The Hague Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Holland, Netherlands
Is Airbnb profitable in The Hague in 2025? Explore comprehensive Airbnb analytics for The Hague, South Holland, Netherlands to uncover income potential. This 2025 STR market report for The Hague, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 804 active listings.
Whether you're considering an Airbnb investment in The Hague, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the The Hague Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key The Hague Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in The Hague (2025)
Understanding the monthly revenue variations for Airbnb listings in The Hague is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in The Hague is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in The Hague across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,835+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,911 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,347 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,164, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in The Hague
The Hague Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the The Hague STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in The Hague:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in The Hague
Average Daily Rate (ADR) Airbnb Trends in The Hague (2025)
Effective short term rental pricing strategy in The Hague involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in The Hague typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $317+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $244 or more.
- Typical properties (Median) charge around $175 per night.
- Entry-level properties (Bottom 25%) earn around $121 per night.
Average Daily Rate (ADR) Trend by Month in The Hague
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Airbnb Seasonality Analysis & Trends in The Hague (2025)
Peak Season (July, August, May)
- Revenue averages $3,930 per month
- Occupancy rates average 58.4%
- Daily rates average $196
Shoulder Season
- Revenue averages $2,873 per month
- Occupancy maintains around 46.5%
- Daily rates hold near $193
Low Season (January, February, March)
- Revenue drops to average $1,699 per month
- Occupancy decreases to average 34.2%
- Daily rates adjust to average $189
Seasonality Insights for The Hague
- The Airbnb seasonality in The Hague shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases The Hague's highest earning potential, with monthly revenues capable of climbing to $4,104, occupancy reaching a high of 60.8%, and ADRs peaking at $197.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,461, occupancy could drop to 33.2%, and ADRs may adjust down to $187.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in The Hague.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these The Hague seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in The Hague (2025)
Exploring the top neighborhoods for short-term rentals in The Hague? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Scheveningen | A popular beach district known for its long sandy beach, pier, and vibrant seaside atmosphere. It attracts tourists for beach activities, fresh seafood, and scenic seaside walks. | Scheveningen Beach, Pier Scheveningen, Museum Beelden aan Zee, Sea Life Scheveningen, Koninklijk Theater |
| City Center | The heart of The Hague, offering a mix of historic and modern architecture, shopping, and dining. It's a prime location for tourists wanting to explore cultural sites and vibrant cafes. | Mauritshuis Museum, Binnenhof, Palace Noordeinde, The Hague Market, Shopping area Grote Marktstraat |
| Park Buitenhof | A quiet and green neighborhood that is close to the city center. Ideal for families and those looking for a peaceful stay within walking distance of attractions. | Westbroekpark, Buitenhof Pond, The Hague Historical Museum, The International Court of Justice, Various parks and green spaces |
| Zuid-Hollandlaan | An attractive area for business travelers located near major international organizations like the ICC and OPCW, offering a quiet yet convenient stay. | International Court of Justice, The Hague University of Applied Sciences, World Forum The Hague, Huis ten Bosch |
| Kijkduin | A quieter beach option compared to Scheveningen, perfect for those seeking a more relaxed beach experience with a family-friendly atmosphere. | Kijkduin Beach, Dunes of Kijkduin, Kijkduin Shopping Center, Playgrounds and parks |
| Lange Voorhout | A historic street featuring beautiful trees, museums, and monuments. Great for tourists interested in culture and history, with proximity to various attractions. | Escher Museum, The Hague Royal Library, Lange Voorhout Palace |
| Bezuidenhout | A residential area that offers a local experience with parks and close proximity to public transport, ideal for longer stays or families. | Clingendael Park, Zuidpark, Various local cafés and restaurants |
| Princess Mariannelaan | A suburban area that provides a peaceful retreat while still being accessible to the city center, suitable for those looking for a neighborhood vibe. | Parks and natural reserves, Cafés and shops, Family-friendly atmosphere |
Understanding Airbnb License Requirements & STR Laws in The Hague (2025)
Yes, The Hague, South Holland, Netherlands enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for The Hague to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 83% licensed listings)
Top Performing Airbnb Properties in The Hague (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in The Haguebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful 5 bed house in the heart of The Hague
Entire Place • 5 bedrooms
The Hague Poolvilla (between beach and citycenter
Entire Place • 5 bedrooms
Exceptional family house near beach and city
Entire Place • 3 bedrooms
Stylish 3-bdrm apt. w/ terraces next to the beach
Entire Place • 3 bedrooms
BizStay Harbour 70 Penthouse
Entire Place • 3 bedrooms
BizStay Harbour 32C Penthouse
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in The Hague (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in The Hague based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| BizStay | 66 | $1,951,065 | 418 | 3.60/5.0 |
| The Penthouse | 20 | $412,003 | 4782 | 4.61/5.0 |
| Robert | 25 | $380,649 | 349 | 4.54/5.0 |
| Haya Historic | 9 | $321,163 | 76 | 3.63/5.0 |
| Team Hosted By Wendy | 9 | $265,284 | 268 | 3.76/5.0 |
| Niek | 14 | $248,674 | 554 | 4.56/5.0 |
| Lucas | 7 | $240,582 | 588 | 4.52/5.0 |
| Hendrik | 5 | $208,750 | 370 | 4.61/5.0 |
| Diederick | 9 | $188,052 | 222 | 4.55/5.0 |
| Roos | 12 | $186,221 | 168 | 4.32/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in The Hague.
Dive Deeper: Advanced The Hague STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for The Hague. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsThe Hague Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for The Hague
- The The Hague Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.6% of the 804 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in The Hague, Apartment/Condo properties are the most common (59.2%), reflecting the local real estate landscape.
- Houses represent a significant 31.8% portion, catering likely to families or larger groups.
- The presence of 7.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 1.1%) offer potential for unique stay experiences.
The Hague Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for The Hague
- The dominant room capacity in The Hague is 1 bedroom listings, making up 36.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.6% of the active Airbnb listings in The Hague, indicating a high concentration in these sizes.
- A significant 22.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in The Hague.
The Hague Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for The Hague
- The most common guest capacity trend in The Hague vacation rentals is listings accommodating 2 guests (29.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the The Hague STR market, accounting for 56.8% of listings.
- 15.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in The Hague.
- On average, properties in The Hague are equipped to host 3.3 guests.
The Hague Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for The Hague
- The most common availability pattern in The Hague falls within the 271-366 days range, representing 41% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in The Hague (35.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
The Hague Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
152 listings
20.1% of total
2 Nights
176 listings
23.3% of total
3 Nights
86 listings
11.4% of total
4-6 Nights
159 listings
21% of total
7-29 Nights
56 listings
7.4% of total
30+ Nights
127 listings
16.8% of total
Key Insights
- The most prevalent minimum stay requirement in The Hague is 2 Nights, adopted by 23.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (16.8%) caters to monthly stays (30+ nights) in The Hague, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 23.3% of The Hague hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in The Hague.
The Hague Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
23 listings
3.3% of total
Flexible
149 listings
21.5% of total
Moderate
189 listings
27.3% of total
Firm
171 listings
24.7% of total
Strict
160 listings
23.1% of total
Cancellation Policy Insights for The Hague
- The prevailing Airbnb cancellation policy trend in The Hague is Moderate, used by 27.3% of listings.
- There's a relatively balanced mix between guest-friendly (48.8%) and stricter (47.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 27.3% market standard in The Hague.
- Regularly review your cancellation policy against competitors and market demand shifts in The Hague.
The Hague STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for The Hague
- The overall average booking lead time for vacation rentals in The Hague is 60 days.
- Guests book furthest in advance for stays during July (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 44 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (78 days avg.) sees the longest lead times, while Winter (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in The Hague.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these The Hague averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in The Hague (2025)
Amenity Prevalence
Amenity Insights for The Hague
- Essential amenities in The Hague that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for The Hague: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Smoke alarm or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in The Hague to stay competitive.
The Hague Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for The Hague
- The typical guest profile for Airbnb in The Hague consists of predominantly international visitors (90%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 10.5% of guests.
- Key international markets include Germany (34.2%) and United States (11.2%).
- Top languages spoken are English (41.2%) followed by German (19.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the The Hague Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kockengen | 12 | $7,560 | $396.31 | 61% |
| Bentveld | 13 | $4,798 | $443.61 | 54% |
| Halfweg | 17 | $4,307 | $231.13 | 55% |
| Aerdenhout | 17 | $4,288 | $694.02 | 53% |
| Merksplas | 10 | $3,885 | $256.59 | 44% |
| Oud Ade | 17 | $3,779 | $277.47 | 51% |
| Rijs | 27 | $3,772 | $356.97 | 45% |
| Zwanenburg | 24 | $3,720 | $240.77 | 66% |
| Kerkdriel | 25 | $3,607 | $323.16 | 40% |
| Brecht | 10 | $3,531 | $251.70 | 54% |