Heerhugowaard Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Holland, Netherlands

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Heerhugowaard in 2025? Explore comprehensive Airbnb analytics for Heerhugowaard, North Holland, Netherlands to uncover income potential. This 2025 STR market report for Heerhugowaard, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.

Whether you're considering an Airbnb investment in Heerhugowaard, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Heerhugowaard Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Heerhugowaard Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$179
The average rental revenue earned for an occupied room per day in Heerhugowaard.
Occupancy Rate(?)
54.9%
High demand. Good booking frequency.
Median Annual Revenue(?)
$32,908
Typical annual income for an Airbnb listing in Heerhugowaard. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-13.6%
Significant decrease (-13.6%) vs. last year.
Peak Revenue Month(?)
October
The month with the highest average earnings, indicating peak season in Heerhugowaard.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Heerhugowaard.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
18
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Heerhugowaard (2025)

Understanding the monthly revenue variations for Airbnb listings in Heerhugowaard is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Heerhugowaard is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Heerhugowaard across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,406+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,674 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,979 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $849, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Heerhugowaard

Heerhugowaard Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Heerhugowaard STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Heerhugowaard:

  • Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 52%.
  • Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Heerhugowaard

Average Daily Rate (ADR) Airbnb Trends in Heerhugowaard (2025)

Effective short term rental pricing strategy in Heerhugowaard involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Heerhugowaard typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $242+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $155 or more.
  • Typical properties (Median) charge around $107 per night.
  • Entry-level properties (Bottom 25%) earn around $62 per night.

Average Daily Rate (ADR) Trend by Month in Heerhugowaard

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Airbnb Seasonality Analysis & Trends in Heerhugowaard (2025)

Peak Season (October, August, July)
  • Revenue averages $4,321 per month
  • Occupancy rates average 65.5%
  • Daily rates average $152
Shoulder Season
  • Revenue averages $3,497 per month
  • Occupancy maintains around 53.7%
  • Daily rates hold near $151
Low Season (January, February, March)
  • Revenue drops to average $1,933 per month
  • Occupancy decreases to average 33.1%
  • Daily rates adjust to average $145

Seasonality Insights for Heerhugowaard

  • The Airbnb seasonality in Heerhugowaard shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Heerhugowaard's highest earning potential, with monthly revenues capable of climbing to $4,443, occupancy reaching a high of 69.5%, and ADRs peaking at $170.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,582, occupancy could drop to 30.8%, and ADRs may adjust down to $140.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Heerhugowaard.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Heerhugowaard seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Heerhugowaard (2025)

Exploring the top neighborhoods for short-term rentals in Heerhugowaard? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
City Center
Heerhugowaard's downtown features a mix of shops, restaurants, and cultural sites, making it attractive for both short-term stays and extended visits. It's well-connected to public transport, which is essential for travelers.
Shopping Mall 'Stadshart Heerhugowaard', Theater Heerhugowaard, Het Nieuwerdijk, Local cafes and restaurants
Herenweg
This residential area is known for its family-friendly atmosphere and proximity to parks, making it ideal for travelers with children seeking a peaceful getaway.
Parks and green spaces, Local markets, Family-friendly activities
Parkwijk
A green and quiet neighborhood offering access to recreational areas and close proximity to the city center, appealing to both leisure and business travelers.
Parks, Walking trails, Local cafes
De Draai
A newer residential area that is popular with families. Its modern amenities and safe environment attract tourists looking for a comfortable stay.
Modern residential architecture, Local schools and parks, Community centers
Zuidwijk
This area combines residential life with amenities such as shopping and dining, making it suitable for tourists who want a local experience.
Grocery stores, Local dining options, Community parks
Grootebroek
A nearby suburb offering a more tranquil setting while still being easily accessible to Heerhugowaard. Ideal for travelers looking to escape the hustle and bustle.
Scenic views of the countryside, Walking and cycling paths, Local festivals
Scharwoude
Known for its open spaces and farms, this area provides a unique experience for those looking to explore the rural side of North Holland.
Farmland, Local farms and markets, Nature trails
Bovenkarspel
A quaint village atmosphere just a short distance from Heerhugowaard, perfect for those looking to immerse themselves in Dutch culture while still being close to urban amenities.
Historic buildings, Local shops and cafes, Community events

Understanding Airbnb License Requirements & STR Laws in Heerhugowaard (2025)

While Heerhugowaard, North Holland, Netherlands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Heerhugowaard to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Heerhugowaard (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Heerhugowaardbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Beautiful villa with heated Pool and jacuzzi

Beautiful villa with heated Pool and jacuzzi

Entire Place • 5 bedrooms

$240,120
Revenue
65.0%
Occupancy
$925.28
Daily Rate
Wonderful stay in Luna Meerzicht

Wonderful stay in Luna Meerzicht

Entire Place • 6 bedrooms

$54,015
Revenue
61.8%
Occupancy
$235.57
Daily Rate
Bed and breakfast with sauna

Bed and breakfast with sauna

Entire Place • 1 bedroom

$52,581
Revenue
86.5%
Occupancy
$156.32
Daily Rate
"Luna Beach House " ( Park van Luna)

"Luna Beach House " ( Park van Luna)

Entire Place • 2 bedrooms

$38,879
Revenue
65.3%
Occupancy
$155.43
Daily Rate
Wonderful stay within walking distance of the station.

Wonderful stay within walking distance of the station.

Entire Place • 2 bedrooms

$29,356
Revenue
69.9%
Occupancy
$114.85
Daily Rate
HolidayHome Zonnestraal 9p Amsterdam and the beach

HolidayHome Zonnestraal 9p Amsterdam and the beach

Entire Place • 4 bedrooms

$27,565
Revenue
23.3%
Occupancy
$547.94
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Heerhugowaard (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Heerhugowaard based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Tim Golden Stay Com1$240,1201284.84/5.0
Herman1$54,0151804.81/5.0
Leonie1$52,5812264.92/5.0
Saskia1$38,8791794.95/5.0
Ron2$30,2641464.63/5.0
Maria1$29,356944.95/5.0
Suco & Ajsela1$27,565154.87/5.0
Maxime-B-Home With Us1$27,18765.00/5.0
Reinier1$23,347104.90/5.0
Alexander1$21,096414.88/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Heerhugowaard.

Dive Deeper: Advanced Heerhugowaard STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Heerhugowaard. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Heerhugowaard Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Heerhugowaard

  • The Heerhugowaard Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 61.1% of the 18 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 38.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Heerhugowaard, House properties are the most common (77.8%), reflecting the local real estate landscape.
  • Houses represent a significant 77.8% portion, catering likely to families or larger groups.
  • The presence of 11.1% Hotel/Boutique listings indicates integration with traditional hospitality.

Heerhugowaard Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Heerhugowaard

  • The dominant room capacity in Heerhugowaard is 2 bedrooms listings, making up 22.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 44.4% of the active Airbnb listings in Heerhugowaard, indicating a high concentration in these sizes.
  • A significant 27.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Heerhugowaard.

Heerhugowaard Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Heerhugowaard

  • The most common guest capacity trend in Heerhugowaard vacation rentals is listings accommodating 8+ guests (16.7%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 2 guests dominate the Heerhugowaard STR market, accounting for 33.4% of listings.
  • 27.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Heerhugowaard.
  • On average, properties in Heerhugowaard are equipped to host 3.0 guests.

Heerhugowaard Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Heerhugowaard

  • The most common availability pattern in Heerhugowaard falls within the 181-270 days range, representing 38.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 61.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Heerhugowaard (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 38.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Heerhugowaard Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (22.2%)

1 Night

4 listings

22.2% of total

2 Nights (33.3%)

2 Nights

6 listings

33.3% of total

3 Nights (16.7%)

3 Nights

3 listings

16.7% of total

4-6 Nights (22.2%)

4-6 Nights

4 listings

22.2% of total

7-29 Nights (5.6%)

7-29 Nights

1 listings

5.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Heerhugowaard is 2 Nights, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 33.3% of Heerhugowaard hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.2% currently do.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Heerhugowaard.

Heerhugowaard Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (17.6%)

Flexible

3 listings

17.6% of total

Moderate (47.1%)

Moderate

8 listings

47.1% of total

Firm (11.8%)

Firm

2 listings

11.8% of total

Strict (23.5%)

Strict

4 listings

23.5% of total

Cancellation Policy Insights for Heerhugowaard

  • The prevailing Airbnb cancellation policy trend in Heerhugowaard is Moderate, used by 47.1% of listings.
  • There's a relatively balanced mix between guest-friendly (64.7%) and stricter (35.3%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 47.1% market standard in Heerhugowaard.
  • Regularly review your cancellation policy against competitors and market demand shifts in Heerhugowaard.

Heerhugowaard STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Heerhugowaard

  • The overall average booking lead time for vacation rentals in Heerhugowaard is 69 days.
  • Guests book furthest in advance for stays during June (average 120 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 50 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (103 days avg.) sees the longest lead times, while Winter (63 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (69 days) as a baseline for your pricing and availability strategy in Heerhugowaard.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 120 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 103 days) to capture early planners.
  • Monitor your own booking lead times against these Heerhugowaard averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Heerhugowaard (2025)

Amenity Prevalence

Amenity Insights for Heerhugowaard

  • Essential amenities in Heerhugowaard that guests expect include: Dishes and silverware, Heating, Wifi, Refrigerator. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Bed linens, Coffee maker, Smoke alarm are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Heerhugowaard: Dishes and silverware, Heating, Wifi, Refrigerator.
  • Consider adding popular differentiators like Bed linens or Coffee maker to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Heerhugowaard to stay competitive.

Heerhugowaard Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Heerhugowaard

  • The typical guest profile for Airbnb in Heerhugowaard consists of predominantly international visitors (67%), with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 32.9% of guests.
  • Key international markets include Germany (34.2%) and Netherlands (32.9%).
  • Top languages spoken are English (38.5%) followed by German (24.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Netherlands.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Heerhugowaard Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Kockengen12$7,560$396.3161%
Bentveld13$4,798$443.6154%
Halfweg17$4,307$231.1355%
Aerdenhout17$4,288$694.0253%
Merksplas10$3,885$256.5944%
Oud Ade17$3,779$277.4751%
Rijs27$3,772$356.9745%
Zwanenburg24$3,720$240.7766%
Kerkdriel25$3,607$323.1640%
Brecht10$3,531$251.7054%

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