Reggio nell'Emilia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Emilia-Romagna, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Reggio nell'Emilia in 2025? Explore comprehensive Airbnb analytics for Reggio nell'Emilia, Emilia-Romagna, Italy to uncover income potential. This 2025 STR market report for Reggio nell'Emilia, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 313 active listings.

Whether you're considering an Airbnb investment in Reggio nell'Emilia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Reggio nell'Emilia Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Reggio nell'Emilia Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$109
The average rental revenue earned for an occupied room per day in Reggio nell'Emilia.
Occupancy Rate(?)
39.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$10,193
Typical annual income for an Airbnb listing in Reggio nell'Emilia. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
9.8%
Positive growth (9.8%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Reggio nell'Emilia.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Reggio nell'Emilia.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
313
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Reggio nell'Emilia (2025)

Understanding the monthly revenue variations for Airbnb listings in Reggio nell'Emilia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Reggio nell'Emilia is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Reggio nell'Emilia across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,547+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,749 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,079 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $496, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Reggio nell'Emilia

Reggio nell'Emilia Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Reggio nell'Emilia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Reggio nell'Emilia:

  • Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 36%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Reggio nell'Emilia

Average Daily Rate (ADR) Airbnb Trends in Reggio nell'Emilia (2025)

Effective short term rental pricing strategy in Reggio nell'Emilia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Reggio nell'Emilia typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $193+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $111 or more.
  • Typical properties (Median) charge around $81 per night.
  • Entry-level properties (Bottom 25%) earn around $61 per night.

Average Daily Rate (ADR) Trend by Month in Reggio nell'Emilia

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Airbnb Seasonality Analysis & Trends in Reggio nell'Emilia (2025)

Peak Season (June, May, April)
  • Revenue averages $1,824 per month
  • Occupancy rates average 44.8%
  • Daily rates average $104
Shoulder Season
  • Revenue averages $1,228 per month
  • Occupancy maintains around 41.1%
  • Daily rates hold near $105
Low Season (January, February, March)
  • Revenue drops to average $987 per month
  • Occupancy decreases to average 33.7%
  • Daily rates adjust to average $107

Seasonality Insights for Reggio nell'Emilia

  • The Airbnb seasonality in Reggio nell'Emilia shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Reggio nell'Emilia's highest earning potential, with monthly revenues capable of climbing to $1,980, occupancy reaching a high of 45.5%, and ADRs peaking at $110.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $910, occupancy could drop to 32.8%, and ADRs may adjust down to $101.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Reggio nell'Emilia.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Reggio nell'Emilia seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Reggio nell'Emilia (2025)

Exploring the top neighborhoods for short-term rentals in Reggio nell'Emilia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro storico
The historic center of Reggio nell'Emilia features charming cobblestone streets, Renaissance architecture, and a vibrant atmosphere. It's ideal for those wanting to immerse themselves in the local culture and history, with easy access to shops, restaurants, and cafés.
Palazzo del Monte, Teatro Ariosto, Piazza Prampolini, Museo del Tricolore, San Prospero, Palazzo Masdoni
Chiesa di San Giovanni Evangelista
This area is known for its beautiful churches and religious architecture, appealing to tourists interested in art and history. It is also close to many local amenities.
Chiesa di San Giovanni Evangelista, Chiesa di San Rocco, Museo di Storia Naturale, Piazza del Monte, Palazzo Ducale, Giardino Ducale
Piazza della Vittoria
A bustling square in the heart of the city surrounded by shops and restaurants, making it a popular spot for travelers looking for convenience and local flair.
Piazza della Vittoria, Palazzo Masdoni, Caffè Ariosto, local markets, events and festivals held in the square
Quartiere del Norr
Known for its contemporary vibe and modernist architecture, this area attracts younger visitors and those looking for a unique urban experience.
Parco del Norr, modern art installations, local cafés, vibrant nightlife, Cultural events
San Maurizio
A peaceful residential area that offers proximity to nature and parks while still being close to the city's main attractions, great for families or those looking for tranquility.
Parco della Resistenza, Local artisanal shops, Quiet cafés, Scenic walking paths, Events in nearby parks
Vialeda della Repubblica
This area combines modern living with access to historical sites. It attracts both business travelers and tourists who wish to explore the city easily.
Modern shopping centers, Historical landmarks, Restaurants and dining options, Local transportation hubs, City parks
Reggio Emilia Fiere
Famed for hosting various trade shows and exhibitions, this area is ideal for business travelers and attendees of events, making it a strategic location for Airbnb hosts.
Reggio Emilia Expo, Convention centers, Nearby hotels, Business networking events, Exhibition facilities
Parco del Castello
A lush green space surrounding historical fortifications, attracting visitors who appreciate nature and outdoor activities, suitable for families and groups.
Castello di Reggio Emilia, Scenic walking trails, Picnic spots, Sporting facilities, Community events

Understanding Airbnb License Requirements & STR Laws in Reggio nell'Emilia (2025)

Yes, Reggio nell'Emilia, Emilia-Romagna, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Reggio nell'Emilia to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 37% licensed listings)

Top Performing Airbnb Properties in Reggio nell'Emilia (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Reggio nell'Emiliabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

[The Garden] Centro Storico - Free Parking + Wi-Fi

[The Garden] Centro Storico - Free Parking + Wi-Fi

Entire Place • 3 bedrooms

$70,607
Revenue
68.4%
Occupancy
$253.73
Daily Rate
Grace’s home RE centro

Grace’s home RE centro

Entire Place • 1 bedroom

$61,344
Revenue
45.7%
Occupancy
$280.75
Daily Rate
Delightful apartment for short term rentals in R.E.

Delightful apartment for short term rentals in R.E.

Entire Place • 3 bedrooms

$49,866
Revenue
79.4%
Occupancy
$149.09
Daily Rate
Nido tra i tetti

Nido tra i tetti

Entire Place • 1 bedroom

$42,864
Revenue
76.0%
Occupancy
$328.06
Daily Rate
Urban luxury apartment

Urban luxury apartment

Entire Place • 2 bedrooms

$37,168
Revenue
29.9%
Occupancy
$682.07
Daily Rate
Beautiful, centrally located - RCF Arena RE

Beautiful, centrally located - RCF Arena RE

Entire Place • 2 bedrooms

$33,840
Revenue
46.9%
Occupancy
$401.71
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Reggio nell'Emilia (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Reggio nell'Emilia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Pietro24$126,487872.66/5.0
Renal9$120,2751223.85/5.0
Martina1$70,607194.89/5.0
Dino1$61,34435.00/5.0
Daniela4$59,710561.25/5.0
Zen Home Room Relax.6$58,5022784.46/5.0
Mariafiore2$58,418684.98/5.0
Host #4670960076$55,58810.00/5.0
Natalia4$55,5626274.82/5.0
Alessandra2$52,134314.73/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Reggio nell'Emilia.

Dive Deeper: Advanced Reggio nell'Emilia STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Reggio nell'Emilia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Reggio nell'Emilia Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Reggio nell'Emilia

  • The Reggio nell'Emilia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 62% of the 313 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 36.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Reggio nell'Emilia, Apartment/Condo properties are the most common (81.2%), reflecting the local real estate landscape.
  • The presence of 7% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique, others (combined 2.0%) offer potential for unique stay experiences.

Reggio nell'Emilia Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Reggio nell'Emilia

  • The dominant room capacity in Reggio nell'Emilia is 1 bedroom listings, making up 57.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 78.3% of the active Airbnb listings in Reggio nell'Emilia, indicating a high concentration in these sizes.
  • With over half the market (57.5%) consisting of studios or 1-bedroom units, Reggio nell'Emilia is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (5.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Reggio nell'Emilia.

Reggio nell'Emilia Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Reggio nell'Emilia

  • The most common guest capacity trend in Reggio nell'Emilia vacation rentals is listings accommodating 2 guests (36.1%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Reggio nell'Emilia STR market, accounting for 55.6% of listings.
  • On average, properties in Reggio nell'Emilia are equipped to host 2.7 guests.

Reggio nell'Emilia Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Reggio nell'Emilia

  • The most common availability pattern in Reggio nell'Emilia falls within the 271-366 days range, representing 50.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 80.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Reggio nell'Emilia (32.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 20.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Reggio nell'Emilia Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (50.4%)

1 Night

138 listings

50.4% of total

2 Nights (24.8%)

2 Nights

68 listings

24.8% of total

3 Nights (3.3%)

3 Nights

9 listings

3.3% of total

4-6 Nights (2.2%)

4-6 Nights

6 listings

2.2% of total

7-29 Nights (15.7%)

7-29 Nights

43 listings

15.7% of total

30+ Nights (3.6%)

30+ Nights

10 listings

3.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Reggio nell'Emilia is 1 Night, adopted by 50.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (75.2%) of the Reggio nell'Emilia Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 50.4% of Reggio nell'Emilia hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Reggio nell'Emilia.

Reggio nell'Emilia Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

0.4% of total

Flexible (57%)

Flexible

127 listings

57% of total

Moderate (32.7%)

Moderate

73 listings

32.7% of total

Strict (9.9%)

Strict

22 listings

9.9% of total

Cancellation Policy Insights for Reggio nell'Emilia

  • The prevailing Airbnb cancellation policy trend in Reggio nell'Emilia is Flexible, used by 57% of listings.
  • The market strongly favors guest-friendly terms, with 89.7% of listings offering Flexible or Moderate policies. This suggests guests in Reggio nell'Emilia may expect booking flexibility.
  • Strict cancellation policies are quite rare (9.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 57% market standard in Reggio nell'Emilia.
  • Given the high prevalence of Flexible policies (57%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Using a Strict policy might deter some guests, as only 9.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Reggio nell'Emilia.

Reggio nell'Emilia STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Reggio nell'Emilia

  • The overall average booking lead time for vacation rentals in Reggio nell'Emilia is 46 days.
  • Guests book furthest in advance for stays during July (average 130 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (86 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Reggio nell'Emilia.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 130 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 86 days) to capture early planners.
  • Monitor your own booking lead times against these Reggio nell'Emilia averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Reggio nell'Emilia (2025)

Amenity Prevalence

Amenity Insights for Reggio nell'Emilia

  • Essential amenities in Reggio nell'Emilia that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Kitchen, Wifi, TV are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Reggio nell'Emilia: Heating.
  • Prioritize adding missing essentials: Heating.
  • Consider adding popular differentiators like Kitchen or Wifi to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Reggio nell'Emilia to stay competitive.

Reggio nell'Emilia Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Reggio nell'Emilia

  • The typical guest profile for Airbnb in Reggio nell'Emilia consists of a mix of domestic (50%) and international guests, often arriving from nearby Milan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
  • Domestic travelers account for 50.2% of guests.
  • Key international markets include Italy (50.2%) and France (8%).
  • Top languages spoken are English (35.8%) followed by Italian (24.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Reggio nell'Emilia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Laglio64$4,873$463.6147%
Brenzone sul Garda19$4,128$335.2552%
Portofino68$4,086$454.3544%
Sala Comacina64$3,794$400.2750%
Bellagio373$3,630$328.2655%
Crespina16$3,526$493.6448%
Oliveto Lario99$3,509$327.4255%
Tignano10$3,391$500.3136%
Carate Urio71$3,379$331.9044%
Brienno39$3,327$337.9245%

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