Haarlem Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Holland, Netherlands
Is Airbnb profitable in Haarlem in 2025? Explore comprehensive Airbnb analytics for Haarlem, North Holland, Netherlands to uncover income potential. This 2025 STR market report for Haarlem, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 568 active listings.
Whether you're considering an Airbnb investment in Haarlem, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Haarlem Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Haarlem Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Haarlem (2025)
Understanding the monthly revenue variations for Airbnb listings in Haarlem is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Haarlem is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Haarlem across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,616+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,277 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,242 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,787, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Haarlem
Haarlem Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Haarlem STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Haarlem:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Haarlem
Average Daily Rate (ADR) Airbnb Trends in Haarlem (2025)
Effective short term rental pricing strategy in Haarlem involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Haarlem typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $387+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $287 or more.
- Typical properties (Median) charge around $209 per night.
- Entry-level properties (Bottom 25%) earn around $145 per night.
Average Daily Rate (ADR) Trend by Month in Haarlem
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Airbnb Seasonality Analysis & Trends in Haarlem (2025)
Peak Season (July, May, April)
- Revenue averages $5,491 per month
- Occupancy rates average 63.3%
- Daily rates average $226
Shoulder Season
- Revenue averages $3,973 per month
- Occupancy maintains around 52.0%
- Daily rates hold near $239
Low Season (January, February, March)
- Revenue drops to average $2,156 per month
- Occupancy decreases to average 33.7%
- Daily rates adjust to average $253
Seasonality Insights for Haarlem
- The Airbnb seasonality in Haarlem shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Haarlem's highest earning potential, with monthly revenues capable of climbing to $5,673, occupancy reaching a high of 66.6%, and ADRs peaking at $260.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,870, occupancy could drop to 32.4%, and ADRs may adjust down to $224.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Haarlem.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Haarlem seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Haarlem (2025)
Exploring the top neighborhoods for short-term rentals in Haarlem? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | Haarlem's historic center with charming streets, museums, and cafes. Ideal for tourists wanting to explore the city's rich history and vibrant local culture. | Frans Hals Museum, Grote Kerk, Teylers Museum, De Hallen Haarlem, Haarlem Market |
| Zandvoort | Nearby coastal town with beautiful beaches and lively summer atmosphere. Attracts beachgoers and those looking for a seaside getaway, especially in the warmer months. | Zandvoort Beach, Circuit Park Zandvoort, Zandvoort aan Zee, National Park Zuid-Kennemerland |
| Spaarnwoude | A scenic area great for nature lovers offering parks and recreational activities. Perfect for families and those seeking outdoor experiences close to the city. | Spaarnwoude Park, De Olmenhorst, Cycling and walking paths, Picnic spots along the river |
| Haarlem North | A residential area with a local vibe, offering good connections to the city center. It’s suitable for longer stays and appeals to both tourists and working professionals. | Haarlemmerhout Park, Local shops and eateries, Quiet residential streets, Public transport access to amenities |
| Haarlem South | A quiet neighborhood featuring parks and family-friendly activities. It's a great choice for guests looking for a more relaxed stay while being close to local attractions. | Parkwijk, Haarlemmermeerse Bos, Family parks, Local playgrounds |
| Central Station Area | Convenient location for travelers with quick access to public transport. Ideal for short-term rentals catering to tourists and business travelers. | Haarlem Central Station, Nearby restaurants, Quick access to Amsterdam, Public transport options |
| Korsou | A picturesque area known for its art and culture scene. It attracts visitors interested in local artists and events, making it a unique rental opportunity. | Art Galleries, Cultural festivals, Local artisanal shops, Community gardens |
| Haarlem East | A developing area with a mix of historic and modern housing, appealing to visitors seeking a unique stay in an evolving neighborhood. | Historical architecture, Cultural eateries, Local markets, Nearby parks |
Understanding Airbnb License Requirements & STR Laws in Haarlem (2025)
Yes, Haarlem, North Holland, Netherlands enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Haarlem to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 83% licensed listings)
Top Performing Airbnb Properties in Haarlem (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Haarlembased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful private home in the city center of Haarlem
Entire Place • 2 bedrooms
1930s villa with pool, sauna and mega garden.
Entire Place • 4 bedrooms
250m2 detached villa near beach & amsterdam
Entire Place • 5 bedrooms
Magical designer home with sauna and cinema.
Entire Place • 3 bedrooms
Familyvilla with tenniscourt, near beach & city
Entire Place • 4 bedrooms
Luxurious, premium location house + sunny terrace
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Haarlem (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Haarlem based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alys | 13 | $317,455 | 32 | 2.19/5.0 |
| Floor | 3 | $235,149 | 29 | 4.96/5.0 |
| Iris | 1 | $195,109 | 29 | 4.90/5.0 |
| Boutique Hotels | 6 | $170,455 | 128 | 4.40/5.0 |
| Aran | 5 | $170,019 | 25 | 4.36/5.0 |
| Hello I'M Local | 5 | $165,737 | 144 | 4.75/5.0 |
| Vincent & Marieke | 3 | $148,421 | 619 | 4.92/5.0 |
| Dinand | 1 | $142,175 | 33 | 4.97/5.0 |
| Haarlem Apart Hotel | 4 | $135,364 | 214 | 4.50/5.0 |
| Floor | 1 | $127,133 | 5 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Haarlem.
Dive Deeper: Advanced Haarlem STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Haarlem. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHaarlem Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Haarlem
- The Haarlem Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 568 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Haarlem, House properties are the most common (66%), reflecting the local real estate landscape.
- Houses represent a significant 66% portion, catering likely to families or larger groups.
- The presence of 7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 2.2%) offer potential for unique stay experiences.
Haarlem Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Haarlem
- The dominant room capacity in Haarlem is 1 bedroom listings, making up 30.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 53.6% of the active Airbnb listings in Haarlem, indicating a high concentration in these sizes.
- A significant 41.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Haarlem.
Haarlem Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Haarlem
- The most common guest capacity trend in Haarlem vacation rentals is listings accommodating 2 guests (25.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Haarlem STR market, accounting for 50.7% of listings.
- 23.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Haarlem.
- On average, properties in Haarlem are equipped to host 3.7 guests.
Haarlem Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Haarlem
- The most common availability pattern in Haarlem falls within the 271-366 days range, representing 41.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Haarlem (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Haarlem Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
45 listings
8.3% of total
2 Nights
134 listings
24.6% of total
3 Nights
109 listings
20% of total
4-6 Nights
119 listings
21.9% of total
7-29 Nights
39 listings
7.2% of total
30+ Nights
98 listings
18% of total
Key Insights
- The most prevalent minimum stay requirement in Haarlem is 2 Nights, adopted by 24.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (18%) caters to monthly stays (30+ nights) in Haarlem, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 24.6% of Haarlem hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 18% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Haarlem.
Haarlem Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
85 listings
17.5% of total
Moderate
173 listings
35.5% of total
Firm
94 listings
19.3% of total
Strict
135 listings
27.7% of total
Cancellation Policy Insights for Haarlem
- The prevailing Airbnb cancellation policy trend in Haarlem is Moderate, used by 35.5% of listings.
- There's a relatively balanced mix between guest-friendly (53.0%) and stricter (47.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.5% market standard in Haarlem.
- Regularly review your cancellation policy against competitors and market demand shifts in Haarlem.
Haarlem STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Haarlem
- The overall average booking lead time for vacation rentals in Haarlem is 77 days.
- Guests book furthest in advance for stays during June (average 121 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 51 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (106 days avg.) sees the longest lead times, while Winter (55 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (77 days) as a baseline for your pricing and availability strategy in Haarlem.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 121 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 106 days) to capture early planners.
- Monitor your own booking lead times against these Haarlem averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Haarlem (2025)
Amenity Prevalence
Amenity Insights for Haarlem
- Essential amenities in Haarlem that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Haarlem: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like Heating or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Haarlem to stay competitive.
Haarlem Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Haarlem
- The typical guest profile for Airbnb in Haarlem consists of predominantly international visitors (89%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 11.3% of guests.
- Key international markets include United States (23.3%) and Germany (16%).
- Top languages spoken are English (46.3%) followed by German (13%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Haarlem Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kockengen | 12 | $7,560 | $396.31 | 61% |
| Bentveld | 13 | $4,798 | $443.61 | 54% |
| Halfweg | 17 | $4,307 | $231.13 | 55% |
| Aerdenhout | 17 | $4,288 | $694.02 | 53% |
| Merksplas | 10 | $3,885 | $256.59 | 44% |
| Oud Ade | 17 | $3,779 | $277.47 | 51% |
| Rijs | 27 | $3,772 | $356.97 | 45% |
| Zwanenburg | 24 | $3,720 | $240.77 | 66% |
| Kerkdriel | 25 | $3,607 | $323.16 | 40% |
| Brecht | 10 | $3,531 | $251.70 | 54% |