Well Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Limburg, Netherlands
Is Airbnb profitable in Well in 2025? Explore comprehensive Airbnb analytics for Well, Limburg, Netherlands to uncover income potential. This 2025 STR market report for Well, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Well, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Well Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Well Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Well (2025)
Understanding the monthly revenue variations for Airbnb listings in Well is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Well is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Well across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,481+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,338 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,479 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $864, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Well
Well Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Well STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Well:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Well
Average Daily Rate (ADR) Airbnb Trends in Well (2025)
Effective short term rental pricing strategy in Well involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Well typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $375+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $247 or more.
- Typical properties (Median) charge around $144 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in Well
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Airbnb Seasonality Analysis & Trends in Well (2025)
Peak Season (August, July, May)
- Revenue averages $2,806 per month
- Occupancy rates average 51.1%
- Daily rates average $229
Shoulder Season
- Revenue averages $1,885 per month
- Occupancy maintains around 38.1%
- Daily rates hold near $195
Low Season (January, February, March)
- Revenue drops to average $1,088 per month
- Occupancy decreases to average 22.3%
- Daily rates adjust to average $173
Seasonality Insights for Well
- The Airbnb seasonality in Well shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Well's highest earning potential, with monthly revenues capable of climbing to $3,055, occupancy reaching a high of 56.8%, and ADRs peaking at $237.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $679, occupancy could drop to 14.3%, and ADRs may adjust down to $173.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Well.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Well seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Well (2025)
Exploring the top neighborhoods for short-term rentals in Well? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Maastricht | A historic city known for its medieval architecture and vibrant cultural scene. It attracts tourists for its rich history, lively atmosphere, and picturesque streets. | Basilica of Saint Servatius, Maastricht Underground, Vrijthof, St. Pietersberg Caves, Tourist Information Center, Market Square |
| Sittard | A charming city with a blend of historical heritage and modern amenities. It is popular for family-friendly activities and cultural experiences. | Oude Markt, St. Peter's Church, Sittard's City Park, Hasselt Castle, Regional Historical Museum |
| Geleen | Known for its natural parks and recreational activities. It offers a quieter atmosphere appealing to those looking to relax or engage in outdoor adventures. | Landschappark Geleenbeek, Geleen's Nature Trails, Recreational lakes, Local festivals, Nearby hiking routes |
| Roermond | A city famous for its designer outlet shopping and beautiful waterfront. It attracts shoppers and those seeking a relaxing day out. | Roermond Designer Outlet, Munsterkerk, Kazerneplein, Het Roergebied, Roermond Lake |
| Horn | A serene village near the Maas River, perfect for nature lovers and those looking for peaceful surroundings near water activities. | Maas River, Local parks, Fishing spots, Cycle routes, Scenic views |
| Ittervoort | A small, close-knit village that offers a rural charm and is attractive for those seeking a countryside getaway close to nature. | Local farms, Nature walks, Community events, Scenic spots, Quiet villages |
| Weert | A vibrant town with a rich history, known for its squares, shops, and local markets. It is great for cultural exploration and local experiences. | Weert City Center, Theater De Huiskamer, Park Bokkerijder, Church of St. Martin, Weekly market |
| Beesel | A picturesque village perfect for those wanting a quiet retreat with access to nature and local charm, close to the Maas. | Kasteel Ter Borch, Nature reserves, Cultural events, Cycling paths, Scenic landscapes |
Understanding Airbnb License Requirements & STR Laws in Well (2025)
While Well, Limburg, Netherlands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Well to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Well (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wellbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa on 1.5 acres of private land
Entire Place • 5 bedrooms
"Op de Kleijne Hei" Both private rooms 2- and 4 HP
Private Room • 2 bedrooms
"Op de Kleijne Hei" 4 - Personal room
Private Room • N/A
Rest in the green oasis near the Maas
Entire Place • 1 bedroom
seventies guesthouse by the lake
Entire Place • 2 bedrooms
"Op de Kleijne Hei" 2 person room
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Well (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Well based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jolanda | 5 | $126,551 | 374 | 4.95/5.0 |
| Jacques | 1 | $61,347 | 5 | 5.00/5.0 |
| Karlijn | 4 | $59,028 | 603 | 4.90/5.0 |
| Annette | 1 | $27,110 | 63 | 4.92/5.0 |
| Host #153915616 | 1 | $13,764 | 1 | 0.00/5.0 |
| Gabi | 1 | $13,672 | 10 | 4.90/5.0 |
| Truus | 1 | $11,808 | 154 | 4.81/5.0 |
| Birgit | 1 | $11,656 | 24 | 4.79/5.0 |
| Harry | 2 | $8,508 | 272 | 4.86/5.0 |
| Novasol | 1 | $8,048 | 12 | 4.33/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Well.
Dive Deeper: Advanced Well STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Well. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWell Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Well
- The Well Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.7% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 33.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Well, House properties are the most common (42.9%), reflecting the local real estate landscape.
- Houses represent a significant 42.9% portion, catering likely to families or larger groups.
- The presence of 19% Hotel/Boutique listings indicates integration with traditional hospitality.
Well Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Well
- The dominant room capacity in Well is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 66.6% of the active Airbnb listings in Well, indicating a high concentration in these sizes.
Well Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Well
- The most common guest capacity trend in Well vacation rentals is listings accommodating 2 guests (28.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Well STR market, accounting for 52.4% of listings.
- 19.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Well.
- On average, properties in Well are equipped to host 3.1 guests.
Well Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Well
- The most common availability pattern in Well falls within the 181-270 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Well (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Well Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
68.4% of total
2 Nights
5 listings
26.3% of total
30+ Nights
1 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Well is 1 Night, adopted by 68.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.7%) of the Well Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 68.4% of Well hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Well.
Well Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
5.6% of total
Flexible
1 listings
5.6% of total
Moderate
9 listings
50% of total
Firm
6 listings
33.3% of total
Strict
1 listings
5.6% of total
Cancellation Policy Insights for Well
- The prevailing Airbnb cancellation policy trend in Well is Moderate, used by 50% of listings.
- There's a relatively balanced mix between guest-friendly (55.6%) and stricter (38.9%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Well.
- Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Well.
Well STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Well
- The overall average booking lead time for vacation rentals in Well is 50 days.
- Guests book furthest in advance for stays during July (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Well.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Well averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Well (2025)
Amenity Prevalence
Amenity Insights for Well
- Essential amenities in Well that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Coffee maker, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Well: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Coffee maker or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Well to stay competitive.
Well Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Well
- The typical guest profile for Airbnb in Well consists of a mix of domestic (50%) and international guests, often arriving from nearby Amsterdam, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 50.3% of guests.
- Key international markets include Netherlands (50.3%) and Germany (32.7%).
- Top languages spoken are English (38.9%) followed by German (23.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Well Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Baarlo | 18 | $5,602 | $313.73 | 60% |
| Rijs | 27 | $3,772 | $356.97 | 45% |
| Kerkdriel | 25 | $3,607 | $323.16 | 40% |
| Kortenhoef | 15 | $3,495 | $255.48 | 53% |
| Ondenval | 10 | $3,432 | $235.00 | 45% |
| Aubel | 33 | $3,418 | $244.77 | 44% |
| Saint-Hubert | 28 | $3,414 | $294.66 | 41% |
| Heusden-Zolder | 14 | $3,392 | $290.06 | 44% |
| Samrée | 16 | $3,330 | $366.11 | 30% |
| Bertogne | 30 | $3,297 | $296.96 | 38% |