Mechelen Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Limburg, Netherlands
Is Airbnb profitable in Mechelen in 2025? Explore comprehensive Airbnb analytics for Mechelen, Limburg, Netherlands to uncover income potential. This 2025 STR market report for Mechelen, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Mechelen, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mechelen Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mechelen Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mechelen (2025)
Understanding the monthly revenue variations for Airbnb listings in Mechelen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mechelen is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mechelen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,282+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,018 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,766 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,132, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mechelen
Mechelen Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mechelen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mechelen:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mechelen
Average Daily Rate (ADR) Airbnb Trends in Mechelen (2025)
Effective short term rental pricing strategy in Mechelen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mechelen typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $309+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $180 or more.
- Typical properties (Median) charge around $119 per night.
- Entry-level properties (Bottom 25%) earn around $99 per night.
Average Daily Rate (ADR) Trend by Month in Mechelen
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Airbnb Seasonality Analysis & Trends in Mechelen (2025)
Peak Season (May, August, July)
- Revenue averages $3,036 per month
- Occupancy rates average 59.1%
- Daily rates average $152
Shoulder Season
- Revenue averages $2,327 per month
- Occupancy maintains around 47.0%
- Daily rates hold near $152
Low Season (January, February, November)
- Revenue drops to average $1,565 per month
- Occupancy decreases to average 37.7%
- Daily rates adjust to average $153
Seasonality Insights for Mechelen
- The Airbnb seasonality in Mechelen shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mechelen's highest earning potential, with monthly revenues capable of climbing to $3,335, occupancy reaching a high of 66.7%, and ADRs peaking at $156.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,102, occupancy could drop to 25.8%, and ADRs may adjust down to $150.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mechelen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mechelen seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mechelen (2025)
Exploring the top neighborhoods for short-term rentals in Mechelen? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center Mechelen | Vibrant area with historical sites, shops, and dining options. Ideal for tourists exploring local attractions and events. | St. Rumbold's Cathedral, Mechelen Toy Museum, Korenmarkt, Beguinage of Mechelen, Mechelen City Hall |
| Mechelen South | Residential area featuring parks and family-friendly amenities. Great for longer stays preferred by families visiting Mechelen. | Schaliënhoeve Park, Ter Dilft Park, Mechelen Botanical Garden, local shops and cafes, family-friendly activities |
| Kessel | Charming village known for its proximity to nature and quiet surroundings. Suitable for those seeking a peaceful retreat away from the city bustle. | Kessel Castle, Walking and cycling trails, Nature reserves, Local restaurants, Historical landmarks |
| Walem | Quaint area with a rural feel. Appeals to guests looking for nature and tranquility, while still close to Mechelen's amenities. | Walem's countryside, Nature walks, Local farms, Cycling routes, Community events |
| Hombeek | Small locality that provides an authentic Dutch experience, perfect for travelers wanting a quieter, local atmosphere. | Hombeek Church, local grocery shops, scenic walking paths, bike trails |
| Mechelen North | Primarily residential with proximity to industrial attractions; caters to business travelers and short-term workers. | Local business parks, Transport links to Brussels, Restaurants for professionals |
| Heffen | Offers a suburban feel with easy access to both Mechelen and bigger cities like Antwerp. Great for families and longer-term visitors. | Heffen Chapel, Rural landscapes, Family parks, Local restaurants |
| Berlaar | A neighborhood known for its local charm and community events. Attracts those looking for a friendly vibe and local hospitality. | Berlaar's community center, Seasonal fairs, Local parks, Cycling and walking trails |
Understanding Airbnb License Requirements & STR Laws in Mechelen (2025)
While Mechelen, Limburg, Netherlands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mechelen to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mechelen (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mechelenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
De Kadet - Cozy comfort in the heart of Mechelen village
Entire Place • 3 bedrooms
Luxury Vacation Villa Bommerie
Entire Place • 3 bedrooms
Group house of 6-12 pers. Heuvelland Limburg
Entire Place • 5 bedrooms
Hoeve Schevey luxury holiday home in 't Heuvelland
Entire Place • 2 bedrooms
Boerenhuis Bommerig
Entire Place • 3 bedrooms
characteristic half-timbered cottage in South Limburg
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mechelen (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mechelen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sarina | 1 | $78,240 | 31 | 4.77/5.0 |
| Thea | 2 | $59,609 | 93 | 4.63/5.0 |
| Rick | 2 | $53,557 | 108 | 4.88/5.0 |
| Maikel | 3 | $40,947 | 34 | 4.63/5.0 |
| Simone | 1 | $39,290 | 12 | 4.58/5.0 |
| Esther | 1 | $27,841 | 76 | 4.82/5.0 |
| Yvonne | 1 | $17,260 | 196 | 4.89/5.0 |
| Edelgard | 1 | $16,250 | 199 | 4.83/5.0 |
| Liesbeth | 2 | $14,669 | 30 | 4.64/5.0 |
| Liesbeth | 2 | $13,987 | 128 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mechelen.
Dive Deeper: Advanced Mechelen STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mechelen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMechelen Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mechelen
- The Mechelen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mechelen, House properties are the most common (73.7%), reflecting the local real estate landscape.
- Houses represent a significant 73.7% portion, catering likely to families or larger groups.
Mechelen Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mechelen
- The dominant room capacity in Mechelen is 2 bedrooms listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 63.1% of the active Airbnb listings in Mechelen, indicating a high concentration in these sizes.
- A significant 42.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mechelen.
Mechelen Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mechelen
- The most common guest capacity trend in Mechelen vacation rentals is listings accommodating 2 guests (26.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Mechelen STR market, accounting for 52.6% of listings.
- 31.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mechelen.
- On average, properties in Mechelen are equipped to host 4.1 guests.
Mechelen Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mechelen
- The most common availability pattern in Mechelen falls within the 181-270 days range, representing 42.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mechelen (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mechelen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
5 listings
26.3% of total
3 Nights
12 listings
63.2% of total
4-6 Nights
2 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in Mechelen is 3 Nights, adopted by 63.2% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 63.2% of Mechelen hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mechelen.
Mechelen Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
16.7% of total
Moderate
3 listings
16.7% of total
Firm
6 listings
33.3% of total
Strict
6 listings
33.3% of total
Cancellation Policy Insights for Mechelen
- The prevailing Airbnb cancellation policy trend in Mechelen is Firm, used by 33.3% of listings.
- A majority (66.6%) of hosts in Mechelen utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 33.3% market standard in Mechelen.
- With 33.3% using Strict terms, this is a viable option in Mechelen, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Mechelen.
Mechelen STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mechelen
- The overall average booking lead time for vacation rentals in Mechelen is 83 days.
- Guests book furthest in advance for stays during June (average 122 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 55 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (94 days avg.) sees the longest lead times, while Winter (81 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (83 days) as a baseline for your pricing and availability strategy in Mechelen.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 122 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 94 days) to capture early planners.
- Monitor your own booking lead times against these Mechelen averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mechelen (2025)
Amenity Prevalence
Amenity Insights for Mechelen
- Essential amenities in Mechelen that guests expect include: Wifi, TV, Smoke alarm, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Coffee maker, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mechelen: Wifi, TV, Smoke alarm, Heating, Kitchen.
- Consider adding popular differentiators like Hot water or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mechelen to stay competitive.
Mechelen Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mechelen
- The typical guest profile for Airbnb in Mechelen consists of primarily domestic travelers (93%), often arriving from nearby Amsterdam, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Dutch.
- Domestic travelers account for 92.5% of guests.
- Key international markets include Netherlands (92.5%) and Belgium (3.2%).
- Top languages spoken are English (35.1%) followed by Dutch (32%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Amsterdam and Utrecht.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mechelen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Baarlo | 18 | $5,602 | $313.73 | 60% |
| Dion | 13 | $4,589 | $265.41 | 58% |
| Incourt | 11 | $4,281 | $293.31 | 43% |
| Merksplas | 10 | $3,885 | $256.59 | 44% |
| Kerkdriel | 25 | $3,607 | $323.16 | 40% |
| Brecht | 10 | $3,531 | $251.70 | 54% |
| Ondenval | 10 | $3,432 | $235.00 | 45% |
| Aubel | 33 | $3,418 | $244.77 | 44% |
| Saint-Hubert | 28 | $3,414 | $294.66 | 41% |
| Heusden-Zolder | 14 | $3,392 | $290.06 | 44% |