Leiden Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Holland, Netherlands
Is Airbnb profitable in Leiden in 2025? Explore comprehensive Airbnb analytics for Leiden, South Holland, Netherlands to uncover income potential. This 2025 STR market report for Leiden, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 158 active listings.
Whether you're considering an Airbnb investment in Leiden, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Leiden Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Leiden Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Leiden (2025)
Understanding the monthly revenue variations for Airbnb listings in Leiden is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Leiden is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Leiden across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,574+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,037 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,883 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,769, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Leiden
Leiden Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Leiden STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Leiden:
- Best-in-class properties (Top 10%) achieve 92%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 82% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 65%.
- Entry-level properties (Bottom 25%) average 38% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Leiden
Average Daily Rate (ADR) Airbnb Trends in Leiden (2025)
Effective short term rental pricing strategy in Leiden involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Leiden typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $280+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $191 or more.
- Typical properties (Median) charge around $135 per night.
- Entry-level properties (Bottom 25%) earn around $102 per night.
Average Daily Rate (ADR) Trend by Month in Leiden
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Airbnb Seasonality Analysis & Trends in Leiden (2025)
Peak Season (April, May, June)
- Revenue averages $3,897 per month
- Occupancy rates average 69.6%
- Daily rates average $152
Shoulder Season
- Revenue averages $3,283 per month
- Occupancy maintains around 62.2%
- Daily rates hold near $160
Low Season (January, February, March)
- Revenue drops to average $2,320 per month
- Occupancy decreases to average 44.4%
- Daily rates adjust to average $174
Seasonality Insights for Leiden
- The Airbnb seasonality in Leiden shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Leiden's highest earning potential, with monthly revenues capable of climbing to $4,053, occupancy reaching a high of 72.8%, and ADRs peaking at $176.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,156, occupancy could drop to 41.6%, and ADRs may adjust down to $151.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Leiden.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Leiden seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Leiden (2025)
Exploring the top neighborhoods for short-term rentals in Leiden? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historical Center | The heart of Leiden, filled with stunning architecture, rich history, and vibrant cafes. Perfect for tourists wanting to explore museums and historic sites. | Rijksmuseum van Oudheden, National Museum of Antiquities, Leiden University, Botanical Gardens, Molen de Put |
| Oude Rijn | Scenic area along the Old Rhine river, known for its picturesque canals and charming houses. Attractive to visitors seeking a relaxing atmosphere. | Old Rhine River, Canal tours, Beautiful waterfront parks, Historic houses, Cycling paths |
| Haarlemmerstraat | A lively shopping street with boutiques and restaurants. It's a popular location for both locals and tourists looking to shop and dine. | Shopping boutiques, Restaurants and cafes, Local market, Cultural events, Leidse Cinema |
| Parks and Green Spaces | Leiden is known for its beautiful parks like the Plantage and Noorderpolderpark. Ideal for families and nature lovers. | Plantage Park, Noorderpolderpark, Playgrounds, Walking trails, Outdoor events |
| Leiden University Area | Around the prestigious university, this area has a youthful vibe with students, cafes, and bookstores, making it popular among young travelers. | Leiden University Library, Student cafes, Cultural events, Bookshops, Historical buildings |
| Museum Quarter | Home to multiple museums and cultural institutions, attracting art lovers and history buffs. | National History Museum, Museum of the History of Science, Museum of the History of Science, Exhibitions, Cultural workshops |
| Leiden Central Station | The transport hub of the city, offering easy access to other cities and attractions in the region. Great for business travelers and tourists alike. | Public transport connections, Shopping at the station, Restaurants nearby, Accessibility to Amsterdam, Bike rental services |
| Brewery Quarter | A vibrant area with breweries and pubs, appealing to those who enjoy local beverages and a lively nightlife. | Local breweries, Craft beer bars, Food markets, Brewery tours, Live music venues |
Understanding Airbnb License Requirements & STR Laws in Leiden (2025)
Yes, Leiden, South Holland, Netherlands enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Leiden to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 67% licensed listings)
Top Performing Airbnb Properties in Leiden (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Leidenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Town house with spacious garden in the city center
Entire Place • 3 bedrooms
Luxury apartment in central Leiden by the canal
Entire Place • 2 bedrooms
Korevaer, nice ship on the outskirts of Leiden
Entire Place • 10 bedrooms
Charming, spacious house in Leiden
Entire Place • 2 bedrooms
Guide the center of the house
Entire Place • 1 bedroom
Spacious artistic house with garden in Leiden.
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Leiden (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Leiden based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evi | 7 | $224,573 | 1074 | 4.80/5.0 |
| Sabine | 3 | $156,643 | 680 | 4.83/5.0 |
| Willemijn & Niels | 4 | $144,100 | 210 | 4.86/5.0 |
| The Harbour Leiden | 3 | $95,644 | 140 | 4.91/5.0 |
| Giampaolo Antonio | 2 | $95,077 | 36 | 4.37/5.0 |
| Kim | 1 | $93,502 | 64 | 4.81/5.0 |
| Monique | 2 | $88,943 | 116 | 4.90/5.0 |
| Mirjam | 2 | $81,658 | 380 | 4.89/5.0 |
| Luuk | 1 | $80,581 | 65 | 4.92/5.0 |
| Jet | 1 | $75,868 | 10 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Leiden.
Dive Deeper: Advanced Leiden STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Leiden. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLeiden Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Leiden
- The Leiden Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81% of the 158 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Leiden, Apartment/Condo properties are the most common (48.1%), reflecting the local real estate landscape.
- Houses represent a significant 39.9% portion, catering likely to families or larger groups.
- The presence of 5.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 6.4%) offer potential for unique stay experiences.
Leiden Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Leiden
- The dominant room capacity in Leiden is 1 bedroom listings, making up 40.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.7% of the active Airbnb listings in Leiden, indicating a high concentration in these sizes.
Leiden Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Leiden
- The most common guest capacity trend in Leiden vacation rentals is listings accommodating 2 guests (36.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Leiden STR market, accounting for 59.5% of listings.
- A significant 41.1% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Leiden.
- 11.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Leiden.
- On average, properties in Leiden are equipped to host 2.9 guests.
Leiden Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Leiden
- The most common availability pattern in Leiden falls within the 91-180 days range, representing 32.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 53.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Leiden (31%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 47.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Leiden Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
12.1% of total
2 Nights
45 listings
30.2% of total
3 Nights
15 listings
10.1% of total
4-6 Nights
40 listings
26.8% of total
7-29 Nights
15 listings
10.1% of total
30+ Nights
16 listings
10.7% of total
Key Insights
- The most prevalent minimum stay requirement in Leiden is 2 Nights, adopted by 30.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (10.7%) caters to monthly stays (30+ nights) in Leiden, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 30.2% of Leiden hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.1% currently do.
- A 2-night minimum appears standard (30.2%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 10.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Leiden.
Leiden Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
32 listings
24.1% of total
Moderate
36 listings
27.1% of total
Firm
27 listings
20.3% of total
Strict
38 listings
28.6% of total
Cancellation Policy Insights for Leiden
- The prevailing Airbnb cancellation policy trend in Leiden is Strict, used by 28.6% of listings.
- There's a relatively balanced mix between guest-friendly (51.2%) and stricter (48.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 28.6% market standard in Leiden.
- Regularly review your cancellation policy against competitors and market demand shifts in Leiden.
Leiden STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Leiden
- The overall average booking lead time for vacation rentals in Leiden is 77 days.
- Guests book furthest in advance for stays during June (average 124 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 54 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (111 days avg.) sees the longest lead times, while Winter (63 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (77 days) as a baseline for your pricing and availability strategy in Leiden.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 124 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 111 days) to capture early planners.
- Monitor your own booking lead times against these Leiden averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Leiden (2025)
Amenity Prevalence
Amenity Insights for Leiden
- Essential amenities in Leiden that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Leiden: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Leiden to stay competitive.
Leiden Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Leiden
- The typical guest profile for Airbnb in Leiden consists of predominantly international visitors (89%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 10.9% of guests.
- Key international markets include United States (19.5%) and Germany (14.9%).
- Top languages spoken are English (43.3%) followed by German (12.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Leiden Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kockengen | 12 | $7,560 | $396.31 | 61% |
| Bentveld | 13 | $4,798 | $443.61 | 54% |
| Halfweg | 17 | $4,307 | $231.13 | 55% |
| Aerdenhout | 17 | $4,288 | $694.02 | 53% |
| Merksplas | 10 | $3,885 | $256.59 | 44% |
| Oud Ade | 17 | $3,779 | $277.47 | 51% |
| Rijs | 27 | $3,772 | $356.97 | 45% |
| Zwanenburg | 24 | $3,720 | $240.77 | 66% |
| Kerkdriel | 25 | $3,607 | $323.16 | 40% |
| Brecht | 10 | $3,531 | $251.70 | 54% |