Winsum Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Groningen, Netherlands
Is Airbnb profitable in Winsum in 2025? Explore comprehensive Airbnb analytics for Winsum, Groningen, Netherlands to uncover income potential. This 2025 STR market report for Winsum, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Winsum, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Winsum Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Winsum Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Winsum (2025)
Understanding the monthly revenue variations for Airbnb listings in Winsum is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Winsum is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Winsum across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,077+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,101 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,493 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $831, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Winsum
Winsum Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Winsum STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Winsum:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Winsum
Average Daily Rate (ADR) Airbnb Trends in Winsum (2025)
Effective short term rental pricing strategy in Winsum involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Winsum typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $142+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $123 or more.
- Typical properties (Median) charge around $93 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Winsum
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Airbnb Seasonality Analysis & Trends in Winsum (2025)
Peak Season (May, July, August)
- Revenue averages $2,116 per month
- Occupancy rates average 59.0%
- Daily rates average $105
Shoulder Season
- Revenue averages $1,645 per month
- Occupancy maintains around 45.9%
- Daily rates hold near $103
Low Season (January, February, March)
- Revenue drops to average $988 per month
- Occupancy decreases to average 32.1%
- Daily rates adjust to average $99
Seasonality Insights for Winsum
- The Airbnb seasonality in Winsum shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Winsum's highest earning potential, with monthly revenues capable of climbing to $2,132, occupancy reaching a high of 64.4%, and ADRs peaking at $109.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $833, occupancy could drop to 28.1%, and ADRs may adjust down to $98.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Winsum.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Winsum seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Winsum (2025)
Exploring the top neighborhoods for short-term rentals in Winsum? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Winsum Center | Charming village atmosphere with historical buildings and a close-knit community. Ideal for guests looking for a quiet getaway while still being close to local amenities. | Old Church of Winsum, The Winsum Windmill, Local markets, Walking and cycling paths, Nearby nature reserves |
| Zuidhorn | A picturesque village with beautiful green landscapes and traditional Dutch architecture. Attractive for travelers wanting a rural experience with easy access to Winsum and Groningen. | Historical sites, Canals and scenic views, Cycling routes, Farmers' markets, Local eateries |
| Farms near Winsum | Surrounded by scenic fields and agriculture, offering a peaceful retreat for those who want tranquility and nature. Perfect for nature lovers and families seeking a farm stay experience. | Local farms, Scenic walking tours, Birdwatching, Countryside cycling routes |
| Groningen City (near Winsum) | The vibrant capital of the province, known for its lively atmosphere, cultural events, and universities. Great for guests looking to explore nightlife, culture, and dining. | Groninger Museum, Martinitoren, Vibrant nightlife, Shopping districts, University of Groningen |
| Baflo | A charming nearby village with a friendly community environment, perfect for visitors looking for a rural experience without straying too far from Winsum. | Historic buildings, Nature walks, Local cafes, Nearby cycling routes, Community events |
| Leens | A quaint village set against the backdrop of beautiful Dutch landscapes, ideal for families and those looking to unwind in a peaceful setting. | Historic church, Parklands, Cycling paths, Seasonal festivals |
| Ulrum | A small village known for its tranquil environment and friendly locals. It offers a quiet stay with an authentic Dutch village experience. | Scenic nature, Cultural festivals, Local art |
| Eemsmond | A rural area providing an authentic Dutch countryside experience, it is ideal for guests wishing to experience nature and local culture. | Great hiking and cycling, Charming villages, Nature reserves, Cultural heritage sites |
Understanding Airbnb License Requirements & STR Laws in Winsum (2025)
While Winsum, Groningen, Netherlands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Winsum to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Winsum (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Winsumbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
luxury house between the windmills in old center
Entire Place • 2 bedrooms
Cottage Winsum - Exquisite Garden - 6 pers.
Entire Place • 3 bedrooms
Maison Crêpe | Winsum | Cozy Home
Entire Place • 3 bedrooms
beautiful apartment in the old center of Winsum
Entire Place • 1 bedroom
'Schillenboer' room in Winsum
Private Room • 1 bedroom
Cozy house downtown Winsum (new bathroom!)
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Winsum (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Winsum based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Geert Jan | 2 | $66,535 | 109 | 4.51/5.0 |
| Attie | 3 | $51,149 | 16 | 3.33/5.0 |
| Niels | 4 | $39,239 | 427 | 4.72/5.0 |
| Kees | 1 | $28,102 | 298 | 4.74/5.0 |
| Annemiek | 1 | $27,941 | 83 | 4.99/5.0 |
| Albert | 1 | $25,189 | 208 | 4.62/5.0 |
| Heleen | 1 | $22,563 | 166 | 4.35/5.0 |
| Hugo | 1 | $19,458 | 152 | 4.64/5.0 |
| Paul | 1 | $17,773 | 72 | 4.85/5.0 |
| Inez | 1 | $16,484 | 33 | 4.61/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Winsum.
Dive Deeper: Advanced Winsum STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Winsum. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWinsum Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Winsum
- The Winsum Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 52.9% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 47.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Winsum, House properties are the most common (52.9%), reflecting the local real estate landscape.
- Houses represent a significant 52.9% portion, catering likely to families or larger groups.
- The presence of 29.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Winsum Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Winsum
- The dominant room capacity in Winsum is 1 bedroom listings, making up 58.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 76.4% of the active Airbnb listings in Winsum, indicating a high concentration in these sizes.
- With over half the market (58.8%) consisting of studios or 1-bedroom units, Winsum is particularly well-suited for individuals or couples.
Winsum Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Winsum
- The most common guest capacity trend in Winsum vacation rentals is listings accommodating 2 guests (52.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Winsum STR market, accounting for 70.5% of listings.
- A significant 52.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Winsum.
- 17.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Winsum.
- On average, properties in Winsum are equipped to host 3.4 guests.
Winsum Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Winsum
- The most common availability pattern in Winsum falls within the 181-270 days range, representing 47.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 53.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Winsum (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 53.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Winsum Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
75% of total
2 Nights
2 listings
12.5% of total
3 Nights
1 listings
6.3% of total
30+ Nights
1 listings
6.3% of total
Key Insights
- The most prevalent minimum stay requirement in Winsum is 1 Night, adopted by 75% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (87.5%) of the Winsum Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 75% of Winsum hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Winsum.
Winsum Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
37.5% of total
Moderate
4 listings
25% of total
Firm
3 listings
18.8% of total
Strict
3 listings
18.8% of total
Cancellation Policy Insights for Winsum
- The prevailing Airbnb cancellation policy trend in Winsum is Flexible, used by 37.5% of listings.
- There's a relatively balanced mix between guest-friendly (62.5%) and stricter (37.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 37.5% market standard in Winsum.
- Regularly review your cancellation policy against competitors and market demand shifts in Winsum.
Winsum STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Winsum
- The overall average booking lead time for vacation rentals in Winsum is 38 days.
- Guests book furthest in advance for stays during May (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (55 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Winsum.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Winsum averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Winsum (2025)
Amenity Prevalence
Amenity Insights for Winsum
- Essential amenities in Winsum that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Winsum: Wifi.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Winsum to stay competitive.
Winsum Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Winsum
- The typical guest profile for Airbnb in Winsum consists of primarily domestic travelers (68%), often arriving from nearby Amsterdam, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Dutch.
- Domestic travelers account for 67.7% of guests.
- Key international markets include Netherlands (67.7%) and Germany (15%).
- Top languages spoken are English (36%) followed by Dutch (24.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Amsterdam and Utrecht.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Winsum Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rijs | 27 | $3,772 | $356.97 | 45% |
| Kortenhoef | 15 | $3,495 | $255.48 | 53% |
| Muiden | 29 | $3,226 | $291.72 | 48% |
| Vierhouten | 15 | $3,026 | $196.88 | 52% |
| Bant | 10 | $2,983 | $538.44 | 25% |
| Uitdam | 34 | $2,907 | $425.90 | 30% |
| Soest | 49 | $2,884 | $225.80 | 50% |
| Kollumerpomp | 10 | $2,829 | $325.26 | 34% |
| Zeewolde | 163 | $2,799 | $303.22 | 35% |
| Nigtevecht | 11 | $2,797 | $174.65 | 53% |