Wijk aan Zee Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Holland, Netherlands
Is Airbnb profitable in Wijk aan Zee in 2025? Explore comprehensive Airbnb analytics for Wijk aan Zee, North Holland, Netherlands to uncover income potential. This 2025 STR market report for Wijk aan Zee, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 52 active listings.
Whether you're considering an Airbnb investment in Wijk aan Zee, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wijk aan Zee Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wijk aan Zee Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wijk aan Zee (2025)
Understanding the monthly revenue variations for Airbnb listings in Wijk aan Zee is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wijk aan Zee is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wijk aan Zee across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,112+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,052 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,164 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,416, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wijk aan Zee
Wijk aan Zee Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wijk aan Zee STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wijk aan Zee:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wijk aan Zee
Average Daily Rate (ADR) Airbnb Trends in Wijk aan Zee (2025)
Effective short term rental pricing strategy in Wijk aan Zee involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wijk aan Zee typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $234+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $179 or more.
- Typical properties (Median) charge around $124 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Wijk aan Zee
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Airbnb Seasonality Analysis & Trends in Wijk aan Zee (2025)
Peak Season (August, July, April)
- Revenue averages $3,663 per month
- Occupancy rates average 72.4%
- Daily rates average $146
Shoulder Season
- Revenue averages $2,378 per month
- Occupancy maintains around 51.9%
- Daily rates hold near $146
Low Season (February, March, November)
- Revenue drops to average $1,297 per month
- Occupancy decreases to average 36.5%
- Daily rates adjust to average $149
Seasonality Insights for Wijk aan Zee
- The Airbnb seasonality in Wijk aan Zee shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wijk aan Zee's highest earning potential, with monthly revenues capable of climbing to $3,969, occupancy reaching a high of 79.7%, and ADRs peaking at $152.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,129, occupancy could drop to 31.7%, and ADRs may adjust down to $141.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wijk aan Zee.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wijk aan Zee seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wijk aan Zee (2025)
Exploring the top neighborhoods for short-term rentals in Wijk aan Zee? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Wijk aan Zee Beach | A beautiful sandy beach area perfect for relaxing and water activities. Attracts tourists looking for sun and sea closer to nature. | Wijk aan Zee Beach, Wijk aan Zee Strandpaviljoen, North Sea, Dunes of National Park Zuid-Kennemerland, Watersports opportunities |
| Village Center | The charming center of Wijk aan Zee offers local shops, cafes, and restaurants, perfect for guests looking to experience local culture. | Local shops and boutiques, Cozy restaurants, Cultural sites, Community events, Cycling routes |
| Nearby Nature Reserves | Wijk aan Zee is close to beautiful nature reserves ideal for hiking and nature enthusiasts. | National Park Zuid-Kennemerland, De Horch, Nature walks, Bird watching, Scenic viewpoints |
| Cultural Landmarks | A region rich in cultural heritage and history, appealing to guests interested in local history and architecture. | Church of Wijk aan Zee, Cultural festivals, Historical buildings, Art exhibitions, Local museums |
| Zandvoort | Close to popular Zandvoort, which is known for its lively beach scene and events, appealing to a broader tourist base. | Zandvoort Beach, Circuit Park Zandvoort, Zandvoort Village, Beach clubs, Events and festivals |
| Amsterdam Convenience | Wijk aan Zee offers a quieter alternative to Amsterdam while still being accessible to the city for tourists visiting the capital. | Quick train access to Amsterdam, Day trips to Amsterdam, Local tranquility, Ample cycling paths, Cafes and local cuisine |
| Art & Culture Scene | Host events or guests interested in the artistic and cultural offerings in and around Wijk aan Zee. | Local art galleries, Cultural workshops, Artist residencies, Live music events, En plein air exhibitions |
| Cycling Trails | Known for scenic cycling routes, attracting active tourists and families looking for outdoor activities. | Popular cycling routes, Bicycle rentals, Scenic views, Family-friendly paths, Cycling events |
Understanding Airbnb License Requirements & STR Laws in Wijk aan Zee (2025)
While Wijk aan Zee, North Holland, Netherlands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wijk aan Zee to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Wijk aan Zee (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wijk aan Zeebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Wijkiki Beach House a cozy family home
Entire Place • 2 bedrooms
Surf House Karibu Wijk aan Zee
Entire Place • 3 bedrooms
Seaside Cottage & Surf Retreat
Entire Place • 2 bedrooms
Vacation home La Viola close to the beach 4 pers
Entire Place • 2 bedrooms
Bungalow The Sun
Entire Place • 2 bedrooms
Family house near the beach
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wijk aan Zee (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wijk aan Zee based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rental Valley | 1 | $80,585 | 275 | 4.59/5.0 |
| Marriët | 2 | $74,884 | 140 | 4.89/5.0 |
| Roy | 4 | $62,064 | 56 | 4.41/5.0 |
| Miranda | 2 | $53,335 | 204 | 4.83/5.0 |
| Surf House Karibu | 1 | $51,259 | 39 | 4.95/5.0 |
| Philip | 1 | $50,532 | 9 | 4.89/5.0 |
| Sharon | 3 | $49,957 | 140 | 4.81/5.0 |
| Lia | 3 | $42,088 | 115 | 4.72/5.0 |
| Fenne | 1 | $36,853 | 123 | 4.73/5.0 |
| Jan | 1 | $35,926 | 162 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wijk aan Zee.
Dive Deeper: Advanced Wijk aan Zee STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wijk aan Zee. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWijk aan Zee Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wijk aan Zee
- The Wijk aan Zee Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.1% of the 52 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wijk aan Zee, House properties are the most common (57.7%), reflecting the local real estate landscape.
- Houses represent a significant 57.7% portion, catering likely to families or larger groups.
- The presence of 15.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 3.8%) offer potential for unique stay experiences.
Wijk aan Zee Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wijk aan Zee
- The dominant room capacity in Wijk aan Zee is 1 bedroom listings, making up 48.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 84.6% of the active Airbnb listings in Wijk aan Zee, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (9.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Wijk aan Zee.
Wijk aan Zee Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wijk aan Zee
- The most common guest capacity trend in Wijk aan Zee vacation rentals is listings accommodating 2 guests (38.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Wijk aan Zee STR market, accounting for 75.0% of listings.
- 11.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wijk aan Zee.
- On average, properties in Wijk aan Zee are equipped to host 3.5 guests.
Wijk aan Zee Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wijk aan Zee
- The most common availability pattern in Wijk aan Zee falls within the 91-180 days range, representing 38.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 57.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Wijk aan Zee (38.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wijk aan Zee Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
3.9% of total
2 Nights
14 listings
27.5% of total
3 Nights
17 listings
33.3% of total
4-6 Nights
6 listings
11.8% of total
7-29 Nights
7 listings
13.7% of total
30+ Nights
5 listings
9.8% of total
Key Insights
- The most prevalent minimum stay requirement in Wijk aan Zee is 3 Nights, adopted by 33.3% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 33.3% of Wijk aan Zee hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wijk aan Zee.
Wijk aan Zee Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
3.9% of total
Moderate
21 listings
41.2% of total
Firm
11 listings
21.6% of total
Strict
17 listings
33.3% of total
Cancellation Policy Insights for Wijk aan Zee
- The prevailing Airbnb cancellation policy trend in Wijk aan Zee is Moderate, used by 41.2% of listings.
- A majority (54.9%) of hosts in Wijk aan Zee utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.2% market standard in Wijk aan Zee.
- With 33.3% using Strict terms, this is a viable option in Wijk aan Zee, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Wijk aan Zee.
Wijk aan Zee STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wijk aan Zee
- The overall average booking lead time for vacation rentals in Wijk aan Zee is 77 days.
- Guests book furthest in advance for stays during July (average 125 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 52 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (103 days avg.) sees the longest lead times, while Fall (65 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (77 days) as a baseline for your pricing and availability strategy in Wijk aan Zee.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 125 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 103 days) to capture early planners.
- Monitor your own booking lead times against these Wijk aan Zee averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wijk aan Zee (2025)
Amenity Prevalence
Amenity Insights for Wijk aan Zee
- Essential amenities in Wijk aan Zee that guests expect include: Heating, Dishes and silverware, Hot water, Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Smoke alarm, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wijk aan Zee: Heating, Dishes and silverware, Hot water, Kitchen, Wifi.
- Prioritize adding missing essentials: Dishes and silverware, Hot water, Kitchen, Wifi.
- Consider adding popular differentiators like Coffee maker or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wijk aan Zee to stay competitive.
Wijk aan Zee Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wijk aan Zee
- The typical guest profile for Airbnb in Wijk aan Zee consists of predominantly international visitors (91%), with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 9.3% of guests.
- Key international markets include Germany (68.3%) and Netherlands (9.3%).
- Top languages spoken are English (39.4%) followed by German (33.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Netherlands.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wijk aan Zee Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kockengen | 12 | $7,560 | $396.31 | 61% |
| Bentveld | 13 | $4,798 | $443.61 | 54% |
| Halfweg | 17 | $4,307 | $231.13 | 55% |
| Aerdenhout | 17 | $4,288 | $694.02 | 53% |
| Merksplas | 10 | $3,885 | $256.59 | 44% |
| Oud Ade | 17 | $3,779 | $277.47 | 51% |
| Rijs | 27 | $3,772 | $356.97 | 45% |
| Zwanenburg | 24 | $3,720 | $240.77 | 66% |
| Kerkdriel | 25 | $3,607 | $323.16 | 40% |
| Brecht | 10 | $3,531 | $251.70 | 54% |