Rijs Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Frisia, Netherlands

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Rijs in 2025? Explore comprehensive Airbnb analytics for Rijs, Frisia, Netherlands to uncover income potential. This 2025 STR market report for Rijs, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 27 active listings.

Whether you're considering an Airbnb investment in Rijs, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rijs Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Rijs Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$357
The average rental revenue earned for an occupied room per day in Rijs.
Occupancy Rate(?)
44.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$45,260
Typical annual income for an Airbnb listing in Rijs. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-17.0%
Significant decrease (-17.0%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Rijs.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Rijs.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
27
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Rijs (2025)

Understanding the monthly revenue variations for Airbnb listings in Rijs is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rijs is typically December, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rijs across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $12,375+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $8,383 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,939 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,420, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Rijs

Rijs Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Rijs STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rijs:

  • Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 38%.
  • Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Rijs

Average Daily Rate (ADR) Airbnb Trends in Rijs (2025)

Effective short term rental pricing strategy in Rijs involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rijs typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $849+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $466 or more.
  • Typical properties (Median) charge around $124 per night.
  • Entry-level properties (Bottom 25%) earn around $87 per night.

Average Daily Rate (ADR) Trend by Month in Rijs

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Airbnb Seasonality Analysis & Trends in Rijs (2025)

Peak Season (December, July, August)
  • Revenue averages $6,467 per month
  • Occupancy rates average 56.5%
  • Daily rates average $357
Shoulder Season
  • Revenue averages $5,519 per month
  • Occupancy maintains around 39.5%
  • Daily rates hold near $345
Low Season (January, February, November)
  • Revenue drops to average $4,708 per month
  • Occupancy decreases to average 28.8%
  • Daily rates adjust to average $333

Seasonality Insights for Rijs

  • The Airbnb seasonality in Rijs shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Rijs's highest earning potential, with monthly revenues capable of climbing to $6,788, occupancy reaching a high of 70.0%, and ADRs peaking at $364.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $4,540, occupancy could drop to 21.4%, and ADRs may adjust down to $326.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rijs.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Rijs seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Rijs (2025)

Exploring the top neighborhoods for short-term rentals in Rijs? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Sneek
A historic city offering beautiful canals and a lively atmosphere. Perfect for guests interested in history and water activities, given its marina and sailing opportunities.
Sneekermeer, Waterpoort, Historical museums, Shopping streets, Annual sailing events
Drachten
A vibrant town blending modern amenities with historical sites. Appeals to families and business travelers alike with its festivals and local cuisine.
Museum Drachten, Cultural events, Local markets, Shopping centers, Drachten theater
Heerenveen
Known for its sports facilities and vibrant cultural scene, attracting sports fans and concert-goers.
Thialf Ice Arena, Heerenveen Sports College, Cultural events, Parks and recreation, Local restaurants
Joure
An attractive town rich in history with a strong traditional ambiance, ideal for cultural tourists.
De Snikke, Historical buildings, Local shops, Canal front walks, Joure's famous tea houses
Lemmer
A charming seaside village set on the IJsselmeer, perfect for those seeking leisure and water activities.
Lemmer beach, Water sports, Marinas, Local seafood restaurants, Scenic walking paths
Hindeloopen
A former fishing village with a scenic harbor and historical charm, appealing to those seeking an authentic Dutch experience.
Hindeloopen harbor, Museum Hindeloopen, Historical architecture, Cafés, Cycling routes
Sloten
One of the smallest cities in the Netherlands, known for its historical significance and quiet charm, ideal for a tranquil escape.
Historic windmill, Canal tours, Local museums, Nature walks, Peaceful village atmosphere

Understanding Airbnb License Requirements & STR Laws in Rijs (2025)

While Rijs, Frisia, Netherlands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rijs to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Rijs (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Rijsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Lovely Forest Villa Aquarius near forest and lake.

Lovely Forest Villa Aquarius near forest and lake.

Entire Place • 9 bedrooms

$226,092
Revenue
40.2%
Occupancy
$1654.14
Daily Rate
Cozy villa with sauna, near forest and IJsselmeer

Cozy villa with sauna, near forest and IJsselmeer

Entire Place • 5 bedrooms

$142,189
Revenue
73.5%
Occupancy
$509.20
Daily Rate
Lovely Forest Villa Aquarius near forest and lake.

Lovely Forest Villa Aquarius near forest and lake.

Entire Place • 9 bedrooms

$137,314
Revenue
49.8%
Occupancy
$567.59
Daily Rate
Stylish forrest Villa "Bij Klaas" with 4 bathrooms

Stylish forrest Villa "Bij Klaas" with 4 bathrooms

Entire Place • 6 bedrooms

$105,746
Revenue
62.7%
Occupancy
$393.53
Daily Rate
Villa Klaas

Villa Klaas

Entire Place • 6 bedrooms

$96,401
Revenue
23.6%
Occupancy
$1667.49
Daily Rate
Villa Scorpio: holiday home near forest and lake!

Villa Scorpio: holiday home near forest and lake!

Entire Place • 8 bedrooms

$91,335
Revenue
53.9%
Occupancy
$564.74
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Rijs (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Rijs based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Akke2$322,493954.67/5.0
Tim Golden Stay Com3$311,4801194.90/5.0
Villa1$142,189284.89/5.0
Anna1$91,335904.88/5.0
Peter (Golden Stay)1$86,417164.88/5.0
Martijn2$48,902432.44/5.0
Grietsje1$42,149574.86/5.0
Lara2$31,010464.67/5.0
Ate1$26,09445.00/5.0
Simke3$25,564574.84/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rijs.

Dive Deeper: Advanced Rijs STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rijs. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Rijs Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Rijs

  • The Rijs Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 27 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Rijs, House properties are the most common (77.8%), reflecting the local real estate landscape.
  • Houses represent a significant 77.8% portion, catering likely to families or larger groups.
  • Smaller segments like others, hotel/boutique (combined 7.4%) offer potential for unique stay experiences.

Rijs Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Rijs

  • The dominant room capacity in Rijs is 2 bedrooms listings, making up 48.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 5+ bedrooms properties represent 85.1% of the active Airbnb listings in Rijs, indicating a high concentration in these sizes.
  • A significant 51.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rijs.

Rijs Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Rijs

  • The most common guest capacity trend in Rijs vacation rentals is listings accommodating 8+ guests (40.7%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Rijs STR market, accounting for 77.7% of listings.
  • 48.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rijs.
  • On average, properties in Rijs are equipped to host 5.8 guests.

Rijs Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Rijs

  • The most common availability pattern in Rijs falls within the 181-270 days range, representing 51.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 85.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Rijs (48.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 18.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Rijs Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (3.8%)

1 Night

1 listings

3.8% of total

2 Nights (23.1%)

2 Nights

6 listings

23.1% of total

3 Nights (42.3%)

3 Nights

11 listings

42.3% of total

4-6 Nights (19.2%)

4-6 Nights

5 listings

19.2% of total

7-29 Nights (3.8%)

7-29 Nights

1 listings

3.8% of total

30+ Nights (7.7%)

30+ Nights

2 listings

7.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Rijs is 3 Nights, adopted by 42.3% of listings. This highlights the market's preference for longer commitments.

Recommendations

  • Align with the market by considering a 3 Nights minimum stay, as 42.3% of Rijs hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.8% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 7.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rijs.

Rijs Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (32%)

Flexible

8 listings

32% of total

Moderate (24%)

Moderate

6 listings

24% of total

Firm (16%)

Firm

4 listings

16% of total

Strict (28%)

Strict

7 listings

28% of total

Cancellation Policy Insights for Rijs

  • The prevailing Airbnb cancellation policy trend in Rijs is Flexible, used by 32% of listings.
  • There's a relatively balanced mix between guest-friendly (56.0%) and stricter (44.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 32% market standard in Rijs.
  • Regularly review your cancellation policy against competitors and market demand shifts in Rijs.

Rijs STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Rijs

  • The overall average booking lead time for vacation rentals in Rijs is 85 days.
  • Guests book furthest in advance for stays during July (average 142 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 39 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (114 days avg.) sees the longest lead times, while Winter (64 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (85 days) as a baseline for your pricing and availability strategy in Rijs.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 142 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 114 days) to capture early planners.
  • Monitor your own booking lead times against these Rijs averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Rijs (2025)

Amenity Prevalence

Amenity Insights for Rijs

  • Essential amenities in Rijs that guests expect include: Heating, Wifi, Kitchen, TV, Free parking on premises, Refrigerator, Dishes and silverware. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Fire extinguisher, Smoke alarm, Microwave are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Rijs: Heating, Wifi, Kitchen, TV, Free parking on premises, Refrigerator, Dishes and silverware.
  • Prioritize adding missing essentials: Refrigerator, Dishes and silverware.
  • Consider adding popular differentiators like Fire extinguisher or Smoke alarm to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Rijs to stay competitive.

Rijs Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Rijs

  • The typical guest profile for Airbnb in Rijs consists of predominantly international visitors (70%), with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 29.8% of guests.
  • Key international markets include Germany (63.1%) and Netherlands (29.8%).
  • Top languages spoken are English (42.3%) followed by German (34.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Netherlands.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Rijs Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Kockengen12$7,560$396.3161%
Baarlo18$5,602$313.7360%
Bentveld13$4,798$443.6154%
Halfweg17$4,307$231.1355%
Aerdenhout17$4,288$694.0253%
Merksplas10$3,885$256.5944%
Oud Ade17$3,779$277.4751%
Zwanenburg24$3,720$240.7766%
Kerkdriel25$3,607$323.1640%
Brecht10$3,531$251.7054%

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