Hoorn Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Holland, Netherlands
Is Airbnb profitable in Hoorn in 2025? Explore comprehensive Airbnb analytics for Hoorn, North Holland, Netherlands to uncover income potential. This 2025 STR market report for Hoorn, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 52 active listings.
Whether you're considering an Airbnb investment in Hoorn, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hoorn Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hoorn Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hoorn (2025)
Understanding the monthly revenue variations for Airbnb listings in Hoorn is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hoorn is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hoorn across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,362+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,076 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,283 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,237, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hoorn
Hoorn Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hoorn STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hoorn:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hoorn
Average Daily Rate (ADR) Airbnb Trends in Hoorn (2025)
Effective short term rental pricing strategy in Hoorn involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hoorn typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $261+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $199 or more.
- Typical properties (Median) charge around $127 per night.
- Entry-level properties (Bottom 25%) earn around $99 per night.
Average Daily Rate (ADR) Trend by Month in Hoorn
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Airbnb Seasonality Analysis & Trends in Hoorn (2025)
Peak Season (May, August, July)
- Revenue averages $3,455 per month
- Occupancy rates average 65.2%
- Daily rates average $158
Shoulder Season
- Revenue averages $2,474 per month
- Occupancy maintains around 49.8%
- Daily rates hold near $161
Low Season (January, February, March)
- Revenue drops to average $1,408 per month
- Occupancy decreases to average 35.6%
- Daily rates adjust to average $161
Seasonality Insights for Hoorn
- The Airbnb seasonality in Hoorn shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hoorn's highest earning potential, with monthly revenues capable of climbing to $3,481, occupancy reaching a high of 69.3%, and ADRs peaking at $169.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,223, occupancy could drop to 32.4%, and ADRs may adjust down to $156.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hoorn.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hoorn seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hoorn (2025)
Exploring the top neighborhoods for short-term rentals in Hoorn? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Hoorn | Charming historic district featuring 17th-century buildings and a picturesque waterfront. A perfect spot for tourists wanting to experience Hoorn's rich history and culture. | Westfries Museum, Port of Hoorn, Roode Steen, Café de Hoop, Oude Doelen, Hoornse Golfclub |
| Hoorn Waterfront | The vibrant waterfront area that boasts beautiful views, dining options, and picturesque walks along the IJsselmeer. Ideal for travelers seeking relaxation and leisure activities. | IJsselmeer Lake, Marker Museum, De Venhoek, Watertoren, Stoomtram Hoorn-Medemblik |
| Veenhoop | A lovely residential neighborhood known for its greenery and close-knit community feel. Attracts family visitors and those looking for a quieter stay still close to the city center. | Vondelpark, Local parks, Amsterdam Forest, Quiet streets |
| Zuid-West Hoorn | A growing area featuring modern amenities and good public transport links. Convenient for business travelers and families visiting the area. | Business parks, Nearby shopping areas, Fast food outlets, Transport links |
| Zuyderzee Street Area | Lively street area with various shops, cafes, and entertainment options. Great for tourists looking to immerse themselves in local life. | Local eateries, Shopping spots, Cultural events, Street performances |
| Klein Hout | A serene neighborhood close to the park and nature, ideal for nature lovers and those seeking peace while still being within reach of the urban center. | Parks, Nature trails, Bird watching, Community gardens |
| De Nieuwe Haven | A revitalized harbor area that has become trendy, attracting visitors with its unique bars and a vibrant atmosphere, perfect for nightlife. | Harborwalk, Waterfront dining, Live music venues, Art installations |
| Hoorn Train Station District | Strategic area around Hoorn's train station, advantageous for those who need quick transport to Amsterdam or other cities, ideal for business travelers. | Train connections, Bus transport, Nearby cafes, Quick access to Amsterdam |
Understanding Airbnb License Requirements & STR Laws in Hoorn (2025)
While Hoorn, North Holland, Netherlands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hoorn to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hoorn (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hoornbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Family house near Amsterdam
Entire Place • 5 bedrooms
Spacious home in the center/port with parking!
Entire Place • 1 bedroom
Villa Verde, an ideal family accommodation
Entire Place • 3 bedrooms
Luxury apartment heart of downtown
Entire Place • 2 bedrooms
Cottage on the quay
Entire Place • 1 bedroom
Big family villa at canal in Hoorn
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hoorn (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hoorn based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Chandora | 1 | $100,821 | 11 | 4.91/5.0 |
| Rebecca | 2 | $88,155 | 129 | 5.00/5.0 |
| Sofie | 1 | $40,541 | 62 | 4.81/5.0 |
| Jan | 1 | $39,684 | 29 | 4.93/5.0 |
| Juul | 1 | $39,164 | 28 | 5.00/5.0 |
| Martha | 1 | $35,216 | 90 | 4.72/5.0 |
| Pascal En Nico | 1 | $34,675 | 174 | 4.71/5.0 |
| Inge | 1 | $33,034 | 86 | 4.86/5.0 |
| Reina | 1 | $31,735 | 65 | 4.97/5.0 |
| Daniëlla | 1 | $31,455 | 51 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hoorn.
Dive Deeper: Advanced Hoorn STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hoorn. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHoorn Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hoorn
- The Hoorn Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.5% of the 52 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hoorn, House properties are the most common (57.7%), reflecting the local real estate landscape.
- Houses represent a significant 57.7% portion, catering likely to families or larger groups.
- The presence of 7.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.9%) offer potential for unique stay experiences.
Hoorn Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hoorn
- The dominant room capacity in Hoorn is 2 bedrooms listings, making up 34.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 65.4% of the active Airbnb listings in Hoorn, indicating a high concentration in these sizes.
Hoorn Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hoorn
- The most common guest capacity trend in Hoorn vacation rentals is listings accommodating 4 guests (30.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Hoorn STR market, accounting for 59.6% of listings.
- 17.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hoorn.
- On average, properties in Hoorn are equipped to host 3.5 guests.
Hoorn Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hoorn
- The most common availability pattern in Hoorn falls within the 271-366 days range, representing 34.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hoorn (28.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hoorn Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
15.2% of total
2 Nights
22 listings
47.8% of total
3 Nights
8 listings
17.4% of total
4-6 Nights
6 listings
13% of total
7-29 Nights
1 listings
2.2% of total
30+ Nights
2 listings
4.3% of total
Key Insights
- The most prevalent minimum stay requirement in Hoorn is 2 Nights, adopted by 47.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.0%) of the Hoorn Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.8% of Hoorn hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.2% currently do.
- A 2-night minimum appears standard (47.8%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hoorn.
Hoorn Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
2% of total
Flexible
13 listings
26% of total
Moderate
20 listings
40% of total
Firm
10 listings
20% of total
Strict
6 listings
12% of total
Cancellation Policy Insights for Hoorn
- The prevailing Airbnb cancellation policy trend in Hoorn is Moderate, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (66.0%) and stricter (32.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40% market standard in Hoorn.
- Using a Strict policy might deter some guests, as only 12% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Hoorn.
Hoorn STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hoorn
- The overall average booking lead time for vacation rentals in Hoorn is 78 days.
- Guests book furthest in advance for stays during June (average 126 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (102 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (78 days) as a baseline for your pricing and availability strategy in Hoorn.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 126 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 102 days) to capture early planners.
- Monitor your own booking lead times against these Hoorn averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hoorn (2025)
Amenity Prevalence
Amenity Insights for Hoorn
- Essential amenities in Hoorn that guests expect include: Wifi, Heating, Essentials, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hoorn: Wifi, Heating, Essentials, Smoke alarm.
- Prioritize adding missing essentials: Heating, Essentials, Smoke alarm.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hoorn to stay competitive.
Hoorn Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hoorn
- The typical guest profile for Airbnb in Hoorn consists of predominantly international visitors (83%), with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 17.2% of guests.
- Key international markets include Germany (28%) and Netherlands (17.2%).
- Top languages spoken are English (41.4%) followed by German (18%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Netherlands.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hoorn Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kockengen | 12 | $7,560 | $396.31 | 61% |
| Baarlo | 18 | $5,602 | $313.73 | 60% |
| Bentveld | 13 | $4,798 | $443.61 | 54% |
| Halfweg | 17 | $4,307 | $231.13 | 55% |
| Aerdenhout | 17 | $4,288 | $694.02 | 53% |
| Merksplas | 10 | $3,885 | $256.59 | 44% |
| Oud Ade | 17 | $3,779 | $277.47 | 51% |
| Rijs | 27 | $3,772 | $356.97 | 45% |
| Zwanenburg | 24 | $3,720 | $240.77 | 66% |
| Kerkdriel | 25 | $3,607 | $323.16 | 40% |