Wassenaar Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Holland, Netherlands
Is Airbnb profitable in Wassenaar in 2025? Explore comprehensive Airbnb analytics for Wassenaar, South Holland, Netherlands to uncover income potential. This 2025 STR market report for Wassenaar, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 60 active listings.
Whether you're considering an Airbnb investment in Wassenaar, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wassenaar Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wassenaar Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wassenaar (2025)
Understanding the monthly revenue variations for Airbnb listings in Wassenaar is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wassenaar is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wassenaar across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,937+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,087 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,674 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,502, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wassenaar
Wassenaar Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wassenaar STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wassenaar:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wassenaar
Average Daily Rate (ADR) Airbnb Trends in Wassenaar (2025)
Effective short term rental pricing strategy in Wassenaar involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wassenaar typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $394+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $285 or more.
- Typical properties (Median) charge around $178 per night.
- Entry-level properties (Bottom 25%) earn around $123 per night.
Average Daily Rate (ADR) Trend by Month in Wassenaar
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Airbnb Seasonality Analysis & Trends in Wassenaar (2025)
Peak Season (August, July, April)
- Revenue averages $4,334 per month
- Occupancy rates average 67.9%
- Daily rates average $207
Shoulder Season
- Revenue averages $3,088 per month
- Occupancy maintains around 52.0%
- Daily rates hold near $210
Low Season (January, February, March)
- Revenue drops to average $1,766 per month
- Occupancy decreases to average 34.2%
- Daily rates adjust to average $215
Seasonality Insights for Wassenaar
- The Airbnb seasonality in Wassenaar shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wassenaar's highest earning potential, with monthly revenues capable of climbing to $4,393, occupancy reaching a high of 70.3%, and ADRs peaking at $220.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,636, occupancy could drop to 30.7%, and ADRs may adjust down to $202.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wassenaar.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wassenaar seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wassenaar (2025)
Exploring the top neighborhoods for short-term rentals in Wassenaar? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Wassenaar Dunes | A beautiful natural area with stunning dunes and beaches, perfect for tourists looking for outdoor activities and tranquility. Popular for walking, cycling, and enjoying nature. | Wassenaarse Slag beach, Meijendel Nature Park, Buitenhof, Wassenaar Dunes |
| Wassenaar Village | The charming village atmosphere with quaint shops and restaurants. It's favored by visitors looking for a peaceful stay with local culture and convenience. | Old Church of Wassenaar, Village center, Local cafes and shops |
| Plein 1813 | A vibrant area featuring local shops, eateries, and an inviting atmosphere. It's a hotspot for families and those who enjoy being in the heart of the community. | Restaurants and cafes, Local events, Outdoor markets |
| Dutch Waterline | This area is well-regarded for its scenic views and historical significance, attracting tourists interested in Dutch history and water management. | Historical defenses, Scenic cycling paths, Monuments |
| Wassenaarseweg | A major road with easy access to nearby Leiden and The Hague, ideal for those looking to explore both cities. Great for tourists who want convenience and accessibility. | Local parks, Cafes along the way, Cycling trails |
| Hazerswoude | Just outside Wassenaar, this area offers a taste of rural life combined with easy access to urban amenities. Attractive for those seeking a quiet retreat but close to the action. | Canal walks, Countryside |
| Clingendael | Famous for its park and historical estate, it's perfect for visitors who appreciate nature and history. Offers a beautiful and serene environment for Airbnb guests. | Clingendael Park, Japanese Garden, Nature trails |
| Wassenaar Beach | A special focus on the beach area attracts families and beachgoers, great for summer tourism and outdoor fun. Ideal for those seeking a seaside experience. | Beach activities, Water sports, Beachfront dining |
Understanding Airbnb License Requirements & STR Laws in Wassenaar (2025)
While Wassenaar, South Holland, Netherlands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wassenaar to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Wassenaar (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wassenaarbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hosted by Wendy family house Wassenaar
Entire Place • 4 bedrooms
CASA 19. center of Wassenaar near the beach
Entire Place • 3 bedrooms
Luxurious historical Loft close to the beach!
Entire Place • 2 bedrooms
Nice Family House
Entire Place • 4 bedrooms
Family home close to the beach
Entire Place • 5 bedrooms
Spacious terraced house located near the beach
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wassenaar (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wassenaar based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ricus | 3 | $130,045 | 308 | 4.75/5.0 |
| Team Hosted By Wendy | 3 | $98,008 | 13 | 3.23/5.0 |
| Elisabeth | 2 | $69,265 | 172 | 4.95/5.0 |
| Kees En Marlou | 2 | $63,515 | 150 | 4.87/5.0 |
| Monique | 1 | $60,542 | 111 | 4.83/5.0 |
| Brechtje | 1 | $56,666 | 7 | 4.57/5.0 |
| Nina | 1 | $54,182 | 10 | 4.70/5.0 |
| Esther | 1 | $51,361 | 49 | 4.76/5.0 |
| Marion | 1 | $49,092 | 112 | 4.54/5.0 |
| Laura | 1 | $47,591 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wassenaar.
Dive Deeper: Advanced Wassenaar STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wassenaar. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWassenaar Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wassenaar
- The Wassenaar Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.7% of the 60 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wassenaar, House properties are the most common (70%), reflecting the local real estate landscape.
- Houses represent a significant 70% portion, catering likely to families or larger groups.
- The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Wassenaar Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wassenaar
- The dominant room capacity in Wassenaar is 1 bedroom listings, making up 30% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 56.7% of the active Airbnb listings in Wassenaar, indicating a high concentration in these sizes.
- A significant 50.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wassenaar.
Wassenaar Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wassenaar
- The most common guest capacity trend in Wassenaar vacation rentals is listings accommodating 6 guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Wassenaar STR market, accounting for 46.7% of listings.
- 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wassenaar.
- On average, properties in Wassenaar are equipped to host 4.5 guests.
Wassenaar Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wassenaar
- The most common availability pattern in Wassenaar falls within the 271-366 days range, representing 35% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wassenaar (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wassenaar Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
8.9% of total
2 Nights
16 listings
28.6% of total
3 Nights
5 listings
8.9% of total
4-6 Nights
16 listings
28.6% of total
7-29 Nights
10 listings
17.9% of total
30+ Nights
4 listings
7.1% of total
Key Insights
- The most prevalent minimum stay requirement in Wassenaar is 2 Nights, adopted by 28.6% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 28.6% of Wassenaar hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wassenaar.
Wassenaar Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
22% of total
Moderate
16 listings
32% of total
Firm
10 listings
20% of total
Strict
13 listings
26% of total
Cancellation Policy Insights for Wassenaar
- The prevailing Airbnb cancellation policy trend in Wassenaar is Moderate, used by 32% of listings.
- There's a relatively balanced mix between guest-friendly (54.0%) and stricter (46.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32% market standard in Wassenaar.
- Regularly review your cancellation policy against competitors and market demand shifts in Wassenaar.
Wassenaar STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wassenaar
- The overall average booking lead time for vacation rentals in Wassenaar is 80 days.
- Guests book furthest in advance for stays during June (average 113 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (101 days avg.) sees the longest lead times, while Winter (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (80 days) as a baseline for your pricing and availability strategy in Wassenaar.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 113 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 101 days) to capture early planners.
- Monitor your own booking lead times against these Wassenaar averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wassenaar (2025)
Amenity Prevalence
Amenity Insights for Wassenaar
- Essential amenities in Wassenaar that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Essentials, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wassenaar: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Heating or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wassenaar to stay competitive.
Wassenaar Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wassenaar
- The typical guest profile for Airbnb in Wassenaar consists of predominantly international visitors (83%), with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 16.9% of guests.
- Key international markets include Germany (39.9%) and Netherlands (16.9%).
- Top languages spoken are English (38.5%) followed by German (22.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Netherlands.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wassenaar Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kockengen | 12 | $7,560 | $396.31 | 61% |
| Bentveld | 13 | $4,798 | $443.61 | 54% |
| Halfweg | 17 | $4,307 | $231.13 | 55% |
| Aerdenhout | 17 | $4,288 | $694.02 | 53% |
| Merksplas | 10 | $3,885 | $256.59 | 44% |
| Oud Ade | 17 | $3,779 | $277.47 | 51% |
| Rijs | 27 | $3,772 | $356.97 | 45% |
| Zwanenburg | 24 | $3,720 | $240.77 | 66% |
| Kerkdriel | 25 | $3,607 | $323.16 | 40% |
| Brecht | 10 | $3,531 | $251.70 | 54% |