Church, Maarssen Canal, local markets, restaurants and cafés, proximity to Utrecht |
| Het Witte Wolder | A scenic neighborhood near the water, perfect for families and couples seeking a peaceful retreat with outdoor activities. | Maarssenbroek park, Biking routes, Canal walks, Picnic areas, Nature reserves |
| Molenrijk | A residential area known for its spacious homes and family-friendly environment. Appealing to long-term rentals and family vacationers due to its tranquility. | local parks, school facilities, community centers, grocery stores, playgrounds |
| Oud-Maarssen | A charming old village atmosphere with historic buildings and a close-knit community feel. Attracts tourists longing for a more traditional Dutch experience. | Historic buildings, local festivals, quaint shops, restaurants, community events |
| Park Thijssengroep | A green and spacious area perfect for nature lovers, providing a serene environment for relaxation and outdoor activities. | Thijssengroep park, Fishing spots, Walking trails, Nature observation areas, Sports facilities |
| De Bilt | A suburban area close to Maarssen with proximity to Utrecht, appealing for short-term rentals with easy access to city amenities. | Cultural venues, Shopping centers, Parks, Cafés, Public transport |
| Zonheuvel | A suburban neighborhood known for parks and recreational spots, suitable for guests who prefer a quieter stay with access to nature. | Zonheuvel park, Nature trails, Bicycle rental spots, Outdoor sports areas, Family-friendly amenities |
| Valkenbuurt | A vibrant new development area that attracts young professionals and small families, with modern amenities and nightlife options. | New shopping areas, Cafés and restaurants, Community activities, Parks and playgrounds, Cultural events |
Understanding Airbnb License Requirements & STR Laws in Maarssen (2025)
While Maarssen, Utrecht, Netherlands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Maarssen to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Maarssen (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maarssenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Great 8-person home on estate + car parks
Entire Place • 4 bedrooms
Historical house on river Vecht
Entire Place • 2 bedrooms
Monumental apartment Maarssen
Entire Place • 2 bedrooms
Detached holiday home on the waterfront
Entire Place • 3 bedrooms
House with stunning views.
Entire Place • 3 bedrooms
Cozy 1930s house in Maarssen with sauna
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Maarssen (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Maarssen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ireen | 2 | $74,408 | 112 | 4.96/5.0 |
| Airbnbs Next To Amsterdam | 1 | $69,725 | 91 | 4.60/5.0 |
| Ewoud En Catelijne | 1 | $53,842 | 326 | 4.91/5.0 |
| Jan Peter | 1 | $45,958 | 55 | 4.91/5.0 |
| Sybren | 1 | $45,146 | 32 | 4.69/5.0 |
| Pascale | 1 | $40,580 | 111 | 4.86/5.0 |
| Kiley | 1 | $40,078 | 51 | 4.78/5.0 |
| Rens | 1 | $36,968 | 77 | 4.86/5.0 |
| Daniel | 2 | $30,798 | 27 | 4.87/5.0 |
| Loekie And Gary | 1 | $30,297 | 532 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maarssen.
Dive Deeper: Advanced Maarssen STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maarssen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaarssen Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maarssen
- The Maarssen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.4% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maarssen, House properties are the most common (77.4%), reflecting the local real estate landscape.
- Houses represent a significant 77.4% portion, catering likely to families or larger groups.
- The presence of 6.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Maarssen Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maarssen
- The dominant room capacity in Maarssen is 2 bedrooms listings, making up 35.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 4 bedrooms properties represent 51.6% of the active Airbnb listings in Maarssen, indicating a high concentration in these sizes.
- A significant 29.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Maarssen.
Maarssen Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maarssen
- The most common guest capacity trend in Maarssen vacation rentals is listings accommodating 4 guests (35.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Maarssen STR market, accounting for 51.6% of listings.
- 19.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maarssen.
- On average, properties in Maarssen are equipped to host 3.4 guests.
Maarssen Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maarssen
- The most common availability pattern in Maarssen falls within the 31-90 days range, representing 25.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 48.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Maarssen (32.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 58.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Maarssen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
9.7% of total
2 Nights
5 listings
16.1% of total
3 Nights
6 listings
19.4% of total
4-6 Nights
10 listings
32.3% of total
7-29 Nights
3 listings
9.7% of total
30+ Nights
4 listings
12.9% of total
Key Insights
- The most prevalent minimum stay requirement in Maarssen is 4-6 Nights, adopted by 32.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (12.9%) caters to monthly stays (30+ nights) in Maarssen, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 32.3% of Maarssen hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 12.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maarssen.
Maarssen Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
28.6% of total
Moderate
9 listings
32.1% of total
Firm
7 listings
25% of total
Strict
4 listings
14.3% of total
Cancellation Policy Insights for Maarssen
- The prevailing Airbnb cancellation policy trend in Maarssen is Moderate, used by 32.1% of listings.
- There's a relatively balanced mix between guest-friendly (60.7%) and stricter (39.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.1% market standard in Maarssen.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Maarssen.
Maarssen STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Maarssen
- The overall average booking lead time for vacation rentals in Maarssen is 54 days.
- Guests book furthest in advance for stays during May (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Maarssen.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Maarssen averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Maarssen (2025)
Amenity Prevalence
Amenity Insights for Maarssen
- Essential amenities in Maarssen that guests expect include: Hot water, Essentials, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Refrigerator, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maarssen: Hot water, Essentials, Heating.
- Prioritize adding missing essentials: Essentials, Heating.
- Consider adding popular differentiators like Dishes and silverware or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maarssen to stay competitive.
Maarssen Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Maarssen
- The typical guest profile for Airbnb in Maarssen consists of predominantly international visitors (88%), with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 12.0% of guests.
- Key international markets include Germany (22%) and Netherlands (12%).
- Top languages spoken are English (41.8%) followed by German (15.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Netherlands.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Maarssen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kockengen | 12 | $7,560 | $396.31 | 61% |
| Baarlo | 18 | $5,602 | $313.73 | 60% |
| Bentveld | 13 | $4,798 | $443.61 | 54% |
| Halfweg | 17 | $4,307 | $231.13 | 55% |
| Aerdenhout | 17 | $4,288 | $694.02 | 53% |
| Merksplas | 10 | $3,885 | $256.59 | 44% |
| Oud Ade | 17 | $3,779 | $277.47 | 51% |
| Rijs | 27 | $3,772 | $356.97 | 45% |
| Zwanenburg | 24 | $3,720 | $240.77 | 66% |
| Kerkdriel | 25 | $3,607 | $323.16 | 40% |