Den Ham Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Overijssel, Netherlands
Is Airbnb profitable in Den Ham in 2025? Explore comprehensive Airbnb analytics for Den Ham, Overijssel, Netherlands to uncover income potential. This 2025 STR market report for Den Ham, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 36 active listings.
Whether you're considering an Airbnb investment in Den Ham, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Den Ham Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Den Ham Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Den Ham (2025)
Understanding the monthly revenue variations for Airbnb listings in Den Ham is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Den Ham is typically December, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Den Ham across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,285+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,289 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,114 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,048, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Den Ham
Den Ham Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Den Ham STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Den Ham:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Den Ham
Average Daily Rate (ADR) Airbnb Trends in Den Ham (2025)
Effective short term rental pricing strategy in Den Ham involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Den Ham typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $300+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $245 or more.
- Typical properties (Median) charge around $174 per night.
- Entry-level properties (Bottom 25%) earn around $119 per night.
Average Daily Rate (ADR) Trend by Month in Den Ham
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Airbnb Seasonality Analysis & Trends in Den Ham (2025)
Peak Season (December, August, May)
- Revenue averages $3,394 per month
- Occupancy rates average 47.9%
- Daily rates average $215
Shoulder Season
- Revenue averages $2,441 per month
- Occupancy maintains around 37.3%
- Daily rates hold near $204
Low Season (January, February, September)
- Revenue drops to average $1,988 per month
- Occupancy decreases to average 34.9%
- Daily rates adjust to average $211
Seasonality Insights for Den Ham
- The Airbnb seasonality in Den Ham shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Den Ham's highest earning potential, with monthly revenues capable of climbing to $3,752, occupancy reaching a high of 60.8%, and ADRs peaking at $239.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,972, occupancy could drop to 22.8%, and ADRs may adjust down to $191.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Den Ham.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Den Ham seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Den Ham (2025)
Exploring the top neighborhoods for short-term rentals in Den Ham? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Den Ham Center | The heart of Den Ham, offering proximity to local shops, cafes, and cultural sites. Ideal for tourists looking to experience local life and community events. | Local Shops, Cafes, Den Ham Church, Cultural Events, Central Park |
| Ommen | Nearby town known for its beautiful nature and outdoor activities. A great option for nature lovers and families seeking a relaxing getaway with activities. | Stadspark Ommen, River Vecht, Cycle routes, Walking trails, Ommen's historic city center |
| Twenterand | A surrounding municipality that includes charming villages and scenic landscapes. Attracts visitors interested in rural experiences and quiet retreats. | Nature Reserves, Scenic Cycling Routes, Local Festivals, Historic Villages |
| Sallandse Heuvelrug National Park | A national park with stunning landscapes and hiking opportunities, appealing to outdoor enthusiasts visiting the region. | Hiking Trails, Scenic Views, Nature Discoveries |
| Hardenberg | A nearby town with a vibrant cultural scene and good shopping, suitable for those looking for urban conveniences in a quieter setting. | Cultural Events, Shopping Areas, Historical Sites |
| Bovenkerk | A quaint village nearby known for its beautiful countryside, ideal for those seeking a peaceful retreat in a picturesque setting. | Countryside Views, Quiet Parks, Local Cuisine |
| Vechtdal Region | A region famous for its picturesque river valleys and charming towns, perfect for vacationers wanting a relaxing natural environment. | River Vechte, Biking Paths, Charming Towns, Local Festivals |
| Deventer | An historic city nearby with rich heritage and vibrant city life. Attracts visitors looking for culture and nightlife, as well as history enthusiasts. | Historical Center, Museums, Shops and Cafes, Events and Festivals |
Understanding Airbnb License Requirements & STR Laws in Den Ham (2025)
While Den Ham, Overijssel, Netherlands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Den Ham to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Den Ham (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Den Hambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cozy home in Den Ham with kitchen
Entire Place • 3 bedrooms
Amazing home in Den Ham with sauna
Entire Place • 4 bedrooms
Beautiful home in Den Ham with kitchen
Entire Place • 4 bedrooms
4 bedroom gorgeous home in Den Ham
Entire Place • 4 bedrooms
Romantic Apartment Private Hottub Sauna Gamesrm
Entire Place • 2 bedrooms
Quite, Cozy and Convenient Vacation Bungalow (11)
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Den Ham (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Den Ham based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Danny | 7 | $168,748 | 344 | 4.39/5.0 |
| Novasol | 2 | $97,228 | 11 | 3.98/5.0 |
| Novasol | 1 | $76,631 | 4 | 4.75/5.0 |
| Vakantiewoningen Twente | 3 | $57,190 | 32 | 4.65/5.0 |
| Fronnie | 2 | $47,068 | 19 | 2.48/5.0 |
| Silvia | 2 | $38,967 | 485 | 4.78/5.0 |
| Novasol | 1 | $37,970 | 7 | 3.86/5.0 |
| Novasol | 3 | $32,232 | 19 | 3.98/5.0 |
| Annet | 2 | $31,594 | 7 | 5.00/5.0 |
| Tess - BELVILLA | 1 | $23,011 | 19 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Den Ham.
Dive Deeper: Advanced Den Ham STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Den Ham. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDen Ham Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Den Ham
- The Den Ham Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.7% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Den Ham, House properties are the most common (72.2%), reflecting the local real estate landscape.
- Houses represent a significant 72.2% portion, catering likely to families or larger groups.
- The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 2.8%) offer potential for unique stay experiences.
Den Ham Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Den Ham
- The dominant room capacity in Den Ham is 3 bedrooms listings, making up 27.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 47.2% of the active Airbnb listings in Den Ham, indicating a high concentration in these sizes.
- A significant 63.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Den Ham.
Den Ham Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Den Ham
- The most common guest capacity trend in Den Ham vacation rentals is listings accommodating 8+ guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Den Ham STR market, accounting for 61.1% of listings.
- 63.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Den Ham.
- On average, properties in Den Ham are equipped to host 5.7 guests.
Den Ham Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Den Ham
- The most common availability pattern in Den Ham falls within the 181-270 days range, representing 44.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Den Ham (41.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Den Ham Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
33.3% of total
2 Nights
13 listings
39.4% of total
3 Nights
2 listings
6.1% of total
4-6 Nights
2 listings
6.1% of total
30+ Nights
5 listings
15.2% of total
Key Insights
- The most prevalent minimum stay requirement in Den Ham is 2 Nights, adopted by 39.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.7%) of the Den Ham Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.2%) caters to monthly stays (30+ nights) in Den Ham, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.4% of Den Ham hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Den Ham.
Den Ham Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
9 listings
28.1% of total
Flexible
9 listings
28.1% of total
Moderate
3 listings
9.4% of total
Firm
3 listings
9.4% of total
Strict
8 listings
25% of total
Cancellation Policy Insights for Den Ham
- The prevailing Airbnb cancellation policy trend in Den Ham is Super Strict 60 Days, used by 28.1% of listings.
- There's a relatively balanced mix between guest-friendly (37.5%) and stricter (34.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 60 Days policy to align with the 28.1% market standard in Den Ham.
- Regularly review your cancellation policy against competitors and market demand shifts in Den Ham.
Den Ham STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Den Ham
- The overall average booking lead time for vacation rentals in Den Ham is 71 days.
- Guests book furthest in advance for stays during June (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 51 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (81 days avg.) sees the longest lead times, while Fall (65 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Den Ham.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Den Ham averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Den Ham (2025)
Amenity Prevalence
Amenity Insights for Den Ham
- Essential amenities in Den Ham that guests expect include: Wifi, Heating, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Private entrance, Coffee maker, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Den Ham: Wifi, Heating, TV, Kitchen.
- Prioritize adding missing essentials: TV, Kitchen.
- Consider adding popular differentiators like Private entrance or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Den Ham to stay competitive.
Den Ham Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Den Ham
- The typical guest profile for Airbnb in Den Ham consists of a mix of domestic (63%) and international guests, often arriving from nearby Amsterdam, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 63.2% of guests.
- Key international markets include Netherlands (63.2%) and Germany (22.2%).
- Top languages spoken are English (33.9%) followed by German (23.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Amsterdam and Utrecht.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Den Ham Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Baarlo | 18 | $5,602 | $313.73 | 60% |
| Rijs | 27 | $3,772 | $356.97 | 45% |
| Kerkdriel | 25 | $3,607 | $323.16 | 40% |
| Kortenhoef | 15 | $3,495 | $255.48 | 53% |
| Heusden-Zolder | 14 | $3,392 | $290.06 | 44% |
| Muiden | 29 | $3,226 | $291.72 | 48% |
| Haaren | 11 | $3,125 | $266.89 | 49% |
| Vierhouten | 15 | $3,026 | $196.88 | 52% |
| Bant | 10 | $2,983 | $538.44 | 25% |
| Uitdam | 34 | $2,907 | $425.90 | 30% |