Zoetermeer Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Holland, Netherlands
Is Airbnb profitable in Zoetermeer in 2025? Explore comprehensive Airbnb analytics for Zoetermeer, South Holland, Netherlands to uncover income potential. This 2025 STR market report for Zoetermeer, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Zoetermeer, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Zoetermeer Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Zoetermeer Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Zoetermeer (2025)
Understanding the monthly revenue variations for Airbnb listings in Zoetermeer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Zoetermeer is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Zoetermeer across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,520+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,395 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,619 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,006, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Zoetermeer
Zoetermeer Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Zoetermeer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Zoetermeer:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 80% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 59%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Zoetermeer
Average Daily Rate (ADR) Airbnb Trends in Zoetermeer (2025)
Effective short term rental pricing strategy in Zoetermeer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Zoetermeer typically peaks in October and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $256+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $148 or more.
- Typical properties (Median) charge around $106 per night.
- Entry-level properties (Bottom 25%) earn around $65 per night.
Average Daily Rate (ADR) Trend by Month in Zoetermeer
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Airbnb Seasonality Analysis & Trends in Zoetermeer (2025)
Peak Season (April, May, June)
- Revenue averages $2,830 per month
- Occupancy rates average 58.5%
- Daily rates average $138
Shoulder Season
- Revenue averages $1,961 per month
- Occupancy maintains around 62.5%
- Daily rates hold near $131
Low Season (January, February, March)
- Revenue drops to average $1,165 per month
- Occupancy decreases to average 43.5%
- Daily rates adjust to average $119
Seasonality Insights for Zoetermeer
- The Airbnb seasonality in Zoetermeer shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Zoetermeer's highest earning potential, with monthly revenues capable of climbing to $3,155, occupancy reaching a high of 67.8%, and ADRs peaking at $139.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $980, occupancy could drop to 38.3%, and ADRs may adjust down to $115.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Zoetermeer.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Zoetermeer seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Zoetermeer (2025)
Exploring the top neighborhoods for short-term rentals in Zoetermeer? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Dorpskern | The heart of Zoetermeer, featuring historical architecture, local shops, and cafes. It attracts visitors interested in the cultural aspects and local lifestyle. | Stadshart Zoetermeer, Theater de Veste, New Babylon, De Ontmoeting, Zoetermeer City Hall |
| Breepark | A modern residential area with convenient access to shops and parks. It's ideal for families and business travelers looking for comfort and convenience. | Breepark Shopping Center, Nearby parks, Zoetermeer SnowWorld, Kijkduin beach, Local eateries |
| Meerzicht | A peaceful residential area near nature reserves and parks. It appeals to visitors who prioritize tranquility and outdoor activities. | Zoetermeerse Plas, The Moor, Local hiking trails, Cafes by the water, Hiking routes |
| Tanthof | A suburban area characterized by spacious living and proximity to shopping facilities, making it suited for families. | Shopping center, Local parks, Community events, Outdoor activities, Zoetermeer market |
| Zoetermeer Centrum | The central area is vital for commerce and public transport, popular among business tourists and those who prefer urban amenities. | Zoetermeer Railway Station, Stadshart, Variety of restaurants, Cultural venues, Events in city center |
| Dorp | Known for its charm and community spirit, this area is perfect for guests looking to experience local culture and tradition. | Historic sites, Local festivals, Community markets, Restaurants with local cuisine |
| Oosterheem | A modern neighborhood with family-friendly amenities and schools, appealing to families visiting Zoetermeer. | Local schools, Family parks, Swimming pools, Community centers, Shopping options |
| Zevenhuizen | Nearby suburb with a quaint village feel, offering a unique blend of countryside and urban access, making it appealing for visitors seeking relaxation. | Village square, Local cafes, Scenic biking trails, Nature reserves nearby, Festivals in summer |
Understanding Airbnb License Requirements & STR Laws in Zoetermeer (2025)
While Zoetermeer, South Holland, Netherlands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Zoetermeer to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Zoetermeer (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Zoetermeerbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern and luxury vacation house, private Jacuzzi
Entire Place • 3 bedrooms
Central quiet comfortable 5 bedroom house + garden
Entire Place • 5 bedrooms
Feel at Home centrally located Holland
Entire Place • 1 bedroom
'Villa Banana' Small Guest Suite detached
Entire Place • 1 bedroom
Studio Stache: quiet residential area,
Entire Place • 1 bedroom
Luxury apartment (with bicycles) near The Hague
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Zoetermeer (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Zoetermeer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mohi | 1 | $64,991 | 33 | 4.73/5.0 |
| Lynnette | 4 | $57,566 | 274 | 4.70/5.0 |
| Bram | 1 | $33,155 | 44 | 4.77/5.0 |
| Jacqueline | 1 | $31,518 | 184 | 4.91/5.0 |
| Patrick | 1 | $30,274 | 43 | 5.00/5.0 |
| Mariette | 1 | $27,021 | 121 | 4.91/5.0 |
| Willemien | 1 | $26,106 | 175 | 4.93/5.0 |
| Katja | 1 | $24,810 | 85 | 4.74/5.0 |
| Joyce | 1 | $17,976 | 177 | 4.90/5.0 |
| Haluk | 1 | $17,728 | 55 | 4.73/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Zoetermeer.
Dive Deeper: Advanced Zoetermeer STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Zoetermeer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsZoetermeer Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Zoetermeer
- The Zoetermeer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 59.1% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 40.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Zoetermeer, House properties are the most common (68.2%), reflecting the local real estate landscape.
- Houses represent a significant 68.2% portion, catering likely to families or larger groups.
- The presence of 9.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Zoetermeer Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Zoetermeer
- The dominant room capacity in Zoetermeer is 1 bedroom listings, making up 31.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 50.0% of the active Airbnb listings in Zoetermeer, indicating a high concentration in these sizes.
- A significant 27.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Zoetermeer.
Zoetermeer Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Zoetermeer
- The most common guest capacity trend in Zoetermeer vacation rentals is listings accommodating 2 guests (22.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Zoetermeer STR market, accounting for 31.8% of listings.
- 18.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Zoetermeer.
- On average, properties in Zoetermeer are equipped to host 2.4 guests.
Zoetermeer Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Zoetermeer
- The most common availability pattern in Zoetermeer falls within the 91-180 days range, representing 31.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 45.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Zoetermeer (31.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 59.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Zoetermeer Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
38.1% of total
2 Nights
7 listings
33.3% of total
3 Nights
1 listings
4.8% of total
4-6 Nights
4 listings
19% of total
7-29 Nights
1 listings
4.8% of total
Key Insights
- The most prevalent minimum stay requirement in Zoetermeer is 1 Night, adopted by 38.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.4%) of the Zoetermeer Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 38.1% of Zoetermeer hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Zoetermeer.
Zoetermeer Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
45% of total
Moderate
6 listings
30% of total
Firm
3 listings
15% of total
Strict
2 listings
10% of total
Cancellation Policy Insights for Zoetermeer
- The prevailing Airbnb cancellation policy trend in Zoetermeer is Flexible, used by 45% of listings.
- The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Zoetermeer may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 45% market standard in Zoetermeer.
- Using a Strict policy might deter some guests, as only 10% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Zoetermeer.
Zoetermeer STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Zoetermeer
- The overall average booking lead time for vacation rentals in Zoetermeer is 58 days.
- Guests book furthest in advance for stays during May (average 106 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 46 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (87 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Zoetermeer.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 106 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these Zoetermeer averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Zoetermeer (2025)
Amenity Prevalence
Amenity Insights for Zoetermeer
- Essential amenities in Zoetermeer that guests expect include: Wifi, Hot water, Heating, Free parking on premises, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Essentials, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Zoetermeer: Wifi, Hot water, Heating, Free parking on premises, Washer.
- Prioritize adding missing essentials: Hot water, Heating, Free parking on premises, Washer.
- Consider adding popular differentiators like Smoke alarm or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Zoetermeer to stay competitive.
Zoetermeer Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Zoetermeer
- The typical guest profile for Airbnb in Zoetermeer consists of predominantly international visitors (81%), with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 19.4% of guests.
- Key international markets include Germany (22.2%) and Netherlands (19.4%).
- Top languages spoken are English (39.1%) followed by German (16.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Netherlands.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Zoetermeer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kockengen | 12 | $7,560 | $396.31 | 61% |
| Bentveld | 13 | $4,798 | $443.61 | 54% |
| Halfweg | 17 | $4,307 | $231.13 | 55% |
| Aerdenhout | 17 | $4,288 | $694.02 | 53% |
| Merksplas | 10 | $3,885 | $256.59 | 44% |
| Oud Ade | 17 | $3,779 | $277.47 | 51% |
| Rijs | 27 | $3,772 | $356.97 | 45% |
| Zwanenburg | 24 | $3,720 | $240.77 | 66% |
| Kerkdriel | 25 | $3,607 | $323.16 | 40% |
| Brecht | 10 | $3,531 | $251.70 | 54% |