Saumur Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pays de la Loire, France
Is Airbnb profitable in Saumur in 2025? Explore comprehensive Airbnb analytics for Saumur, Pays de la Loire, France to uncover income potential. This 2025 STR market report for Saumur, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 433 active listings.
Whether you're considering an Airbnb investment in Saumur, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saumur Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saumur Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saumur (2025)
Understanding the monthly revenue variations for Airbnb listings in Saumur is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saumur is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saumur across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,530+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,607 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,020 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $566, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saumur
Saumur Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saumur STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saumur:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saumur
Average Daily Rate (ADR) Airbnb Trends in Saumur (2025)
Effective short term rental pricing strategy in Saumur involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saumur typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $182+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $115 or more.
- Typical properties (Median) charge around $74 per night.
- Entry-level properties (Bottom 25%) earn around $53 per night.
Average Daily Rate (ADR) Trend by Month in Saumur
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Airbnb Seasonality Analysis & Trends in Saumur (2025)
Peak Season (May, August, July)
- Revenue averages $1,827 per month
- Occupancy rates average 52.6%
- Daily rates average $108
Shoulder Season
- Revenue averages $1,359 per month
- Occupancy maintains around 41.7%
- Daily rates hold near $105
Low Season (January, February, March)
- Revenue drops to average $805 per month
- Occupancy decreases to average 33.2%
- Daily rates adjust to average $100
Seasonality Insights for Saumur
- The Airbnb seasonality in Saumur shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saumur's highest earning potential, with monthly revenues capable of climbing to $1,877, occupancy reaching a high of 56.9%, and ADRs peaking at $110.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $777, occupancy could drop to 29.7%, and ADRs may adjust down to $99.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saumur.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saumur seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saumur (2025)
Exploring the top neighborhoods for short-term rentals in Saumur? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre Ville | The historic center of Saumur, known for its medieval architecture and picturesque streets. A favorite among tourists looking for charming cafes and local shops. | Saumur Castle, Caves de la Loire, Eglise Saint-Pierre, Musee des Blindes, Place Saint-Pierre |
| La Loire Valley | An iconic region famous for its stunning châteaux and scenic landscapes. Ideal for guests interested in wine tasting and exploring historic sites. | Château de Saumur, Château de Brézé, Wine tasting tours, Cycling along the Loire, Troglodyte caves |
| Quartier des Caves | This area is renowned for its unique cave dwellings and wineries. It offers a unique experience for guests looking to explore local wine culture. | Troglodyte dwellings, Vineyards and wineries, Saumur wine fairs, Historic cellar tours, Nature walks |
| Saumur-Notre-Dame | A vibrant neighborhood known for its local markets and community events. Great for families and guests who appreciate a lively atmosphere. | Place de la République, Local markets, Promenade de la Loire, Eglise Notre-Dame, Annual festivals |
| Saumur-Sud | A peaceful residential area that provides easy access to the countryside and outdoor activities. Perfect for guests looking for relaxation and nature. | Loire river trails, Cycling paths, Picnic areas, Nature parks, Saumur’s green spaces |
| Les Hauts de Saumur | A more upscale area with luxurious accommodations and stunning views of the Loire. Appeals to those looking for a premium experience. | Panoramic views of la Loire, Luxurious hotels, Gourmet restaurants, Scenic lookout points, Nature reserves |
| Senlis | A quiet suburb with easy access to Saumur's attractions, ideal for travelers who prefer a more tranquil setting while still being near the city. | Local parks, Walking trails, Community events, Cafés, Historic sites nearby |
| Langeais | While slightly outside of Saumur, Langeais is famous for its own charming castle and beautiful surroundings, attracting guests interested in history and beauty. | Château de Langeais, Cafés along the river, Local artisan shops, Historic architecture, Scenic countryside |
Understanding Airbnb License Requirements & STR Laws in Saumur (2025)
While Saumur, Pays de la Loire, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saumur to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Saumur (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saumurbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Belle Saumuroise downtown, Veranda & Garden
Entire Place • 6 bedrooms
Natur'île / Indoor swimming pool/ Terrace / Center
Entire Place • 6 bedrooms
Gîte Seigneurie - Piscine & SPA
Entire Place • 4 bedrooms
Le Gîte des Rives de Loire
Entire Place • 5 bedrooms
La Maison Trumeau
Entire Place • 6 bedrooms
"EntreNous-La Poste" Haussmannian charm
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saumur (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saumur based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Céline | 5 | $243,357 | 532 | 4.99/5.0 |
| Jean Noel | 4 | $142,821 | 26 | 3.73/5.0 |
| Alexandra | 2 | $126,286 | 407 | 4.96/5.0 |
| Vincent | 6 | $119,793 | 163 | 4.76/5.0 |
| Dominique | 6 | $112,229 | 45 | 4.77/5.0 |
| The Originals | 5 | $106,204 | 123 | 4.90/5.0 |
| Carole | 1 | $105,949 | 38 | 4.97/5.0 |
| Vincent | 3 | $99,662 | 203 | 4.93/5.0 |
| Steven | 7 | $96,453 | 565 | 4.74/5.0 |
| Aliona | 9 | $95,932 | 2223 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saumur.
Dive Deeper: Advanced Saumur STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saumur. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaumur Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saumur
- The Saumur Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.6% of the 433 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saumur, Apartment/Condo properties are the most common (55.7%), reflecting the local real estate landscape.
- Houses represent a significant 31.6% portion, catering likely to families or larger groups.
- The presence of 7.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 5.1%) offer potential for unique stay experiences.
Saumur Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saumur
- The dominant room capacity in Saumur is 1 bedroom listings, making up 45% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.5% of the active Airbnb listings in Saumur, indicating a high concentration in these sizes.
Saumur Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saumur
- The most common guest capacity trend in Saumur vacation rentals is listings accommodating 2 guests (31.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Saumur STR market, accounting for 58.9% of listings.
- 20.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saumur.
- On average, properties in Saumur are equipped to host 3.5 guests.
Saumur Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saumur
- The most common availability pattern in Saumur falls within the 271-366 days range, representing 35.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Saumur (34.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saumur Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
159 listings
39.7% of total
2 Nights
159 listings
39.7% of total
3 Nights
20 listings
5% of total
4-6 Nights
9 listings
2.2% of total
7-29 Nights
4 listings
1% of total
30+ Nights
50 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Saumur is 1 Night, adopted by 39.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.4%) of the Saumur Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Saumur, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 39.7% of Saumur hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saumur.
Saumur Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
0.8% of total
Flexible
114 listings
29.5% of total
Moderate
156 listings
40.4% of total
Firm
41 listings
10.6% of total
Strict
72 listings
18.7% of total
Cancellation Policy Insights for Saumur
- The prevailing Airbnb cancellation policy trend in Saumur is Moderate, used by 40.4% of listings.
- There's a relatively balanced mix between guest-friendly (69.9%) and stricter (29.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.4% market standard in Saumur.
- Regularly review your cancellation policy against competitors and market demand shifts in Saumur.
Saumur STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saumur
- The overall average booking lead time for vacation rentals in Saumur is 46 days.
- Guests book furthest in advance for stays during June (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (63 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Saumur.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Saumur averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saumur (2025)
Amenity Prevalence
Amenity Insights for Saumur
- Essential amenities in Saumur that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Kitchen, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saumur: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saumur to stay competitive.
Saumur Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saumur
- The typical guest profile for Airbnb in Saumur consists of primarily domestic travelers (83%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 82.6% of guests.
- Key international markets include France (82.6%) and United Kingdom (6%).
- Top languages spoken are French (45.3%) followed by English (34.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Nantes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saumur Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Coteaux-sur-Loire | 19 | $3,328 | $270.00 | 41% |
| Moulins-le-Carbonnel | 11 | $3,213 | $320.85 | 35% |
| Villiers-sur-Loir | 10 | $2,967 | $216.51 | 41% |
| Artannes-sur-Indre | 21 | $2,949 | $275.91 | 41% |
| Vallon-sur-Gée | 11 | $2,913 | $379.01 | 30% |
| La Ferté-en-Ouche | 19 | $2,854 | $258.24 | 39% |
| Tourouvre au Perche | 31 | $2,842 | $237.49 | 43% |
| Bourneau | 11 | $2,747 | $442.07 | 35% |
| Nuaillé-d'Aunis | 10 | $2,741 | $373.83 | 37% |
| Ambillou | 18 | $2,701 | $370.97 | 28% |