Saint-Denis Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Réunion, France
Is Airbnb profitable in Saint-Denis in 2025? Explore comprehensive Airbnb analytics for Saint-Denis, Réunion, France to uncover income potential. This 2025 STR market report for Saint-Denis, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 575 active listings.
Whether you're considering an Airbnb investment in Saint-Denis, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint-Denis Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saint-Denis Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saint-Denis (2025)
Understanding the monthly revenue variations for Airbnb listings in Saint-Denis is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint-Denis is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint-Denis across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,227+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,648 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,092 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $549, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saint-Denis
Saint-Denis Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saint-Denis STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint-Denis:
- Best-in-class properties (Top 10%) achieve 90%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saint-Denis
Average Daily Rate (ADR) Airbnb Trends in Saint-Denis (2025)
Effective short term rental pricing strategy in Saint-Denis involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint-Denis typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $130+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $89 or more.
- Typical properties (Median) charge around $66 per night.
- Entry-level properties (Bottom 25%) earn around $50 per night.
Average Daily Rate (ADR) Trend by Month in Saint-Denis
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Airbnb Seasonality Analysis & Trends in Saint-Denis (2025)
Peak Season (May, December, November)
- Revenue averages $1,358 per month
- Occupancy rates average 54.1%
- Daily rates average $80
Shoulder Season
- Revenue averages $1,230 per month
- Occupancy maintains around 48.8%
- Daily rates hold near $79
Low Season (February, March, September)
- Revenue drops to average $1,025 per month
- Occupancy decreases to average 48.3%
- Daily rates adjust to average $79
Seasonality Insights for Saint-Denis
- The Airbnb seasonality in Saint-Denis shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saint-Denis's highest earning potential, with monthly revenues capable of climbing to $1,420, occupancy reaching a high of 59.0%, and ADRs peaking at $81.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $937, occupancy could drop to 38.6%, and ADRs may adjust down to $78.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint-Denis.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saint-Denis seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saint-Denis (2025)
Exploring the top neighborhoods for short-term rentals in Saint-Denis? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Saint-Denis City Center | The bustling heart of Réunion's capital, ideal for urban explorers and business travelers, featuring a vibrant market and rich Creole culture. | La Réunion Museum, The St. Denis Cathedral, Jardin de l'État, Rue de Paris, Le Barachois |
| Montagne de La Hotte | A natural retreat offering stunning views and hiking opportunities, drawing nature lovers and outdoor enthusiasts seeking adventure. | Hiking Trails, Stunning Viewpoints, Natural Parks |
| Saint-Denis Beaches | The coastal area showcasing beautiful beaches, perfect for tourists looking for sun, sea, and relaxation. | Beaches of Saint-Denis, Water Sports, Local Seafood Restaurants |
| La Montagne | A region known for its natural beauty and community life, attracting visitors looking for authentic cultural experiences. | Cultural Festivals, Scenic Views, Local Artisans |
| Saint-Denis Historic District | Rich in history and colonial architecture, this area attracts history buffs and those interested in the island's past. | Historical Buildings, Cultural Institutions, Museums |
| Saint-Denis Botanical Garden | A lush and peaceful environment that attracts families and nature enthusiasts for its diverse plant life and tranquil settings. | Botanical Gardens, Picnic Areas, Nature Walks |
| L'Ermitage | A picturesque coastal village known for its relaxing atmosphere and water activities, appealing to tourists seeking leisure. | Beaches, Snorkeling Spots, Relaxation Areas |
| La Saline Les Bains | Famous for its beautiful lagoons and vibrant local culture, it's a hot spot for both relaxation and active tourism. | La Saline Beach, Water Sports, Local Markets |
Understanding Airbnb License Requirements & STR Laws in Saint-Denis (2025)
While Saint-Denis, Réunion, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint-Denis to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Saint-Denis (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint-Denisbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
La Villa Gama
Entire Place • 5 bedrooms
L'Eden - Cozy Villa in Sainte-Clotilde
Entire Place • 3 bedrooms
The apartment in the Clouds*Pool*Panoramic views
Entire Place • 2 bedrooms
Ô Chalet, your lodge in Réunion
Entire Place • 3 bedrooms
Family villa, salt pool.
Entire Place • 5 bedrooms
Bright house, in a great location
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saint-Denis (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saint-Denis based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cosy Home | 3 | $79,551 | 36 | 4.63/5.0 |
| Florian | 1 | $71,400 | 4 | 4.50/5.0 |
| Doriane | 4 | $57,736 | 369 | 4.47/5.0 |
| Idriss | 4 | $55,140 | 176 | 4.80/5.0 |
| Locadodo | 7 | $54,429 | 47 | 2.78/5.0 |
| Fabrice Et Lucie | 2 | $50,802 | 50 | 4.97/5.0 |
| Fabrice | 4 | $48,159 | 92 | 3.69/5.0 |
| Ludovic | 6 | $46,218 | 68 | 3.02/5.0 |
| Christophe | 3 | $45,358 | 232 | 4.74/5.0 |
| Marie | 4 | $43,668 | 5 | 1.20/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint-Denis.
Dive Deeper: Advanced Saint-Denis STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint-Denis. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaint-Denis Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saint-Denis
- The Saint-Denis Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.1% of the 575 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saint-Denis, Apartment/Condo properties are the most common (68%), reflecting the local real estate landscape.
- Houses represent a significant 24% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 2.4%) offer potential for unique stay experiences.
Saint-Denis Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saint-Denis
- The dominant room capacity in Saint-Denis is 1 bedroom listings, making up 51.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.1% of the active Airbnb listings in Saint-Denis, indicating a high concentration in these sizes.
- With over half the market (51.8%) consisting of studios or 1-bedroom units, Saint-Denis is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (7.1%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Saint-Denis.
Saint-Denis Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saint-Denis
- The most common guest capacity trend in Saint-Denis vacation rentals is listings accommodating 2 guests (44.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Saint-Denis STR market, accounting for 69.7% of listings.
- A significant 45.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Saint-Denis.
- 10.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint-Denis.
- On average, properties in Saint-Denis are equipped to host 2.9 guests.
Saint-Denis Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saint-Denis
- The most common availability pattern in Saint-Denis falls within the 271-366 days range, representing 39.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Saint-Denis (25.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saint-Denis Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
123 listings
23.7% of total
2 Nights
109 listings
21% of total
3 Nights
89 listings
17.1% of total
4-6 Nights
94 listings
18.1% of total
7-29 Nights
39 listings
7.5% of total
30+ Nights
66 listings
12.7% of total
Key Insights
- The most prevalent minimum stay requirement in Saint-Denis is 1 Night, adopted by 23.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (12.7%) caters to monthly stays (30+ nights) in Saint-Denis, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 23.7% of Saint-Denis hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 12.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint-Denis.
Saint-Denis Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
1 listings
0.2% of total
Super Strict 30 Days
1 listings
0.2% of total
Flexible
144 listings
30.5% of total
Moderate
166 listings
35.2% of total
Firm
80 listings
16.9% of total
Strict
80 listings
16.9% of total
Cancellation Policy Insights for Saint-Denis
- The prevailing Airbnb cancellation policy trend in Saint-Denis is Moderate, used by 35.2% of listings.
- There's a relatively balanced mix between guest-friendly (65.7%) and stricter (33.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.2% market standard in Saint-Denis.
- Regularly review your cancellation policy against competitors and market demand shifts in Saint-Denis.
Saint-Denis STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saint-Denis
- The overall average booking lead time for vacation rentals in Saint-Denis is 48 days.
- Guests book furthest in advance for stays during July (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (60 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Saint-Denis.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Saint-Denis averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saint-Denis (2025)
Amenity Prevalence
Amenity Insights for Saint-Denis
- Essential amenities in Saint-Denis that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saint-Denis: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saint-Denis to stay competitive.
Saint-Denis Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saint-Denis
- The typical guest profile for Airbnb in Saint-Denis consists of a mix of domestic (63%) and international guests, often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 62.6% of guests.
- Key international markets include France (62.6%) and Réunion (16.3%).
- Top languages spoken are French (49.6%) followed by English (31.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Saint-Denis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saint-Denis Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cilaos | 150 | $1,799 | $132.28 | 49% |
| Salazie | 61 | $1,738 | $120.16 | 52% |
| Les Trois-Bassins | 72 | $1,705 | $179.01 | 45% |
| Saint-Paul | 1,856 | $1,590 | $151.70 | 50% |
| Sainte-Rose | 23 | $1,446 | $143.18 | 48% |
| L'Étang-Salé | 229 | $1,431 | $138.39 | 48% |
| Saint-Leu | 583 | $1,404 | $125.31 | 51% |
| Saint-Philippe | 29 | $1,374 | $102.33 | 45% |
| La Plaine-des-Palmistes | 50 | $1,360 | $153.36 | 37% |
| Saint-Joseph | 300 | $1,354 | $128.56 | 45% |