Venlo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Limburg, Netherlands

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Venlo in 2025? Explore comprehensive Airbnb analytics for Venlo, Limburg, Netherlands to uncover income potential. This 2025 STR market report for Venlo, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.

Whether you're considering an Airbnb investment in Venlo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Venlo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Venlo Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$105
The average rental revenue earned for an occupied room per day in Venlo.
Occupancy Rate(?)
39.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,969
Typical annual income for an Airbnb listing in Venlo. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-15.3%
Significant decrease (-15.3%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Venlo.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Venlo.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
30
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Venlo (2025)

Understanding the monthly revenue variations for Airbnb listings in Venlo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Venlo is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Venlo across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,023+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,246 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,455 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $838, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Venlo

Venlo Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Venlo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Venlo:

  • Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 35%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Venlo

Average Daily Rate (ADR) Airbnb Trends in Venlo (2025)

Effective short term rental pricing strategy in Venlo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Venlo typically peaks in October and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $165+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $133 or more.
  • Typical properties (Median) charge around $99 per night.
  • Entry-level properties (Bottom 25%) earn around $74 per night.

Average Daily Rate (ADR) Trend by Month in Venlo

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Airbnb Seasonality Analysis & Trends in Venlo (2025)

Peak Season (May, November, June)
  • Revenue averages $1,975 per month
  • Occupancy rates average 48.9%
  • Daily rates average $119
Shoulder Season
  • Revenue averages $1,658 per month
  • Occupancy maintains around 43.6%
  • Daily rates hold near $122
Low Season (January, February, March)
  • Revenue drops to average $1,234 per month
  • Occupancy decreases to average 34.3%
  • Daily rates adjust to average $108

Seasonality Insights for Venlo

  • The Airbnb seasonality in Venlo shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Venlo's highest earning potential, with monthly revenues capable of climbing to $2,087, occupancy reaching a high of 50.6%, and ADRs peaking at $126.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,075, occupancy could drop to 29.6%, and ADRs may adjust down to $107.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Venlo.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Venlo seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Venlo (2025)

Exploring the top neighborhoods for short-term rentals in Venlo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
City Center
The heart of Venlo, offering a mix of shopping, dining, and cultural experiences. Ideal for tourists looking to explore the local attractions and enjoy vibrant city life.
Venlo City Hall, St. Martinus Church, Limburgs Museum, Schwalm-Nette Nature Park, Market Square
Fort Sint Michiel
A popular historical site that attracts visitors interested in history and cultural heritage. Excellent for hosting guests looking for unique experiences and historical insights.
Fort Sint Michiel, De Maasboulevard, Molenbeek Park, historical reenactments
Kastellaanstraat
A vibrant area with a local feel, known for its cafes and shops. Great for tourists seeking authentic experiences and a taste of daily life in Venlo.
Local cafes, Boutique shops, Weekly markets
Venlo-Oost
A quieter residential area, perfect for families and longer stays. It offers a more relaxed environment while still being close to the city.
Nature parks, Recreational areas, Family-friendly activities
Blerick
A charming neighborhood just across the river, known for its parks and scenic views. Attractive for visitors who enjoy outdoor activities and nature.
Haven Blerick, Blerick Park, Scenic river walks
Tegelen
A suburban area close to Venlo, featuring a mix of nature and local culture. Ideal for tourists looking for a peaceful getaway with easy access to the city.
Tegelen Castle, Local vineyards, Nature trails
Venlo-North
An area with modern amenities and services, suitable for business travelers and short-term stays. Close to transportation links for easy access to surrounding cities.
Business centers, Transport links, Local dining options
De Vlasridder
A family-friendly neighborhood with parks and community activities, making it suitable for hosts catering to families and leisure travelers.
Community parks, Family events, Playgrounds

Understanding Airbnb License Requirements & STR Laws in Venlo (2025)

While Venlo, Limburg, Netherlands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Venlo to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Venlo (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Venlobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Venlo City Centre

Venlo City Centre

Entire Place • 1 bedroom

$28,698
Revenue
70.8%
Occupancy
$106.93
Daily Rate
Vacation home Venlo, privacy, parking space: 1-6 pers

Vacation home Venlo, privacy, parking space: 1-6 pers

Entire Place • 2 bedrooms

$28,515
Revenue
83.2%
Occupancy
$93.78
Daily Rate
Modern Studio in the center of Venlo

Modern Studio in the center of Venlo

Entire Place • N/A

$26,524
Revenue
40.1%
Occupancy
$129.17
Daily Rate
Surprising townhouse at the station, unique garden.

Surprising townhouse at the station, unique garden.

Entire Place • 2 bedrooms

$25,904
Revenue
93.5%
Occupancy
$158.92
Daily Rate
Characteristic Loft in the center of Venlo

Characteristic Loft in the center of Venlo

Entire Place • 1 bedroom

$25,635
Revenue
31.1%
Occupancy
$144.19
Daily Rate
Luxury Apartment in the center of Venlo

Luxury Apartment in the center of Venlo

Entire Place • 1 bedroom

$24,904
Revenue
27.7%
Occupancy
$147.57
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Venlo (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Venlo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Jasper8$109,8764954.60/5.0
Lauraine2$50,758264.87/5.0
Jan En Sandra2$36,356204.79/5.0
Marc En Jacqueline2$33,350674.96/5.0
Ben & Marian1$28,6981414.74/5.0
Juliette1$28,5151364.85/5.0
Bert1$24,4612724.88/5.0
Susanne1$13,871204.60/5.0
Mohamad3$9,504273.01/5.0
Jos1$8,46895.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Venlo.

Dive Deeper: Advanced Venlo STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Venlo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Venlo Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Venlo

  • The Venlo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.3% of the 30 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 36.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Venlo, Apartment/Condo properties are the most common (40%), reflecting the local real estate landscape.
  • Houses represent a significant 26.7% portion, catering likely to families or larger groups.
  • The presence of 33.3% Hotel/Boutique listings indicates integration with traditional hospitality.

Venlo Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Venlo

  • The dominant room capacity in Venlo is 1 bedroom listings, making up 63.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 73.3% of the active Airbnb listings in Venlo, indicating a high concentration in these sizes.
  • With over half the market (63.3%) consisting of studios or 1-bedroom units, Venlo is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (3.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Venlo.

Venlo Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Venlo

  • The most common guest capacity trend in Venlo vacation rentals is listings accommodating 2 guests (60%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 3 guests dominate the Venlo STR market, accounting for 73.3% of listings.
  • A significant 63.3% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Venlo.
  • Listings for large groups (6+ guests) are relatively rare (3.3%), potentially indicating an opportunity for hosts targeting this segment in Venlo.
  • On average, properties in Venlo are equipped to host 2.0 guests.

Venlo Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Venlo

  • The most common availability pattern in Venlo falls within the 271-366 days range, representing 46.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 76.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Venlo (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 23.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Venlo Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (20%)

1 Night

5 listings

20% of total

2 Nights (44%)

2 Nights

11 listings

44% of total

3 Nights (12%)

3 Nights

3 listings

12% of total

4-6 Nights (4%)

4-6 Nights

1 listings

4% of total

7-29 Nights (4%)

7-29 Nights

1 listings

4% of total

30+ Nights (16%)

30+ Nights

4 listings

16% of total

Key Insights

  • The most prevalent minimum stay requirement in Venlo is 2 Nights, adopted by 44% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (64.0%) of the Venlo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (16%) caters to monthly stays (30+ nights) in Venlo, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 44% of Venlo hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 16% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Venlo.

Venlo Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (48.3%)

Flexible

14 listings

48.3% of total

Moderate (48.3%)

Moderate

14 listings

48.3% of total

Firm

1 listings

3.4% of total

Cancellation Policy Insights for Venlo

  • The prevailing Airbnb cancellation policy trend in Venlo is Flexible, used by 48.3% of listings.
  • The market strongly favors guest-friendly terms, with 96.6% of listings offering Flexible or Moderate policies. This suggests guests in Venlo may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 48.3% market standard in Venlo.
  • Regularly review your cancellation policy against competitors and market demand shifts in Venlo.

Venlo STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Venlo

  • The overall average booking lead time for vacation rentals in Venlo is 60 days.
  • Guests book furthest in advance for stays during March (average 97 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in April (average 48 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (78 days avg.) sees the longest lead times, while Winter (66 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Venlo.
  • For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
  • Monitor your own booking lead times against these Venlo averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Venlo (2025)

Amenity Prevalence

Amenity Insights for Venlo

  • Essential amenities in Venlo that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Smoke alarm, Hangers, Heating are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Venlo: Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like Smoke alarm or Hangers to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Venlo to stay competitive.

Venlo Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Venlo

  • The typical guest profile for Airbnb in Venlo consists of predominantly international visitors (79%), with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 21.1% of guests.
  • Key international markets include Germany (57.3%) and Netherlands (21.1%).
  • Top languages spoken are English (40.6%) followed by German (29.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Netherlands.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Venlo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Baarlo18$5,602$313.7360%
Rijs27$3,772$356.9745%
Kerkdriel25$3,607$323.1640%
Kortenhoef15$3,495$255.4853%
Ondenval10$3,432$235.0045%
Aubel33$3,418$244.7744%
Saint-Hubert28$3,414$294.6641%
Heusden-Zolder14$3,392$290.0644%
Samrée16$3,330$366.1130%
Bertogne30$3,297$296.9638%

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