Holten Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Overijssel, Netherlands
Is Airbnb profitable in Holten in 2025? Explore comprehensive Airbnb analytics for Holten, Overijssel, Netherlands to uncover income potential. This 2025 STR market report for Holten, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Holten, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Holten Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Holten Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Holten (2025)
Understanding the monthly revenue variations for Airbnb listings in Holten is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Holten is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Holten across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,316+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,085 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,094 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,101, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Holten
Holten Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Holten STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Holten:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Holten
Average Daily Rate (ADR) Airbnb Trends in Holten (2025)
Effective short term rental pricing strategy in Holten involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Holten typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $339+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $207 or more.
- Typical properties (Median) charge around $126 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Holten
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Airbnb Seasonality Analysis & Trends in Holten (2025)
Peak Season (July, May, June)
- Revenue averages $3,892 per month
- Occupancy rates average 56.3%
- Daily rates average $171
Shoulder Season
- Revenue averages $3,173 per month
- Occupancy maintains around 45.1%
- Daily rates hold near $184
Low Season (February, March, October)
- Revenue drops to average $2,575 per month
- Occupancy decreases to average 39.7%
- Daily rates adjust to average $181
Seasonality Insights for Holten
- The Airbnb seasonality in Holten shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Holten's highest earning potential, with monthly revenues capable of climbing to $4,443, occupancy reaching a high of 64.9%, and ADRs peaking at $206.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,376, occupancy could drop to 33.6%, and ADRs may adjust down to $164.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Holten.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Holten seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Holten (2025)
Exploring the top neighborhoods for short-term rentals in Holten? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Holten Center | The heart of Holten, known for its local shops and cafes. It's a charming area for visitors who want to experience the local culture and community spirit. | Holten Cemetery, Holtense Molen, Local eateries, Nature parks nearby, Historical sites, Market square |
| De Wollebrand | A serene area known for its natural beauty and tranquil surroundings. It attracts nature lovers and those looking for peaceful retreats. | Nature reserves, Walking trails, Cycling routes, Wildlife spotting, Picnic areas, Scenic views |
| Holterberg | A popular area for hiking and outdoor activities, located near the Sallandse Heuvelrug National Park. Perfect for tourists seeking adventure and nature. | Sallandse Heuvelrug National Park, Hiking trails, Bicycle paths, Attractive viewpoints, Visitor center, Local fauna and flora |
| Rijssen-Holten | An attractive destination for visitors exploring the eastern Netherlands, combining nature and local attractions. | Windmill of Holten, Stadspark Rijssen, Historical buildings, Local markets, Cultural events, Nearby lakes |
| Nijverdal | Close to Holten and offers great shopping and dining options, making it appealing for urban travelers. | Shopping centers, Restaurants, Cafes, Park omgeving, Cultural activities, Events calendar |
| Twente Region | Known for its picturesque villages and beautiful landscapes, the Twente region attracts tourists looking for relaxation and outdoor activities. | Scenic countryside, Charming villages, Cycling and walking tours, Cultural heritage sites, Art and craft fairs, Culinary spots |
| Lochem | A nearby town with a historical vibe and beautiful landscapes. Ideal for visitors looking for a mix of culture and nature. | Historic town center, Museum Lochem, Nature parks, Local festivals, Cycling routes, Culinary experiences |
| Goor | A quaint town with a strong community feel, ideal for guests wanting to escape the hustle and bustle. | Historic buildings, Local markets, Outdoor activities, Cultural events, Lakes and green spaces, Village life experiences |
Understanding Airbnb License Requirements & STR Laws in Holten (2025)
While Holten, Overijssel, Netherlands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Holten to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Holten (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Holtenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large In Town (Dorp) Villa with Indoor Hot-tub
Entire Place • 5 bedrooms
Secret Wellness | Boszicht
Entire Place • 2 bedrooms
Secret Wellness | Oase
Entire Place • 2 bedrooms
Secret Wellness | Droombos
Entire Place • 2 bedrooms
Het Bosrijk (Sallandse Heuvelrug)
Entire Place • 3 bedrooms
Secret Wellness | Puur Natuur
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Holten (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Holten based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rianne | 4 | $260,051 | 130 | 4.83/5.0 |
| Murine | 1 | $156,303 | 22 | 4.73/5.0 |
| Bette | 1 | $49,755 | 21 | 4.81/5.0 |
| Ronald En Karin | 1 | $29,472 | 57 | 4.81/5.0 |
| Tess - BELVILLA | 1 | $27,129 | 27 | 4.96/5.0 |
| Iris | 1 | $24,949 | 305 | 4.90/5.0 |
| Host #137499444 | 1 | $23,315 | 0 | 0.00/5.0 |
| Marlies | 1 | $22,858 | 14 | 4.79/5.0 |
| Annemiek | 1 | $22,228 | 18 | 4.50/5.0 |
| Ans | 1 | $21,633 | 58 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Holten.
Dive Deeper: Advanced Holten STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Holten. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHolten Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Holten
- The Holten Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Holten, House properties are the most common (91.7%), reflecting the local real estate landscape.
- Houses represent a significant 91.7% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, outdoor/unique (combined 8.4%) offer potential for unique stay experiences.
Holten Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Holten
- The dominant room capacity in Holten is 2 bedrooms listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 70.8% of the active Airbnb listings in Holten, indicating a high concentration in these sizes.
- A significant 37.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Holten.
Holten Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Holten
- The most common guest capacity trend in Holten vacation rentals is listings accommodating 4 guests (45.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Holten STR market, accounting for 62.5% of listings.
- 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Holten.
- On average, properties in Holten are equipped to host 4.7 guests.
Holten Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Holten
- The most common availability pattern in Holten falls within the 271-366 days range, representing 33.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 62.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Holten (29.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Holten Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
43.5% of total
2 Nights
4 listings
17.4% of total
3 Nights
4 listings
17.4% of total
4-6 Nights
1 listings
4.3% of total
30+ Nights
4 listings
17.4% of total
Key Insights
- The most prevalent minimum stay requirement in Holten is 1 Night, adopted by 43.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.9%) of the Holten Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.4%) caters to monthly stays (30+ nights) in Holten, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 43.5% of Holten hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Holten.
Holten Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
13% of total
Moderate
6 listings
26.1% of total
Firm
2 listings
8.7% of total
Strict
12 listings
52.2% of total
Cancellation Policy Insights for Holten
- The prevailing Airbnb cancellation policy trend in Holten is Strict, used by 52.2% of listings.
- A majority (60.9%) of hosts in Holten utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 52.2% market standard in Holten.
- With 52.2% using Strict terms, this is a viable option in Holten, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Holten.
Holten STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Holten
- The overall average booking lead time for vacation rentals in Holten is 65 days.
- Guests book furthest in advance for stays during July (average 94 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (88 days avg.) sees the longest lead times, while Winter (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Holten.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 88 days) to capture early planners.
- Monitor your own booking lead times against these Holten averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Holten (2025)
Amenity Prevalence
Amenity Insights for Holten
- Essential amenities in Holten that guests expect include: Wifi, Kitchen, TV, Heating, Coffee maker, Oven. Lacking these (any) could significantly impact bookings.
- Popular amenities like Microwave, Refrigerator, Private entrance are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Holten: Wifi, Kitchen, TV, Heating, Coffee maker, Oven.
- Prioritize adding missing essentials: Coffee maker, Oven.
- Consider adding popular differentiators like Microwave or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Holten to stay competitive.
Holten Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Holten
- The typical guest profile for Airbnb in Holten consists of primarily domestic travelers (73%), often arriving from nearby Amsterdam, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Dutch.
- Domestic travelers account for 73.3% of guests.
- Key international markets include Netherlands (73.3%) and Germany (16.4%).
- Top languages spoken are English (40.4%) followed by Dutch (25.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Amsterdam and Haarlem.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Holten Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Baarlo | 18 | $5,602 | $313.73 | 60% |
| Rijs | 27 | $3,772 | $356.97 | 45% |
| Kerkdriel | 25 | $3,607 | $323.16 | 40% |
| Kortenhoef | 15 | $3,495 | $255.48 | 53% |
| Heusden-Zolder | 14 | $3,392 | $290.06 | 44% |
| Muiden | 29 | $3,226 | $291.72 | 48% |
| Haaren | 11 | $3,125 | $266.89 | 49% |
| Vierhouten | 15 | $3,026 | $196.88 | 52% |
| Bant | 10 | $2,983 | $538.44 | 25% |
| Uitdam | 34 | $2,907 | $425.90 | 30% |