Grou Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Frisia, Netherlands
Is Airbnb profitable in Grou in 2025? Explore comprehensive Airbnb analytics for Grou, Frisia, Netherlands to uncover income potential. This 2025 STR market report for Grou, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 42 active listings.
Whether you're considering an Airbnb investment in Grou, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Grou Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Grou Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Grou (2025)
Understanding the monthly revenue variations for Airbnb listings in Grou is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Grou is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Grou across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,990+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,549 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,444 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $805, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Grou
Grou Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Grou STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Grou:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Grou
Average Daily Rate (ADR) Airbnb Trends in Grou (2025)
Effective short term rental pricing strategy in Grou involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Grou typically peaks in November and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $261+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $186 or more.
- Typical properties (Median) charge around $143 per night.
- Entry-level properties (Bottom 25%) earn around $111 per night.
Average Daily Rate (ADR) Trend by Month in Grou
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Airbnb Seasonality Analysis & Trends in Grou (2025)
Peak Season (August, June, July)
- Revenue averages $2,660 per month
- Occupancy rates average 51.9%
- Daily rates average $171
Shoulder Season
- Revenue averages $1,893 per month
- Occupancy maintains around 36.3%
- Daily rates hold near $174
Low Season (January, February, March)
- Revenue drops to average $1,133 per month
- Occupancy decreases to average 21.5%
- Daily rates adjust to average $178
Seasonality Insights for Grou
- The Airbnb seasonality in Grou shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Grou's highest earning potential, with monthly revenues capable of climbing to $2,733, occupancy reaching a high of 57.1%, and ADRs peaking at $185.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $977, occupancy could drop to 16.1%, and ADRs may adjust down to $167.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Grou.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Grou seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Grou (2025)
Exploring the top neighborhoods for short-term rentals in Grou? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Noordhorn | Charming village with picturesque views and a peaceful atmosphere. Ideal for visitors seeking a retreat from city life while being close to nature and historical sites. | Kramer Veen, De Groninger Dijk, local cycling routes, nature reserves |
| Grou centrum | The historic center of Grou offers a vibrant community spirit with local shops, restaurants, and beautiful waterfront views. It's a popular spot for tourists looking to explore the area. | Grou Marina, Museum Het Prinsenhof, churches and historical buildings, local markets |
| Wetterwille | A quiet residential area favored by families and long-term visitors. Close to amenities and nature, making it an attractive location for longer stays. | parks, family-friendly activities, cycling paths |
| Terherne | A small village known for its water sports and outdoor activities, especially with its location beside the beautiful Sneekermeer. Great for adventurous visitors. | Sneekermeer, water sports activities, local restaurants |
| Terkaple | A serene and scenic village perfect for tourists looking for tranquility. Offers close access to water and nature-based activities. | water sports, nature trails, local farms |
| Akkrum | Just a stone's throw from Grou, Akkrum combines scenic views with local culture and history, making it an appealing option for visitors. | local fishing spots, museums, scenic walks along the canal |
| Smallingerland | Known for its scenic landscapes and outdoor activities, this area attracts nature lovers and families looking for a peaceful getaway. | nature parks, waterfronts, outdoor sports |
| De Veenhoop | A quaint village surrounded by nature, De Veenhoop is perfect for those seeking a rural retreat, with opportunities for fishing and boating. | fishing spots, local nature trails, beautiful waterways |
Understanding Airbnb License Requirements & STR Laws in Grou (2025)
While Grou, Frisia, Netherlands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Grou to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Grou (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Groubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern holiday home in Grou with bubble bath
Entire Place • 6 bedrooms
Sunny house on the water in Grou (Friesland)
Entire Place • 3 bedrooms
Cozy holiday home on the Frisian waters
Entire Place • 4 bedrooms
atmospheric luxury vacation home on waterpark,
Entire Place • 3 bedrooms
Bungalow Heitelan
Entire Place • 3 bedrooms
Vakantiewoning 'Dolce Far Niente'
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Grou (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Grou based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tamara - BELVILLA | 6 | $67,151 | 7 | 1.50/5.0 |
| Janne | 3 | $52,655 | 35 | 4.84/5.0 |
| Gonnie | 1 | $41,551 | 29 | 4.79/5.0 |
| Nyncke | 1 | $38,192 | 13 | 4.85/5.0 |
| Ard & Jeannette | 1 | $31,303 | 87 | 4.76/5.0 |
| Loes | 1 | $27,194 | 16 | 4.56/5.0 |
| Pieter | 1 | $24,539 | 9 | 4.89/5.0 |
| Yanula | 1 | $24,217 | 25 | 4.96/5.0 |
| Auke | 2 | $22,390 | 102 | 4.86/5.0 |
| Nina | 1 | $22,303 | 62 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Grou.
Dive Deeper: Advanced Grou STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Grou. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGrou Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Grou
- The Grou Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.6% of the 42 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Grou, House properties are the most common (73.8%), reflecting the local real estate landscape.
- Houses represent a significant 73.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 9.6%) offer potential for unique stay experiences.
Grou Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Grou
- The dominant room capacity in Grou is 3 bedrooms listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 73.9% of the active Airbnb listings in Grou, indicating a high concentration in these sizes.
- A significant 52.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Grou.
Grou Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Grou
- The most common guest capacity trend in Grou vacation rentals is listings accommodating 4 guests (35.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Grou STR market, accounting for 64.3% of listings.
- 35.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Grou.
- On average, properties in Grou are equipped to host 4.5 guests.
Grou Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Grou
- The most common availability pattern in Grou falls within the 271-366 days range, representing 57.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Grou (31%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Grou Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
23.1% of total
2 Nights
8 listings
20.5% of total
3 Nights
8 listings
20.5% of total
4-6 Nights
7 listings
17.9% of total
30+ Nights
7 listings
17.9% of total
Key Insights
- The most prevalent minimum stay requirement in Grou is 1 Night, adopted by 23.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.9%) caters to monthly stays (30+ nights) in Grou, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 23.1% of Grou hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Grou.
Grou Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
3.3% of total
Flexible
6 listings
20% of total
Moderate
8 listings
26.7% of total
Firm
9 listings
30% of total
Strict
6 listings
20% of total
Cancellation Policy Insights for Grou
- The prevailing Airbnb cancellation policy trend in Grou is Firm, used by 30% of listings.
- There's a relatively balanced mix between guest-friendly (46.7%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 30% market standard in Grou.
- Regularly review your cancellation policy against competitors and market demand shifts in Grou.
Grou STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Grou
- The overall average booking lead time for vacation rentals in Grou is 78 days.
- Guests book furthest in advance for stays during June (average 120 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 46 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (103 days avg.) sees the longest lead times, while Winter (62 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (78 days) as a baseline for your pricing and availability strategy in Grou.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 120 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 103 days) to capture early planners.
- Monitor your own booking lead times against these Grou averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Grou (2025)
Amenity Prevalence
Amenity Insights for Grou
- Essential amenities in Grou that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Grou: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Grou to stay competitive.
Grou Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Grou
- The typical guest profile for Airbnb in Grou consists of a mix of domestic (61%) and international guests, often arriving from nearby Utrecht, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 61.2% of guests.
- Key international markets include Netherlands (61.2%) and Germany (25.9%).
- Top languages spoken are English (38.7%) followed by German (23.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Utrecht and Amsterdam.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Grou Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kockengen | 12 | $7,560 | $396.31 | 61% |
| Bentveld | 13 | $4,798 | $443.61 | 54% |
| Halfweg | 17 | $4,307 | $231.13 | 55% |
| Aerdenhout | 17 | $4,288 | $694.02 | 53% |
| Oud Ade | 17 | $3,779 | $277.47 | 51% |
| Rijs | 27 | $3,772 | $356.97 | 45% |
| Zwanenburg | 24 | $3,720 | $240.77 | 66% |
| Kortenhoef | 15 | $3,495 | $255.48 | 53% |
| Ouderkerk aan de Amstel | 28 | $3,433 | $231.63 | 57% |
| Amsterdam | 4,967 | $3,368 | $295.90 | 52% |