Hengelo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Overijssel, Netherlands
Is Airbnb profitable in Hengelo in 2025? Explore comprehensive Airbnb analytics for Hengelo, Overijssel, Netherlands to uncover income potential. This 2025 STR market report for Hengelo, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Hengelo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hengelo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hengelo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hengelo (2025)
Understanding the monthly revenue variations for Airbnb listings in Hengelo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hengelo is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hengelo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,077+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,170 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,387 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $796, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hengelo
Hengelo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hengelo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hengelo:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hengelo
Average Daily Rate (ADR) Airbnb Trends in Hengelo (2025)
Effective short term rental pricing strategy in Hengelo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hengelo typically peaks in November and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $215+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $144 or more.
- Typical properties (Median) charge around $109 per night.
- Entry-level properties (Bottom 25%) earn around $79 per night.
Average Daily Rate (ADR) Trend by Month in Hengelo
Get Live Hengelo Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Hengelo (2025)
Peak Season (July, May, September)
- Revenue averages $2,304 per month
- Occupancy rates average 51.3%
- Daily rates average $130
Shoulder Season
- Revenue averages $1,650 per month
- Occupancy maintains around 39.8%
- Daily rates hold near $137
Low Season (January, February, March)
- Revenue drops to average $1,110 per month
- Occupancy decreases to average 36.8%
- Daily rates adjust to average $146
Seasonality Insights for Hengelo
- The Airbnb seasonality in Hengelo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hengelo's highest earning potential, with monthly revenues capable of climbing to $2,800, occupancy reaching a high of 55.4%, and ADRs peaking at $153.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $901, occupancy could drop to 29.4%, and ADRs may adjust down to $129.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hengelo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hengelo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hengelo (2025)
Exploring the top neighborhoods for short-term rentals in Hengelo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The heart of Hengelo with vibrant street life, shops, and restaurants. Ideal for tourists wanting to explore the city’s culture and amenities. | Hengelo City Hall, Museum Hengelo, De Bondszaal, Pillows Luxury Boutique Hotel |
| Molenbeek | A picturesque neighborhood with cycling routes and parks. Great for families and outdoor lovers looking for a peaceful stay. | Molenbeek Park, Local cycling trails, Nearby nature reserves |
| Hengelo West | A residential area with easy access to public transport and local shops, making it convenient for business travelers and families. | Train station, Local shops and cafes, Parks and recreation areas |
| Zuidbroek | A suburban area with a mix of residential and commercial spaces. Appeals to visitors looking for a quieter experience close to essential amenities. | Shopping centers, Parks, Local eateries |
| Old Hengelo | Quaint streets with historic architecture and a local feel. Perfect for those wanting to experience traditional Dutch culture. | Historic buildings, Local markets, Cafes |
| Glanerbrug | A border area close to Germany, presenting unique cultural experiences. Attracts tourists interested in cross-border tourism. | Glanerbrug shopping area, Cultural experiences, Rural landscapes |
| Weghorst | A peaceful neighborhood known for its gardens and green spaces. Ideal for visitors seeking tranquility away from the bustling city. | Community gardens, Walkways, Local parks |
| Twekje | A serene neighborhood with family-friendly amenities. Appeals to tourists and families looking for a relaxing stay with local comforts. | Playgrounds, Family-owned restaurants, Nearby schools |
Understanding Airbnb License Requirements & STR Laws in Hengelo (2025)
While Hengelo, Overijssel, Netherlands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hengelo to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hengelo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hengelobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
11 pers. apartment on 2 floors
Entire Place • 5 bedrooms
5 person apartment with 3 bedrooms and living room
Entire Place • 3 bedrooms
Nr 37 Chalet directly on the waterfront
Entire Place • 2 bedrooms
Building16
Private Room • N/A
Nr 64 Chalet directly on the waterfront
Entire Place • 1 bedroom
Het Vosje
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hengelo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hengelo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marcel En Elise | 8 | $156,019 | 189 | 4.29/5.0 |
| Mireille | 2 | $45,285 | 92 | 4.79/5.0 |
| Frank & Elsbeth | 2 | $33,181 | 503 | 4.64/5.0 |
| Monique | 1 | $22,999 | 48 | 4.90/5.0 |
| Kim | 1 | $17,799 | 3 | 5.00/5.0 |
| Gerben En Bart | 1 | $17,623 | 85 | 4.88/5.0 |
| Jet | 1 | $17,115 | 126 | 4.89/5.0 |
| Sjoerd | 1 | $15,464 | 40 | 4.80/5.0 |
| Hippisch | 1 | $12,433 | 30 | 4.83/5.0 |
| Carin | 1 | $7,529 | 107 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hengelo.
Dive Deeper: Advanced Hengelo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hengelo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHengelo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hengelo
- The Hengelo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.4% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hengelo, Apartment/Condo properties are the most common (45.5%), reflecting the local real estate landscape.
- Houses represent a significant 40.9% portion, catering likely to families or larger groups.
- The presence of 9.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.5%) offer potential for unique stay experiences.
Hengelo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hengelo
- The dominant room capacity in Hengelo is 1 bedroom listings, making up 54.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.1% of the active Airbnb listings in Hengelo, indicating a high concentration in these sizes.
- With over half the market (54.5%) consisting of studios or 1-bedroom units, Hengelo is particularly well-suited for individuals or couples.
Hengelo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hengelo
- The most common guest capacity trend in Hengelo vacation rentals is listings accommodating 2 guests (45.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Hengelo STR market, accounting for 68.2% of listings.
- A significant 45.5% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Hengelo.
- Listings for large groups (6+ guests) are relatively rare (4.5%), potentially indicating an opportunity for hosts targeting this segment in Hengelo.
- On average, properties in Hengelo are equipped to host 2.7 guests.
Hengelo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hengelo
- The most common availability pattern in Hengelo falls within the 91-180 days range, representing 36.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Hengelo (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hengelo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
63.6% of total
2 Nights
5 listings
22.7% of total
4-6 Nights
1 listings
4.5% of total
7-29 Nights
1 listings
4.5% of total
30+ Nights
1 listings
4.5% of total
Key Insights
- The most prevalent minimum stay requirement in Hengelo is 1 Night, adopted by 63.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.3%) of the Hengelo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 63.6% of Hengelo hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hengelo.
Hengelo Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
20% of total
Moderate
5 listings
25% of total
Firm
7 listings
35% of total
Strict
4 listings
20% of total
Cancellation Policy Insights for Hengelo
- The prevailing Airbnb cancellation policy trend in Hengelo is Firm, used by 35% of listings.
- A majority (55.0%) of hosts in Hengelo utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35% market standard in Hengelo.
- Regularly review your cancellation policy against competitors and market demand shifts in Hengelo.
Hengelo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hengelo
- The overall average booking lead time for vacation rentals in Hengelo is 37 days.
- Guests book furthest in advance for stays during June (average 55 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (50 days avg.) sees the longest lead times, while Spring (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Hengelo.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Hengelo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hengelo (2025)
Amenity Prevalence
Amenity Insights for Hengelo
- Essential amenities in Hengelo that guests expect include: Heating, Hot water, Wifi, Refrigerator, Essentials, Bed linens, Smoke alarm, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hengelo: Heating, Hot water, Wifi, Refrigerator, Essentials, Bed linens, Smoke alarm, Dishes and silverware.
- Prioritize adding missing essentials: Refrigerator, Essentials, Bed linens, Smoke alarm, Dishes and silverware.
- Consider adding popular differentiators like Coffee maker or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hengelo to stay competitive.
Hengelo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hengelo
- The typical guest profile for Airbnb in Hengelo consists of a mix of domestic (42%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 42.0% of guests.
- Key international markets include Netherlands (42%) and Germany (25.5%).
- Top languages spoken are English (39.3%) followed by German (22.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hengelo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Baarlo | 18 | $5,602 | $313.73 | 60% |
| Rijs | 27 | $3,772 | $356.97 | 45% |
| Kerkdriel | 25 | $3,607 | $323.16 | 40% |
| Kortenhoef | 15 | $3,495 | $255.48 | 53% |
| Heusden-Zolder | 14 | $3,392 | $290.06 | 44% |
| Muiden | 29 | $3,226 | $291.72 | 48% |
| Haaren | 11 | $3,125 | $266.89 | 49% |
| Vierhouten | 15 | $3,026 | $196.88 | 52% |
| Bant | 10 | $2,983 | $538.44 | 25% |
| Uitdam | 34 | $2,907 | $425.90 | 30% |