Houten Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utrecht, Netherlands
Is Airbnb profitable in Houten in 2025? Explore comprehensive Airbnb analytics for Houten, Utrecht, Netherlands to uncover income potential. This 2025 STR market report for Houten, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 31 active listings.
Whether you're considering an Airbnb investment in Houten, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Houten Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Houten Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Houten (2025)
Understanding the monthly revenue variations for Airbnb listings in Houten is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Houten is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Houten across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,919+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,272 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,287 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $658, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Houten
Houten Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Houten STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Houten:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Houten
Average Daily Rate (ADR) Airbnb Trends in Houten (2025)
Effective short term rental pricing strategy in Houten involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Houten typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $194+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $129 or more.
- Typical properties (Median) charge around $84 per night.
- Entry-level properties (Bottom 25%) earn around $55 per night.
Average Daily Rate (ADR) Trend by Month in Houten
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Airbnb Seasonality Analysis & Trends in Houten (2025)
Peak Season (June, May, September)
- Revenue averages $2,296 per month
- Occupancy rates average 59.5%
- Daily rates average $101
Shoulder Season
- Revenue averages $1,823 per month
- Occupancy maintains around 48.0%
- Daily rates hold near $103
Low Season (January, February, March)
- Revenue drops to average $1,027 per month
- Occupancy decreases to average 31.3%
- Daily rates adjust to average $104
Seasonality Insights for Houten
- The Airbnb seasonality in Houten shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Houten's highest earning potential, with monthly revenues capable of climbing to $2,390, occupancy reaching a high of 61.8%, and ADRs peaking at $107.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $858, occupancy could drop to 27.9%, and ADRs may adjust down to $99.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Houten.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Houten seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Houten (2025)
Exploring the top neighborhoods for short-term rentals in Houten? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Houten Centrum | The central area of Houten is ideal for Airbnb hosting, as it is close to shops, restaurants, and public transport. Guests can easily access Utrecht and other nearby cities. | Houten railway station, Houten's shopping mall, Local parks, Cafes and restaurants, Near the Utrechtse Heuvelrug National Park |
| De Driesten | A suburban neighborhood known for its family-friendly atmosphere, making it a popular choice for longer stays and families looking for a quiet area near Utrecht. | Local playgrounds, Community parks, Natural scenery, Cycling paths, Close to Houten center |
| Schalkwijk | A peaceful residential area with affordable options for hosting visitors, ideal for guests seeking a tranquil stay while still being close to urban amenities. | Small local shops, Quiet streets, Access to outdoor recreation, Nearby forested areas, Bike paths to Utrecht |
| Houten Noord | This neighborhood offers a more spacious living environment with gardens and parks, appealing to guests looking for relaxation and outdoor activities. | Parks and recreational areas, Local cafes, Shopping options, Nearby sports facilities, Access to nature trails |
| Valburg | A charming area that provides a more rural feel, perfect for guests wanting to escape the city and enjoy the Dutch countryside while still being close to Houten. | Scenic countryside, Bike and walking trails, Local farms, Community events, Tranquil environment |
| De Oudenrijn | Located at the edge of Houten, this area offers easy access to rivers and natural landscapes, making it ideal for outdoor enthusiasts. | Rijn river access, Outdoor sports, Nature walks, Fishing spots, Scenic views |
| Houten-Zuid | A developing neighborhood that is becoming popular with young professionals and families, providing modern amenities and community vibes. | New housing developments, Community events, Local markets, Accessible transport, Family-friendly parks |
| Houten West | A quieter part of Houten known for its spacious family homes and gardens, appealing to guests seeking comfort and close proximity to nature. | Family parks, Tree-lined streets, Local dining options, Playgrounds, Access to hiking trails |
Understanding Airbnb License Requirements & STR Laws in Houten (2025)
While Houten, Utrecht, Netherlands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Houten to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Houten (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Houtenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Aan De Snel
Entire Place • 3 bedrooms
![Back house Ons Hoekje [Entire house]](https://a0.muscache.com/im/pictures/4c88784d-c350-4677-ad36-4da5965547b2.jpg?im_w=480&im_format=avif)
Back house Ons Hoekje [Entire house]
Entire Place • 3 bedrooms
Cozy garden house in Oude Dorp
Entire Place • 1 bedroom
Comfortable accommodation
Entire Place • 3 bedrooms
![Private bungalow, sleeps 4. [Entire place]](https://a0.muscache.com/im/ml/photo_enhancement/pictures/6a56eeee-4922-4691-8e63-907057a72bc9.jpg?im_w=480&im_format=avif)
Private bungalow, sleeps 4. [Entire place]
Entire Place • 1 bedroom
Ruime woning met tuin aan water
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Houten (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Houten based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stefan & Renee | 2 | $63,445 | 187 | 4.89/5.0 |
| Steef & Marjolein | 1 | $49,278 | 76 | 4.96/5.0 |
| Astrid | 7 | $38,508 | 115 | 3.96/5.0 |
| Hendrik Gijsbert | 1 | $27,206 | 31 | 4.94/5.0 |
| Marieke | 1 | $25,917 | 5 | 4.80/5.0 |
| Host #15591133 | 1 | $25,424 | 2 | 0.00/5.0 |
| Magda | 1 | $22,136 | 45 | 4.98/5.0 |
| Host #22449901 | 1 | $22,076 | 0 | 0.00/5.0 |
| Mariella | 1 | $21,745 | 17 | 5.00/5.0 |
| Kris | 1 | $16,396 | 56 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Houten.
Dive Deeper: Advanced Houten STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Houten. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHouten Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Houten
- The Houten Airbnb market composition is heavily skewed towards Private Room listings, which make up 51.6% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Houten, House properties are the most common (58.1%), reflecting the local real estate landscape.
- Houses represent a significant 58.1% portion, catering likely to families or larger groups.
- The presence of 12.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Houten Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Houten
- The dominant room capacity in Houten is 1 bedroom listings, making up 29% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 48.4% of the active Airbnb listings in Houten, indicating a high concentration in these sizes.
- A significant 29.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Houten.
Houten Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Houten
- The most common guest capacity trend in Houten vacation rentals is listings accommodating 2 guests (16.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 5 guests dominate the Houten STR market, accounting for 32.2% of listings.
- 12.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Houten.
- On average, properties in Houten are equipped to host 2.6 guests.
Houten Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Houten
- The most common availability pattern in Houten falls within the 181-270 days range, representing 41.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Houten (41.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Houten Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
13.8% of total
2 Nights
4 listings
13.8% of total
3 Nights
6 listings
20.7% of total
4-6 Nights
6 listings
20.7% of total
7-29 Nights
3 listings
10.3% of total
30+ Nights
6 listings
20.7% of total
Key Insights
- The most prevalent minimum stay requirement in Houten is 3 Nights, adopted by 20.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (20.7%) caters to monthly stays (30+ nights) in Houten, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 20.7% of Houten hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Houten.
Houten Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
20.8% of total
Moderate
7 listings
29.2% of total
Firm
4 listings
16.7% of total
Strict
8 listings
33.3% of total
Cancellation Policy Insights for Houten
- The prevailing Airbnb cancellation policy trend in Houten is Strict, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.3% market standard in Houten.
- With 33.3% using Strict terms, this is a viable option in Houten, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Houten.
Houten STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Houten
- The overall average booking lead time for vacation rentals in Houten is 48 days.
- Guests book furthest in advance for stays during June (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (61 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Houten.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Houten averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Houten (2025)
Amenity Prevalence
Amenity Insights for Houten
- Essential amenities in Houten that guests expect include: Wifi, Hot water, Heating, Smoke alarm, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Houten: Wifi, Hot water, Heating, Smoke alarm, Essentials.
- Prioritize adding missing essentials: Hot water, Heating, Smoke alarm, Essentials.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Houten to stay competitive.
Houten Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Houten
- The typical guest profile for Airbnb in Houten consists of predominantly international visitors (76%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 24.3% of guests.
- Key international markets include Netherlands (24.3%) and Germany (21.7%).
- Top languages spoken are English (39.8%) followed by German (15.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Houten Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kockengen | 12 | $7,560 | $396.31 | 61% |
| Baarlo | 18 | $5,602 | $313.73 | 60% |
| Bentveld | 13 | $4,798 | $443.61 | 54% |
| Halfweg | 17 | $4,307 | $231.13 | 55% |
| Aerdenhout | 17 | $4,288 | $694.02 | 53% |
| Merksplas | 10 | $3,885 | $256.59 | 44% |
| Oud Ade | 17 | $3,779 | $277.47 | 51% |
| Rijs | 27 | $3,772 | $356.97 | 45% |
| Zwanenburg | 24 | $3,720 | $240.77 | 66% |
| Kerkdriel | 25 | $3,607 | $323.16 | 40% |