Ommen Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Overijssel, Netherlands
Is Airbnb profitable in Ommen in 2025? Explore comprehensive Airbnb analytics for Ommen, Overijssel, Netherlands to uncover income potential. This 2025 STR market report for Ommen, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 31 active listings.
Whether you're considering an Airbnb investment in Ommen, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ommen Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ommen Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ommen (2025)
Understanding the monthly revenue variations for Airbnb listings in Ommen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ommen is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ommen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,591+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,201 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,989 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,102, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ommen
Ommen Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ommen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ommen:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ommen
Average Daily Rate (ADR) Airbnb Trends in Ommen (2025)
Effective short term rental pricing strategy in Ommen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ommen typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $198+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $160 or more.
- Typical properties (Median) charge around $127 per night.
- Entry-level properties (Bottom 25%) earn around $94 per night.
Average Daily Rate (ADR) Trend by Month in Ommen
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Airbnb Seasonality Analysis & Trends in Ommen (2025)
Peak Season (August, July, May)
- Revenue averages $3,214 per month
- Occupancy rates average 61.9%
- Daily rates average $135
Shoulder Season
- Revenue averages $2,457 per month
- Occupancy maintains around 47.6%
- Daily rates hold near $137
Low Season (January, February, March)
- Revenue drops to average $1,301 per month
- Occupancy decreases to average 28.4%
- Daily rates adjust to average $135
Seasonality Insights for Ommen
- The Airbnb seasonality in Ommen shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ommen's highest earning potential, with monthly revenues capable of climbing to $3,721, occupancy reaching a high of 71.8%, and ADRs peaking at $146.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,116, occupancy could drop to 24.1%, and ADRs may adjust down to $132.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ommen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ommen seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ommen (2025)
Exploring the top neighborhoods for short-term rentals in Ommen? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historical Center | Ommen's historical center offers charming streets, unique boutiques, and local cafes. It's a delightful area for visitors who appreciate culture and history, making it a prime location for Airbnb hosting. | Ommen Museum, De Olde Veste, St. Willibrordus Church, De Landerij, De Witte Paarden |
| Recreation Area 'de Oldemeijer' | This area is ideal for outdoor enthusiasts with beautiful nature, walking trails, and opportunities for fishing and boating. It's a perfect getaway for families and couples, attracting those looking for peaceful retreats. | Oldemeijer Lake, Nature Reserve, De Oldemeijer Tourist Park, Camping De Oldemeijer, Nature Trails |
| Ommerbos | The Ommerbos area is known for its wooded landscapes and serene environment. It's perfect for guests who love nature, hiking, and camping, appealing to those who want an escape into the outdoors. | Ommerbos Nature Park, Walking Trails, Cycling Paths, Wildlife Spotting, Picnic Areas |
| Sallandse Heuvelrug National Park | This national park is a major draw for nature lovers and hikers. Its scenic beauty offers many opportunities for outdoor activities, making it an attractive rental for those seeking adventure and natural beauty. | Duitse en Nederlandse Kust, Cyclic Routes, Nature Reserves, Visitor Centers, Wildlife |
| Vechtdal | The Vechtdal region is known for its picturesque river valley. It's a sought-after destination for fishing, canoeing, and cycling. Visitors come here to enjoy the tranquil landscapes and friendly atmosphere. | River Vechte, Fishing Spots, Canoeing Rentals, Cycle Routes, Scenic Picnics |
| Cultural Outings | Ommen hosts various cultural events throughout the year, attracting tourists interested in local traditions and festivals. This area is great for visitors who want to experience Dutch culture firsthand. | Ommer Zomerfestival, Cultural Festivals, Theater Ommen, Local Food Markets, Craft Fair Events |
| Local Wine and Dining | Ommen features excellent dining options and local wineries. This area appeals to food lovers and those seeking culinary experiences, enhancing the appeal of an Airbnb stay. | Local Vineyards, Gastvrij Ombuurt, Dine at De Olde Veste, Food Festivals, Wine Tasting Events |
| Wellness Retreats | Ommen is known for its wellness offerings, including spas and health retreats, making it popular among guests seeking relaxation and rejuvenation. This attracts a unique clientele looking for a health-focused vacation. | Spa Verwennerij, Health Retreats, Wellness Parks, Yoga Retreats, Relaxation Areas |
Understanding Airbnb License Requirements & STR Laws in Ommen (2025)
While Ommen, Overijssel, Netherlands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ommen to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ommen (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ommenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Complete country house, water, forest and meadow views.
Entire Place • 5 bedrooms
Achtermars
Entire Place • 3 bedrooms
Verandahuis with wellness "Ommennabij"
Entire Place • 3 bedrooms
unique tree trunk house with Jacuzzi
Entire Place • 3 bedrooms
detached bungalow with jacuzzi
Entire Place • 4 bedrooms
Vechtdalhuisje 17
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ommen (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ommen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Novasol | 11 | $164,868 | 51 | 2.56/5.0 |
| Dorieke | 3 | $93,681 | 219 | 4.64/5.0 |
| Brigitta | 2 | $66,702 | 194 | 4.88/5.0 |
| Jeannette | 2 | $50,971 | 202 | 4.77/5.0 |
| Amy | 1 | $47,492 | 175 | 4.82/5.0 |
| Naomi | 2 | $35,467 | 12 | 2.35/5.0 |
| Bart | 2 | $31,224 | 7 | 4.83/5.0 |
| Harold | 1 | $26,994 | 15 | 4.80/5.0 |
| Es | 1 | $25,423 | 24 | 4.88/5.0 |
| Arthur | 1 | $21,243 | 64 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ommen.
Dive Deeper: Advanced Ommen STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ommen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOmmen Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ommen
- The Ommen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.3% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ommen, House properties are the most common (71%), reflecting the local real estate landscape.
- Houses represent a significant 71% portion, catering likely to families or larger groups.
- The presence of 9.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 6.4%) offer potential for unique stay experiences.
Ommen Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ommen
- The dominant room capacity in Ommen is 3 bedrooms listings, making up 54.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 70.9% of the active Airbnb listings in Ommen, indicating a high concentration in these sizes.
- A significant 67.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ommen.
Ommen Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ommen
- The most common guest capacity trend in Ommen vacation rentals is listings accommodating 6 guests (48.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Ommen STR market, accounting for 61.3% of listings.
- 61.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ommen.
- On average, properties in Ommen are equipped to host 4.9 guests.
Ommen Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ommen
- The most common availability pattern in Ommen falls within the 181-270 days range, representing 38.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ommen (38.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ommen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
40.7% of total
2 Nights
6 listings
22.2% of total
3 Nights
2 listings
7.4% of total
30+ Nights
8 listings
29.6% of total
Key Insights
- The most prevalent minimum stay requirement in Ommen is 1 Night, adopted by 40.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.9%) of the Ommen Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (29.6%) caters to monthly stays (30+ nights) in Ommen, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40.7% of Ommen hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 29.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ommen.
Ommen Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
11 listings
39.3% of total
Flexible
6 listings
21.4% of total
Moderate
4 listings
14.3% of total
Firm
4 listings
14.3% of total
Strict
3 listings
10.7% of total
Cancellation Policy Insights for Ommen
- The prevailing Airbnb cancellation policy trend in Ommen is Super Strict 60 Days, used by 39.3% of listings.
- There's a relatively balanced mix between guest-friendly (35.7%) and stricter (25.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 60 Days policy to align with the 39.3% market standard in Ommen.
- Using a Strict policy might deter some guests, as only 10.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ommen.
Ommen STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ommen
- The overall average booking lead time for vacation rentals in Ommen is 84 days.
- Guests book furthest in advance for stays during June (average 126 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 51 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (103 days avg.) sees the longest lead times, while Winter (74 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (84 days) as a baseline for your pricing and availability strategy in Ommen.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 126 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 103 days) to capture early planners.
- Monitor your own booking lead times against these Ommen averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ommen (2025)
Amenity Prevalence
Amenity Insights for Ommen
- Essential amenities in Ommen that guests expect include: Smoke alarm, TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ommen: Smoke alarm, TV, Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Wifi or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ommen to stay competitive.
Ommen Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ommen
- The typical guest profile for Airbnb in Ommen consists of primarily domestic travelers (70%), often arriving from nearby Utrecht, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Dutch.
- Domestic travelers account for 70.4% of guests.
- Key international markets include Netherlands (70.4%) and Germany (16%).
- Top languages spoken are English (37.6%) followed by Dutch (23.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Utrecht and Groningen.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ommen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Baarlo | 18 | $5,602 | $313.73 | 60% |
| Rijs | 27 | $3,772 | $356.97 | 45% |
| Kerkdriel | 25 | $3,607 | $323.16 | 40% |
| Kortenhoef | 15 | $3,495 | $255.48 | 53% |
| Heusden-Zolder | 14 | $3,392 | $290.06 | 44% |
| Muiden | 29 | $3,226 | $291.72 | 48% |
| Haaren | 11 | $3,125 | $266.89 | 49% |
| Vierhouten | 15 | $3,026 | $196.88 | 52% |
| Bant | 10 | $2,983 | $538.44 | 25% |
| Uitdam | 34 | $2,907 | $425.90 | 30% |