Zaandam Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Holland, Netherlands
Is Airbnb profitable in Zaandam in 2025? Explore comprehensive Airbnb analytics for Zaandam, North Holland, Netherlands to uncover income potential. This 2025 STR market report for Zaandam, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 96 active listings.
Whether you're considering an Airbnb investment in Zaandam, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Zaandam Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Zaandam Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Zaandam (2025)
Understanding the monthly revenue variations for Airbnb listings in Zaandam is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Zaandam is typically April, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Zaandam across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,275+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,247 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,249 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,368, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Zaandam
Zaandam Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Zaandam STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Zaandam:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 58%.
- Entry-level properties (Bottom 25%) average 37% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Zaandam
Average Daily Rate (ADR) Airbnb Trends in Zaandam (2025)
Effective short term rental pricing strategy in Zaandam involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Zaandam typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $263+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $197 or more.
- Typical properties (Median) charge around $129 per night.
- Entry-level properties (Bottom 25%) earn around $94 per night.
Average Daily Rate (ADR) Trend by Month in Zaandam
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Airbnb Seasonality Analysis & Trends in Zaandam (2025)
Peak Season (April, July, May)
- Revenue averages $3,619 per month
- Occupancy rates average 69.4%
- Daily rates average $155
Shoulder Season
- Revenue averages $2,811 per month
- Occupancy maintains around 56.9%
- Daily rates hold near $155
Low Season (January, February, March)
- Revenue drops to average $1,538 per month
- Occupancy decreases to average 40.8%
- Daily rates adjust to average $149
Seasonality Insights for Zaandam
- The Airbnb seasonality in Zaandam shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Zaandam's highest earning potential, with monthly revenues capable of climbing to $3,784, occupancy reaching a high of 75.1%, and ADRs peaking at $159.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,395, occupancy could drop to 34.4%, and ADRs may adjust down to $148.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Zaandam.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Zaandam seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Zaandam (2025)
Exploring the top neighborhoods for short-term rentals in Zaandam? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Zaandam Centrum | The vibrant heart of Zaandam, featuring a mix of modern amenities and historical charm. Ideal for tourists looking to explore local culture, shops, and eateries. | Czaar Peterhuisje, Zaanse Schans, Museum of the Zaan District, The Tsar Peter House, De Zaansche Mills |
| Zaanse Schans | A historic windmill village popular with tourists, showcasing traditional Dutch culture. Great for visitors interested in history and photography. | Windmills, Traditional Dutch houses, Zaanse Crafts, Cheese Factory, The Zaan River |
| Westerwatering | A growing residential neighborhood with easy access to Zaandam's amenities. Attractive for families and longer term stays. | Green spaces, Local parks, Community centers, Schools and shops |
| Krooswijk | A quiet suburban area known for its friendly atmosphere and local feel. Suitable for guests looking for a peaceful retreat while still close to the city. | Urban parks, Local cafes, Quiet streets, Community events |
| Burgemeester Kastein | Residential area with a mix of tourist attractions nearby. Good for families and those wanting to enjoy local life in Zaandam. | Shopping centers, Local restaurants, Children's playgrounds, Public transportation access |
| Zaandijk | Charming area next to Zaandam, known for its historical buildings and scenic views along the Zaan river. Great for a unique cultural experience. | Zaanse Schans, Historic buildings, Scenic walking trails, Local dining spots |
| Hemmes | A peaceful neighborhood with a strong community vibe. Perfect for guests looking to explore the quiet side of Zaandam. | Local parks, Family-friendly amenities, Nature trails, Local markets |
| Oostzaan | A quaint village just outside Zaandam, offers a more rural setting while remaining accessible to the city. Ideal for stays that seek tranquility away from urban hustle. | Countryside views, Cycling routes, Traditional Dutch farms, Local family-owned businesses |
Understanding Airbnb License Requirements & STR Laws in Zaandam (2025)
Yes, Zaandam, North Holland, Netherlands enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Zaandam to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 81% licensed listings)
Top Performing Airbnb Properties in Zaandam (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Zaandambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
17 minutes from Amsterdam !
Entire Place • 4 bedrooms
Sunny houseboat near Amsterdam centre!
Entire Place • 2 bedrooms
TOWN HOUSE, 12 MIN. TO CITY CENTRE
Entire Place • 4 bedrooms
Old wooden Zaan house near Amsterdam
Entire Place • 3 bedrooms
Charming 1905 Fully Renovated Zaans Townhouse
Entire Place • 2 bedrooms
Cozy villa for families 15 min to Amsterdam
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Zaandam (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Zaandam based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gino | 5 | $178,897 | 280 | 4.42/5.0 |
| Zaan Hotel | 5 | $136,880 | 790 | 4.70/5.0 |
| Geraldine Nathalie | 1 | $116,159 | 37 | 4.59/5.0 |
| Anouk | 1 | $104,778 | 127 | 4.89/5.0 |
| Aniza | 4 | $88,317 | 528 | 4.70/5.0 |
| Pelle | 1 | $84,007 | 151 | 4.84/5.0 |
| Ana Mer | 2 | $82,872 | 24 | 5.00/5.0 |
| Suzanne | 1 | $76,624 | 53 | 4.72/5.0 |
| Rob | 2 | $66,069 | 188 | 4.80/5.0 |
| Thomas | 3 | $65,741 | 108 | 4.31/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Zaandam.
Dive Deeper: Advanced Zaandam STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Zaandam. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsZaandam Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Zaandam
- The Zaandam Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 58.3% of the 96 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 41.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Zaandam, House properties are the most common (55.2%), reflecting the local real estate landscape.
- Houses represent a significant 55.2% portion, catering likely to families or larger groups.
- The presence of 15.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 5.2%) offer potential for unique stay experiences.
Zaandam Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Zaandam
- The dominant room capacity in Zaandam is 1 bedroom listings, making up 46.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.6% of the active Airbnb listings in Zaandam, indicating a high concentration in these sizes.
Zaandam Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Zaandam
- The most common guest capacity trend in Zaandam vacation rentals is listings accommodating 4 guests (31.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Zaandam STR market, accounting for 61.5% of listings.
- Listings for large groups (6+ guests) are relatively rare (4.1%), potentially indicating an opportunity for hosts targeting this segment in Zaandam.
- On average, properties in Zaandam are equipped to host 2.5 guests.
Zaandam Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Zaandam
- The most common availability pattern in Zaandam falls within the 91-180 days range, representing 33.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 51.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Zaandam (32.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 50.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Zaandam Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
22.1% of total
2 Nights
33 listings
38.4% of total
3 Nights
9 listings
10.5% of total
4-6 Nights
9 listings
10.5% of total
7-29 Nights
1 listings
1.2% of total
30+ Nights
15 listings
17.4% of total
Key Insights
- The most prevalent minimum stay requirement in Zaandam is 2 Nights, adopted by 38.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.5%) of the Zaandam Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.4%) caters to monthly stays (30+ nights) in Zaandam, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.4% of Zaandam hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Zaandam.
Zaandam Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
29 listings
34.9% of total
Moderate
21 listings
25.3% of total
Firm
9 listings
10.8% of total
Strict
24 listings
28.9% of total
Cancellation Policy Insights for Zaandam
- The prevailing Airbnb cancellation policy trend in Zaandam is Flexible, used by 34.9% of listings.
- There's a relatively balanced mix between guest-friendly (60.2%) and stricter (39.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 34.9% market standard in Zaandam.
- Regularly review your cancellation policy against competitors and market demand shifts in Zaandam.
Zaandam STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Zaandam
- The overall average booking lead time for vacation rentals in Zaandam is 62 days.
- Guests book furthest in advance for stays during July (average 103 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (87 days avg.) sees the longest lead times, while Winter (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Zaandam.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these Zaandam averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Zaandam (2025)
Amenity Prevalence
Amenity Insights for Zaandam
- Essential amenities in Zaandam that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Zaandam: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Smoke alarm or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Zaandam to stay competitive.
Zaandam Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Zaandam
- The typical guest profile for Airbnb in Zaandam consists of predominantly international visitors (97%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 3.3% of guests.
- Key international markets include Germany (15.6%) and United Kingdom (15.2%).
- Top languages spoken are English (45.4%) followed by German (10.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Zaandam Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kockengen | 12 | $7,560 | $396.31 | 61% |
| Bentveld | 13 | $4,798 | $443.61 | 54% |
| Halfweg | 17 | $4,307 | $231.13 | 55% |
| Aerdenhout | 17 | $4,288 | $694.02 | 53% |
| Merksplas | 10 | $3,885 | $256.59 | 44% |
| Oud Ade | 17 | $3,779 | $277.47 | 51% |
| Rijs | 27 | $3,772 | $356.97 | 45% |
| Zwanenburg | 24 | $3,720 | $240.77 | 66% |
| Kerkdriel | 25 | $3,607 | $323.16 | 40% |
| Brecht | 10 | $3,531 | $251.70 | 54% |