Zwolle Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Overijssel, Netherlands
Is Airbnb profitable in Zwolle in 2025? Explore comprehensive Airbnb analytics for Zwolle, Overijssel, Netherlands to uncover income potential. This 2025 STR market report for Zwolle, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 78 active listings.
Whether you're considering an Airbnb investment in Zwolle, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Zwolle Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Zwolle Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Zwolle (2025)
Understanding the monthly revenue variations for Airbnb listings in Zwolle is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Zwolle is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Zwolle across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,771+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,215 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,883 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,060, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Zwolle
Zwolle Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Zwolle STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Zwolle:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Zwolle
Average Daily Rate (ADR) Airbnb Trends in Zwolle (2025)
Effective short term rental pricing strategy in Zwolle involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Zwolle typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $212+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $149 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Zwolle
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Airbnb Seasonality Analysis & Trends in Zwolle (2025)
Peak Season (May, April, June)
- Revenue averages $3,132 per month
- Occupancy rates average 54.3%
- Daily rates average $123
Shoulder Season
- Revenue averages $2,436 per month
- Occupancy maintains around 52.2%
- Daily rates hold near $135
Low Season (January, February, March)
- Revenue drops to average $1,825 per month
- Occupancy decreases to average 38.4%
- Daily rates adjust to average $154
Seasonality Insights for Zwolle
- The Airbnb seasonality in Zwolle shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Zwolle's highest earning potential, with monthly revenues capable of climbing to $3,381, occupancy reaching a high of 60.0%, and ADRs peaking at $160.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,582, occupancy could drop to 36.8%, and ADRs may adjust down to $122.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Zwolle.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Zwolle seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Zwolle (2025)
Exploring the top neighborhoods for short-term rentals in Zwolle? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The vibrant heart of Zwolle with historic architecture, shops, and restaurants. It attracts both tourists and business travelers looking for culture and convenience. | Sassenpoort, Museum de Fundatie, Cocktailbar 't Zwolsche Zand, Diezerstraat, Holterbergpark |
| Assendorp | A charming residential neighborhood with a friendly atmosphere. Known for its local cafes and shops, it attracts families and couples seeking a quaint Dutch experience. | Assendorperstraat, Koningin Wilhelminapark, Stadspark Zwolle, Café de Hete Kolen, Sophie der Witte |
| Zwolse Hof | A green and peaceful area with parks and squares, ideal for relaxation. Popular among visitors looking to escape the busy city life while still being close to attractions. | Zwolse Hof, Park de Wezenlanden, Kunst en Cultuur Zwolle, Grote Windmill, Theater De Spiegel |
| Dieze | A neighborhood with a mix of modern and traditional, offering a local experience with easy access to the city. Suitable for travelers wanting to explore beyond the typical tourist spots. | Diezerkade, Het Engelse Werk, Museum voor de Journalistiek, Dijkhuizen Park, Café Veehoek |
| Zuidbroek | A quiet residential area that appeals to families and long-term stays. It's ideal for guests looking for a serene environment while being close to the amenities of Zwolle. | Zuidbroek Park, Sportpark de Weide Steen, Local playgrounds, Thuis in Zuidbroek, Cycling routes through nature |
| Oude Vismarkt | The old fish market area, rich in history and full of charm. It's popular with tourists seeking picturesque streets and local dining experiences. | Oude Vismarkt, Historic buildings, Local restaurants, Shopping opportunities, Canals |
| Piet Mondriaan | A modern residential area named after the famous artist, attracting younger crowds and those interested in contemporary lifestyle and art. | Modern art installations, Nearby cafes, Walks along the IJssel, Cultural activities, Local art exhibits |
| Ittersummer | A peaceful waterside neighborhood offering a unique ambiance. It’s perfect for leisure travelers looking to enjoy nature and water sports. | Lakes and canals, Recreational areas, Fishing spots, Walking trails, Café by the water |
Understanding Airbnb License Requirements & STR Laws in Zwolle (2025)
With 28% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Zwolle. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Zwolle to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 28% licensed listings)
Top Performing Airbnb Properties in Zwolle (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Zwollebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Drostenstraat (for groups) - city center of Zwolle
Entire Place • 6 bedrooms
Villa Zwolle Centraal
Entire Place • 5 bedrooms
Drostenstraat 5
Entire Place • 3 bedrooms
Drostenstraat 3
Entire Place • 3 bedrooms
Luxury Townhouse Huis68 in the city center of Zwolle
Entire Place • 4 bedrooms
Unique home at the edge of town.
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Zwolle (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Zwolle based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lindi | 5 | $437,885 | 105 | 4.81/5.0 |
| Jan Willem | 4 | $80,927 | 1027 | 4.61/5.0 |
| Rowan | 5 | $70,044 | 52 | 3.59/5.0 |
| Sanne | 1 | $64,695 | 65 | 5.00/5.0 |
| Michelle | 1 | $53,772 | 37 | 4.97/5.0 |
| Jolanda | 2 | $53,032 | 392 | 4.86/5.0 |
| Arnoud | 1 | $51,824 | 111 | 4.95/5.0 |
| Maya | 4 | $51,149 | 8 | 1.21/5.0 |
| Jenny | 1 | $48,505 | 36 | 4.94/5.0 |
| Joyce | 1 | $47,652 | 208 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Zwolle.
Dive Deeper: Advanced Zwolle STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Zwolle. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsZwolle Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Zwolle
- The Zwolle Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.5% of the 78 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Zwolle, House properties are the most common (41%), reflecting the local real estate landscape.
- Houses represent a significant 41% portion, catering likely to families or larger groups.
- The presence of 23.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.3%) offer potential for unique stay experiences.
Zwolle Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Zwolle
- The dominant room capacity in Zwolle is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.5% of the active Airbnb listings in Zwolle, indicating a high concentration in these sizes.
Zwolle Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Zwolle
- The most common guest capacity trend in Zwolle vacation rentals is listings accommodating 2 guests (44.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Zwolle STR market, accounting for 65.4% of listings.
- A significant 44.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Zwolle.
- On average, properties in Zwolle are equipped to host 2.8 guests.
Zwolle Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Zwolle
- The most common availability pattern in Zwolle falls within the 181-270 days range, representing 34.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 59.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Zwolle (37.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Zwolle Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
30 listings
40% of total
2 Nights
28 listings
37.3% of total
3 Nights
1 listings
1.3% of total
4-6 Nights
5 listings
6.7% of total
7-29 Nights
4 listings
5.3% of total
30+ Nights
7 listings
9.3% of total
Key Insights
- The most prevalent minimum stay requirement in Zwolle is 1 Night, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.3%) of the Zwolle Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40% of Zwolle hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Zwolle.
Zwolle Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
15 listings
22.4% of total
Moderate
24 listings
35.8% of total
Firm
14 listings
20.9% of total
Strict
14 listings
20.9% of total
Cancellation Policy Insights for Zwolle
- The prevailing Airbnb cancellation policy trend in Zwolle is Moderate, used by 35.8% of listings.
- There's a relatively balanced mix between guest-friendly (58.2%) and stricter (41.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.8% market standard in Zwolle.
- Regularly review your cancellation policy against competitors and market demand shifts in Zwolle.
Zwolle STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Zwolle
- The overall average booking lead time for vacation rentals in Zwolle is 47 days.
- Guests book furthest in advance for stays during June (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 47 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (67 days avg.) sees the longest lead times, while Fall (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Zwolle.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Zwolle averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Zwolle (2025)
Amenity Prevalence
Amenity Insights for Zwolle
- Essential amenities in Zwolle that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Zwolle: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Zwolle to stay competitive.
Zwolle Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Zwolle
- The typical guest profile for Airbnb in Zwolle consists of a mix of domestic (47%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Dutch.
- Domestic travelers account for 46.5% of guests.
- Key international markets include Netherlands (46.5%) and Germany (20.9%).
- Top languages spoken are English (39.8%) followed by Dutch (19.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Zwolle Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Baarlo | 18 | $5,602 | $313.73 | 60% |
| Rijs | 27 | $3,772 | $356.97 | 45% |
| Kerkdriel | 25 | $3,607 | $323.16 | 40% |
| Kortenhoef | 15 | $3,495 | $255.48 | 53% |
| Heusden-Zolder | 14 | $3,392 | $290.06 | 44% |
| Muiden | 29 | $3,226 | $291.72 | 48% |
| Haaren | 11 | $3,125 | $266.89 | 49% |
| Vierhouten | 15 | $3,026 | $196.88 | 52% |
| Bant | 10 | $2,983 | $538.44 | 25% |
| Uitdam | 34 | $2,907 | $425.90 | 30% |