Amsterdam Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Holland, Netherlands
Is Airbnb profitable in Amsterdam in 2025? Explore comprehensive Airbnb analytics for Amsterdam, North Holland, Netherlands to uncover income potential. This 2025 STR market report for Amsterdam, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 4,967 active listings.
Whether you're considering an Airbnb investment in Amsterdam, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Amsterdam Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Amsterdam Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Amsterdam (2025)
Understanding the monthly revenue variations for Airbnb listings in Amsterdam is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Amsterdam is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Amsterdam across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,630+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,518 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,062 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,183, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Amsterdam
Amsterdam Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Amsterdam STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Amsterdam:
- Best-in-class properties (Top 10%) achieve 91%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 80% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 56%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Amsterdam
Average Daily Rate (ADR) Airbnb Trends in Amsterdam (2025)
Effective short term rental pricing strategy in Amsterdam involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Amsterdam typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $469+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $338 or more.
- Typical properties (Median) charge around $241 per night.
- Entry-level properties (Bottom 25%) earn around $171 per night.
Average Daily Rate (ADR) Trend by Month in Amsterdam
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Airbnb Seasonality Analysis & Trends in Amsterdam (2025)
Peak Season (April, May, June)
- Revenue averages $6,401 per month
- Occupancy rates average 61.0%
- Daily rates average $274
Shoulder Season
- Revenue averages $5,035 per month
- Occupancy maintains around 55.8%
- Daily rates hold near $282
Low Season (January, February, March)
- Revenue drops to average $3,130 per month
- Occupancy decreases to average 41.4%
- Daily rates adjust to average $287
Seasonality Insights for Amsterdam
- The Airbnb seasonality in Amsterdam shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Amsterdam's highest earning potential, with monthly revenues capable of climbing to $6,572, occupancy reaching a high of 64.4%, and ADRs peaking at $298.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,880, occupancy could drop to 40.0%, and ADRs may adjust down to $273.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Amsterdam.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Amsterdam seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Amsterdam (2025)
Exploring the top neighborhoods for short-term rentals in Amsterdam? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Jordaan | A picturesque neighborhood known for its narrow streets, quaint canals, and chic boutiques. It attracts tourists looking for a charming and authentic Amsterdam experience with plenty of cafes and local markets. | Anne Frank House, Jordaan's canals, Noorderkerk, Street markets, The Beatles Amsterdam, Arts and Crafts shops |
| De Pijp | A vibrant multicultural area famous for the Albert Cuyp Market and its diverse dining options. Popular with young travelers and foodies seeking energetic nightlife and local culture. | Albert Cuyp Market, Heineken Experience, Sarphatipark, Rooftop bars, Museums |
| Museum District | Home to the most important museums in Amsterdam, including the Rijksmuseum and Van Gogh Museum. Ideal for culture lovers and tourists wanting to explore art and history. | Rijksmuseum, Van Gogh Museum, Stedelijk Museum, Vondelpark, Concertgebouw |
| Dam Square | The heart of Amsterdam, surrounded by historic buildings and major attractions. A great base for tourists wanting to be in the midst of the city's action, shopping, and dining. | Royal Palace, The National Monument, Madame Tussauds, Shopping streets, Events and festivals |
| Amsterdam East | An up-and-coming neighborhood with a mix of modern culture, parks, and eateries. Appeals to travelers looking for a more local experience away from tourist hotspots. | Oosterpark, Tropical Museum, Dappermarkt, East Dock, Cultural festivals |
| NDSM Wharf | A creative hotspot located in a former shipyard, known for its artsy vibe and festivals. Attracts artists and those interested in alternative culture and events. | NDSM Werf events, Street art, Café de Ceuvel, Sculpture garden, Ferry rides |
| Vondelpark | Nearby the beautiful Vondelpark, this area is great for outdoor lovers. Tourists enjoy the park's natural beauty and proximity to cafes and restaurants. | Vondelpark, Open air theatre, Cafe verten, Cycling paths, Art installations |
| Amsterdam-Noord | A trendy, modern part of Amsterdam that is easily accessible by ferry. Popular for its waterfront views and unique architecture, attracting those looking for a different experience. | Eye Filmmuseum, A'DAM Lookout, Street art, Cultural venues, Parken |
Understanding Airbnb License Requirements & STR Laws in Amsterdam (2025)
Yes, Amsterdam, North Holland, Netherlands enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Amsterdam to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 87% licensed listings)
Top Performing Airbnb Properties in Amsterdam (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Amsterdambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Keizers House
Entire Place • 5 bedrooms
Renovated luxury 200m2 loft in the center!
Entire Place • 3 bedrooms
Luxurious bright 200sqm house in city centre!
Entire Place • 3 bedrooms
Beautiful canal home (130m2) prime location + lift
Entire Place • 2 bedrooms
18th Century Groundfloor Canal House with patio
Entire Place • 2 bedrooms
Adorable 4 bedroom apartment
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Amsterdam (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Amsterdam based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Neal Estate | 14 | $1,790,041 | 198 | 4.22/5.0 |
| Mario | 9 | $1,755,933 | 273 | 4.37/5.0 |
| SWEETS Hotel | 21 | $965,665 | 1055 | 4.76/5.0 |
| Dries | 5 | $766,745 | 1308 | 4.41/5.0 |
| Alexandra | 2 | $723,067 | 76 | 4.99/5.0 |
| Hotel Not Hotel | 20 | $675,410 | 1463 | 4.38/5.0 |
| Johnny | 6 | $652,957 | 12 | 1.67/5.0 |
| Eric | 5 | $652,377 | 1987 | 4.84/5.0 |
| Suzanne | 8 | $634,675 | 317 | 4.83/5.0 |
| Singel | 8 | $591,688 | 1789 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Amsterdam.
Dive Deeper: Advanced Amsterdam STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Amsterdam. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAmsterdam Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Amsterdam
- The Amsterdam Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.5% of the 4,967 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Amsterdam, Apartment/Condo properties are the most common (66.6%), reflecting the local real estate landscape.
- The presence of 10.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.3%) offer potential for unique stay experiences.
Amsterdam Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Amsterdam
- The dominant room capacity in Amsterdam is 1 bedroom listings, making up 48.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.7% of the active Airbnb listings in Amsterdam, indicating a high concentration in these sizes.
Amsterdam Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Amsterdam
- The most common guest capacity trend in Amsterdam vacation rentals is listings accommodating 2 guests (42.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Amsterdam STR market, accounting for 72.9% of listings.
- A significant 43.2% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Amsterdam.
- Listings for large groups (6+ guests) are relatively rare (4.0%), potentially indicating an opportunity for hosts targeting this segment in Amsterdam.
- On average, properties in Amsterdam are equipped to host 2.6 guests.
Amsterdam Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Amsterdam
- The most common availability pattern in Amsterdam falls within the 271-366 days range, representing 34.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Amsterdam (31.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Amsterdam Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
686 listings
14.5% of total
2 Nights
1284 listings
27.1% of total
3 Nights
955 listings
20.1% of total
4-6 Nights
678 listings
14.3% of total
7-29 Nights
228 listings
4.8% of total
30+ Nights
909 listings
19.2% of total
Key Insights
- The most prevalent minimum stay requirement in Amsterdam is 2 Nights, adopted by 27.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (19.2%) caters to monthly stays (30+ nights) in Amsterdam, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 27.1% of Amsterdam hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 19.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Amsterdam.
Amsterdam Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
0% of total
Super Strict 30 Days
12 listings
0.3% of total
Flexible
769 listings
17.5% of total
Moderate
1409 listings
32% of total
Firm
1013 listings
23% of total
Strict
1201 listings
27.3% of total
Cancellation Policy Insights for Amsterdam
- The prevailing Airbnb cancellation policy trend in Amsterdam is Moderate, used by 32% of listings.
- A majority (50.3%) of hosts in Amsterdam utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32% market standard in Amsterdam.
- Regularly review your cancellation policy against competitors and market demand shifts in Amsterdam.
Amsterdam STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Amsterdam
- The overall average booking lead time for vacation rentals in Amsterdam is 63 days.
- Guests book furthest in advance for stays during June (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 46 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (84 days avg.) sees the longest lead times, while Winter (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Amsterdam.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Amsterdam averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Amsterdam (2025)
Amenity Prevalence
Amenity Insights for Amsterdam
- Essential amenities in Amsterdam that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Smoke alarm, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Amsterdam: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Heating or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Amsterdam to stay competitive.
Amsterdam Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Amsterdam
- The typical guest profile for Airbnb in Amsterdam consists of predominantly international visitors (99%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 1.4% of guests.
- Key international markets include United States (36.2%) and United Kingdom (14.4%).
- Top languages spoken are English (51.3%) followed by Spanish (10.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Amsterdam Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kockengen | 12 | $7,560 | $396.31 | 61% |
| Bentveld | 13 | $4,798 | $443.61 | 54% |
| Halfweg | 17 | $4,307 | $231.13 | 55% |
| Aerdenhout | 17 | $4,288 | $694.02 | 53% |
| Merksplas | 10 | $3,885 | $256.59 | 44% |
| Oud Ade | 17 | $3,779 | $277.47 | 51% |
| Rijs | 27 | $3,772 | $356.97 | 45% |
| Zwanenburg | 24 | $3,720 | $240.77 | 66% |
| Kerkdriel | 25 | $3,607 | $323.16 | 40% |
| Brecht | 10 | $3,531 | $251.70 | 54% |