Saint-Mars-la-Réorthe Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pays de la Loire, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Saint-Mars-la-Réorthe in 2025? Explore comprehensive Airbnb analytics for Saint-Mars-la-Réorthe, Pays de la Loire, France to uncover income potential. This 2025 STR market report for Saint-Mars-la-Réorthe, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.

Whether you're considering an Airbnb investment in Saint-Mars-la-Réorthe, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint-Mars-la-Réorthe Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Saint-Mars-la-Réorthe Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$212
The average rental revenue earned for an occupied room per day in Saint-Mars-la-Réorthe.
Occupancy Rate(?)
46.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$26,047
Typical annual income for an Airbnb listing in Saint-Mars-la-Réorthe. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
23.6%
Strong growth (23.6%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Saint-Mars-la-Réorthe.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Saint-Mars-la-Réorthe.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
17
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Saint-Mars-la-Réorthe (2025)

Understanding the monthly revenue variations for Airbnb listings in Saint-Mars-la-Réorthe is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint-Mars-la-Réorthe is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint-Mars-la-Réorthe across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,050+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,071 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,850 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,261, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Saint-Mars-la-Réorthe

Saint-Mars-la-Réorthe Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Saint-Mars-la-Réorthe STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint-Mars-la-Réorthe:

  • Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 37%.
  • Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Saint-Mars-la-Réorthe

Average Daily Rate (ADR) Airbnb Trends in Saint-Mars-la-Réorthe (2025)

Effective short term rental pricing strategy in Saint-Mars-la-Réorthe involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint-Mars-la-Réorthe typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $471+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $238 or more.
  • Typical properties (Median) charge around $120 per night.
  • Entry-level properties (Bottom 25%) earn around $97 per night.

Average Daily Rate (ADR) Trend by Month in Saint-Mars-la-Réorthe

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Airbnb Seasonality Analysis & Trends in Saint-Mars-la-Réorthe (2025)

Peak Season (June, May, August)
  • Revenue averages $3,906 per month
  • Occupancy rates average 54.5%
  • Daily rates average $188
Shoulder Season
  • Revenue averages $2,495 per month
  • Occupancy maintains around 42.1%
  • Daily rates hold near $196
Low Season (January, February, March)
  • Revenue drops to average $1,026 per month
  • Occupancy decreases to average 22.0%
  • Daily rates adjust to average $205

Seasonality Insights for Saint-Mars-la-Réorthe

  • The Airbnb seasonality in Saint-Mars-la-Réorthe shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Saint-Mars-la-Réorthe's highest earning potential, with monthly revenues capable of climbing to $3,942, occupancy reaching a high of 70.8%, and ADRs peaking at $222.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $759, occupancy could drop to 14.3%, and ADRs may adjust down to $182.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint-Mars-la-Réorthe.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Saint-Mars-la-Réorthe seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Saint-Mars-la-Réorthe (2025)

Exploring the top neighborhoods for short-term rentals in Saint-Mars-la-Réorthe? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
La Vallée de la Sèvre
A tranquil valley perfect for nature lovers, ideal for those seeking relaxation away from city life.
Sèvre Nantaise River, Château de Talmont, Hiking trails, Canoeing, Local hiking paths
Les Herbiers
A vibrant town close to the Puy du Fou theme park, popular with families and tourists.
Puy du Fou, Château des Gilles, Local markets, Cultural events, Nearby lakes
Château de la Flocellière
Historic château offering a unique stay experience. Great for romantic getaways and family gatherings.
Château de la Flocellière, Surrounding gardens, Historical tours, Local vineyards, Art exhibitions
Montaigu
A charming town with rich history and picturesque streets, appealing to those interested in local culture.
Historic center, Church of Saint-Georges, Local festivals, Nearby countryside, Riverside walks
Saint-Fulgent
A quaint town with local charm and a close proximity to nature, perfect for scenic getaways.
Saint-Fulgent Church, Local artisanal shops, Nearby forests, Trails for cycling and hiking, Local cuisine
Les Sables-d'Olonne
A beautiful coastal town known for its beaches and oceanic activities, making it attractive for beach lovers.
La Grande Plage, Les Sables-d'Olonne Aquarium, Harbor tours, Coastal walks, Water sports
Fontenay-le-Comte
A historical town known for its rich architectural heritage, attracting history enthusiasts.
Place Bressuire, The Castle of Fontenay-le-Comte, Museums, Local festivals, Scenic parks
Terra Botanica
An eco-park and botanical garden that offers unique experiences in nature and is suited for families.
Botanical exhibits, Themed gardens, Family-friendly activities, Workshops, Nearby hotels

Understanding Airbnb License Requirements & STR Laws in Saint-Mars-la-Réorthe (2025)

With 12% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Saint-Mars-la-Réorthe. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint-Mars-la-Réorthe to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 12% licensed listings)

Top Performing Airbnb Properties in Saint-Mars-la-Réorthe (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint-Mars-la-Réorthebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Gite Le Puy Martineau indoor pool

Gite Le Puy Martineau indoor pool

Entire Place • 4 bedrooms

$84,234
Revenue
38.2%
Occupancy
$472.04
Daily Rate
Le Marsiluga Maison 12 pers 6 min from Puy du Fou

Le Marsiluga Maison 12 pers 6 min from Puy du Fou

Entire Place • 5 bedrooms

$47,676
Revenue
41.5%
Occupancy
$226.40
Daily Rate
large gite of the marsi fountain  24 pers.

large gite of the marsi fountain 24 pers.

Private Room • 6 bedrooms

$40,918
Revenue
21.9%
Occupancy
$645.43
Daily Rate
La Belle Step family cottage -10min  from Puy du Fou

La Belle Step family cottage -10min from Puy du Fou

Entire Place • 4 bedrooms

$37,380
Revenue
30.5%
Occupancy
$310.93
Daily Rate
Maison des Mésanges 3 mins from Puy du Fou

Maison des Mésanges 3 mins from Puy du Fou

Entire Place • 4 bedrooms

$28,704
Revenue
39.5%
Occupancy
$248.83
Daily Rate
cottage near Puy du Fou les Epesses  15 pers.

cottage near Puy du Fou les Epesses 15 pers.

Entire Place • 4 bedrooms

$25,685
Revenue
24.2%
Occupancy
$427.49
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Saint-Mars-la-Réorthe (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Saint-Mars-la-Réorthe based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
CHK Conciergerie2$121,614334.78/5.0
Bernard2$66,603185.00/5.0
Corentin1$47,676414.95/5.0
Omnubo Collection2$37,14692.44/5.0
Eric2$29,1462664.94/5.0
Délizia EtJérôme1$28,704755.00/5.0
Anaïs1$24,938345.00/5.0
Martine1$21,4662525.00/5.0
Eric1$19,053464.78/5.0
Host #2698156401$16,437314.84/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint-Mars-la-Réorthe.

Dive Deeper: Advanced Saint-Mars-la-Réorthe STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint-Mars-la-Réorthe. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Saint-Mars-la-Réorthe Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Saint-Mars-la-Réorthe

  • The Saint-Mars-la-Réorthe Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.4% of the 17 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Saint-Mars-la-Réorthe, House properties are the most common (58.8%), reflecting the local real estate landscape.
  • Houses represent a significant 58.8% portion, catering likely to families or larger groups.
  • The presence of 29.4% Hotel/Boutique listings indicates integration with traditional hospitality.

Saint-Mars-la-Réorthe Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Saint-Mars-la-Réorthe

  • The dominant room capacity in Saint-Mars-la-Réorthe is 2 bedrooms listings, making up 29.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 52.9% of the active Airbnb listings in Saint-Mars-la-Réorthe, indicating a high concentration in these sizes.
  • A significant 35.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saint-Mars-la-Réorthe.

Saint-Mars-la-Réorthe Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Saint-Mars-la-Réorthe

  • The most common guest capacity trend in Saint-Mars-la-Réorthe vacation rentals is listings accommodating 8+ guests (35.3%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Saint-Mars-la-Réorthe STR market, accounting for 70.6% of listings.
  • 41.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint-Mars-la-Réorthe.
  • On average, properties in Saint-Mars-la-Réorthe are equipped to host 5.2 guests.

Saint-Mars-la-Réorthe Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Saint-Mars-la-Réorthe

  • The most common availability pattern in Saint-Mars-la-Réorthe falls within the 181-270 days range, representing 41.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 64.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Saint-Mars-la-Réorthe (47.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 35.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Saint-Mars-la-Réorthe Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (6.7%)

1 Night

1 listings

6.7% of total

2 Nights (86.7%)

2 Nights

13 listings

86.7% of total

30+ Nights (6.7%)

30+ Nights

1 listings

6.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Saint-Mars-la-Réorthe is 2 Nights, adopted by 86.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (93.4%) of the Saint-Mars-la-Réorthe Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 86.7% of Saint-Mars-la-Réorthe hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.7% currently do.
  • A 2-night minimum appears standard (86.7%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 6.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint-Mars-la-Réorthe.

Saint-Mars-la-Réorthe Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (35.7%)

Flexible

5 listings

35.7% of total

Moderate (28.6%)

Moderate

4 listings

28.6% of total

Firm (21.4%)

Firm

3 listings

21.4% of total

Strict (14.3%)

Strict

2 listings

14.3% of total

Cancellation Policy Insights for Saint-Mars-la-Réorthe

  • The prevailing Airbnb cancellation policy trend in Saint-Mars-la-Réorthe is Flexible, used by 35.7% of listings.
  • There's a relatively balanced mix between guest-friendly (64.3%) and stricter (35.7%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 35.7% market standard in Saint-Mars-la-Réorthe.
  • Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Saint-Mars-la-Réorthe.

Saint-Mars-la-Réorthe STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Saint-Mars-la-Réorthe

  • The overall average booking lead time for vacation rentals in Saint-Mars-la-Réorthe is 76 days.
  • Guests book furthest in advance for stays during June (average 164 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 48 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (131 days avg.) sees the longest lead times, while Fall (57 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (76 days) as a baseline for your pricing and availability strategy in Saint-Mars-la-Réorthe.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 164 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 131 days) to capture early planners.
  • Monitor your own booking lead times against these Saint-Mars-la-Réorthe averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Saint-Mars-la-Réorthe (2025)

Amenity Prevalence

Amenity Insights for Saint-Mars-la-Réorthe

  • Essential amenities in Saint-Mars-la-Réorthe that guests expect include: Free parking on premises, Heating, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Kitchen, Smoke alarm are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Saint-Mars-la-Réorthe: Free parking on premises, Heating, Wifi.
  • Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Saint-Mars-la-Réorthe to stay competitive.

Saint-Mars-la-Réorthe Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Saint-Mars-la-Réorthe

  • The typical guest profile for Airbnb in Saint-Mars-la-Réorthe consists of primarily domestic travelers (93%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 93.1% of guests.
  • Key international markets include France (93.1%) and United Kingdom (2.5%).
  • Top languages spoken are French (49.1%) followed by English (33.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Bordeaux.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Saint-Mars-la-Réorthe Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Coteaux-sur-Loire19$3,328$270.0041%
Villiers-sur-Loir10$2,967$216.5141%
Artannes-sur-Indre21$2,949$275.9141%
Vallon-sur-Gée11$2,913$379.0130%
Bourneau11$2,747$442.0735%
Nuaillé-d'Aunis10$2,741$373.8337%
Ambillou18$2,701$370.9728%
Le Bois-Plage-en-Ré303$2,528$284.6345%
Chambellay11$2,525$255.2434%
Le Grand-Pressigny11$2,511$266.7231%

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