Vertou Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pays de la Loire, France
Is Airbnb profitable in Vertou in 2025? Explore comprehensive Airbnb analytics for Vertou, Pays de la Loire, France to uncover income potential. This 2025 STR market report for Vertou, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 103 active listings.
Whether you're considering an Airbnb investment in Vertou, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vertou Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Vertou Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Vertou (2025)
Understanding the monthly revenue variations for Airbnb listings in Vertou is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vertou is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vertou across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,749+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,661 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,096 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $592, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Vertou
Vertou Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Vertou STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vertou:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Vertou
Average Daily Rate (ADR) Airbnb Trends in Vertou (2025)
Effective short term rental pricing strategy in Vertou involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vertou typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $185+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $104 or more.
- Typical properties (Median) charge around $67 per night.
- Entry-level properties (Bottom 25%) earn around $48 per night.
Average Daily Rate (ADR) Trend by Month in Vertou
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Airbnb Seasonality Analysis & Trends in Vertou (2025)
Peak Season (July, May, June)
- Revenue averages $1,638 per month
- Occupancy rates average 47.7%
- Daily rates average $89
Shoulder Season
- Revenue averages $1,346 per month
- Occupancy maintains around 49.5%
- Daily rates hold near $89
Low Season (January, February, March)
- Revenue drops to average $931 per month
- Occupancy decreases to average 40.4%
- Daily rates adjust to average $86
Seasonality Insights for Vertou
- The Airbnb seasonality in Vertou shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Vertou's highest earning potential, with monthly revenues capable of climbing to $1,680, occupancy reaching a high of 55.7%, and ADRs peaking at $91.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $825, occupancy could drop to 33.9%, and ADRs may adjust down to $85.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vertou.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Vertou seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Vertou (2025)
Exploring the top neighborhoods for short-term rentals in Vertou? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Château de la Prestières | A beautiful castle offering a historical experience and proximity to wine tours, attracting tourists interested in history and culture. | Château de la Prestières, Wine tours, Cycling routes, Parks and gardens |
| Vertou Village Center | The charming village center is ideal for families and those seeking a quaint atmosphere. Offers local markets and cafes. | Municipal park, Local markets, Cafés and bistros, Nearby vineyards |
| Les bords de Sèvre | Scenic riverside area perfect for nature lovers and those seeking peaceful retreats, with walking and cycling paths. | Sèvre River walks, Nature parks, Bicycle trails |
| L’Atelier des Forges | A lively area with artisan workshops and studios, great for visitors interested in crafts and local art. | Artisan workshops, Local crafts, Cultural events |
| Parc de la Morinière | Large recreational park suitable for outdoor activities, popular among families and groups for picnics and leisure. | Playgrounds, Sports facilities, Walking paths, Event spaces |
| Maison de l'Habitat | A modern community hub with exhibitions and events, attracting tourists interested in architecture and local culture. | Exhibitions, Workshops, Cultural events |
| Vignoble de Vertou | Famous for its vineyards, draws wine enthusiasts and those looking for a tasting experience. | Wine tastings, Vineyard tours, Wine festivals |
| Église Saint-Martin | Historic church with stunning architecture, attracting visitors interested in history and architecture. | Historic architecture, Cultural heritage, Community events |
Understanding Airbnb License Requirements & STR Laws in Vertou (2025)
While Vertou, Pays de la Loire, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vertou to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Vertou (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Vertoubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
House with balneotherapy area
Entire Place • 4 bedrooms
New - House with garden and parking
Entire Place • 4 bedrooms
L 'indus' - Near river loft house | Chez Lulu
Entire Place • 3 bedrooms
House near Nantes and the vineyard
Entire Place • 3 bedrooms
Home Home
Entire Place • 3 bedrooms
at the gates of Nantes
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Vertou (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Vertou based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Elodie | 2 | $56,375 | 60 | 4.91/5.0 |
| Lulu | 3 | $48,071 | 20 | 3.56/5.0 |
| Damien | 2 | $46,653 | 28 | 2.48/5.0 |
| Jérôme | 2 | $39,627 | 264 | 4.78/5.0 |
| Julien | 1 | $33,819 | 33 | 4.88/5.0 |
| Matthieu | 1 | $31,476 | 15 | 5.00/5.0 |
| Hélène | 2 | $29,774 | 248 | 4.71/5.0 |
| Marie | 1 | $28,584 | 196 | 4.69/5.0 |
| Marie & Martin | 3 | $28,330 | 376 | 3.30/5.0 |
| Pauline & Olivier | 1 | $27,259 | 450 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vertou.
Dive Deeper: Advanced Vertou STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vertou. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVertou Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Vertou
- The Vertou Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.6% of the 103 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Vertou, House properties are the most common (68%), reflecting the local real estate landscape.
- Houses represent a significant 68% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 7.8%) offer potential for unique stay experiences.
Vertou Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Vertou
- The dominant room capacity in Vertou is 1 bedroom listings, making up 39.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.2% of the active Airbnb listings in Vertou, indicating a high concentration in these sizes.
- A significant 20.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Vertou.
Vertou Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Vertou
- The most common guest capacity trend in Vertou vacation rentals is listings accommodating 2 guests (24.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Vertou STR market, accounting for 47.6% of listings.
- 19.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vertou.
- On average, properties in Vertou are equipped to host 3.3 guests.
Vertou Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Vertou
- The most common availability pattern in Vertou falls within the 271-366 days range, representing 48.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Vertou (30.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Vertou Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
31 listings
31.6% of total
2 Nights
39 listings
39.8% of total
3 Nights
9 listings
9.2% of total
4-6 Nights
5 listings
5.1% of total
7-29 Nights
2 listings
2% of total
30+ Nights
12 listings
12.2% of total
Key Insights
- The most prevalent minimum stay requirement in Vertou is 2 Nights, adopted by 39.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.4%) of the Vertou Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.2%) caters to monthly stays (30+ nights) in Vertou, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.8% of Vertou hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vertou.
Vertou Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
27 listings
30.3% of total
Moderate
35 listings
39.3% of total
Firm
10 listings
11.2% of total
Strict
17 listings
19.1% of total
Cancellation Policy Insights for Vertou
- The prevailing Airbnb cancellation policy trend in Vertou is Moderate, used by 39.3% of listings.
- There's a relatively balanced mix between guest-friendly (69.6%) and stricter (30.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.3% market standard in Vertou.
- Regularly review your cancellation policy against competitors and market demand shifts in Vertou.
Vertou STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Vertou
- The overall average booking lead time for vacation rentals in Vertou is 44 days.
- Guests book furthest in advance for stays during June (average 103 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (66 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Vertou.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Vertou averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Vertou (2025)
Amenity Prevalence
Amenity Insights for Vertou
- Essential amenities in Vertou that guests expect include: Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Kitchen, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Vertou: Heating, Hot water.
- Prioritize adding missing essentials: Heating, Hot water.
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Vertou to stay competitive.
Vertou Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Vertou
- The typical guest profile for Airbnb in Vertou consists of primarily domestic travelers (91%), often arriving from nearby Nantes, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 90.6% of guests.
- Key international markets include France (90.6%) and United Kingdom (1.3%).
- Top languages spoken are French (49.2%) followed by English (30.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nantes and Paris.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Vertou Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Moulins-le-Carbonnel | 11 | $3,213 | $320.85 | 35% |
| Vallon-sur-Gée | 11 | $2,913 | $379.01 | 30% |
| Bourneau | 11 | $2,747 | $442.07 | 35% |
| Nuaillé-d'Aunis | 10 | $2,741 | $373.83 | 37% |
| Le Bois-Plage-en-Ré | 303 | $2,528 | $284.63 | 45% |
| Chambellay | 11 | $2,525 | $255.24 | 34% |
| Sainte-Florence | 10 | $2,445 | $233.78 | 46% |
| La Flotte | 396 | $2,382 | $236.53 | 46% |
| Forges | 11 | $2,314 | $220.63 | 39% |
| Dœuil-sur-le-Mignon | 12 | $2,283 | $481.91 | 21% |