Gouda Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Holland, Netherlands

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Gouda in 2025? Explore comprehensive Airbnb analytics for Gouda, South Holland, Netherlands to uncover income potential. This 2025 STR market report for Gouda, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 65 active listings.

Whether you're considering an Airbnb investment in Gouda, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gouda Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Gouda Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$148
The average rental revenue earned for an occupied room per day in Gouda.
Occupancy Rate(?)
55.5%
High demand. Good booking frequency.
Median Annual Revenue(?)
$24,200
Typical annual income for an Airbnb listing in Gouda. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
2.8%
Positive growth (2.8%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Gouda.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Gouda.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
65
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Gouda (2025)

Understanding the monthly revenue variations for Airbnb listings in Gouda is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gouda is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gouda across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,783+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,077 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,083 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,291, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Gouda

Gouda Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Gouda STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gouda:

  • Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 53%.
  • Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Gouda

Average Daily Rate (ADR) Airbnb Trends in Gouda (2025)

Effective short term rental pricing strategy in Gouda involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gouda typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $246+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $155 or more.
  • Typical properties (Median) charge around $113 per night.
  • Entry-level properties (Bottom 25%) earn around $86 per night.

Average Daily Rate (ADR) Trend by Month in Gouda

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Airbnb Seasonality Analysis & Trends in Gouda (2025)

Peak Season (May, October, July)
  • Revenue averages $3,046 per month
  • Occupancy rates average 63.0%
  • Daily rates average $134
Shoulder Season
  • Revenue averages $2,681 per month
  • Occupancy maintains around 56.7%
  • Daily rates hold near $138
Low Season (January, February, March)
  • Revenue drops to average $1,610 per month
  • Occupancy decreases to average 34.8%
  • Daily rates adjust to average $141

Seasonality Insights for Gouda

  • The Airbnb seasonality in Gouda shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Gouda's highest earning potential, with monthly revenues capable of climbing to $3,086, occupancy reaching a high of 66.7%, and ADRs peaking at $148.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,538, occupancy could drop to 33.2%, and ADRs may adjust down to $133.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gouda.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Gouda seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Gouda (2025)

Exploring the top neighborhoods for short-term rentals in Gouda? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
City Center
The heart of Gouda, known for its historic architecture and vibrant market square. Ideal for tourists looking to explore the local culture, history, and culinary scene.
Gouda Cheese Market, St. Janskerk, Gouda's Museum, Historic Town Hall, Gouda City Hall
Gouda Westerhaven
A picturesque area with waterfront views, perfect for those who enjoy relaxing by the water. Great for families and couples seeking a tranquil retreat with easy access to local attractions.
Gouda Harbor, Walking and cycling paths, Nearby parks, Local cafes and restaurants
Gouda Zuid
A residential area that offers a local atmosphere and proximity to parks and recreational facilities. Suitable for travelers seeking a relaxed experience away from the tourist hotspots.
Park de Korte Akkeren, Gouda Sports Complex, Local markets, Biking trails
Boven-Haastrecht
A charming rural area at the edge of Gouda, ideal for nature lovers and those interested in outdoor activities. Attracts guests who want to experience the Dutch countryside.
Nature reserves, Cycling routes, Fishing spots, Nearby farms and gardens
Oude Haven
A historic harbor area with charming old buildings and a lively atmosphere. It attracts visitors interested in maritime history and picturesque views.
Historical ships, Local restaurants, Canal walks, Waterfront cafes
Korte Kade
A unique neighborhood known for its modern architecture and close-knit community feel. Appeals to travelers looking for a blend of modern and traditional Gouda.
Modern cafes, Cultural events, Local shops, Art installations
Gouda-Oost
An up-and-coming area that combines residential living with access to nature. Great for families and long-term stays.
Community parks, Cycling routes, Local shopping districts
Gouda North
A quieter residential area that is gaining popularity for its affordability and local charm. It's perfect for those who want a peaceful stay with easy access to the city.
Local parks, Quiet streets, Community events, Biking paths

Understanding Airbnb License Requirements & STR Laws in Gouda (2025)

Yes, Gouda, South Holland, Netherlands enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gouda to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 91% licensed listings)

Top Performing Airbnb Properties in Gouda (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Goudabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Comfortable canalhouse in historic setting

Comfortable canalhouse in historic setting

Entire Place • 5 bedrooms

$132,055
Revenue
70.7%
Occupancy
$473.14
Daily Rate
House with the red balloon

House with the red balloon

Entire Place • 2 bedrooms

$75,463
Revenue
66.6%
Occupancy
$268.18
Daily Rate
Canal house ground floor in historic centre Gouda

Canal house ground floor in historic centre Gouda

Entire Place • 3 bedrooms

$64,151
Revenue
53.0%
Occupancy
$326.93
Daily Rate
Canal house top floor

Canal house top floor

Entire Place • 4 bedrooms

$63,609
Revenue
48.1%
Occupancy
$328.90
Daily Rate
AK14 - nice and nice sleep

AK14 - nice and nice sleep

Entire Place • 2 bedrooms

$53,027
Revenue
47.1%
Occupancy
$285.86
Daily Rate
Canal House Historic Centre Gouda

Canal House Historic Centre Gouda

Entire Place • 2 bedrooms

$52,994
Revenue
50.8%
Occupancy
$288.76
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Gouda (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Gouda based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Joost & Anita3$182,4643114.93/5.0
Khalid3$180,754844.85/5.0
Jeannette4$127,047883.69/5.0
Tim7$121,6573364.54/5.0
Malika3$92,2001104.77/5.0
Mieneke1$75,463635.00/5.0
Eric3$62,7473524.42/5.0
Lisanne En Ferdi2$56,0493274.91/5.0
Bas1$42,7391994.75/5.0
Susan5$39,4032694.33/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gouda.

Dive Deeper: Advanced Gouda STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gouda. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Gouda Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Gouda

  • The Gouda Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.9% of the 65 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Gouda, Apartment/Condo properties are the most common (49.2%), reflecting the local real estate landscape.
  • Houses represent a significant 38.5% portion, catering likely to families or larger groups.
  • The presence of 9.2% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 3.1%) offer potential for unique stay experiences.

Gouda Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Gouda

  • The dominant room capacity in Gouda is 1 bedroom listings, making up 35.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 55.4% of the active Airbnb listings in Gouda, indicating a high concentration in these sizes.

Gouda Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Gouda

  • The most common guest capacity trend in Gouda vacation rentals is listings accommodating 2 guests (43.1%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Gouda STR market, accounting for 64.6% of listings.
  • A significant 43.1% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Gouda.
  • On average, properties in Gouda are equipped to host 2.8 guests.

Gouda Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Gouda

  • The most common availability pattern in Gouda falls within the 181-270 days range, representing 33.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 52.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Gouda (35.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 47.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Gouda Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (32.3%)

1 Night

20 listings

32.3% of total

2 Nights (50%)

2 Nights

31 listings

50% of total

3 Nights (4.8%)

3 Nights

3 listings

4.8% of total

4-6 Nights (6.5%)

4-6 Nights

4 listings

6.5% of total

7-29 Nights (4.8%)

7-29 Nights

3 listings

4.8% of total

30+ Nights (1.6%)

30+ Nights

1 listings

1.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Gouda is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (82.3%) of the Gouda Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • Dedicated monthly rentals (30+ nights) represent a small niche (1.6%), possibly an untapped area for hosts.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 50% of Gouda hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gouda.

Gouda Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (39.1%)

Flexible

25 listings

39.1% of total

Moderate (34.4%)

Moderate

22 listings

34.4% of total

Firm (6.3%)

Firm

4 listings

6.3% of total

Strict (20.3%)

Strict

13 listings

20.3% of total

Cancellation Policy Insights for Gouda

  • The prevailing Airbnb cancellation policy trend in Gouda is Flexible, used by 39.1% of listings.
  • The market strongly favors guest-friendly terms, with 73.5% of listings offering Flexible or Moderate policies. This suggests guests in Gouda may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 39.1% market standard in Gouda.
  • Regularly review your cancellation policy against competitors and market demand shifts in Gouda.

Gouda STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Gouda

  • The overall average booking lead time for vacation rentals in Gouda is 58 days.
  • Guests book furthest in advance for stays during June (average 84 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 36 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (76 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Gouda.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
  • Monitor your own booking lead times against these Gouda averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Gouda (2025)

Amenity Prevalence

Amenity Insights for Gouda

  • Essential amenities in Gouda that guests expect include: Wifi, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Essentials, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Gouda: Wifi, Heating, Smoke alarm.
  • Prioritize adding missing essentials: Heating, Smoke alarm.
  • Consider adding popular differentiators like Hot water or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Gouda to stay competitive.

Gouda Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Gouda

  • The typical guest profile for Airbnb in Gouda consists of predominantly international visitors (85%), with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 15.0% of guests.
  • Key international markets include United States (16.8%) and Netherlands (15%).
  • Top languages spoken are English (43.4%) followed by French (12.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Netherlands.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Gouda Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Kockengen12$7,560$396.3161%
Bentveld13$4,798$443.6154%
Halfweg17$4,307$231.1355%
Aerdenhout17$4,288$694.0253%
Merksplas10$3,885$256.5944%
Oud Ade17$3,779$277.4751%
Rijs27$3,772$356.9745%
Zwanenburg24$3,720$240.7766%
Kerkdriel25$3,607$323.1640%
Brecht10$3,531$251.7054%

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