Willemstad Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Curacao, Netherlands
Is Airbnb profitable in Willemstad in 2025? Explore comprehensive Airbnb analytics for Willemstad, Curacao, Netherlands to uncover income potential. This 2025 STR market report for Willemstad, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 138 active listings.
Whether you're considering an Airbnb investment in Willemstad, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Willemstad Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Willemstad Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Willemstad (2025)
Understanding the monthly revenue variations for Airbnb listings in Willemstad is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Willemstad is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Willemstad across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,647+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,359 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,343 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $719, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Willemstad
Willemstad Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Willemstad STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Willemstad:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Willemstad
Average Daily Rate (ADR) Airbnb Trends in Willemstad (2025)
Effective short term rental pricing strategy in Willemstad involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Willemstad typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $214+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $152 or more.
- Typical properties (Median) charge around $101 per night.
- Entry-level properties (Bottom 25%) earn around $68 per night.
Average Daily Rate (ADR) Trend by Month in Willemstad
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Airbnb Seasonality Analysis & Trends in Willemstad (2025)
Peak Season (January, May, April)
- Revenue averages $2,170 per month
- Occupancy rates average 51.5%
- Daily rates average $125
Shoulder Season
- Revenue averages $1,796 per month
- Occupancy maintains around 45.7%
- Daily rates hold near $123
Low Season (August, September, October)
- Revenue drops to average $1,458 per month
- Occupancy decreases to average 40.9%
- Daily rates adjust to average $119
Seasonality Insights for Willemstad
- The Airbnb seasonality in Willemstad shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Willemstad's highest earning potential, with monthly revenues capable of climbing to $2,283, occupancy reaching a high of 55.9%, and ADRs peaking at $134.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,340, occupancy could drop to 39.0%, and ADRs may adjust down to $115.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Willemstad.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Willemstad seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Willemstad (2025)
Exploring the top neighborhoods for short-term rentals in Willemstad? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Punda | Historic district known for its vibrant streets and colorful buildings, perfect for travelers wanting to explore the local culture and heritage. | Floating Market, Old Market, Kura Hulanda Museum, Mikve Israel-Emanuel Synagogue, Queen Emma Bridge |
| Otrobanda | An up-and-coming area with a rich history, offering a local feel and proximity to major attractions, ideal for budget travelers. | Fort Amsterdam, Curaçao Maritime Museum, Scharloo neighborhood, Plaza Brion |
| Jan Thiel | Popular resort area known for its beautiful beaches and nightlife, attracting tourists looking for relaxation and entertainment. | Jan Thiel Beach, Zanzibar Beach, Mambo Beach, Kokomo Beach, Dive sites |
| Cas Abao | Famous for its stunning beach, crystal-clear waters, and ideal for travelers seeking stunning natural beauty and relaxation. | Cas Abao Beach, Snorkeling and diving spots, Beach clubs, Water activities |
| Westpunt | Remote area with some of the island's best natural attractions, ideal for eco-tourism and those looking to escape the busy city life. | Playa Kalki, Christoffel National Park, Shete Boca National Park, Unspoiled beaches |
| Willemstad Waterfront | Scenic view and access to local eateries and shops, perfect for those wanting the essence of island living with beautiful sunset views. | Willemstad Harbor, Local restaurants, Floating Market nearby, Punda and Otrobanda views |
| Mambo Beach | Vibrant beachfront area known for its entertainment, restaurants, and nightlife, ideal for tourists wanting to enjoy social activities. | Mambo Beach Boulevard, Night clubs, Water sports, Shopping |
| Banda Abou | Quieter area known for its natural beauty and authentic Curaçao feel, perfect for travelers seeking relaxation away from the crowds. | Natural beaches, Local eateries, Scenic views, Diving locations |
Understanding Airbnb License Requirements & STR Laws in Willemstad (2025)
While Willemstad, Curacao, Netherlands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Willemstad to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Willemstad (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Willemstadbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
beachhouse -private pool -historic Pietermaai -sea
Entire Place • 2 bedrooms
Heritage Landhuis Kranshi, downtown Willemstad
Entire Place • 5 bedrooms
Historical city villa downtown Willemstad | pool
Entire Place • 3 bedrooms
Handelskade's Grand Historical Penthouse: Refined
Entire Place • 3 bedrooms
Dushi Pietermaai Apartments Soleil I Ocean view
Entire Place • 1 bedroom
Deluxe two bedroom apartment with private pool.
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Willemstad (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Willemstad based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Coral & Coco | 31 | $734,271 | 824 | 4.29/5.0 |
| Noom | 4 | $184,684 | 31 | 3.70/5.0 |
| Curacao Gardens | 4 | $100,583 | 89 | 3.69/5.0 |
| Cindy | 1 | $91,483 | 44 | 5.00/5.0 |
| Bettina | 6 | $77,376 | 352 | 4.90/5.0 |
| Don | 2 | $71,875 | 95 | 4.87/5.0 |
| Aida | 2 | $68,976 | 117 | 4.97/5.0 |
| Ivan & Deva | 3 | $65,119 | 286 | 4.89/5.0 |
| Mariana | 3 | $64,744 | 97 | 4.93/5.0 |
| Bario Hotel | 6 | $60,432 | 156 | 3.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Willemstad.
Dive Deeper: Advanced Willemstad STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Willemstad. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWillemstad Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Willemstad
- The Willemstad Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87% of the 138 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Willemstad, Apartment/Condo properties are the most common (76.8%), reflecting the local real estate landscape.
- The presence of 8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.2%) offer potential for unique stay experiences.
Willemstad Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Willemstad
- The dominant room capacity in Willemstad is 1 bedroom listings, making up 47.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.0% of the active Airbnb listings in Willemstad, indicating a high concentration in these sizes.
Willemstad Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Willemstad
- The most common guest capacity trend in Willemstad vacation rentals is listings accommodating 2 guests (45.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Willemstad STR market, accounting for 76.1% of listings.
- A significant 45.7% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Willemstad.
- 11.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Willemstad.
- On average, properties in Willemstad are equipped to host 3.1 guests.
Willemstad Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Willemstad
- The most common availability pattern in Willemstad falls within the 271-366 days range, representing 39.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Willemstad (29.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Willemstad Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
20% of total
2 Nights
25 listings
18.5% of total
3 Nights
36 listings
26.7% of total
4-6 Nights
32 listings
23.7% of total
7-29 Nights
1 listings
0.7% of total
30+ Nights
14 listings
10.4% of total
Key Insights
- The most prevalent minimum stay requirement in Willemstad is 3 Nights, adopted by 26.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (10.4%) caters to monthly stays (30+ nights) in Willemstad, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 26.7% of Willemstad hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Willemstad.
Willemstad Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
31 listings
24.6% of total
Moderate
25 listings
19.8% of total
Firm
27 listings
21.4% of total
Strict
43 listings
34.1% of total
Cancellation Policy Insights for Willemstad
- The prevailing Airbnb cancellation policy trend in Willemstad is Strict, used by 34.1% of listings.
- A majority (55.5%) of hosts in Willemstad utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 34.1% market standard in Willemstad.
- With 34.1% using Strict terms, this is a viable option in Willemstad, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Willemstad.
Willemstad STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Willemstad
- The overall average booking lead time for vacation rentals in Willemstad is 54 days.
- Guests book furthest in advance for stays during February (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 51 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (66 days avg.) sees the longest lead times, while Fall (57 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Willemstad.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Willemstad averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Willemstad (2025)
Amenity Prevalence
Amenity Insights for Willemstad
- Essential amenities in Willemstad that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Willemstad: Wifi, Air conditioning.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Willemstad to stay competitive.
Willemstad Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Willemstad
- The typical guest profile for Airbnb in Willemstad consists of predominantly international visitors (93%), with top international origins including Brazil, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 6.8% of guests.
- Key international markets include United States (29.5%) and Brazil (16%).
- Top languages spoken are English (41.5%) followed by Spanish (28.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Brazil.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Willemstad Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Savaneta | 59 | $4,567 | $280.63 | 57% |
| Sint Willibrordus | 49 | $4,428 | $379.53 | 50% |
| San Nicolaas | 50 | $3,968 | $221.72 | 52% |
| Westpunt | 11 | $3,829 | $349.16 | 44% |
| Jan Thiel | 304 | $3,110 | $253.31 | 48% |
| Sint Michiel | 180 | $2,689 | $210.52 | 49% |
| Piedra Plat | 25 | $2,517 | $157.16 | 54% |
| Pos Chikito | 81 | $2,438 | $176.77 | 53% |
| Jan Kok | 12 | $2,276 | $331.38 | 36% |
| Santa Cruz | 75 | $2,219 | $162.47 | 47% |