Assen Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Drenthe, Netherlands
Is Airbnb profitable in Assen in 2025? Explore comprehensive Airbnb analytics for Assen, Drenthe, Netherlands to uncover income potential. This 2025 STR market report for Assen, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Assen, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Assen Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Assen Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Assen (2025)
Understanding the monthly revenue variations for Airbnb listings in Assen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Assen is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Assen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,521+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,536 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $860 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $442, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Assen
Assen Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Assen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Assen:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Assen
Average Daily Rate (ADR) Airbnb Trends in Assen (2025)
Effective short term rental pricing strategy in Assen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Assen typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $196+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $123 or more.
- Typical properties (Median) charge around $96 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Assen
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Airbnb Seasonality Analysis & Trends in Assen (2025)
Peak Season (April, May, August)
- Revenue averages $1,639 per month
- Occupancy rates average 44.9%
- Daily rates average $116
Shoulder Season
- Revenue averages $1,081 per month
- Occupancy maintains around 35.5%
- Daily rates hold near $112
Low Season (February, March, November)
- Revenue drops to average $771 per month
- Occupancy decreases to average 29.5%
- Daily rates adjust to average $103
Seasonality Insights for Assen
- The Airbnb seasonality in Assen shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Assen's highest earning potential, with monthly revenues capable of climbing to $1,916, occupancy reaching a high of 46.7%, and ADRs peaking at $118.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $671, occupancy could drop to 25.4%, and ADRs may adjust down to $101.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Assen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Assen seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Assen (2025)
Exploring the top neighborhoods for short-term rentals in Assen? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Assen City Center | The main hub of Assen, filled with shops, restaurants, and cultural attractions. It's a vibrant area that attracts both tourists and locals. | Drents Museum, Assen Railway Station, Hortus Haren, Assen Market, Entertainment venues |
| Balkenhagen | A residential neighborhood known for its calm atmosphere and close proximity to parks and nature reserves. Ideal for families and nature lovers. | Park De Wezenlanden, Nature reserve Laarhoi, Bike trails, Local cafes |
| Noorderpark | A green area that offers outdoor activities and is near several residential neighborhoods. Great for Airbnb guests looking for a peaceful environment. | Noorderpark, Walking and biking paths, Playgrounds |
| Molenstraat Area | Famous for its traditional Dutch windmills and scenic landscapes. An attractive area for tourists interested in Dutch culture and history. | Windmill De Zwaluw, Historical sites, Scenic countryside views |
| De Stegge | This area is popular among families and young professionals due to its spacious homes and community feel. It's also relatively close to the city center. | Local parks, Community events, Family-friendly amenities |
| Spier | A scenic village area near Assen, surrounded by nature. Perfect for guests who enjoy outdoor activities such as biking and hiking. | Lozingsvaart, Nature trails, Relaxed village atmosphere |
| Zuidlaren | Located just outside Assen, Zuidlaren is known for its stunning nature and historic charm, attracting guests seeking a tranquil escape. | Zuidlaardermeer, Historic town center, Nature parks |
| Assen Northern Rural Area | This area offers a more rural experience with beautiful landscapes and charming Dutch countryside, ideal for guests looking for peace and relaxation. | Countryside views, Local farms, Outdoor activities |
Understanding Airbnb License Requirements & STR Laws in Assen (2025)
While Assen, Drenthe, Netherlands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Assen to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Assen (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Assenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sleeping at the Vaart apartment monumental building
Entire Place • 1 bedroom
Apartment in center Assen
Entire Place • 2 bedrooms
Centrally located home in Assen
Entire Place • 2 bedrooms
Stylish overnight stays “House with the Vazen” - Room 5
Private Room • N/A
Stylish Overnight “House with the Vazen” - Room 3
Private Room • N/A
Spacious apartment in beautiful historic drents village
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Assen (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Assen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Reinoud | 3 | $49,558 | 78 | 4.72/5.0 |
| Slapen Aan De Vaart | 1 | $21,069 | 172 | 4.84/5.0 |
| Ria | 2 | $20,933 | 197 | 4.89/5.0 |
| Matthijs | 1 | $19,907 | 34 | 4.38/5.0 |
| Lianne | 1 | $18,552 | 25 | 4.84/5.0 |
| Judith | 1 | $15,540 | 11 | 5.00/5.0 |
| Maria | 1 | $14,849 | 27 | 4.96/5.0 |
| Frans & Marian | 1 | $12,098 | 34 | 4.94/5.0 |
| Jetske | 1 | $11,376 | 9 | 4.67/5.0 |
| Henriëtte | 2 | $10,642 | 89 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Assen.
Dive Deeper: Advanced Assen STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Assen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAssen Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Assen
- The Assen Airbnb market composition is heavily skewed towards Private Room listings, which make up 54.5% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Assen, House properties are the most common (45.5%), reflecting the local real estate landscape.
- Houses represent a significant 45.5% portion, catering likely to families or larger groups.
- The presence of 36.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Assen Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Assen
- The dominant room capacity in Assen is 1 bedroom listings, making up 31.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 45.4% of the active Airbnb listings in Assen, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (4.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Assen.
Assen Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Assen
- The most common guest capacity trend in Assen vacation rentals is listings accommodating 2 guests (18.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Assen STR market, accounting for 27.3% of listings.
- Listings for large groups (6+ guests) are relatively rare (4.5%), potentially indicating an opportunity for hosts targeting this segment in Assen.
- On average, properties in Assen are equipped to host 1.5 guests.
Assen Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Assen
- The most common availability pattern in Assen falls within the 271-366 days range, representing 54.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Assen (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Assen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
54.5% of total
2 Nights
9 listings
40.9% of total
3 Nights
1 listings
4.5% of total
Key Insights
- The most prevalent minimum stay requirement in Assen is 1 Night, adopted by 54.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.4%) of the Assen Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 54.5% of Assen hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Assen.
Assen Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
18.2% of total
Moderate
10 listings
45.5% of total
Firm
4 listings
18.2% of total
Strict
4 listings
18.2% of total
Cancellation Policy Insights for Assen
- The prevailing Airbnb cancellation policy trend in Assen is Moderate, used by 45.5% of listings.
- There's a relatively balanced mix between guest-friendly (63.7%) and stricter (36.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45.5% market standard in Assen.
- Regularly review your cancellation policy against competitors and market demand shifts in Assen.
Assen STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Assen
- The overall average booking lead time for vacation rentals in Assen is 63 days.
- Guests book furthest in advance for stays during June (average 116 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (79 days avg.) sees the longest lead times, while Winter (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Assen.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 116 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Assen averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Assen (2025)
Amenity Prevalence
Amenity Insights for Assen
- Essential amenities in Assen that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Essentials, Smoke alarm, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Assen: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Essentials or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Assen to stay competitive.
Assen Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Assen
- The typical guest profile for Airbnb in Assen consists of primarily domestic travelers (66%), often arriving from nearby Amsterdam, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Dutch.
- Domestic travelers account for 65.7% of guests.
- Key international markets include Netherlands (65.7%) and Germany (12.7%).
- Top languages spoken are English (34.3%) followed by Dutch (24%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Amsterdam and Utrecht.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Assen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Baarlo | 18 | $5,602 | $313.73 | 60% |
| Rijs | 27 | $3,772 | $356.97 | 45% |
| Kerkdriel | 25 | $3,607 | $323.16 | 40% |
| Kortenhoef | 15 | $3,495 | $255.48 | 53% |
| Heusden-Zolder | 14 | $3,392 | $290.06 | 44% |
| Muiden | 29 | $3,226 | $291.72 | 48% |
| Haaren | 11 | $3,125 | $266.89 | 49% |
| Vierhouten | 15 | $3,026 | $196.88 | 52% |
| Bant | 10 | $2,983 | $538.44 | 25% |
| Uitdam | 34 | $2,907 | $425.90 | 30% |