Noordwijk Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Holland, Netherlands
Is Airbnb profitable in Noordwijk in 2025? Explore comprehensive Airbnb analytics for Noordwijk, South Holland, Netherlands to uncover income potential. This 2025 STR market report for Noordwijk, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 528 active listings.
Whether you're considering an Airbnb investment in Noordwijk, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Noordwijk Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Noordwijk Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Noordwijk (2025)
Understanding the monthly revenue variations for Airbnb listings in Noordwijk is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Noordwijk is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Noordwijk across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,777+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,064 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,813 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,823, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Noordwijk
Noordwijk Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Noordwijk STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Noordwijk:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Noordwijk
Average Daily Rate (ADR) Airbnb Trends in Noordwijk (2025)
Effective short term rental pricing strategy in Noordwijk involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Noordwijk typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $337+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $224 or more.
- Typical properties (Median) charge around $161 per night.
- Entry-level properties (Bottom 25%) earn around $123 per night.
Average Daily Rate (ADR) Trend by Month in Noordwijk
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Airbnb Seasonality Analysis & Trends in Noordwijk (2025)
Peak Season (July, August, May)
- Revenue averages $4,795 per month
- Occupancy rates average 70.6%
- Daily rates average $205
Shoulder Season
- Revenue averages $3,283 per month
- Occupancy maintains around 53.1%
- Daily rates hold near $199
Low Season (January, February, March)
- Revenue drops to average $1,784 per month
- Occupancy decreases to average 33.6%
- Daily rates adjust to average $195
Seasonality Insights for Noordwijk
- The Airbnb seasonality in Noordwijk shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Noordwijk's highest earning potential, with monthly revenues capable of climbing to $5,008, occupancy reaching a high of 73.8%, and ADRs peaking at $207.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,631, occupancy could drop to 30.5%, and ADRs may adjust down to $193.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Noordwijk.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Noordwijk seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Noordwijk (2025)
Exploring the top neighborhoods for short-term rentals in Noordwijk? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Noordwijk aan Zee | A popular seaside resort known for its beautiful beaches and vibrant holiday atmosphere. Ideal for tourists seeking sun, sand, and water activities, as well as beach clubs and cafés. | Noordwijk Beach, Azzurro Wellness, Noordwijk Lighthouse, Museum Noordwijk, Keukenhof Gardens, Space Expo |
| Noordwijkerhout | A charming village known for its flower fields and proximity to the beach. Attracts visitors interested in horticulture as well as a peaceful retreat close to nature. | Keukenhof Flowers, Park Mukwege, Noordwijkerhout's windmill, De Zwarte Tulp, Hiking and cycling paths |
| The Dutch Coast | A picturesque stretch of coastline, perfect for those looking to relax by the sea or explore nature reserves. Appeals to families and nature lovers with its diverse landscapes. | Nationaal Park Hollandse Duinen, Beach clubs, Cycling routes, Dunes of Noordwijk |
| Wassenaar | A nearby upscale town known for its luxurious homes and proximity to the beaches. Attracts tourists looking for a more affluent stay with access to nature and parks. | Duinrell Amusement Park, Wassenaarse Slag Beach, Landgoed Clingendael, Wassenaar Village, Parks and Nature reserves |
| Lisse | Famous for its tulip fields and flower shows, making it a key destination during the spring season. Ideal for photography lovers and tourists looking for floral experiences. | Keukenhof Gardens, Tulip Fields, Het Looster, Lisse Town Center, Cycle tours |
| Katwijk | A vibrant coastal village similar to Noordwijk, with beautiful beaches and historic charm. Offers a quaint seaside experience close to Noordwijk. | Katwijk Beach, Museums of Katwijk, Fishing Port, Dunes and Nature Reserves, Boulevard |
| Bollenstreek | A region famous for its bulb flowers, primarily tulips, hyacinths, and daffodils. Attracts tourists during bloom season and offers scenic cycling routes. | Flower fields, Cycling routes, Flower parades, Keukenhof Gardens |
| Leiden | A historic university city with beautiful canals and rich cultural offerings. Popular with tourists interested in history, museums, and vibrant city life. Easy access from Noordwijk. | Rapenburg Canal, National Museum of Antiquities, Hortus Botanicus Leiden, Leiden University, Traditional restaurants |
Understanding Airbnb License Requirements & STR Laws in Noordwijk (2025)
While Noordwijk, South Holland, Netherlands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Noordwijk to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Noordwijk (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Noordwijkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beach Villa Noordwijk @beachvillanoordwijk
Entire Place • 4 bedrooms
Thalatta
Entire Place • 7 bedrooms
STYLISH SPACIOUS ROMANTIC VILLA MIEKE BY THE SEA
Entire Place • 4 bedrooms
NearAmsterdam Villa Zonneburg 3min walk to Beach
Entire Place • 4 bedrooms
Luxury monumental bulb shed near beach 10pers.
Entire Place • 4 bedrooms
Pieper Luxe by Interhome
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Noordwijk (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Noordwijk based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Diana - BELVILLA | 23 | $639,440 | 148 | 2.97/5.0 |
| Frank | 19 | $611,916 | 515 | 4.83/5.0 |
| Katy | 10 | $569,817 | 649 | 4.85/5.0 |
| Naomi | 12 | $507,349 | 698 | 4.71/5.0 |
| Angela - Interhome | 11 | $460,681 | 157 | 4.48/5.0 |
| Therus | 6 | $296,706 | 64 | 3.62/5.0 |
| Ferry & Nadine | 7 | $289,801 | 781 | 4.78/5.0 |
| Nadine | 2 | $271,705 | 70 | 4.91/5.0 |
| Benedict | 6 | $226,189 | 6 | 0.72/5.0 |
| Franklyn | 3 | $216,996 | 114 | 4.48/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Noordwijk.
Dive Deeper: Advanced Noordwijk STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Noordwijk. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNoordwijk Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Noordwijk
- The Noordwijk Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.2% of the 528 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Noordwijk, House properties are the most common (66.5%), reflecting the local real estate landscape.
- Houses represent a significant 66.5% portion, catering likely to families or larger groups.
- The presence of 10.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 6.0%) offer potential for unique stay experiences.
Noordwijk Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Noordwijk
- The dominant room capacity in Noordwijk is 1 bedroom listings, making up 36.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.5% of the active Airbnb listings in Noordwijk, indicating a high concentration in these sizes.
- A significant 24.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Noordwijk.
Noordwijk Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Noordwijk
- The most common guest capacity trend in Noordwijk vacation rentals is listings accommodating 4 guests (31.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Noordwijk STR market, accounting for 59.8% of listings.
- 20.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Noordwijk.
- On average, properties in Noordwijk are equipped to host 3.8 guests.
Noordwijk Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Noordwijk
- The most common availability pattern in Noordwijk falls within the 181-270 days range, representing 34.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Noordwijk (33.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 43.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Noordwijk Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
65 listings
13.1% of total
2 Nights
124 listings
24.9% of total
3 Nights
85 listings
17.1% of total
4-6 Nights
60 listings
12.1% of total
7-29 Nights
28 listings
5.6% of total
30+ Nights
135 listings
27.2% of total
Key Insights
- The most prevalent minimum stay requirement in Noordwijk is 30+ Nights, adopted by 27.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (27.2%) caters to monthly stays (30+ nights) in Noordwijk, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 27.2% of Noordwijk hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 27.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Noordwijk.
Noordwijk Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
0.6% of total
Super Strict 30 Days
1 listings
0.2% of total
Flexible
44 listings
9.2% of total
Moderate
133 listings
27.8% of total
Firm
147 listings
30.8% of total
Strict
150 listings
31.4% of total
Cancellation Policy Insights for Noordwijk
- The prevailing Airbnb cancellation policy trend in Noordwijk is Strict, used by 31.4% of listings.
- A majority (62.2%) of hosts in Noordwijk utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 31.4% market standard in Noordwijk.
- With 31.4% using Strict terms, this is a viable option in Noordwijk, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Noordwijk.
Noordwijk STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Noordwijk
- The overall average booking lead time for vacation rentals in Noordwijk is 68 days.
- Guests book furthest in advance for stays during July (average 133 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (113 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Noordwijk.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 133 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 113 days) to capture early planners.
- Monitor your own booking lead times against these Noordwijk averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Noordwijk (2025)
Amenity Prevalence
Amenity Insights for Noordwijk
- Essential amenities in Noordwijk that guests expect include: Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Coffee maker, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Noordwijk: Heating, Wifi.
- Prioritize adding missing essentials: Heating, Wifi.
- Consider adding popular differentiators like Kitchen or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Noordwijk to stay competitive.
Noordwijk Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Noordwijk
- The typical guest profile for Airbnb in Noordwijk consists of predominantly international visitors (89%), with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 10.6% of guests.
- Key international markets include Germany (63.4%) and Netherlands (10.6%).
- Top languages spoken are English (40.6%) followed by German (32.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Netherlands.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Noordwijk Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kockengen | 12 | $7,560 | $396.31 | 61% |
| Bentveld | 13 | $4,798 | $443.61 | 54% |
| Halfweg | 17 | $4,307 | $231.13 | 55% |
| Aerdenhout | 17 | $4,288 | $694.02 | 53% |
| Merksplas | 10 | $3,885 | $256.59 | 44% |
| Oud Ade | 17 | $3,779 | $277.47 | 51% |
| Rijs | 27 | $3,772 | $356.97 | 45% |
| Zwanenburg | 24 | $3,720 | $240.77 | 66% |
| Kerkdriel | 25 | $3,607 | $323.16 | 40% |
| Brecht | 10 | $3,531 | $251.70 | 54% |